Engage LGBTQ+ dienc through betifully crafted clive digal marketg. Search, social media & fluencer marketg to gay and lbian nsumers.
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JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY
Jacksonville Jaguars associate strength ach Kev Maxen jt me out as gay. * lgbt advertising *
It has all: prison rape jok, stereotypil gay trop and general a failed attempt to rult funny when promotg 7Up. In the ad, a black gay protagonist gog by the name of ‘Lola’ is settg up their own bs to sell their lgerie onle – g GoDaddy, of urse. The ad is so stereotypil, gradg and offensive for the gay muny that broadsters were forced to pull .
LGBT-foced programmatic advertisg servic to reach gay and lbian nsumers at sle. Media buyg, planng, and data-led LGBTQ+ dience targtg. * lgbt advertising *
In 2019 (so not even that far back time), YouTube went unr heavy cricism after allowed some homophobic vios to rema on the platform, albe moised. From ads that sailed below the radar for straight folks to glter and rabows galore, the tone, targetg and imagery of LGBTQ+ reprentatn advertisements has gone through untls eratns as the muny faced pivotal moments like the AIDS epimic and changg there was queerbag, there was “gay vague.
A recent Pew study found that sce 2001, Amerin public opn towards gay marriage has sentially flipped, wh 55% approval, pared wh 57% opposn 14 years ago. From Burger Kg’s Proud Whopper and Honey Maid’s wholome fay, to a New Zealand bank’s GAYTM and an Airbnb short film on travelg and mark October’s LGBT History Month and Natnal Comg Out Day on October 11, I asked a llectn of leadg nam brand creativy about their favore LGBT-iendly ads om over the years, the chang advertisg attus towards the LGBT dience, how they see brands’ approach to engagg the muny the g years, and out the ads the sli show above, and their answers below. Graf 9000: Ikea did a spot 1994 featurg a gay uple buyg furnure for their apartment.
Last year, Honey Maid graham crackers featured a gay uple and their baby.
Gay targeted onle, streamg and -app advertisg. COMMANDO specializ marketg to LGBTQ+ dienc through datg apps, mobile ads, streamg vio and social media mpaigns. * lgbt advertising *
Both ias work on the premise that there is somethg special and brave about a pany featurg a gay uple. You would have hoped that showg a gay uple wouldn’t have been a big al today.
After all, LGBT-targeted advertisg don’t have to hi the SCOTUS cisn and the general ti of Amerin public opn turng favor of gay marriage, n now be “out of the closet” of LGBT-only targeted media. “It mak me sad bee I thk somethg like 70% of the Amerin public supports gay marriage, ” she said.