Wdy Cy Tim News - If a Chigo-area rint has been ripped-off, swdled or otherwise cheated, there's a good chance they'll ll Jason Knowl. Knowl, who is gay, has been ABC 7's nsumer vtigative reporter sce 2014, and has been wh
Contents:
- REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE
- GAY & LBIAN CONSUMER INX STUDY
- SUNAK APOLOGIZ FOR HISTORIC TREATMENT OF UK GAY VETERANS
- THE VOICE OF CHICAGO'S GAY, LESBIAN, BI, TRANS AND QUEER COMMUNITY SINCE 1985
REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE
The LGBTQ+ populatn is predicted to swell to 1 billn by 2050, prentg a vast and creasgly nuanced nsumer base for brands to appreciate. Wh Pri month g, Tag Warner, CEO of GAY TIMES – a global publisher + now brand advisory group – outl key strategi for June, and beyond * lgbt consumer *
Acrdg to GAY TIMES analysis (g a batn IPSOS and UN Populatn data) ’s a group predicted to h 1 billn globally by 2050, wh Gallup’s 2022 study revealg 7. Here, Tag Warner, CEO of GAY TIMES – a magaze and now media group wh a powerful brand advisory arm nourished by a soarg social media prence and a 4.
GAY & LBIAN CONSUMER INX STUDY
CMI's LGBT Consumer Inx is a prehensive and mographilly reprentative LGBT nsumer study wh over 30,000 survey participants. This report explor motivatns, preferenc and sensivi, and tracks nsumer trends the gay and lbian market. * lgbt consumer *
Redrsg a 2016-iated brilliantly subversive but also highly divisive mpaign where fully lored s famo rabow-lored packagg to honor the ‘most important rabow’ (ntroversial bee some perceived the all-whe sign as promotg the racist whe pri movement) for 2021 partnered wh GAY TIMES and LGBTQ+ helple Swchboard to lorize black-and-whe archive photos om Pri celebratns of the ‘70s and ‘80s.
Servicg this, last year GAY TIMES partnered wh Reebok on the Your Hometown mpaign, centerg the stori of LGBTQ+ teenagers Northern Brish ci.
SUNAK APOLOGIZ FOR HISTORIC TREATMENT OF UK GAY VETERANS
Gillian W. Oakenfull, What Matters: Factors Influencg Gay Consumers' Evaluatns of "Gay-Friendly" Corporate Activi, Journal of Public Policy & Marketg, Vol. 32, SPECIAL ISSUE (2013), pp. 79-89 * lgbt consumer *
Documentary shorts, stills and quot featured across Gay Tim’ portfol, on Reebok and (footwear retailer) Schuh’s social media platforms, and activatns Schuh flagships. “Sport is a fascatg place bee statistilly LGBTQ+ people tend to be more unf – fuelled by the way profsnal sports is a very heteronormative terra; nsir the environment that exists that means there are currently no openly Gay profsnal footballers the UK, and what that means to LGBTQ+ nsumers.
THE VOICE OF CHICAGO'S GAY, LESBIAN, BI, TRANS AND QUEER COMMUNITY SINCE 1985
Ctomer Behavr - The number of non-Hispanic adults the Uned Stat who intify as lbian, gay, bisexual, or transgenr (LGBT) has risen 30% sce 2007, acrdi * lgbt consumer *
Bankg too, is ripe for an update (as an dtry wh servic predomantly ground heterosexual fay-centered liftyl) and mental health, another space where LGBTQ+ behavrs tend to differ; GAY TIMES is also early discsns about a project wh Anglo-Amerin mdfulns app, Headspace. For 2021 was reterpreted aga as #ProudInMyCalvs featurg artists cludg rerd producers Ar and Honey Dijon celebratg fg moments the queer and trans journey, followed by GAY TIMES own story-sharg via s newly formed GT133 group of TikTok-based ntent creators (a micro llective who rpond to topil stori at speed). ” Warner reveals that GAY TIMES is currently discsg a partnership regardg this foc wh a datg app (tails to be revealed later this) anchored fdg love rather than hook-ups.
Prime Mister Rishi Sunak apologized for the UK’s historic treatment of gay veterans followg a damng report tailg electric shock nversn therapy, sexual asslts and blackmail suffered by personnel over s. * lgbt consumer *
A very different creature to the pre-Warner era where the dience was domated by whe, gay, fortysomethg men ( now boasts an equal genr spl and a broad trans-generatnal mix, om tweens to those their 60s and 70s) Warner reveals GAY TIMES is planng to build on s transn om pure publisher-to-brand builr by beg a full “cultural platform verg rmatn, products and servic. ”Tag Warner, pneerg CEO of GAY TIMESGAY TIMES (photography by Man Hill-Murphy / stylg by Solly Warner / make-up by David Smero).
AbstractThe creasg visibily of homosexualy society, bed wh the lbian and gay muny's nsirable buyg power, has triggered marketers and rearchers' tert unrstandg homosexual nsumers' nsumptn patterns.