Jacksonville Jaguars associate strength ach Kev Maxen jt me out as gay.
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JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY
* lgbt advertising *
It has all: prison rape jok, stereotypil gay trop and general a failed attempt to rult funny when promotg 7Up.
LGBT-foced programmatic advertisg servic to reach gay and lbian nsumers at sle. Media buyg, planng, and data-led LGBTQ+ dience targtg. * lgbt advertising *
In the ad, a black gay protagonist gog by the name of ‘Lola’ is settg up their own bs to sell their lgerie onle – g GoDaddy, of urse.
The ad is so stereotypil, gradg and offensive for the gay muny that broadsters were forced to pull . In 2019 (so not even that far back time), YouTube went unr heavy cricism after allowed some homophobic vios to rema on the platform, albe moised.
From ads that sailed below the radar for straight folks to glter and rabows galore, the tone, targetg and imagery of LGBTQ+ reprentatn advertisements has gone through untls eratns as the muny faced pivotal moments like the AIDS epimic and changg there was queerbag, there was “gay vague.
Gay targeted onle, streamg and -app advertisg. COMMANDO specializ marketg to LGBTQ+ dienc through datg apps, mobile ads, streamg vio and social media mpaigns. * lgbt advertising *
A recent Pew study found that sce 2001, Amerin public opn towards gay marriage has sentially flipped, wh 55% approval, pared wh 57% opposn 14 years ago.
From Burger Kg’s Proud Whopper and Honey Maid’s wholome fay, to a New Zealand bank’s GAYTM and an Airbnb short film on travelg and mark October’s LGBT History Month and Natnal Comg Out Day on October 11, I asked a llectn of leadg nam brand creativy about their favore LGBT-iendly ads om over the years, the chang advertisg attus towards the LGBT dience, how they see brands’ approach to engagg the muny the g years, and out the ads the sli show above, and their answers below. Graf 9000: Ikea did a spot 1994 featurg a gay uple buyg furnure for their apartment. Last year, Honey Maid graham crackers featured a gay uple and their baby.