Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

Contents:

• NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• GAY UNIRN
• GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

The rabow flag was created by Amerin artist Gilbert Baker 1978 as a joyo symbol of the diversy of the gay muny. It beme proment durg the gay rights protts of the 1970s and 1980s.

Rabows and unirns are so trsilly lked (the associatn is also a Victorian ventn) that ’s unsurprisg that the magic creature started to appear on T-shirts and banners at Gay Pri around the world, wh slogans such as “Genr is Imagary” or “Totally Straight” emblazoned unr sparklg rabow is tertg that an animal once so tradnally male is now not only a mpaigner of gay rights but often portrayed as female. There aren’t many creatur that have been a reprentatn of Christ, a panacea, a gay rights mpaigner and a fashn accsory. They have been a symbol of diversy and gay pri for a long time, and their varied lors are perfect to reprent a celebratn of differenc.

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson.

He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more. Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg . He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children.

GAY UNIRN

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June.

Acrdg to the statement, the new cktail reclaims the ia that “gay means happy. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post.

“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.