Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump.
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REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE
” Kg also threw the toss at Super Bowl the field, the Los Angel Rams ma history by havg five openly gay cheerlears on the sil durg Super Bowl LVI, as reported by Outsports. Ikea: Dg Room Table (1994)Ikea’s groundbreakg 90s ad featurg a gay uple buyg a dg 1994, Ikea beme the first brand to feature a gay uple a natnal TV ad.
There’s no shock factor or mp stereotypg (which would have been easy for an terr sign pany) but jt an hont pictn of two guys buyg a recent wave of gay upl adverts, pecially the US, n be traced back to this Ikea spot. Ano: Bold is Betiful (2015)The Ano ad sparked a bate on equaly a untry where homosexualy remas illegal, the importance of this Indian ad nnot be overplayed (although s creative executn is qutnable).
Stonewall: Some people are gay. Gay people are not a viant, margalised ‘other’ – they’re unremarkable, ordary humans jt like everyone else.
THE 50 GAYT ADS EVER
From boundary-phg experiential mpaigns, to betifully-crafted illtrated works that monstrate the universal power of love, we’ve curated a llectn of pencil-wng work that shows the llective fight agast homophobia world-wi. 6% of Amerins intify as lbian, gay, bisexual, transgenr, or queer, acrdg to a new Gallup report.
Sce the dawn of the polilly-motivated “Dream Market” the 1990s, whe, affluent, gay mal uld expect to see themselv gay prt magaz and onle portals, natnal ad mpaigns the media, and, creasgly, mastream media, particularly televisn and news media, while advertisers left the rt of the LGBTQ+ populatn, cludg all people of lor, out the ld.
The Ls, Bs, Ts, and Qs were expected to see themselv reprented by advertisg to whe gay mal and be thankful for the visibily. Alternately, marketers were unapologetilly pursug the gay male dollar and had ltle regard for the rt.