GetUp! Atralian Gay Marriage Ad ‘It’s Time’ Go Viral [VIDEO]

Contents:

• GETUP! ATRALIAN GAY MARRIAGE AD ‘IT’S TIME’ GO VIRAL [VIDEO]
• HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
• FUNNY ANTI–GAY-MARRIAGE AD SPARKS YOUTUBE REVOLT
• MANY BRONS HAVE CHANGED THEIR MDS ON GAY MARRIAGE
• KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

GETUP! ATRALIAN GAY MARRIAGE AD ‘IT’S TIME’ GO VIRAL [VIDEO]

Muny advocy anizatn recently released what may prove to be the most-watched gay marriage ad of all five days, the YouTube vio racked up well over two ln ia is simple. Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg.

HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON

Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny.

FUNNY ANTI–GAY-MARRIAGE AD SPARKS YOUTUBE REVOLT

“It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs. … Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture.

MANY BRONS HAVE CHANGED THEIR MDS ON GAY MARRIAGE

“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way. “That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.

Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media. “Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted.

Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola. Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat. From 2012 to 2017, the percentage of Amerins who intified as lbian, gay, bisexual, or transgenr also rose a b om 3.

Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics.

But the largt generatn of young adults is still far more acceptg of gay marriage than their precsors. A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers. " A mute-long TV spot by a group lled the Natnal Organizatn for Marriage is already spawng YouTube parodi of s grave, Termator-que warng about gay marriage stroyg the Amerin Way of for sheer hilary, no parody n match the dn tap for the ad, which a seri of no-name actors stand ont of a green screen and mostly botch l like "the clouds are dark and the wds are strong" and "I'm a California doctor who mt choose between my fah and my job.