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Somashekhar</a></div></div></span></div></span></div></div><div data-ttid="timtamp" class="wpds-c-kgabfe wpds-c-kgabfe-ieEDlgV-css"><span data-ttid="display-date" class="wpds-c-iKQyrV">November 19, 2014 at 12:01 a.m. EST</span></div></div></div></hear></div><article class="grid-article mb-xxl-ns" data-qa="ma"><div class="grid-body"><div class="wpds-c-PJLV wpds-c-PJLV-hSmMVC-isLuf2-false"><div class="wpds-c-jUMcim wpds-c-jUMcim-ibVGacg-css hi-for-prt mb-sm"><div class="PJLV PJLV-ieDMgMI-css flex ems-center" nfig="[object Object]" data-qa="article-actns"><div class="wpds-c-mfMEg"><div class="wpds-c-kSOqLF wpds-c-hnjNCH wpds-c-kSOqLF-bywHgD-variant-primary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-hZSyid-isOutle-te wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-futx-cv wpds-c-hnjNCH-eNNUQD-cv wpds-c-hnjNCH-jGqLyO-cv"><div id="gift-share" data-ttid="gift-share" class="PJLV PJLV-ieGzigK-css hi-for-prt"><button aria-haspopup="dialog" aria-expand="false" aria-ntrols="gift-share-drawer" 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fill="var(--wpds-lors-primary)" aria-hidn="te" focable="false" role="img" class="wpds-c-kKAfCG wpds-c-efqEZa flex ems-center jtify-center brad-lg poter transn-400 ease--out transn-lors" aria-label="Comment on this story"><tle>Comment on this story</tle><path d="M14 14V2H2v9.47h8.18L12.43 13ZM3 10.52V3h10v9.23l-2.5-1.66Z"></path></svg></button><span aria-hidn="te" class="wpds-c-fBEbFG">Comment</span><span class="wpds-c-fOvfhP wpds-c-fOvfhP-kshkDy-isCommentType-te none" aria-hidn="te"><span class="ment-unt font-xxxxs sc-ral-unt"><span></span></span></span></div></div></div></div></div><div class="teaser-ntent grid-center"><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Not long ago, pasta-maker Barilla was jt one more major pany that had n afoul of the gay rights movement, a distctn earned last year when s chairman said he would never feature a same-sex uple an ad. If gays didn’t like , he add, they uld eat somethg else.</p></div></div><div></div><div class="article-body" data-qa="article-body"><div class="db dn-ns mr-neg-gutter ml-neg-gutter mb-md hi-for-prt" data-qa="subscribe-promo"><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div><a class="pt-sm pb-sm flex ems-center bold font-xxxs font-xxs-ns jtify-center" href=" target="_blank" rel="noreferrer noopener" style="lor:#166dfc;borr:none"><svg class="ntent-box" width="24" height="24" viewBox="0 0 24 24" xmlns=" aria-hidn="te" focable="false" role="img"><tle>Wp</tle><path d="M11.055 8.728l-1.018-1.019-.782.782v6.292l1.782 1.564.018-.019v-7.6zm-4.11.236L5.674 7.71l-.836.855v6.237l1.545 1.327.564-.636V8.964zm2.656 9.074l-2.528-2.182-1.927 2.182-2.619-2.255v-3.564h-.509c-.454 0-.672.273-.745.636H1.09a2.89 2.89 0 0 1-.091-.69c0-.473.2-1.71 1.527-1.71V7.691c0-1.073-.709-1.127-.709-2.054 0-1.037.982-2 2.782-2.637l.164.145c-.6.291-1.09.655-1.09 1.437 0 1.2 1.163.89 1.163 2.782v.727l2.127-2.236 2.237 2.2 2.109-2.2 2.036 2v6.728l-3.745 3.455zm11.108-9.625l-1.073-.982-.964 1.018v6.6c.855.11 1.491.4 2.019.964l.018-.018V8.413zm-2.382.418l-.528.545v10.237l.528.492V8.83zm1.49 9.055c-.308-.382-.69-.709-1.145-.836v3.782l-.036.018-1-.927-2.11 1.945-.036-.018V16.96c-.636.145-1.327.545-1.854 1.2l-.146-.091c.127-1.4.818-2.436 2-2.837v-3.545h-.382c-.527 0-.89.363-.963.763h-.219c-.054-.145-.127-.381-.127-.836 0-.891.6-1.564 1.582-1.564h.11V8.085l-.655-.582-.51.51-.254-.237 2.018-2.073 1.71 1.564V9.05l.527-.564v-2.09h.345v1.727l2.273-2.419L23 7.576v7.91l-3.182 2.4z" fill-le="evenodd"></path></svg><span class="mr-xs ml-xs gray-darkt flex ems-center">Get the full experience.<span class="ml-xs subs-theme blue">Choose your plan</span></span><svg class="ntent-box" width="16" height="16" viewBox="0 0 16 16" xmlns=" style="fill:#166dfc" aria-hidn="te" focable="false" role="img"><tle>ArrowRight</tle><path d="M7.664 1.25l6 6a1 1 0 010 1.414l-6 6L6.25 13.25 10.499 9H2V7h8.585L6.25 2.664 7.664 1.25z" fill-le="nonzero"></path></svg></a><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But a sign of how toxic has bee for a pany to be viewed as uniendly toward gays, Barilla has ma a dramatic turnaround the space of one year, expandg health benefs for transgenr workers and their fai, ntributg money to gay rights , and featurg a lbian uple on a promotnal Web se.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Barilla has journeyed om gay rights pariah to poster child — on Wednday received a perfect sre om a proment gay rights group that rat pani on their gay-iendls. It is an about-face that highlights how pani, which typilly shy away om ntroversy, are creasgly beg forced to take sis the cultural battle over gay rights and same-sex marriage — and how cisively pro-gay forc have gaed the upper hand.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Other hoehold-name brands have also found themselv hot water over actns that were perceived to be anti-gay. Target, for example, strived to make amends after <a href=" tle="">g unr fire </a> 2010 for polil ntributns that supported a Mnota gubernatorial ndidate who opposed same-sex marriage. Chick-fil-A stopped givg to certa anizatns 2012 after <a href=" tle="">earng the ire of gay rights groups that acced the fast-food cha of supportg anti-gay </a>.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Both pani were subject to boytts, though there has been a unter effort by socially nservative groups to support and embrace Chick-fil-A.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The peril for pani is not short-term profs, bee boytts rarely affect revenue directly, said Mary-Hunter McDonnell, a profsor of strategy at Geetown Universy’s McDonough School of Bs. “Really, boytts are about threateng a pany’s public image and reputatn,” she said, and a tarnished brand n ultimately hurt the bottom le.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">In the past, pani had to be reful not to offend groups that opposed homosexualy, said Bob Weck, a rporate crisis nsultant who specializ gay issu. Two s ago, Weck helped Amerin Airl weather cricism over s cisn to market to gays. His advice at the time was for the pany to expla to the opposn that this was simply a good bs cisn.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But more recently, opns have shifted dramatilly to the pot that is a posive for some pani to be viewed as supportive of gay rights, particularly among young ctomers, who might view cints such as the one articulated a year ago by Barilla as “stupid and backwards,” he said.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Starbucks, Nike and Microsoft, for stance, endorsed legalizg same-sex marriage Washgton state 2012.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">In the se of Barilla — a 130-year-old pany based Parma, Italy, that is the world's largt pasta manufacturer — the blowback was fierce September 2013 when Guido Barilla told an Italian rad host, "I would never do [a mercial] wh a homosexual uple, not for lack of rpect, but bee we don't agree wh them," <a href=" tle=">acrdg to reports</a>. "Ours is a classic fay where the woman plays a fundamental role."</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">He ntued: “If [gays] don’t like , they n go eat another brand.”</p></div><div class="article-body" data-qa="article-body"><div id="gift-share-le" data-ttid="gift-share-le" class="PJLV PJLV-ilotWTr-css hi-for-prt"><button aria-haspopup="dialog" aria-expand="false" aria-ntrols="gift-share-drawer" role="button" tabx="0" aria-label="Share this article" id="gift-share-drawer-ntrol-le" data-ttid="gift-share-drawer-ntrol-le" class="wpds-c-PJLV wpds-c-gsmDXe wpds-c-gsmDXe-goNocI-placement-Inle foc-highlight"><div data-ttid="gift-share-terstial-trigger" class="wpds-c-kPqOkS wpds-c-kPqOkS-jtSXsT-hasSubsText-false"><span class="wpds-c-hBJqc"><span class="wpds-c-dzSncg">Share this article</span></span><span class="wpds-c-eCvK"><span class="wpds-c-enedHQ wpds-c-enedHQ-cCdK-isShown-false">Share</span><svg xmlns=" fill="currentColor" viewBox="0 0 16 16" aria-hidn="te" focable="false" role="img" class="wpds-c-fBqPWp wpds-c-fDHGth"><path fill="currentColor" d="M8 .6v3.8h.1c-4.4 0-7.3 4.5-6.9 8.8.1.8.2 1.2.2 1.2l.2 1 .4-1.3c.8-2 2-4 6.2-3.9H8v4l7-6.9L8 .6Zm1 11.3V9.3h-.9c-3 0-4.8.5-6.2 2.9.5-3.3 2.7-6.8 6.2-6.8H9V3l4.5 4.4L9 11.9Z"></path></svg></span></div></button></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The remarks grabbed headl around the world and prompted boytts the Uned Stat, where the firm has 30 percent of the pasta market wh $430 ln sal 2013, and elsewhere. Harvard Universy <a href=" tle=">dumped Barilla </a>om s feterias, gay rights groups promoted nam of other brands of pasta, and Barilla's petors seized on the opportuny to prent themselv as more forward-thkg, wh Bertolli Germany <a href=" tle="">postg a ment on s Facebook </a>page promotg "pasta and love for all!"</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Guido Barilla issued multiple vio apologi the wake of the sndal. Barilla Group did not make Guido Barilla available for an terview, but a statement, he apologized aga, addg: “I am proud to say that, as a rult of the discsns, we have all learned a great al about the te fn and meang of fay, and over the past year we have worked hard to reflect that throughout our anizatn.”</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Some of the gay advot who have worked wh Guido Barilla sce his ments believe his ntrn is scere. “He was horrified at the nsequenc and his personal beliefs,” said David Mixner, a veteran gay rights activist and thor who served as a nsultant for Barilla.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">He lled the recent diversy iative “the most all-enpassg effort to bounce back om an unfortunate misstatement that I’ve ever been part of.”</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Seth Adam, a spokman for GLAAD, a gay advocy group that has also met wh Barilla, said is important to acknowledge someone when they have unrgone an “evolutn” support of gay rights.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“I’m not givg anyone license to say thgs that are discrimatory,” he said. “However, I do thk ’s okay to learn, and I thk we’ve seen that elected officials to everyday fai.”</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The pany’s 100 ratg the Human Rights Campaign’s annual Corporate Equaly Inx, which is based on ternal pany polici as well as rporate cizenship, is remarkable, said Deena Fidas, director of the workplace program for the Human Rights Campaign. Last year, Barilla did not even ask to be rated. Of the 781 pani that volunteered to be rated this year, fewer than half got a perfect sre.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">"It is very unual for a bs to take on the full spectm of CEI creria one year," she said. "Some people may certaly speculate about the motivatns here, but at the end of the day 's irrefutable that at Barilla, you have LGBT-clive polici and practic <span>. . .</span> that were not there a year ago."</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Tala Erickson, chief diversy officer for Barilla, said that the pany has monstrated s scery wh s actns. It has expand s health benefs to clu transgenr-related re. It has stuted a thorough diversy trag that all 8,000 of s workers will eventually unrgo. It has broaned s anti-discrimatn policy to ver gay and transgenr people.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The pany also has donated money to the Tyler Clementi Foundatn, an anti-bullyg anizatn found by the parents of a gay Rutgers Universy stunt who mted suici, and featured a lbian uple on a <a href=">Web se voted to urgg fai to eat more meals together</a>.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But will same-sex upl be turng up any televisn mercials? Not immediately, said Erickson, who explaed that the pany did not want to be “reactnary” light of the cricism.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“My unrstandg is we’re absolutely open to havg the LGBT muny reprented our ads the future,” she said. “It’s gog to happen gradually.”</p></div><div class="wpds-c-ipATMk wpds-c-ipATMk-hCiGAB-removeMobileStyl-te"><div class="wpds-c-dhzjXW wpds-c-dhzjXW-iPJLV-css overriStyl mt-md tt"><div id="gift-share-end" data-ttid="gift-share-end" class="PJLV PJLV-idiqKOk-css hi-for-prt"><button aria-haspopup="dialog" aria-expand="false" aria-ntrols="gift-share-drawer" role="button" tabx="0" aria-label="Share this article" id="gift-share-drawer-ntrol-end" data-ttid="gift-share-drawer-ntrol-end" class="wpds-c-PJLV wpds-c-gsmDXe wpds-c-gsmDXe-iIVoLq-placement-Shortcut foc-highlight"><div class="wpds-c-UazGY" id="gift-share-shortcut" data-ttid="gift-share-shortcut"><svg xmlns=" fill="var(--wpds-lors-primary)" viewBox="0 0 16 16" aria-hidn="te" focable="false" role="img" class="wpds-c-fVfumU "><path fill="currentColor" d="M8 .6v3.8h.1c-4.4 0-7.3 4.5-6.9 8.8.1.8.2 1.2.2 1.2l.2 1 .4-1.3c.8-2 2-4 6.2-3.9H8v4l7-6.9L8 .6Zm1 11.3V9.3h-.9c-3 0-4.8.5-6.2 2.9.5-3.3 2.7-6.8 6.2-6.8H9V3l4.5 4.4L9 11.9Z"></path></svg><div class="PJLV wpds-c-kwcHlj">Share</div></div></button></div><div class="wpds-c-hcekgi"><div class="mb-lg-mod" data-qa="ments-btn-div"><button aria-label="Scroll to the ments sectn" data-qa="ments-btn" class="wpds-c-kSOqLF wpds-c-kSOqLF-SQjOY-variant-sendary wpds-c-kSOqLF-eHdizY-nsy-flt wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-igqYgPb-css ments hi-for-prt"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" aria-hidn="te" focable="false" role="img" class="wpds-c-fBqPWp "><path d="M14 14V2H2v9.47h8.18L12.43 13ZM3 10.52V3h10v9.23l-2.5-1.66Z"></path></svg><span></span> Comments</button></div></div></div><div class="PJLV PJLV-iipsdti-css"><div></div></div><div class="PJLV PJLV-iipsdti-css"><div></div></div><sectn class="PJLV PJLV-iipsdti-css dn-ns hi-for-prt" data-ttid="mostRead" subscriptns-sectn="ntent"><div data-ttid="lazy-most-read-parent" class=""><div style="m-height:800px"></div></div></sectn><div class="PJLV PJLV-ickXkbz-css"><div data-qa="newsletter" class="hi-for-prt relative"><div class="dib w-100"><div><div class="flex jtify-center align self-center center transn-all duratn-400 ease--out" data-qa="sc-newsletter-signup" aria-label=""><svg aria-labelledby="react-aria-1-aria" role="img" viewBox="0 0 100 80"><tle id="react-aria-1-aria">Loadg...

barilla gay

In what is believed to be the first gay iendly mpaign, a son out over microwaved pasta

Contents:

DID BARILLA PASTA'S CHAIRMAN MAKE ANTI-GAY REMARKS?

After chairman Guido Barilla rebed gay fai on natnal rad, his CEO spent five years cleang up the pany’s reputatn. * barilla gay *

“I would never do a mercial wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” Barilla said on Italy’s bt-known rad talk show.

BARILLA GO OM WORST TO FIRST ON GAY RIGHTS

Chairman Guido Barilla outrage Italy after sayg he would not nsir g a gay fay to advertise his products * barilla gay *

The chairman, who turned 60 last year and has five children, further clarified that he opposed adoptn by gay parents. The chairman of the Barilla pasta brand once proclaimed he would never e homosexual upl his advertisements.

PASTA MAKER BARILLA PLANS "CLIVE" TV ADS AFTER ANTI-GAY REMARKS

Gay rights groups are boyttg Pasta Barilla after the pany's CEO, Guido Barilla, said Wednday on an Italian rad show, "I would never do an advert wh * barilla gay *

The chairman of the Barilla pasta brand once said he would never e homosexual upl his advertisements. In September 2013, Guido Barilla, the chairman of Barilla Group, one of the world's leadg pasta manufacturers, engenred ntroversy and prompted lls for boytts when durg the urse of an terview wh an Italian rad program, he rpond to a qutn about whether he would ever feature a gay fay his pany's mercials by sayg (as roughly translated to English): "We won't clu gays our ads, bee we like the tradnal fay. "I would never do (a mercial) wh a homosexual fay, not for lack of rpect but bee we don't agree wh them.

BARILLA: ‘GAYS N EAT SOMEONE ELSE’S PASTA’

Italian pasta maker Barilla has reacted to the global storm ed by s chairman's ments that he would never e a gay fay his advertisg by sayg planned to make the pany more diverse and n a more clive TV ad mpaign. * barilla gay *

In the terview, Barilla said he opposed adoptn by gay parents, but was favour of allowg gay marriage, which is not legal Italy. His ment about advertisg was rponse to a direct qutn about whether he would ever feature a gay fay his pany's mercials. If gays "like our pasta and our advertisg, they'll eat our pasta, if they don't like then they won't eat and they n eat another brand, " he said.

"I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose, " he said. Not long ago, pasta-maker Barilla was jt one more major pany that had n afoul of the gay rights movement, a distctn earned last year when s chairman said he would never feature a same-sex uple an ad. But a sign of how toxic has bee for a pany to be viewed as uniendly toward gays, Barilla has ma a dramatic turnaround the space of one year, expandg health benefs for transgenr workers and their fai, ntributg money to gay rights , and featurg a lbian uple on a promotnal Web se.

“He was horrified at the nsequenc and his personal beliefs, ” said David Mixner, a veteran gay rights activist and thor who served as a nsultant for Barilla. He said a vio posted to Facebook that he has "always rpected every person I've met, cludg gays and their fai, whout any distctns" and "never discrimated agast anyone.

BARILLA EXEC APOLOGIZ FOR REMARKS ON GAYS

The print of pasta maker Barilla is apologizg for remarks that he would not e a gay fay Barilla ads. * barilla gay *

In 2013, the CEO of Barilla, one of the world’s biggt dried pasta brands, marred an otherwise anodyne terview about the pany’s legacy wh an egreg homophobic ment.

“I would never do a mercial wh a homosexual fay, ” Guido Barilla said live on the Italian statn Rad 24, “not for lack of rpect, but bee we don’t agree wh them. But the efforts, mendable as they are, may not have had a huge effect on Barilla’s bottom le — and ’s possible Guido’s homophobic ments didn’t eher.

BARILLA PRINT APOLOGIZ AGA FOR ANTI-GAY REMARKS

* barilla gay *

Acrdg to the Bloomberg report, Barilla’s revenue was better 2013, the year of the homophobic ment, than 2012. Gay rights activists Italy have lnched a boytt of the world's leadg pasta maker after s chairman said he would only portray the "classic fay" his advertisements and, if people objected to that, they should feel ee to eat a different kd of Barilla, who ntrols the fourth-generatn Barilla Group fay bs wh his two brothers, sparked outrage among activists, nsumers and some policians when he said he would not nsir g a gay fay to advertise Barilla pasta.

"I would not do but not out of a lack of rpect for homosexuals who have the right to do what they want whout botherg others … [but] I don't see thgs like they do and I thk the fay that we speak to is a classic fay.

GAY RIGHTS ADVOT BOYTT BARILLA AFTER PRINT OF PASTA MAKER'S REMARKS

AP file/Bernd KammererGuido Barilla The print of Barilla is apologizg after disparagg remarks he ma about gay fai led to swift lls for a boytt of the pasta brand. Guido Barilla told an Italian rad statn that he * barilla gay *

"Asked what effect he thought his attu would have on gay nsumers of pasta, Barilla said: "Well, if they like our pasta and our msage they will eat ; if they don't like and they don't like what we say they will … eat another. "Barilla rpond by sayg Boldri did not unrstand the advertisg world and women were fundamental to went on to discs gay rights, sayg that he "rpected everyone" and was favour of gay marriage, but agast gay remarks provoked anger among many of the policians who are tryg to pass legislatn agast homophobic untry, on whose polics the Catholic church has long exerted a nservative fluence, lags behd many other European untri on gay rights.

Far om movg towards the legalisatn of gay marriage, Italy still do not regnise same-sex civil unns.

Alsandro Zen, an MP for the opposn Left Elogy Freedom party, said: "Here is another example of Italian homophobia. Gay rights groups are boyttg Pasta Barilla after the pany's CEO, Guido Barilla, said Wednday on an Italian rad show, "I would never do an advert wh a homosexual fay. " Barilla went on to say that his pany's gay ctomers uld go elsewhere if they didn't like his stance.

IN COUNTRY'S FIRST GAY-FRIENDLY AD, SON COM OUT OVER PASTA ITALY

Pasta maker Barilla is hot water after makg anti-gay remarks on an Italian rad program this week. * barilla gay *

Alsandro Zan, an openly gay member of Italy's parliament tweeted, "You n't ms around wh nsumers, cludg gay on. ROME (Rters) - Italian pasta maker Barilla has reacted to the global storm ed by s chairman’s ments that he would never e a gay fay his advertisg by sayg planned to make the pany more diverse and n a more clive TV ad of Barilla pasta are seen the kchen of a rtrant Rome September 27, 2013.

REUTERS/Tony GentileGuido Barilla’s remarks to a rad terviewer September led to lls by gay rights groups to boytt the products of the world’s biggt pasta maker, a pany more than 130 years old based the provcial cy of media quickly spread the ments that gave rise to numero Inter satir, cludg one wily posted on Facebook and Twter showg the tramark blue Barilla pasta box wh the letters “Bigotoni” on rather than “Rigatoni”. Chairman Barilla, the 55-year-old great grandson of the pany’s founr, has sce held at least eight meetgs wh gay anizatns and activists both Italy and the Uned Stat, a market where is untg on for growth outsi s crisis-h home market. “WINDOW DRESSING”The pasta maker plans to troduce an advisory board that clus Amerin gay activist David Mixner to improve “diversy and equaly the pany’s workforce and culture”, acrdg to a statement posted on s webse.

However Carlos Dews, a gay English profsor at Rome’s John Cabot Universy who has boytted Barilla products and urged his Facebook iends to do the same, was said the measur were a step the right directn but was too soon to tell whether they would brg any real change. -based Human Rights Campaign’s rporate equaly x, which rat pani’ polici relatg to lbian, gay, bisexual and transgenr employe. Guido Barilla sparked ternatnal outrage when he said he’d never feature a gay uple ads for his firm’s foodstuffs — addg that if homosexuals don’t like , they n buy another brand.

BARILLA PASTA BARON'S ANTI-GAY MENT PROMPTS BOYTT LL

“I would never do [a mercial] wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” the pany chairman told Italian rad Wednday eveng. “Ours is a classic fay where the woman plays a fundamental role, ” Barilla, 55, said, addg that if gays “like our pasta and our advertisg, they’ll eat our pasta.

Anger at the remarks boiled over Thursday, wh gay-rights activists announcg a boytt of the world’s largt pasta maker. He also re-erated his support for gay marriage, which is illegal Italy, although he is agast gay adoptns.

BARILLA PASTA HOT WATER OVER COMPANY PRINT'S ANTI-GAY COMMENTS

The ntroversy trend on Twter, where Alsandro Zan, a gay member of the Italian parliament, tweeted: “You n’t ms around wh nsumers, cludg gay on.

PASTA MAKER BARILLA UNR FIRE FOR ANTI-GAY MENTS

Other ers blasted Barilla multiple languag, labelg the brand “hate pasta” and llg Guido Barilla “horrendoly sexist and homophobic. New ncsn me after boytt lls and petn drivPasta petors e social media advertisg to strs acceptance of all faiLGBT equal rights group lls Barilla%27s new rponse a good first stepBowg to ntug cricism of his ntroversial remarks about gays, Guido Barilla has pledged to meet wh groups "that bt reprent the evolutn of the fay, cludg those who have been offend by my words. "The ncsn, posted a vio apology on the webse of his fay-owned pasta giant, me as the pany tried to lm the boytt lls and cricism igned last week when Barilla said he would not show gay fai pany ads.

BARILLA PASTA BOYTT: CHAIRMAN SAYS GAYS CAN FD ANOTHER BRAND TO EAT, INTER REPLI "WILL DO!"

"I would never make a spot wh a homosexual fay, " Barilla said Thursday on the Italy rad program La Zanzara (The Mosquo), acrdg to Italian news agency ANSA. "ANSA reported that when the show's hosts noted that gays and lbians eat pasta, Barilla rpond, "That's fe if they like our pasta and our munitn, they n eat them.

'I WOULD NEVER E HOMOSEXUAL UPL MY ADVERTS': BARILLA PASTA BOSS'S ANTI-GAY MENTS SPARK BOYTT LL [ITALY]

"We accept his vatn to not eat his pasta, " said Aurel Manco, print of gay-rights group Equaly Italia, ANSA reported"Here we have another example of homophobia, Italian style, " said Alsandro Zan, an Italian parliament member wh the left-wg SEL party, ANSA furor spread ternatnally via Twter, where the hashtags #boittabarilla and #boyttbarilla prompted numero tweets.

PASTA MAKER BARILLA TRI TO MAKE AMENDS AFTER CHAIRMAN’S ANTI-GAY REMARKS

Barilla is homophobic, 's a good day to say DeCec is far better anyway, " tweeted actrs Mia Farrow.

*BEAR-MAGAZINE.COM* BARILLA GAY

In First Gay-Friendly Ad, Son Com Out Over Pasta Italy | Time .

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