Barilla Earns Gay Boytt, Learns Takg Sis Is Bad For Bs

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Years after the pany's chairman's famo anti-gay screed, some people are still boyttg the popular pasta brand, but most seem to be eatg .

Contents:

BARILLA GO OM WORST TO FIRST ON GAY RIGHTS

After chairman Guido Barilla rebed gay fai on natnal rad, his CEO spent five years cleang up the pany’s reputatn. * barilla lgbt *

He said a vio posted to Facebook that he has "always rpected every person I've met, cludg gays and their fai, whout any distctns" and "never discrimated agast anyone. “I would never do a mercial wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” Barilla said on Italy’s bt-known rad talk show. If gay ctomers didn’t like that, they uld go buy another brand of pasta, he said.

The chairman, who turned 60 last year and has five children, further clarified that he opposed adoptn by gay parents.

DID BARILLA PASTA'S CHAIRMAN MAKE ANTI-GAY REMARKS?

* barilla lgbt *

In 2013, the CEO of Barilla, one of the world’s biggt dried pasta brands, marred an otherwise anodyne terview about the pany’s legacy wh an egreg homophobic ment.

BARILLA EARNS GAY BOYTT, LEARNS TAKG SIS IS BAD FOR BS

Gay rights groups are boyttg Pasta Barilla after the pany's CEO, Guido Barilla, said Wednday on an Italian rad show, "I would never do an advert wh * barilla lgbt *

“I would never do a mercial wh a homosexual fay, ” Guido Barilla said live on the Italian statn Rad 24, “not for lack of rpect, but bee we don’t agree wh them.

But the efforts, mendable as they are, may not have had a huge effect on Barilla’s bottom le — and ’s possible Guido’s homophobic ments didn’t eher.

Acrdg to the Bloomberg report, Barilla’s revenue was better 2013, the year of the homophobic ment, than 2012.

PASTA MAKER BARILLA UNR FIRE FOR ANTI-GAY MENTS

Barilla Pasta learns the hard way that gays spend $800 billn annually. * barilla lgbt *

Like Barilla, Chick-fil-A’s CEO has a history of makg homophobic ments. And both have CEOs who have ma homophobic ments the past.

BARILLA PASTA BOYTT URGED BY LGBT RIGHTS GROUPS FOLLOWG CHAIRMAN'S ANTI-GAY REMARKS

Pasta maker Barilla is hot water after makg anti-gay remarks on an Italian rad program this week. * barilla lgbt *

The chairman of the Barilla pasta brand once proclaimed he would never e homosexual upl his advertisements. The chairman of the Barilla pasta brand once said he would never e homosexual upl his advertisements. In September 2013, Guido Barilla, the chairman of Barilla Group, one of the world's leadg pasta manufacturers, engenred ntroversy and prompted lls for boytts when durg the urse of an terview wh an Italian rad program, he rpond to a qutn about whether he would ever feature a gay fay his pany's mercials by sayg (as roughly translated to English): "We won't clu gays our ads, bee we like the tradnal fay.

If gays don't like , they n always eat another brand of pasta. "I would never do (a mercial) wh a homosexual fay, not for lack of rpect but bee we don't agree wh them.

In the terview, Barilla said he opposed adoptn by gay parents, but was favour of allowg gay marriage, which is not legal Italy. His ment about advertisg was rponse to a direct qutn about whether he would ever feature a gay fay his pany's mercials.

PASTA MAKER BARILLA UNR FIRE FOR ANTI-GAY MENTS

If gays "like our pasta and our advertisg, they'll eat our pasta, if they don't like then they won't eat and they n eat another brand, " he said.

Then the pasta magnate upped the ante by attackg gay adoptn. "I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose, " he said. - I have the utmost rpect for gay people and for everyone's right to exprs themselv.

*BEAR-MAGAZINE.COM* BARILLA LGBT

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data-qa="headle" id="ma-ntent"><span data-qa="headle-text">Human Rights Campaign says Barilla has turned around s polici on LGBT</span></h1></div><div class="flex prt-byle prt-mt-none"><div class="byle-wrapper flex-lumn flex"><div class="PJLV PJLV-ihSmMVC-css"><div class="mb-xxs" style="gap:0.5rem" data-qa="thor-byle"><span class="wpds-c-PJLV"><div class="flex ems-center" data-qa="thor-byle"><div class="mr-sm flex lh-0"><div class="wpds-c-iTcer"><img src=" alt="" class="wpds-c-dgBqAZ"/></div></div><span class="left"><div class="flex"><div class="dib font-xxs" data-qa="name-wh-optnal-lk" data-cy="name-wh-optnal-lk"><span data-qa="attributn-text" class="wpds-c-cNdzuP">By <!-- --> </span><a data-qa="thor-name" href=" rel="thor" class="wpds-c-cNdzuP wpds-c-cNdzuP-ejzZdU-isLk-te">Sandhya Somashekhar</a></div></div></span></div></span></div></div><div data-ttid="timtamp" class="wpds-c-kgabfe wpds-c-kgabfe-ikrKXLV-css"><span data-ttid="display-date" class="wpds-c-iKQyrV">November 19, 2014 at 12:01 a.m. EST</span></div></div></div></hear></div><article class="grid-article mb-xxl-ns" data-qa="ma"><div class="grid-body"><div class="wpds-c-PJLV wpds-c-PJLV-hSmMVC-isLuf2-false"><div class="wpds-c-jUMcim wpds-c-jUMcim-ibVGacg-css hi-for-prt mb-sm"><div class="PJLV PJLV-ieDMgMI-css flex ems-center" nfig="[object Object]" data-qa="article-actns"><div class="wpds-c-mfMEg"><div class="wpds-c-kSOqLF wpds-c-hnjNCH wpds-c-kSOqLF-bywHgD-variant-primary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-hZSyid-isOutle-te wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-futx-cv wpds-c-hnjNCH-eNNUQD-cv wpds-c-hnjNCH-jGqLyO-cv"><button aria-label="Comment" class="wpds-c-gPbxFP"><svg xmlns=" viewBox="0 0 16 16" fill="var(--wpds-lors-primary)" aria-hidn="te" focable="false" role="img" class="wpds-c-kKAfCG wpds-c-efqEZa flex ems-center jtify-center brad-lg poter transn-400 ease--out transn-lors" aria-label="Comment on this story"><tle>Comment on this story</tle><path d="M14 14V2H2v9.47h8.18L12.43 13ZM3 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If gays didn’t like , he add, they uld eat somethg else.</p></div></div><div></div><div class="article-body" data-qa="article-body"><div class="db dn-ns mr-neg-gutter ml-neg-gutter mb-md hi-for-prt" data-qa="subscribe-promo"><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div><a class="pt-sm pb-sm flex ems-center bold font-xxxs font-xxs-ns jtify-center" href=" target="_blank" rel="noreferrer noopener" style="lor:#166dfc;borr:none"><svg class="ntent-box" width="24" height="24" viewBox="0 0 24 24" xmlns=" aria-hidn="te" focable="false" role="img"><tle>Wp</tle><path d="M11.055 8.728l-1.018-1.019-.782.782v6.292l1.782 1.564.018-.019v-7.6zm-4.11.236L5.674 7.71l-.836.855v6.237l1.545 1.327.564-.636V8.964zm2.656 9.074l-2.528-2.182-1.927 2.182-2.619-2.255v-3.564h-.509c-.454 0-.672.273-.745.636H1.09a2.89 2.89 0 0 1-.091-.69c0-.473.2-1.71 1.527-1.71V7.691c0-1.073-.709-1.127-.709-2.054 0-1.037.982-2 2.782-2.637l.164.145c-.6.291-1.09.655-1.09 1.437 0 1.2 1.163.89 1.163 2.782v.727l2.127-2.236 2.237 2.2 2.109-2.2 2.036 2v6.728l-3.745 3.455zm11.108-9.625l-1.073-.982-.964 1.018v6.6c.855.11 1.491.4 2.019.964l.018-.018V8.413zm-2.382.418l-.528.545v10.237l.528.492V8.83zm1.49 9.055c-.308-.382-.69-.709-1.145-.836v3.782l-.036.018-1-.927-2.11 1.945-.036-.018V16.96c-.636.145-1.327.545-1.854 1.2l-.146-.091c.127-1.4.818-2.436 2-2.837v-3.545h-.382c-.527 0-.89.363-.963.763h-.219c-.054-.145-.127-.381-.127-.836 0-.891.6-1.564 1.582-1.564h.11V8.085l-.655-.582-.51.51-.254-.237 2.018-2.073 1.71 1.564V9.05l.527-.564v-2.09h.345v1.727l2.273-2.419L23 7.576v7.91l-3.182 2.4z" fill-le="evenodd"></path></svg><span class="mr-xs ml-xs gray-darkt flex ems-center">Get the full experience.<span class="ml-xs subs-theme blue">Choose your plan</span></span><svg class="ntent-box" width="16" height="16" viewBox="0 0 16 16" xmlns=" style="fill:#166dfc" aria-hidn="te" focable="false" role="img"><tle>ArrowRight</tle><path d="M7.664 1.25l6 6a1 1 0 010 1.414l-6 6L6.25 13.25 10.499 9H2V7h8.585L6.25 2.664 7.664 1.25z" fill-le="nonzero"></path></svg></a><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But a sign of how toxic has bee for a pany to be viewed as uniendly toward gays, Barilla has ma a dramatic turnaround the space of one year, expandg health benefs for transgenr workers and their fai, ntributg money to gay rights , and featurg a lbian uple on a promotnal Web se.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Barilla has journeyed om gay rights pariah to poster child — on Wednday received a perfect sre om a proment gay rights group that rat pani on their gay-iendls. It is an about-face that highlights how pani, which typilly shy away om ntroversy, are creasgly beg forced to take sis the cultural battle over gay rights and same-sex marriage — and how cisively pro-gay forc have gaed the upper hand.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Other hoehold-name brands have also found themselv hot water over actns that were perceived to be anti-gay. Target, for example, strived to make amends after <a href=" tle="">g unr fire </a> 2010 for polil ntributns that supported a Mnota gubernatorial ndidate who opposed same-sex marriage. Chick-fil-A stopped givg to certa anizatns 2012 after <a href=" tle="">earng the ire of gay rights groups that acced the fast-food cha of supportg anti-gay </a>.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Both pani were subject to boytts, though there has been a unter effort by socially nservative groups to support and embrace Chick-fil-A.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The peril for pani is not short-term profs, bee boytts rarely affect revenue directly, said Mary-Hunter McDonnell, a profsor of strategy at Geetown Universy’s McDonough School of Bs. “Really, boytts are about threateng a pany’s public image and reputatn,” she said, and a tarnished brand n ultimately hurt the bottom le.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">In the past, pani had to be reful not to offend groups that opposed homosexualy, said Bob Weck, a rporate crisis nsultant who specializ gay issu. Two s ago, Weck helped Amerin Airl weather cricism over s cisn to market to gays. His advice at the time was for the pany to expla to the opposn that this was simply a good bs cisn.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But more recently, opns have shifted dramatilly to the pot that is a posive for some pani to be viewed as supportive of gay rights, particularly among young ctomers, who might view cints such as the one articulated a year ago by Barilla as “stupid and backwards,” he said.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Starbucks, Nike and Microsoft, for stance, endorsed legalizg same-sex marriage Washgton state 2012.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">In the se of Barilla — a 130-year-old pany based Parma, Italy, that is the world's largt pasta manufacturer — the blowback was fierce September 2013 when Guido Barilla told an Italian rad host, "I would never do [a mercial] wh a homosexual uple, not for lack of rpect, but bee we don't agree wh them," <a href=" tle=">acrdg to reports</a>. "Ours is a classic fay where the woman plays a fundamental role."</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">He ntued: “If [gays] don’t like , they n go eat another brand.”</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The remarks grabbed headl around the world and prompted boytts the Uned Stat, where the firm has 30 percent of the pasta market wh $430 ln sal 2013, and elsewhere. Harvard Universy <a href=" tle=">dumped Barilla </a>om s feterias, gay rights groups promoted nam of other brands of pasta, and Barilla's petors seized on the opportuny to prent themselv as more forward-thkg, wh Bertolli Germany <a href=" tle="">postg a ment on s Facebook </a>page promotg "pasta and love for all!"</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Guido Barilla issued multiple vio apologi the wake of the sndal. Barilla Group did not make Guido Barilla available for an terview, but a statement, he apologized aga, addg: “I am proud to say that, as a rult of the discsns, we have all learned a great al about the te fn and meang of fay, and over the past year we have worked hard to reflect that throughout our anizatn.”</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Some of the gay advot who have worked wh Guido Barilla sce his ments believe his ntrn is scere. “He was horrified at the nsequenc and his personal beliefs,” said David Mixner, a veteran gay rights activist and thor who served as a nsultant for Barilla.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">He lled the recent diversy iative “the most all-enpassg effort to bounce back om an unfortunate misstatement that I’ve ever been part of.”</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Seth Adam, a spokman for GLAAD, a gay advocy group that has also met wh Barilla, said is important to acknowledge someone when they have unrgone an “evolutn” support of gay rights.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“I’m not givg anyone license to say thgs that are discrimatory,” he said. “However, I do thk ’s okay to learn, and I thk we’ve seen that elected officials to everyday fai.”</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The pany’s 100 ratg the Human Rights Campaign’s annual Corporate Equaly Inx, which is based on ternal pany polici as well as rporate cizenship, is remarkable, said Deena Fidas, director of the workplace program for the Human Rights Campaign. Last year, Barilla did not even ask to be rated. Of the 781 pani that volunteered to be rated this year, fewer than half got a perfect sre.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">"It is very unual for a bs to take on the full spectm of CEI creria one year," she said. "Some people may certaly speculate about the motivatns here, but at the end of the day 's irrefutable that at Barilla, you have LGBT-clive polici and practic <span>. . .</span> that were not there a year ago."</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Tala Erickson, chief diversy officer for Barilla, said that the pany has monstrated s scery wh s actns. It has expand s health benefs to clu transgenr-related re. It has stuted a thorough diversy trag that all 8,000 of s workers will eventually unrgo. It has broaned s anti-discrimatn policy to ver gay and transgenr people.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The pany also has donated money to the Tyler Clementi Foundatn, an anti-bullyg anizatn found by the parents of a gay Rutgers Universy stunt who mted suici, and featured a lbian uple on a <a href=">Web se voted to urgg fai to eat more meals together</a>.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But will same-sex upl be turng up any televisn mercials? Not immediately, said Erickson, who explaed that the pany did not want to be “reactnary” light of the cricism.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“My unrstandg is we’re absolutely open to havg the LGBT muny reprented our ads the future,” she said. “It’s gog to happen gradually.”</p></div><div class="PJLV PJLV-ibHxfFu-css flex mt-md tt overriStyl"><div class="mb-lg-mod" data-qa="ments-btn-div"><button aria-label="Scroll to the ments sectn" data-qa="ments-btn" class="wpds-c-kSOqLF wpds-c-kSOqLF-SQjOY-variant-sendary wpds-c-kSOqLF-eHdizY-nsy-flt wpds-c-kSOqLF-ejCoEP-in-left ments hi-for-prt"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" aria-hidn="te" focable="false" role="img" class="wpds-c-fBqPWp "><path d="M14 14V2H2v9.47h8.18L12.43 13ZM3 10.52V3h10v9.23l-2.5-1.66Z"></path></svg><span class="ral-unt unfed" data-ral-notext="te"></span> Comments</button></div><div class="wpds-c-dXjReQ"><button id="gift-share-shortcut" class="wpds-c-kSOqLF wpds-c-kSOqLF-SQjOY-variant-sendary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-ejCoEP-in-left hi-for-prt ml-sm"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" aria-hidn="te" focable="false" role="img" class="wpds-c-dJBvpf "><path d="M10.73 5h.14a1.75 1.75 0 0 0 1-2.25 1.83 1.83 0 0 0-.51-.75 1.72 1.72 0 0 0-1.48-.35 1.76 1.76 0 0 0-1.2.94L8 3.93l-.68-1.4A1.76 1.76 0 0 0 4 3.59 1.74 1.74 0 0 0 5.13 5H2v4h1v5h10V9h1V5ZM9.58 3a.77.77 0 0 1 .51-.4h.17a.73.73 0 0 1 .47.17.72.72 0 0 1 .27.71.72.72 0 0 1-.48.58l-1.77.66ZM5 3.43a.72.72 0 0 1 .27-.71.73.73 0 0 1 .47-.17h.17a.77.77 0 0 1 .51.4l.83 1.7L5.48 4A.74.74 0 0 1 5 3.43ZM3 6h4.5v2H3Zm1 3h3.5v4H4Zm4.5 4V9H12v4ZM13 8H8.5V6H13Z" data-name="Path 10"></path></svg><span class="wpds-c-iSKIAI">Gift this article</span>Gift Article</button></div></div><div></div><div></div><sectn class="dn-ns hi-for-prt" data-ttid="mostRead" subscriptns-sectn="ntent"><div data-ttid="lazy-most-read-parent" class=""><div style="m-height:800px"></div></div></sectn><div class="wpds-c-hsVKiV"><div data-qa="newsletter" class="hi-for-prt relative"><div class="dib w-100"><div><div class="flex jtify-center align self-center center transn-all duratn-400 ease--out" data-qa="sc-newsletter-signup" aria-label=""><svg aria-labelledby="react-aria-1-aria" role="img" viewBox="0 0 100 80"><tle id="react-aria-1-aria">Loadg... .

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