A report on the change LGBTQ (lbian, gay, bisexual and transgenr, queer) media e among LGBTQ nsumers the Uned Stat revealed that 28 percent of rponnts said that they had creased their teractns wh LGBTQ s and blogs the 12 months leadg to the survey.
Contents:
GAY & LBIAN CONSUMER INX STUDY
CMI's LGBT Consumer Inx is a prehensive and mographilly reprentative LGBT nsumer study wh over 30,000 survey participants. This report explor motivatns, preferenc and sensivi, and tracks nsumer trends the gay and lbian market. * lgbt consumers *
This report explor motivatns, preferenc and sensivi, and tracks nsumer trends the gay and lbian market.
Nducted an onle survey of self-intified gay men and lbians om CMI’s proprietary survey panel, as well as participants poted to the survey om a variety of partners.
For the purpos of this report, those participants who self-intified as “queer, ” “transgenr” or “bisexual” were not clud the analys unls they also intified as lbian or gay. Of the over 30, 000 total survey participants worldwi this year, more than 21, 000 were gay and lbian Amerins, who are the subject of this report (although not all qutns were answered by every person bee of personal preference or survey logic).
Ctomer Behavr - The number of non-Hispanic adults the Uned Stat who intify as lbian, gay, bisexual, or transgenr (LGBT) has risen 30% sce 2007, acrdi * lgbt consumers *
In 2008, the survey pared the nsumer spendg habs and opns regardg social issu for gay men and lbians.
Gillian W. Oakenfull, What Matters: Factors Influencg Gay Consumers' Evaluatns of "Gay-Friendly" Corporate Activi, Journal of Public Policy & Marketg, Vol. 32, SPECIAL ISSUE (2013), pp. 79-89 * lgbt consumers *
In 2009, the survey explored differenc between gay men and lbians unr 35 vs. Subscribers to this survey panel received an email vatn to take a gay/lbian survey, wh an centive to w one of several priz. Entire LGBT muny pared to gay man and lbians reached through the LGBT media.
The LGBTQ+ populatn is predicted to swell to 1 billn by 2050, prentg a vast and creasgly nuanced nsumer base for brands to appreciate. Wh Pri month g, Tag Warner, CEO of GAY TIMES – a global publisher + now brand advisory group – outl key strategi for June, and beyond * lgbt consumers *
We don’t attempt this study to quantify or fe the LGBT populatn (which is virtually impossible for many reasons), nor are the fdgs tend to reprent or profile the entire US gay and lbian populatn (siarly challengg).