Advertisg has e out: Viewers’ perceptn of the portrayal of lbian, gay, and transgenr characters advertisg - ScienceDirect

lgbt ads 2018

Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump.

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ADVERTISG HAS E OUT: VIEWERS’ PERCEPTN OF THE PORTRAYAL OF LBIAN, GAY, AND TRANSGENR CHARACTERS ADVERTISG

Hor is the leadg gay social work outsi the U. Brands that chose to reprent gay and lbian people were takg a huge risk.

THE 50 GAYT ADS EVER

In 1986, the vodka brand Absolut created an ad that clud the artwork of Keh Harg, an AIDs advote who was openly gay at the time.

*BEAR-MAGAZINE.COM* LGBT ADS 2018

The 50 Gayt Ads Ever.

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