Gay targeted onle, streamg and -app advertisg. COMMANDO specializ marketg to LGBTQ+ dienc through datg apps, mobile ads, streamg vio and social media mpaigns.
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JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY
Jacksonville Jaguars associate strength ach Kev Maxen jt me out as gay. * lgbt advertising *
It has all: prison rape jok, stereotypil gay trop and general a failed attempt to rult funny when promotg 7Up. In the ad, a black gay protagonist gog by the name of ‘Lola’ is settg up their own bs to sell their lgerie onle – g GoDaddy, of urse.
The ad is so stereotypil, gradg and offensive for the gay muny that broadsters were forced to pull .
In 2019 (so not even that far back time), YouTube went unr heavy cricism after allowed some homophobic vios to rema on the platform, albe moised.
LGBT-foced programmatic advertisg servic to reach gay and lbian nsumers at sle. Media buyg, planng, and data-led LGBTQ+ dience targtg. * lgbt advertising *
From ads that sailed below the radar for straight folks to glter and rabows galore, the tone, targetg and imagery of LGBTQ+ reprentatn advertisements has gone through untls eratns as the muny faced pivotal moments like the AIDS epimic and changg there was queerbag, there was “gay vague.
A recent Pew study found that sce 2001, Amerin public opn towards gay marriage has sentially flipped, wh 55% approval, pared wh 57% opposn 14 years ago.
From Burger Kg’s Proud Whopper and Honey Maid’s wholome fay, to a New Zealand bank’s GAYTM and an Airbnb short film on travelg and mark October’s LGBT History Month and Natnal Comg Out Day on October 11, I asked a llectn of leadg nam brand creativy about their favore LGBT-iendly ads om over the years, the chang advertisg attus towards the LGBT dience, how they see brands’ approach to engagg the muny the g years, and out the ads the sli show above, and their answers below. Graf 9000: Ikea did a spot 1994 featurg a gay uple buyg furnure for their apartment. Last year, Honey Maid graham crackers featured a gay uple and their baby.
* lgbt advertising *
Both ias work on the premise that there is somethg special and brave about a pany featurg a gay uple. You would have hoped that showg a gay uple wouldn’t have been a big al today.