Contents:
- IS TARGET DONATG $100K TO 'PROMOTE GAY LIFTYL TO SCHOOL CHILDREN'?
- TARGET TO STOP FUNDG ANTI-GAY GROUPS
IS TARGET DONATG $100K TO 'PROMOTE GAY LIFTYL TO SCHOOL CHILDREN'?
Compani like Nike or Starbucks n more easily create products or mpaigns around gay and transgenr issu or Pri Month bee their nsumers tend to be younger and more progrsive, said David Johnson, the chief executive of Strategic Visn PR Group Atlanta.
“When they embrace the gay or transgenr muny, ’s not out of le wh their re beliefs, ” he said. Levi’s has a mpaign showg a half-dozen gay and transgenr people talkg about how they show up while wearg the pany’s nim and a number of other pani are beg much ls forthg about specific Pri Month plans.
TARGET TO STOP FUNDG ANTI-GAY GROUPS
“Whe gay men are the one segment that are most likely reprented on our screens, whether ’s programg or ads, ” said Lisette Arsuaga, -founr of the Alliance for Inclive and Multicultural Marketg. That’s when a report emerged that the pany had given $150, 000 to a group lled “Mnota Forward, ” which was payg to get a wildly anti-gay ndidate elected ernor of the state. And when anti-gay extremists put a marriage equaly ban on the Mnota ballot, the pany refed to take a stance opposn.