New 'gay water' looks to avoid Bud Light disaster - Washgton Tim

Contents:

• NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
• LAKERS AMONG TEAMS LKED TO RUDY GAY
• A GAY GIRL’S GUI TO THE 2023 WOMEN’S WORLD CUP
• JAGUARS STRENGTH ACH IS FIRST MALE ACH A MAJOR US-BASED PRO LEAGUE TO E OUT AS GAY
• 13 OF THE BT GAY TWEETS OF THE WEEK
• NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
• A GAY GIRL’S GUI TO THE 2023 WOMEN’S WORLD CUP
• JACKSONVILLE JAGUARS ASSISTANT COACH KEV MAXEN COM OUT AS GAY HISTORIC ANNOUNCEMENT
• JAGUARS ACH OUT AS GAY A FIRST FOR U.S.-BASED PRO LEAGU

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson.

He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more. Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg . He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

LAKERS AMONG TEAMS LKED TO RUDY GAY

A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June. Acrdg to the statement, the new cktail reclaims the ia that “gay means happy.

A GAY GIRL’S GUI TO THE 2023 WOMEN’S WORLD CUP

In a sea of nned cktails, Gay Water wants to stand out.

JAGUARS STRENGTH ACH IS FIRST MALE ACH A MAJOR US-BASED PRO LEAGUE TO E OUT AS GAY

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

13 OF THE BT GAY TWEETS OF THE WEEK

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

A GAY GIRL’S GUI TO THE 2023 WOMEN’S WORLD CUP

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

JACKSONVILLE JAGUARS ASSISTANT COACH KEV MAXEN COM OUT AS GAY HISTORIC ANNOUNCEMENT

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

JAGUARS ACH OUT AS GAY A FIRST FOR U.S.-BASED PRO LEAGU

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Lol NewsMIAMI – The diplomatic ti between the Uned Stat and Jamai uld soon be jeopardy.There are reports that Jamai is refg to accred the spoe of a gay Amerin diplomat.“Our culture is not really acceptg of ,” said Renae Stevens, who was visg the Jamain nsulate Miami Wednday.Attorney Wayne Goldg is an advisor to Jamai’s ernment.“The whole ia of legislatn to legalize same-sex marriag, I thk they still have a long way to go,” he said.

Acrdg to Michael Stto of HoopsHype, the Lakers are among several teams who uld potentially have tert Rudy Gay. Veteran forward Rudy Gay is expected to draw tert om several playoff-liber teams, cludg the Goln State Warrrs, Los Angel Lakers, Dallas Mavericks, Chigo Bulls, and New Orleans Pelins, league sourc told HoopsHype.