Some day, TV mercials won’t be notor, shockg, celebratory, or even banned jt for beg gay. Until then, here are 28 of the most groundbreakg (for their time) om around the world.
Contents:
- KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
- JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
- FOR GAY STARS OF BANNED NDOM AD, NO LET-UP POLAND'S LGBT RIGHTS CLAMPDOWN
- 10 GAY MERCIALS OM AROUND THE WORLD
- JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY
KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. * banned gay commercials *
In December 2022, Rsia expand s existg “gay propaganda” law to exert ntrol over public discsns and narrativ surroundg non-heterosexual relatnships and inti. In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
* banned gay commercials *
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
FOR GAY STARS OF BANNED NDOM AD, NO LET-UP POLAND'S LGBT RIGHTS CLAMPDOWN
For Jakub Kwiecski, a ban by Poland's public broadster on a ndom advert featurg him and his hband has e as no surprise, but do make him uneasy about what targets a ernment clampdown on LGBT rights will pick on next. The advert featur both gay and straight upl, and broadster TVP told Rters s cisn not to air the footage the stnchly Catholic untry followed "a large number of plats .. advertisg clips wh timate ntent." "When we found out (about the ban) ... we were hontly not surprised... We see Polish TV is beg a ernment mouthpiece," Kwiecski's partner Dawid Mycek, 35, told Rters TV. * banned gay commercials *
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
10 GAY MERCIALS OM AROUND THE WORLD
The northern Italian cy of Padua has started removg the nam of non-blogil gay mothers om their children’s birth certifit unr new legislatn passed by the “tradnal fay-first” ernment of Prime Mister Grgia Meloni. * banned gay commercials *
Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay.
Per Outsports, as of September 2022, there have only ever been 16 players NFL history to publicly e out as gay or bisexual. Carl Nassib beme the first active NFL player league history to announce that he is gay 2021.
Per Outsports, Maxen is the “first publicly out male ach a major Amerin men’s pro sports league, ” wh WNBA ach Curt Miller, who publicly me out to the media as gay 2015, also a publicly out male ach an Amerin profsnal sports league. Michael Sam beme the first openly gay player to be drafted when the then-St. “Bee you are young people, and I’m sure a lot of you are gay and progrsive and ol.
JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY
A new holiday-themed mercial om Rz crackers featur a gay uple as part of a msage about the bety of chosen fai.
Released this week, "Where There's Love, There's Fay" opens wh a seri of vigt of people yearng for nnectn — a young gay man textg his mother to ask “Can we talk?, " a child stayg a homels shelter over Christmas, and a grandmother unable to celebrate the holidays wh her the ad ntu, a person wh a beard appli lipstick before welg the young gay man om the openg vigte to a ftive gatherg wh other LGBTQ partygoers. Produced by Virgia-based advertisg firm The Mart Agency, the spot is clive s stg, as well — featurg two gay men of lor and transgenr and nonbary extras. "Durg stg, beme apparent to how closely lked the actors' personal experienc were to those they were portrayg, makg our msage about cln and belongg that much more palpable and powerful, " Sara Kuhs, creative director of The Mart Agency, said a part of s "Where There's Love, There's Fay" mpaign, Monlēz is donatg $50, 000 to the It Gets Better Project, a global movement to imbue LGBTQ youth wh hope; the homels advocy group Invisible People; and Hispanic Star, which shows the Lato muny’s ntributns to the Uned ’s not the first time Monlēz, which owns Nabis, has crafted an clive mpaign for one of s snack brands: Last month, a limed-edn rabow-lored Oreo pack was released partnership wh Parents, Fai and Friends of Lbians and Gays.
One of the spots Etsy’s new “Gift Like You Mean It” mpaign featur a Black gay uple visg fay for Christmas and receivg a personalized ornament for their year, hair re brand Pantene and LGBTQ media advocy group GLAAD released “Comg Home Should Be BEAUTIFULGBTQ, ” wh members of the Trans Chos of Los Angel sgg “I’ll be Home for Christmas. ”Also 2019, H&M’s “Moments Between” featured two women flirtg a lndromat and a gay male uple kissg unr the mistletoe as Judy Garland’s “Have Yourself a Merry Ltle Christmas” the mpaigns are fueled by more than jt the holiday spir: LGBTQ Amerins have an timated $1 trilln spendg power, acrdg to veteran marketg strategist Bob Weck. The ads also reach a large universe of non-gay nsumers that are very supportive, Weck told NBC News.