Contents:
- IS TARGET DONATG $100K TO 'PROMOTE GAY LIFTYL TO SCHOOL CHILDREN'?
- TARGET TO STOP FUNDG ANTI-GAY GROUPS
IS TARGET DONATG $100K TO 'PROMOTE GAY LIFTYL TO SCHOOL CHILDREN'?
Compani like Nike or Starbucks n more easily create products or mpaigns around gay and transgenr issu or Pri Month bee their nsumers tend to be younger and more progrsive, said David Johnson, the chief executive of Strategic Visn PR Group Atlanta. “When they embrace the gay or transgenr muny, ’s not out of le wh their re beliefs, ” he said.
TARGET TO STOP FUNDG ANTI-GAY GROUPS
Levi’s has a mpaign showg a half-dozen gay and transgenr people talkg about how they show up while wearg the pany’s nim and a number of other pani are beg much ls forthg about specific Pri Month plans. “Whe gay men are the one segment that are most likely reprented on our screens, whether ’s programg or ads, ” said Lisette Arsuaga, -founr of the Alliance for Inclive and Multicultural Marketg. That’s when a report emerged that the pany had given $150, 000 to a group lled “Mnota Forward, ” which was payg to get a wildly anti-gay ndidate elected ernor of the state.
And when anti-gay extremists put a marriage equaly ban on the Mnota ballot, the pany refed to take a stance opposn. It’s crazy that this even needs to be said, but all LGBTQ people should boytt the Herage of Pri until they make sure none of the sponsors fund anti-gay legislatn. But Target’s rponse has trated supporters of gay and transgenr rights, who argued the pany ved to bigoted prsure.
Ron DeSantis stemmg om legislatn he signed that prohibs teachers om discsg sexual orientatn and genr inty class, known by crics as “Don’t Say Gay. Although Target was actg to protect employe, some rporate marketg experts say the pany’s rponse uld emboln gay and transgenr rights opponents to target other brands. The pany ns advertisements to appeal to LGBTQ ctomers and employe, and sells t-shirts, ffee mugs and merchandise wh rabow flags and other symbols of gay rights.