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data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp eiGjZk"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT tPofh"><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX gPBNpL bric ContentHearRubricContaer-eTudtt iRsSlw"><a class="RubricLk-gRWSOU cwyjHY bric__lk" href="/entertament/tv-and-movi"><span class="RubricName-fVtemz cLxcNi">TV and Movi</span></a></div></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd jdcWfa isouMH">This Year's Superbowl Ads Are Makg History for LGBTQ+ Inclivy</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ eijTxK">Ads starrg Jonathan Van Ns, Lil Nas X, Kim Chi, Miz Cracker, and more are creatg unprecented queer visibily on football's biggt stage.</div><div class="ContentHearByle-kmPyCa emiglw"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearContributorImage-cvjZXn epCAJC"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearContributorImage-cvjZXn epCAJC rponsive-image"><source media="(max-width: 767px)" srcSet=" 80w" siz="66px"/><source media="(m-width: 768px)" srcSet=" 90w" siz="66px"/><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH hdWCIC byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd hSmufO skIR eErqIx byle__name-lk button" href="/ntributor/matt-bme">Matt Bme</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2020-01-31T15:10:07-05:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd dCoEhu bDGyxQ">January 31, 2020</time></div></div><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard ContentHearAccredatnSocialIns-jorO fPzfaa ntent-hear__social-share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--twter social-ins__list-em--standard"><a aria-label="Share on Twter" class="external-lk SocialInExternalLk-huuzOU blkfJb social-ins__lk social-ins__lk--twter" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" 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social-ins__lk social-ins__lk--email" data-event-click="{"element":"ExternalLk","outgogURL":"mailto:?subject=This%20Year's%20Superbowl%20Ads%20Are%20Makg%20History%20for%20LGBTQ%2B%20Inclivy&" href="mailto:?subject=This%20Year's%20Superbowl%20Ads%20Are%20Makg%20History%20for%20LGBTQ%2B%20Inclivy& rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-email" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Email</tle><path d="M6 23h20V9H6v14zm3.631-12H22.37l-6.368 5.661L9.631 11zM24 12.227V21H8v-8.773l8.002 7.109L24 12.227z" fill-le="evenodd"></path></svg></div></a></li></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kJkLmH article-body__ntent"><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa bectqB body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p> </p><p>When Rich Ferraro first started workg at GLAAD the mid-2000s, he says, “the Super Bowl was always a dread day. Instead of hangg out wh my iends, I’d have to monor ads wh homophobic trop.”</p><p>A particular low pot was <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">a 2007 Snickers ad</a> which two men, both tryg to eat a ndy bar, accintally kiss — and then rip their own cht hair out an attempt to “do somethg manly.” The mercial was acpanied by vios on the Snickers webse featurg NFL players exprsg disgt at the kiss, promptg objectns om GLAAD, the Human Rights Campaign, and others.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>“This year marks a huge change,” says Ferraro, GLAAD’s chief munitns officer. For what may be the first time, LGBTQ+ people will see multiple posive pictns durg the game, both on the field and durg mercial breaks.</p><div class="Contaer-bkChBi byNLHx"></div><p>The list of 2020 Super Bowl ads featurg queer talent is surprisgly long: Lil Nas X appears <a href=">an ad for Doros</a>; Jonathan Van Ns, the nonbary star of Netflix’s Queer Eye, will <a href=">speak about the virtu of Pop-Tarts</a>; Drag Race stars <a href=">Kim Chi and Miz Cracker</a> filmed a mercial for humm; and Lilly Sgh will <a href=">extoll the virtu of sk cream</a>.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="l9at38"></div></div><p>Ironilly, Trace Lysette and Isis Kg will appear on behalf of tax preparatn pany <a href=">TurboTax</a>; while Ellen DeGener <a href=">will appear</a> wh Portia Rossi for Amazon, a <a href=">pany notor for avoidg tax</a>.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p>In addn, Microsoft has been nng ads featurg San Francis 49ers offensive assistant ach Katie Sowers, an out lbian who is the <a href=">first woman and first openly queer person to ach</a> the Super Bowl. Close to 100 ln people will watch the game.</p><figure data-ttid="IameEmbed" class="IameEmbedWrapper-sc-dRedg hZiq iame-embed"><div data-ttid="IameEmbedContaer" class="IameEmbedContaer-hptgUZ gwYBCr"><div class="IameEmbedAspectRatWrapper-hFVJps kaOLzO"><iame class="IameEmbedContent-cMdiev csnuAY IameEmbedContent lazyload" height="300px" sandbox="allow-scripts allow-popups allow-same-orig" tle="Embedd Frame" data-src=" allow="toplay *; encrypted-media *; clipboard-wre; toplay; fullscreen; picture--picture"></iame></div></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="loo19"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="ph4839"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa bectqB body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>“Ten years ago if you would have said there would be a queer artist of lor a Super Bowl ad, you would have lghed at ,” <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Kim Chi told AdAge</a>.</p><p>Queer people have been nspicuoly absent om Super Bowl merils years past, and when they have appeared, ’s often been ls than flatterg ntexts. Asi om that lamentable Snickers ad, 2010 CBS rejected a shoddily-ma ad for a now-funct gay datg se lled <a href=">ManCnch</a> — not bee featured gay men kissg, but bee the work found that that the kiss was picted as a meang punch le.</p><p>Only a handful of ads have been posive, such as Co-Cola’s <a href=">“The Wonr of Us”</a> mercial 2018, which featured the e of “them” as a pronoun — a major moment for non-bary visibily — or a 2016 ad for Axe that <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">celebrated nontradnal masculy</a>.</p><p>“We’ve certaly noticed the arth of LGBTQ characters Super Bowl mercials the past,” says Cyd Zeigler, -founr of <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Outsports</a>. “It’s not surprisg — the mercials are very expensive, and pani want to h the wist swath of the market as they n.”</p><p>But now, Zeigler says, mercials that om queer characters stand out more than prev years. That’s part bee other media has bee so much more clive. “You’re seeg more TV shows, you’re seeg more movi, you’ve never had as many out LGBTQ players sports before,” he says.</p><p>As a longtime sports reporter, Zeigler says, old assumptns about homophobia sports are no longer te.</p><p>“I talk to athlet who are gay and straight the NFL, and they say they never hear gay slurs a locker room,” says Zeigler. “I jt had a lengthy meetg today wh somebody at the NFL, talkg about how to build cln. There’s a mment on behalf of the NFL to monstrate how clive football is.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p>Why is this change happeng now? “It’s possible ’s the rult of a lot of small chang,” says Michael Bronski, profsor of the Practice Media and Activism Studi of Women, Genr, and Sexualy at Harvard. “Wh enough smaller TV shows … puttg on LGBTQ characters, gradually they’ve been accepted. And then might jt be that the Super Bowl was like, ‘well, we uld start acceptg an LGBTQ performer.’”</p><asi aria-hidn="te" class="PullQuoteEmbedWrapper-sc-EoVjf fQbAzo"><div class="PullQuoteDerativeBorr-sc-iUyOLj fAzNVP"></div><div class="PullQuoteEmbedContent-sc-kTcfhx eoUd"><p>While ’s nice to see more queer people on televisn, Bronski says, “let’s not nfe wh social jtice.”</p></div></asi><p><br/>As always, there’s been a b of a backlash om nservative quarters, but not any way that’s remotely credible. One of the only anizatns to prott this year’s ads was the Amerin Fay Associatn’s “One Milln Moms” project (which, ironilly, has only a few thoand followers on <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Twter</a>).</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="mv7xh4"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper 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class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Jam Factora</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw gmWMTZ ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="astuqx"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs laPXdt"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="z6wvrs"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa bectqB body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>One Milln Moms’ outrage <a href=">centered around the ad wh drag performers</a>, a tough se to make today’s media environment. “It pletely misunrstands the fact that drag the past ten years has bee tegral to Amerin entertament. It’s no longer viant, and bizarre, and threateng,” Bronski says.</p><p>That fact might be a ltle dishearteng for those who have <a href=">appreciated drag as edgy or dangero</a>. The mastreamg of queer culture may not be entirely wele news to all queer people.</p><p>Bronski pots to a notn by polil theorist Herbert Marce known as “reprsive tolerance,” which stctur of power offer promis rather than allow margalized groups to fully advance.</p><p>When marriage equaly seemed likely to bee the law of the land, for example, many stat offered civil unns as a weak “middle ground” solutn. In the same way, allowg drag queens to sell humm might be a weak gture htg at full cln whout actually providg any substantive stctural change.</p><p>In other words, while ’s nice to see more queer people on televisn, Bronski says, “let’s not nfe wh social jtice.”</p><p>Neverthels, any step forward is likely to be weled by most viewers. In particular, ’s signifint that the Amazon ad featur a lbian uple, rather than jt showg Ellen on her own.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p>And who knows — this uld pave the way toward future reprentatn at the untry’s most-watched sports event. In fact, we uld be jt one year away om the first openly gay Super Bowl player. <a href=">Stt Frantz, an openly gay player at Kansas State,</a> is likely to be drafted this sprg, and uld be on a team when the next football season starts next September.</p><p>“I thk the NFL has been ready for an out player to play the Super Bowl for some years,” says Ferraro. “The notn that the Amerin public is gog to speak out agast an out player or agast an LGBTQ clive ad the Super Bowl — those days are gone.”</p><p><em><strong>Get the bt of what's queer.</strong></em> <a href=">Sign up for our weekly newsletter here.</a></p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="e3ano"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut 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href="/story/wa-davis-nfl-football" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="How an Openly Gay Former NFL Player Is Improvg the World of Football" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric 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href="/story/arizona-9th-state-trans-women-om-womens-sports" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Arizona Be 9th State to Propose Banng Trans Women om Women's Sports" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div 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href="/story/trans-athlet-school-sports" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="What It Tak to Be a Trans Athlete on High School and College Sports Teams" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">News</span></div><a class="SummaryItemHedLk-civM dVrbhU summary-em-trackg__hed-lk summary-em__hed-lk summary-em__hed-lk--unrle-disable" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href="/story/trans-athlet-school-sports" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kBFaWv summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">What It Tak to Be a Trans Athlete on High School and College Sports Teams</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY dHMSJg summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH ecFEgL byle byl__byle" 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summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href="/story/san-ancis-49ers-katie-sowers-first-gay-ach-nfl-super-bowl" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="49ers’ Katie Sowers to Be First Openly Gay Coach at the Super Bowl" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">News</span></div><a class="SummaryItemHedLk-civM dVrbhU summary-em-trackg__hed-lk summary-em__hed-lk summary-em__hed-lk--unrle-disable" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href="/story/san-ancis-49ers-katie-sowers-first-gay-ach-nfl-super-bowl" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kBFaWv summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">49ers’ Katie Sowers to Be First Openly Gay Coach at the Super Bowl</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY dHMSJg summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH ecFEgL byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By </span>Michelle Hyun Kim</span></span></p></div></div></div></div></div></div></div><div class="SummaryCollectnGridToActnWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-ttid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails---f" data-ttid="TaboolaWidgetContent"></div></div></div></div><div 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The tim may be too polil to ve your gay iends over.

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WATCH: GAY LOVERS FEATURED MOVG SUPER BOWL COMMERCIAL

” Kg also threw the toss at Super Bowl the field, the Los Angel Rams ma history by havg five openly gay cheerlears on the sil durg Super Bowl LVI, as reported by Outsports.

Although last year, NFL employee Mreen Raisch, a trans artist, signed the Super Bowl logo, the Los Angel Rams had a rerd-high of five out gay cheerlears, and af actrs Sandra Mae Frank wore a Progrs Pri p while sgg the natnal anthem and “Ameri the Betiful” on the field. Rsell (the league’s first active player to e out as bisexual), Carola Panthers dancer Jte Ldsay (the league’s first out trans cheerlear) and Hampton fensive back Byron Perks (the first HBCU player to e out as gay).

WATCH KRISTEN STEWART GIVE S.N.L.’S ANNUAL SUPER BOWL COMMERCIAL A BIG GAY MAKEOVERHISTORIL NTEXT GIV THE AD AN EXTRA POLIL PUNCH.BY JOANNA ROBSONFEBARY 5, 2017SAVE THIS STORYSAVESAVE THIS STORYSAVESATURDAY NIGHT LIVE HAS A RELATIVELY RECENT TRADN OF AIRG A FAKE TOTO’S MERCIAL STARRG VANSA BAYER THE NIGHT BEFORE THE SUPER BOWL. BUT THIS YEAR, THE TRADN GOT AN EDGY ADD BOOST OF QUEER DIE CEMA ATHETIC, THANKS TO HOST KRISTEN STEWART. HOT ON THE HEELS OF PUBLICLY EXPRSG HER OWN SEXUALY THE MOST FORTHRIGHT WAY SHE HAS YET, THE HISTORILLY PRIVATE STEWART BACKED UP HER CLAIM WH A STEAMY AND UNEXPECTEDLY FRENCH FX MERCIAL.STEWART’S CHARACTER, SABE, SEXUALLY LIBERATG VANSA’S CHIPPER HOEWIFE CHARACTER WOULD BE A FUNNY ENOUGH PREMISE FOR A SKETCH, BUT THE JOKE LANDS EVEN BETTER THE NTEXT OF S.N.L.’S HISTORY WH FAKE TOTO’S ADS. THE FIRST FAKE MERCIAL AIRED ON SUPER BOWL EVE 2015, WHEN SOON-TO-BE-OSR-WNER J.K. SIMMONS WAS HOSTG. PLAYG BAYER’S FOOTBALL-LOVG HBAND AS GFF AND CHILLY, SIMMONS BANISH HER TO THE KCHEN WH A PATRONIZG “ACTIVY K” TO KEEP HER OCCUPIED. WHEN BECK BENT’S CHARACTER ASKS, “DO YOUR WIFE WANT TO WATCH THE GAME WH ?” SIMMONS LY REJECTS HIM.HERE, THE MOST IMPORTANT TWO ELEMENTS OF THE ONGOG TOTO’S SPOOF WERE BORN: THE UNFLAGGG POSIVY OF BAYER, AND THE REPEATED, STALE SUPER BOWL MERCIAL PHRASE: “MY HUNGRY GUYS!”WHILE THE MEANG DISMISSAL OF WOMEN DURG SPORTG EVENTS WAS THE THEME OF THE 2015 TOTO’S MERCIAL, THE 2016 VERSN CREEPILY ADDRSED THE EMPTY, LOCK-STEP BEHAVR OF SOME SPORTS FANS. THE MERCIAL STARTS AS UAL, WH BAYER ENJOYG A HBAND UPGRA. (THIS TIME, BENT’S GENTLER CHARACTER PLAYS HER MA HUNGRY GUY.) HOST LARRY DAVID IS ALSO ON HAND, AS WELL AS SOME GHOSTS OF S.N.L. STS PAST, LIKE JAY PHAROAH AND JON RUDNSKY. THE PERSISTENT, CHANTG CHEERS OM BAYER’S “HUNGRY GUYS” TURN HORRIFYG WHEN SHE DISVERS THE TV THEY’RE WATCHG ISN’T EVEN ON.SO AFTER MOCKG MACHO SUPER BOWL BEHAVR FOR TWO YEARS, S.N.L. TOOK THE EDGIT APPROACH OF ALL BY RENRG THE “HUNGRY GUYS” NSEQUENTIAL. THAT HISTORY GIV BAYER’S CHARACTER’S LIBERATN AND SEXUAL AWAKENG MUCH MORE WEIGHT. (Y, I REALIZE HOW RIDICULO THAT SOUNDS.) WHEN THE SABE CHARACTER ASKS HER NAME, BAYER RRECTLY RPONDS: “I’VE NEVER HAD ONE.” AND WHILE FOR TWO YEARS HER SWEATER-CLAD, SG WIFE HAS SUBVERTED HER OWN WANTS AND SIR FOR THE NEEDS OF HER “HUNGRY GUYS,” THIS TIME, ’S HER SIR DRIVG THE SHIP.ONCE AGA, THIS MAY ALL SOUND LIKE OVER-THKG A SILLY S.N.L. SKETCH. BUT WH THE SHOW GROWG CREASGLY POLIL (THANKS, NO SMALL PART TO NEWLY-MTED HEAD WRERS CHRIS KELLY AND SARAH SCHNEIR—A GAY MAN AND A WOMAN), WE SHOULDN’T DISMISS THE FLUENCE OF RECENT EVENTS LIKE THE WOMEN’S MARCH AND SATURDAY’S STONEWALL PROTT ON THE SKETCH.MOST POPULARAND JT LIKE THAT… HERE’S WHAT WE NEED SEASON 3BY HILLARY BISINSI ALL OF US STRANGERS, ANDREW STT AND PL ML’S METAPHYSIL LOVE STORYBY DAVID CANFIELDOUR FLAG MEANS DEATH SEASON 2: EXCLIVE FIRST LOOKBY SARAH CATHERALLAT LEAST ONE PERSON AGRE THAT THIS WAS A BRILLIANT TWIST ON AN S.N.L. CLASSIC. PETE ZAROLL—THE OFFICIAL MAST OF THE REAL TOTO’S—GIV THE SKETCH TWO DOUGHY THUMBS UP.TWTER NTENTTHIS NTENT N ALSO BE VIEWED ON THE SE ORIGAT OM.SO, LADI, AS YOU AND YOUR “HUNGRY GUYS” PREPARE FOR THE BIG GAME TODAY, MAKE SURE YOU HAVE A LARGE STOCKPILE OF YOUR TOTO’S—WHATEVER THAT MAY BE.PHOTOS: INSI THE 2017 VANY FAIR SUPER BOWL PARTY1 / 19CHEVRONCHEVRONPHOTOGRAPH BY JT BISHOP.ALLISON WILLIAMS AND JON HAMMJOANNA ROBSON

Co-Cola’s history-makg ad featurg gay dads.

*BEAR-MAGAZINE.COM* GAY SUPER BOWL AD

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19.6112 9.04091C18.8973 8.9229 18.1644 9.04403 17.5265 9.38545C16.8886 9.72688 16.3813 10.2695 16.0836 10.9289C15.7858 11.5884 15.7142 12.3277 15.88 13.032C14.5746 12.9664 13.2976 12.6269 12.132 12.0356C10.9663 11.4444 9.93808 10.6145 9.114 9.60003C8.69297 10.3223 8.56366 11.1782 8.7525 11.9926C8.94134 12.8071 9.43407 13.5187 10.13 13.982C9.60866 13.9664 9.0987 13.8258 8.643 13.572V13.614C8.64319 14.3718 8.90547 15.1063 9.38536 15.6928C9.86525 16.2793 10.5332 16.6818 11.276 16.832C10.7924 16.9633 10.2852 16.9825 9.793 16.888C10.0027 17.5404 10.411 18.1109 10.961 18.5197C11.5109 18.9286 12.1749 19.1552 12.86 19.168C11.6971 20.0805 10.2611 20.5754 8.783 20.573C8.518 20.573 8.257 20.558 8 20.528C9.5011 21.4921 11.248 22.0038 13.032 22.002" fill="black"></path></svg></div></a></li><li class="SocialInsListItem-mbhR gQILrJ social-ins__list-em social-ins__list-em--email social-ins__list-em--has-background"><a aria-label="Share via Email" class="external-lk SocialInExternalLk-huuzOU etOOvH social-ins__lk social-ins__lk--email" data-event-click="{"element":"ExternalLk","outgogURL":"mailto:?subject=This%20Year's%20Superbowl%20Ads%20Are%20Makg%20History%20for%20LGBTQ%2B%20Inclivy&" href="mailto:?subject=This%20Year's%20Superbowl%20Ads%20Are%20Makg%20History%20for%20LGBTQ%2B%20Inclivy& rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-email" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Email</tle><path d="M6 23h20V9H6v14zm3.631-12H22.37l-6.368 5.661L9.631 11zM24 12.227V21H8v-8.773l8.002 7.109L24 12.227z" fill-le="evenodd"></path></svg></div></a></li></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kJkLmH article-body__ntent"><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa bectqB body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p> </p><p>When Rich Ferraro first started workg at GLAAD the mid-2000s, he says, “the Super Bowl was always a dread day. Instead of hangg out wh my iends, I’d have to monor ads wh homophobic trop.”</p><p>A particular low pot was <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">a 2007 Snickers ad</a> which two men, both tryg to eat a ndy bar, accintally kiss — and then rip their own cht hair out an attempt to “do somethg manly.” The mercial was acpanied by vios on the Snickers webse featurg NFL players exprsg disgt at the kiss, promptg objectns om GLAAD, the Human Rights Campaign, and others.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>“This year marks a huge change,” says Ferraro, GLAAD’s chief munitns officer. For what may be the first time, LGBTQ+ people will see multiple posive pictns durg the game, both on the field and durg mercial breaks.</p><div class="Contaer-bkChBi byNLHx"></div><p>The list of 2020 Super Bowl ads featurg queer talent is surprisgly long: Lil Nas X appears <a href=">an ad for Doros</a>; Jonathan Van Ns, the nonbary star of Netflix’s Queer Eye, will <a href=">speak about the virtu of Pop-Tarts</a>; Drag Race stars <a href=">Kim Chi and Miz Cracker</a> filmed a mercial for humm; and Lilly Sgh will <a href=">extoll the virtu of sk cream</a>.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="l9at38"></div></div><p>Ironilly, Trace Lysette and Isis Kg will appear on behalf of tax preparatn pany <a href=">TurboTax</a>; while Ellen DeGener <a href=">will appear</a> wh Portia Rossi for Amazon, a <a href=">pany notor for avoidg tax</a>.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p>In addn, Microsoft has been nng ads featurg San Francis 49ers offensive assistant ach Katie Sowers, an out lbian who is the <a href=">first woman and first openly queer person to ach</a> the Super Bowl. Close to 100 ln people will watch the game.</p><figure data-ttid="IameEmbed" class="IameEmbedWrapper-sc-dRedg hZiq iame-embed"><div data-ttid="IameEmbedContaer" class="IameEmbedContaer-hptgUZ gwYBCr"><div class="IameEmbedAspectRatWrapper-hFVJps kaOLzO"><iame class="IameEmbedContent-cMdiev csnuAY IameEmbedContent lazyload" height="300px" sandbox="allow-scripts allow-popups allow-same-orig" tle="Embedd Frame" data-src=" allow="toplay *; encrypted-media *; clipboard-wre; toplay; fullscreen; picture--picture"></iame></div></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="loo19"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="ph4839"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa bectqB body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>“Ten years ago if you would have said there would be a queer artist of lor a Super Bowl ad, you would have lghed at ,” <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Kim Chi told AdAge</a>.</p><p>Queer people have been nspicuoly absent om Super Bowl merils years past, and when they have appeared, ’s often been ls than flatterg ntexts. Asi om that lamentable Snickers ad, 2010 CBS rejected a shoddily-ma ad for a now-funct gay datg se lled <a href=">ManCnch</a> — not bee featured gay men kissg, but bee the work found that that the kiss was picted as a meang punch le.</p><p>Only a handful of ads have been posive, such as Co-Cola’s <a href=">“The Wonr of Us”</a> mercial 2018, which featured the e of “them” as a pronoun — a major moment for non-bary visibily — or a 2016 ad for Axe that <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">celebrated nontradnal masculy</a>.</p><p>“We’ve certaly noticed the arth of LGBTQ characters Super Bowl mercials the past,” says Cyd Zeigler, -founr of <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Outsports</a>. “It’s not surprisg — the mercials are very expensive, and pani want to h the wist swath of the market as they n.”</p><p>But now, Zeigler says, mercials that om queer characters stand out more than prev years. That’s part bee other media has bee so much more clive. “You’re seeg more TV shows, you’re seeg more movi, you’ve never had as many out LGBTQ players sports before,” he says.</p><p>As a longtime sports reporter, Zeigler says, old assumptns about homophobia sports are no longer te.</p><p>“I talk to athlet who are gay and straight the NFL, and they say they never hear gay slurs a locker room,” says Zeigler. “I jt had a lengthy meetg today wh somebody at the NFL, talkg about how to build cln. There’s a mment on behalf of the NFL to monstrate how clive football is.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p>Why is this change happeng now? “It’s possible ’s the rult of a lot of small chang,” says Michael Bronski, profsor of the Practice Media and Activism Studi of Women, Genr, and Sexualy at Harvard. “Wh enough smaller TV shows … puttg on LGBTQ characters, gradually they’ve been accepted. And then might jt be that the Super Bowl was like, ‘well, we uld start acceptg an LGBTQ performer.’”</p><asi aria-hidn="te" class="PullQuoteEmbedWrapper-sc-EoVjf fQbAzo"><div class="PullQuoteDerativeBorr-sc-iUyOLj fAzNVP"></div><div class="PullQuoteEmbedContent-sc-kTcfhx eoUd"><p>While ’s nice to see more queer people on televisn, Bronski says, “let’s not nfe wh social jtice.”</p></div></asi><p><br/>As always, there’s been a b of a backlash om nservative quarters, but not any way that’s remotely credible. One of the only anizatns to prott this year’s ads was the Amerin Fay Associatn’s “One Milln Moms” project (which, ironilly, has only a few thoand followers on <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Twter</a>).</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="mv7xh4"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper 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src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">TV and Movi</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk summary-em__hed-lk--unrle-disable" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ jbVqqA summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Bachelorette</em> Star Gabby Wy Com Out: “I’m Datg a Girl”</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY dHMSJg summary-em__byle"><div 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aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Lra Ann Carleton, a California Shop Owner, Was Killed Over Her Store’s Pri Flag" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">News</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk summary-em__hed-lk--unrle-disable" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ jbVqqA summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Lra Ann Carleton, a California Shop Owner, Was Killed Over Her Store’s Pri Flag</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY dHMSJg summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH ecFEgL byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Jam Factora</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw gmWMTZ ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="astuqx"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs laPXdt"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="z6wvrs"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa bectqB body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>One Milln Moms’ outrage <a href=">centered around the ad wh drag performers</a>, a tough se to make today’s media environment. “It pletely misunrstands the fact that drag the past ten years has bee tegral to Amerin entertament. It’s no longer viant, and bizarre, and threateng,” Bronski says.</p><p>That fact might be a ltle dishearteng for those who have <a href=">appreciated drag as edgy or dangero</a>. The mastreamg of queer culture may not be entirely wele news to all queer people.</p><p>Bronski pots to a notn by polil theorist Herbert Marce known as “reprsive tolerance,” which stctur of power offer promis rather than allow margalized groups to fully advance.</p><p>When marriage equaly seemed likely to bee the law of the land, for example, many stat offered civil unns as a weak “middle ground” solutn. In the same way, allowg drag queens to sell humm might be a weak gture htg at full cln whout actually providg any substantive stctural change.</p><p>In other words, while ’s nice to see more queer people on televisn, Bronski says, “let’s not nfe wh social jtice.”</p><p>Neverthels, any step forward is likely to be weled by most viewers. In particular, ’s signifint that the Amazon ad featur a lbian uple, rather than jt showg Ellen on her own.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p>And who knows — this uld pave the way toward future reprentatn at the untry’s most-watched sports event. In fact, we uld be jt one year away om the first openly gay Super Bowl player. <a href=">Stt Frantz, an openly gay player at Kansas State,</a> is likely to be drafted this sprg, and uld be on a team when the next football season starts next September.</p><p>“I thk the NFL has been ready for an out player to play the Super Bowl for some years,” says Ferraro. “The notn that the Amerin public is gog to speak out agast an out player or agast an LGBTQ clive ad the Super Bowl — those days are gone.”</p><p><em><strong>Get the bt of what's queer.</strong></em> <a href=">Sign up for our weekly newsletter here.</a></p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="e3ano"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div data-ttid="TagCloudWrapper" class="TagCloudWrapper-gGgndx jkqdij ContentFooterTagCloud-krQmRG ZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectnHear-cOforY iUEiRd chxZaG kQQRmu">Tags</span><a href="/tags/super-bowl" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hSmufO fWJQiy hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gSGCJB bUkXwu">super bowl</span></a><a href="/tags/sports" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hSmufO fWJQiy hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gSGCJB bUkXwu">sports</span></a><a href="/tags/football" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hSmufO fWJQiy hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gSGCJB bUkXwu">football</span></a><a href="/tags/queer-visibily" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd 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grid--em"><div class="SummaryCollectnGridContent-eVUpRm gOErDJ"><div class="SectnTleRoot-dBGvdq iEHvtl SummaryCollectnGridSectnTle-fCmYwG izjbVn" data-ttid="SectnTle"><hear class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet dxqEAa dvxNrX jttyjJ">Read More</hear></div><div class="SummaryCollectnGridItems-DZShR jbbmwr hi-read-more-ad" data-ttid="SummaryCollectnGridItems"><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--article summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm cuPhiJ" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href="/story/wa-davis-nfl-football" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="How an Openly Gay Former NFL Player Is Improvg the World of Football" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Culture</span></div><a class="SummaryItemHedLk-civM dVrbhU summary-em-trackg__hed-lk summary-em__hed-lk summary-em__hed-lk--unrle-disable" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href="/story/wa-davis-nfl-football" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kBFaWv summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How an Openly Gay Former NFL Player Is Improvg the World of Football</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY dHMSJg summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH ecFEgL byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By </span>Phillip Pirdi</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--article summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm cuPhiJ" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href="/story/arizona-9th-state-trans-women-om-womens-sports" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Arizona Be 9th State to Propose Banng Trans Women om Women's Sports" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">News</span></div><a class="SummaryItemHedLk-civM dVrbhU summary-em-trackg__hed-lk summary-em__hed-lk summary-em__hed-lk--unrle-disable" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href="/story/arizona-9th-state-trans-women-om-womens-sports" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kBFaWv summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Arizona Be 9th State to Propose Banng Trans Women om Women's Sports </div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY dHMSJg summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH ecFEgL byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By </span>Wren Sanrs</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--article summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm cuPhiJ" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href="/story/trans-athlet-school-sports" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="What It Tak to Be a Trans Athlete on High School and College Sports Teams" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">News</span></div><a class="SummaryItemHedLk-civM dVrbhU summary-em-trackg__hed-lk summary-em__hed-lk summary-em__hed-lk--unrle-disable" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href="/story/trans-athlet-school-sports" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kBFaWv summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">What It Tak to Be a Trans Athlete on High School and College Sports Teams</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY dHMSJg summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH ecFEgL byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By </span>Ray Glier</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm cuPhiJ ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="bd5ov"></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--article summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm cuPhiJ" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href="/story/san-ancis-49ers-katie-sowers-first-gay-ach-nfl-super-bowl" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="49ers’ Katie Sowers to Be First Openly Gay Coach at the Super Bowl" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">News</span></div><a class="SummaryItemHedLk-civM dVrbhU summary-em-trackg__hed-lk summary-em__hed-lk summary-em__hed-lk--unrle-disable" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href="/story/san-ancis-49ers-katie-sowers-first-gay-ach-nfl-super-bowl" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kBFaWv summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">49ers’ Katie Sowers to Be First Openly Gay Coach at the Super Bowl</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY dHMSJg summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH ecFEgL byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By </span>Michelle Hyun Kim</span></span></p></div></div></div></div></div></div></div><div class="SummaryCollectnGridToActnWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-ttid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails---f" data-ttid="TaboolaWidgetContent"></div></div></div></div><div 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