In First Gay-Friendly Ad, Son Com Out Over Pasta Italy | Time

Contents:

• DID BARILLA PASTA'S CHAIRMAN MAKE ANTI-GAY REMARKS?
• BARILLA GO OM WORST TO FIRST ON GAY RIGHTS
• PASTA MAKER BARILLA PLANS "CLIVE" TV ADS AFTER ANTI-GAY REMARKS
• BARILLA: ‘GAYS N EAT SOMEONE ELSE’S PASTA’
• BARILLA EXEC APOLOGIZ FOR REMARKS ON GAYS
• BARILLA PRINT APOLOGIZ AGA FOR ANTI-GAY REMARKS
• GAY RIGHTS ADVOT BOYTT BARILLA AFTER PRINT OF PASTA MAKER'S REMARKS
• IN COUNTRY'S FIRST GAY-FRIENDLY AD, SON COM OUT OVER PASTA ITALY
• BARILLA PASTA BARON'S ANTI-GAY MENT PROMPTS BOYTT LL
• BARILLA PASTA HOT WATER OVER COMPANY PRINT'S ANTI-GAY COMMENTS
• PASTA MAKER BARILLA UNR FIRE FOR ANTI-GAY MENTS
• BARILLA PASTA BOYTT: CHAIRMAN SAYS GAYS CAN FD ANOTHER BRAND TO EAT, INTER REPLI "WILL DO!"
• 'I WOULD NEVER E HOMOSEXUAL UPL MY ADVERTS': BARILLA PASTA BOSS'S ANTI-GAY MENTS SPARK BOYTT LL [ITALY]
• PASTA MAKER BARILLA TRI TO MAKE AMENDS AFTER CHAIRMAN’S ANTI-GAY REMARKS

DID BARILLA PASTA'S CHAIRMAN MAKE ANTI-GAY REMARKS?

“I would never do a mercial wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” Barilla said on Italy’s bt-known rad talk show. The chairman, who turned 60 last year and has five children, further clarified that he opposed adoptn by gay parents.

BARILLA GO OM WORST TO FIRST ON GAY RIGHTS

The chairman of the Barilla pasta brand once proclaimed he would never e homosexual upl his advertisements. The chairman of the Barilla pasta brand once said he would never e homosexual upl his advertisements. In September 2013, Guido Barilla, the chairman of Barilla Group, one of the world's leadg pasta manufacturers, engenred ntroversy and prompted lls for boytts when durg the urse of an terview wh an Italian rad program, he rpond to a qutn about whether he would ever feature a gay fay his pany's mercials by sayg (as roughly translated to English): "We won't clu gays our ads, bee we like the tradnal fay.

"I would never do (a mercial) wh a homosexual fay, not for lack of rpect but bee we don't agree wh them. In the terview, Barilla said he opposed adoptn by gay parents, but was favour of allowg gay marriage, which is not legal Italy. His ment about advertisg was rponse to a direct qutn about whether he would ever feature a gay fay his pany's mercials.

If gays "like our pasta and our advertisg, they'll eat our pasta, if they don't like then they won't eat and they n eat another brand, " he said.

PASTA MAKER BARILLA PLANS "CLIVE" TV ADS AFTER ANTI-GAY REMARKS

"I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose, " he said. Not long ago, pasta-maker Barilla was jt one more major pany that had n afoul of the gay rights movement, a distctn earned last year when s chairman said he would never feature a same-sex uple an ad.

BARILLA: ‘GAYS N EAT SOMEONE ELSE’S PASTA’

But a sign of how toxic has bee for a pany to be viewed as uniendly toward gays, Barilla has ma a dramatic turnaround the space of one year, expandg health benefs for transgenr workers and their fai, ntributg money to gay rights , and featurg a lbian uple on a promotnal Web se. “He was horrified at the nsequenc and his personal beliefs, ” said David Mixner, a veteran gay rights activist and thor who served as a nsultant for Barilla.

BARILLA EXEC APOLOGIZ FOR REMARKS ON GAYS

He said a vio posted to Facebook that he has "always rpected every person I've met, cludg gays and their fai, whout any distctns" and "never discrimated agast anyone. In 2013, the CEO of Barilla, one of the world’s biggt dried pasta brands, marred an otherwise anodyne terview about the pany’s legacy wh an egreg homophobic ment.

“I would never do a mercial wh a homosexual fay, ” Guido Barilla said live on the Italian statn Rad 24, “not for lack of rpect, but bee we don’t agree wh them.

But the efforts, mendable as they are, may not have had a huge effect on Barilla’s bottom le — and ’s possible Guido’s homophobic ments didn’t eher. Acrdg to the Bloomberg report, Barilla’s revenue was better 2013, the year of the homophobic ment, than 2012.

BARILLA PRINT APOLOGIZ AGA FOR ANTI-GAY REMARKS

Gay rights activists Italy have lnched a boytt of the world's leadg pasta maker after s chairman said he would only portray the "classic fay" his advertisements and, if people objected to that, they should feel ee to eat a different kd of Barilla, who ntrols the fourth-generatn Barilla Group fay bs wh his two brothers, sparked outrage among activists, nsumers and some policians when he said he would not nsir g a gay fay to advertise Barilla pasta.

GAY RIGHTS ADVOT BOYTT BARILLA AFTER PRINT OF PASTA MAKER'S REMARKS

"I would not do but not out of a lack of rpect for homosexuals who have the right to do what they want whout botherg others … [but] I don't see thgs like they do and I thk the fay that we speak to is a classic fay.

IN COUNTRY'S FIRST GAY-FRIENDLY AD, SON COM OUT OVER PASTA ITALY

"Asked what effect he thought his attu would have on gay nsumers of pasta, Barilla said: "Well, if they like our pasta and our msage they will eat ; if they don't like and they don't like what we say they will … eat another. "Barilla rpond by sayg Boldri did not unrstand the advertisg world and women were fundamental to went on to discs gay rights, sayg that he "rpected everyone" and was favour of gay marriage, but agast gay remarks provoked anger among many of the policians who are tryg to pass legislatn agast homophobic untry, on whose polics the Catholic church has long exerted a nservative fluence, lags behd many other European untri on gay rights. Far om movg towards the legalisatn of gay marriage, Italy still do not regnise same-sex civil unns.

Alsandro Zen, an MP for the opposn Left Elogy Freedom party, said: "Here is another example of Italian homophobia. Gay rights groups are boyttg Pasta Barilla after the pany's CEO, Guido Barilla, said Wednday on an Italian rad show, "I would never do an advert wh a homosexual fay.

" Barilla went on to say that his pany's gay ctomers uld go elsewhere if they didn't like his stance. Alsandro Zan, an openly gay member of Italy's parliament tweeted, "You n't ms around wh nsumers, cludg gay on.

BARILLA PASTA BARON'S ANTI-GAY MENT PROMPTS BOYTT LL

ROME (Rters) - Italian pasta maker Barilla has reacted to the global storm ed by s chairman’s ments that he would never e a gay fay his advertisg by sayg planned to make the pany more diverse and n a more clive TV ad of Barilla pasta are seen the kchen of a rtrant Rome September 27, 2013. REUTERS/Tony GentileGuido Barilla’s remarks to a rad terviewer September led to lls by gay rights groups to boytt the products of the world’s biggt pasta maker, a pany more than 130 years old based the provcial cy of media quickly spread the ments that gave rise to numero Inter satir, cludg one wily posted on Facebook and Twter showg the tramark blue Barilla pasta box wh the letters “Bigotoni” on rather than “Rigatoni”.

BARILLA PASTA HOT WATER OVER COMPANY PRINT'S ANTI-GAY COMMENTS

Chairman Barilla, the 55-year-old great grandson of the pany’s founr, has sce held at least eight meetgs wh gay anizatns and activists both Italy and the Uned Stat, a market where is untg on for growth outsi s crisis-h home market.

“WINDOW DRESSING”The pasta maker plans to troduce an advisory board that clus Amerin gay activist David Mixner to improve “diversy and equaly the pany’s workforce and culture”, acrdg to a statement posted on s webse. However Carlos Dews, a gay English profsor at Rome’s John Cabot Universy who has boytted Barilla products and urged his Facebook iends to do the same, was said the measur were a step the right directn but was too soon to tell whether they would brg any real change.

-based Human Rights Campaign’s rporate equaly x, which rat pani’ polici relatg to lbian, gay, bisexual and transgenr employe.

PASTA MAKER BARILLA UNR FIRE FOR ANTI-GAY MENTS

Guido Barilla sparked ternatnal outrage when he said he’d never feature a gay uple ads for his firm’s foodstuffs — addg that if homosexuals don’t like , they n buy another brand.

“I would never do [a mercial] wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” the pany chairman told Italian rad Wednday eveng. “Ours is a classic fay where the woman plays a fundamental role, ” Barilla, 55, said, addg that if gays “like our pasta and our advertisg, they’ll eat our pasta.

BARILLA PASTA BOYTT: CHAIRMAN SAYS GAYS CAN FD ANOTHER BRAND TO EAT, INTER REPLI "WILL DO!"

Anger at the remarks boiled over Thursday, wh gay-rights activists announcg a boytt of the world’s largt pasta maker. He also re-erated his support for gay marriage, which is illegal Italy, although he is agast gay adoptns.

'I WOULD NEVER E HOMOSEXUAL UPL MY ADVERTS': BARILLA PASTA BOSS'S ANTI-GAY MENTS SPARK BOYTT LL [ITALY]

The ntroversy trend on Twter, where Alsandro Zan, a gay member of the Italian parliament, tweeted: “You n’t ms around wh nsumers, cludg gay on. Other ers blasted Barilla multiple languag, labelg the brand “hate pasta” and llg Guido Barilla “horrendoly sexist and homophobic.

New ncsn me after boytt lls and petn drivPasta petors e social media advertisg to strs acceptance of all faiLGBT equal rights group lls Barilla%27s new rponse a good first stepBowg to ntug cricism of his ntroversial remarks about gays, Guido Barilla has pledged to meet wh groups "that bt reprent the evolutn of the fay, cludg those who have been offend by my words. "The ncsn, posted a vio apology on the webse of his fay-owned pasta giant, me as the pany tried to lm the boytt lls and cricism igned last week when Barilla said he would not show gay fai pany ads.

"I would never make a spot wh a homosexual fay, " Barilla said Thursday on the Italy rad program La Zanzara (The Mosquo), acrdg to Italian news agency ANSA. "ANSA reported that when the show's hosts noted that gays and lbians eat pasta, Barilla rpond, "That's fe if they like our pasta and our munitn, they n eat them. "We accept his vatn to not eat his pasta, " said Aurel Manco, print of gay-rights group Equaly Italia, ANSA reported"Here we have another example of homophobia, Italian style, " said Alsandro Zan, an Italian parliament member wh the left-wg SEL party, ANSA furor spread ternatnally via Twter, where the hashtags #boittabarilla and #boyttbarilla prompted numero tweets.

PASTA MAKER BARILLA TRI TO MAKE AMENDS AFTER CHAIRMAN’S ANTI-GAY REMARKS

Barilla is homophobic, 's a good day to say DeCec is far better anyway, " tweeted actrs Mia Farrow. "Pasta for all, " proclaimed a siar Buoni ad posted on Dar Fo, the Nobel Prize wner and Italian actor and playwright who once appeared a Barilla ad, issued an open letter askg the executive to rensir his woundg of the lbian, gay, bisexual and transgenr muny.

"I thk the public backlash shows that homophobia is bad for bs today bee we're livg a world where LGBT people are rpected and accepted, " said Ferraro. "In a separate gay rights victory, Exxon Mobil said Friday would provi health surance and other worker benefs to married same-sex upl startg Oct.