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ALLSTATE INSURANCE DEBUTS NEW GAY-FRIENDLY COMMERCIAL AND THE VIO IS SURPRISGLY TOUCHG
The difference between the old, slip-a-gay-uple--wh-the-normal-people paradigm and this new mood is, I thk, one of unapologetic boldns—as the recent Honey Maid triumph—and, perhaps, the volvement of actual queer people the mpaign creatn. That kd of te gay experience is palpable Allstate’s eply poignant new ad, released as part of their 2014 #OutHoldgHands Pri effort, lled “Safe My Hands, ” a play on the surance pany’s “You’re Good Hands” slogan. If that metaphor for gayns sounds ntrived ( stck me that way at first), give the vio a moment or two longer.
Instead, 's the pani that oppose gay rights or speak agast marriage equaly that often are boytted or fd the most public ristance. As such, rporatns have started creatg mercials that don't jt nta a fleetg shot of a token gay uple but feature actual gay stori. Allstate has partnered wh groups such as OutLearship, Out & Equal, Lbians Who Tech, and the Natnal Gay & Lbian Chamber of Commerce to ntue creasg recment and retentn of talented and diverse ndidat.