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23.58C20.731 23.778 20.15 23.913 19.298 23.952C18.445 23.991 18.173 24 16 24C13.827 24 13.555 23.99 12.702 23.952C11.85 23.913 11.269 23.778 10.76 23.58C10.2262 23.379 9.74259 23.064 9.343 22.657C8.93593 22.2574 8.62093 21.7738 8.42 21.24C8.222 20.731 8.087 20.15 8.048 19.298C8.01 18.445 8 18.173 8 16C8 13.827 8.01 13.555 8.048 12.702C8.087 11.85 8.222 11.269 8.42 10.76C8.624 10.234 8.898 9.787 9.343 9.343C9.787 8.898 10.233 8.624 10.76 8.42C11.269 8.222 11.85 8.087 12.702 8.048C13.555 8.01 13.827 8 16 8ZM16 10C14.046 10 13.814 10.007 13.043 10.043C12.329 10.075 11.942 10.194 11.683 10.295C11.3657 10.4124 11.0787 10.5993 10.843 10.842C10.586 11.098 10.427 11.342 10.295 11.684C10.195 11.942 10.075 12.329 10.043 13.043C10.007 13.814 10 14.046 10 16C10 17.954 10.007 18.186 10.043 18.957C10.075 19.671 10.194 20.058 10.295 20.317C10.427 20.658 10.586 20.902 10.842 21.157C11.098 21.414 11.342 21.573 11.684 21.705C11.942 21.805 12.329 21.925 13.043 21.957C13.814 21.993 14.046 22 16 22C17.954 22 18.186 21.993 18.957 21.957C19.671 21.925 20.058 21.806 20.317 21.705C20.658 21.573 20.902 21.414 21.157 21.158C21.414 20.902 21.573 20.658 21.705 20.316C21.805 20.058 21.925 19.671 21.957 18.957C21.993 18.186 22 17.954 22 16C22 14.046 21.993 13.814 21.957 13.043C21.925 12.329 21.806 11.942 21.705 11.683C21.5876 11.3657 21.4007 11.0787 21.158 10.843C20.9219 10.5997 20.6341 10.4124 20.316 10.295C20.058 10.195 19.671 10.075 18.957 10.043C18.186 10.007 17.954 10 16 10ZM16 11.768C16.5558 11.768 17.1061 11.8775 17.6195 12.0901C18.133 12.3028 18.5995 12.6145 18.9925 13.0075C19.3855 13.4005 19.6972 13.867 19.9099 14.3805C20.1225 14.8939 20.232 15.4442 20.232 16C20.232 16.5558 20.1225 17.1061 19.9099 17.6195C19.6972 18.133 19.3855 18.5995 18.9925 18.9925C18.5995 19.3855 18.133 19.6972 17.6195 19.9099C17.1061 20.1225 16.5558 20.232 16 20.232C14.8776 20.232 13.8012 19.7861 13.0075 18.9925C12.2139 18.1988 11.768 17.1224 11.768 16C11.768 14.8776 12.2139 13.8012 13.0075 13.0075C13.8012 12.2139 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role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-hero"></div><div class="journey-un"></div></div></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><ma id="ma-ntent" tabx="-1" class="BasePageMaContent-kFvAuh ewPCZH page__ma-ntent"><article class="article ma-ntent" lang="en-US"><div class="ArticlePageLeBackground-EufvU tFsh"><hear class="ContentHearWrapper-clujbs kaZCaf ntent-hear article__ntent-hear"><div data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp cCntXd"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT eRFpQc"><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX kpuNXj bric ContentHearRubricContaer-eTudtt iRsSlw"><a class="RubricLk-gRWSOU fTtYjx bric__lk" href="/culture"><span class="RubricName-fVtemz cLxcNi">Culture</span></a></div></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd jPOabC BjYFU">A$AP Ferg Is Ready to Tell the Tth About A$AP Ferg</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ eASNBN">The A$AP Mob rapper talks about knockg down the "nstct" of his old persona and revealg the quirkier tails of his early life on his new album, <em>Always Strive and Prosper.</em></div><div class="ContentHearByle-kmPyCa emiglw"><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH gtxxjM byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd fhQbnq dzFUnH eErqIx byle__name-lk button" href="/ntributor/dan-hyman">Dan Hyman</a></span></span></p><p class="ByleWrapper-jWHrLH gtxxjM byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">Photography by </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd fhQbnq dzFUnH eErqIx byle__name-lk button" href="/ntributor/jason-goodrich">Jason Goodrich</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2016-04-25T08:45:00-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd ivrQAn cZpOSL">April 25, 2016</time></div></div><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard ContentHearAccredatnSocialIns-jorO fPzfaa ntent-hear__social-share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div></div><div class="ContentHearLeadAsset-hGbumP fEknXh lead-asset ContentHearLeadAssetWrapper-hfXHEc Grck lead-asset--width-fullbleed" data-ttid="ContentHearLeadAsset"><figure class="ContentHearLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHearLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__ntent__photo"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearRponsiveAsset-bREgIb hONbnm"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz bDeLJQ"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearRponsiveAsset-bREgIb hONbnm rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="This image may nta AAP Ferg Human Person Wristwatch Clothg Shirt Apparel Accsori Accsory and Fger" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></div></div></span></div></figure></div></div><asi class="PersistentAsiWrapper-VGrR oEIBz persistent-asi persistent-asi--align-left" style="posn:absolute;top:to;height:to" data-ttid="PersistentAsiWrapper"><div class="StickyBoxWrapper-jfYB jNgrSF sticky-box ContentHearPersistentAsi-fsnAmQ dFzKzm"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--has-background ContentHearSocialIns-jzJiyg ctaZl social-ins--share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kJkLmH article-body__ntent"><div class="ArticlePageChunksContent-etcMtP eRxRjL"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>A$AP Ferg is not who you he thk he is.</p><p>On paper, the Harlem-bred rapper is cky and brash, seemgly takg pag out of a long-standg rap playbook: He giv himself nicknam like Trap Lord and Hood Pope, and on 2013's "Shabba," his biggt sgle to date, he raps about how "dirty van bch wanna suck my dick." He regularly wears mk jackets and a gold grill his mouth. He mak mic vios that fashn him to one of J's discipl.</p><p>But, as he'll tell you, the real Ferg is far more plex.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="xw2976"></div></div><p>Born Darold Fergon Jr., the 27-year-old is an experimenter, an oddball, and an adaptable artist who figured he'd be a fashn signer—he signed T-shirts alongsi his late boutique-owng father and even started his own le of belts. But he wound up a rapper. "I was signg, makg money off that," he says of the teenage years he spent patg silk-screened shirts by hand wh a patbsh and acrylic pats, followg his dad's footsteps. "But I had another talent," Ferg says. "Rappg."</p><div class="GenericCalloutWrapper-tojWn ZFLB llout--has-top-borr" data-ttid="GenericCallout"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="This image may nta Human Person Jewelry Necklace Accsori Accsory Face and Fger" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div><div class="CaptnWrapper-jSZdqE dVZQpq ptn AssetEmbedCaptn-fNQBPI cugSjO asset-embed__ptn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd cdsJgg fNaHcW ptn__cred">RENELL</span></div></figure></div><p>So now many know him as an emcee, a member of the A$AP Mob, the hip-hop crew led by breakout star A$AP Rocky that ventured south of 96th Street and to the mastream late 2011—a flashy, ventive, and brash outf who arrived wearg Rick Owens threads. Ferg ma his solo but wh 2013's <em>Trap Lord</em>, a crilly well-received album, albe one that hted at an emcee jt scratchg the surface of his pabili.</p><div class="Contaer-bkChBi byNLHx"></div><p>To hear him tell , though, what we've seen so far is a nstct. A mic-dtry-assisted fa. <em>Trap Lord</em>, he'll say, was "manufactured"—but " gave me nfince to go out there and do what I had to do on that stage or televisn and be ont of lns of people."</p><div class="GenericCalloutWrapper-tojWn laelsA llout--has-top-borr" data-ttid="GenericCallout"><blockquote class="BlockquoteEmbedWrapper-sc-SdiGL ftKRsD blockquote-embed"><div class="BlockquoteEmbedContent-RbGs lhlcJF blockquote-embed__ntent"><p>On "Strive," Ferg raps ndidly about pg a life of sopg Ben & Jerry's ice cream.</p></div></blockquote></div><p>"I'm a signer, so my natural element was beg the background, creatg better cloth to put on people for them to she," he adds. "When the people chose me to be a ontman, I wasn't ready. I didn't know how to share my life wh people."</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>Now, however, Ferg is ready to be seen. Wh his send album, <em>Always Strive and Prosper</em>, Ferg is ready to reveal the te versn of himself, all his scere, self-reflective, unabashedly artsy ways. His new mic, he says, is signed to peel back the layers. "I was so aaid of beg my old self. I feel like my fans get thrown off when I'd do an Ariana Gran llaboratn or a Skrillex llaboratn," he says, referencg two of his more surprisg post–<em>Trap Lord</em> mov, "or put Madonna on my Instagram. But the are all the thgs I'm to."</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p>His new, highly tobgraphil mic, thread through wh the narrative of his ascensn om teenage outst to ont-and-center celebry, most vividly shows the new open-book policy to his life. On "Let It Bang," Ferg remembers his grandmother protectg his fay the only way she knew how: "Grandma hid that hammer her mattrs om my uncle / He would listen to Wu-Tang while walkg the jungle." On "Strive," one of the album's most strikg tracks, Ferg raps ndidly about pg a life of sopg ice cream to pursue his passn. "Workg Ben & Jerry's, was sry," he raps. "My life was blurry / You got talent, why's you here / I'm thkg, yeah, pl I am gettg a belly."</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="zti1d"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="ktdrx"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>"I don't want to approach my craft wh jt crazy flows or how I uld kill beats and this and that," he says. "What my foc is now is what's g out of my mouth and how is this gog to affect people and what impact is this gog to have on the world when they listen to the words."</p><div class="GenericCalloutWrapper-tojWn dxKJjl llout--has-top-borr" data-ttid="GenericCallout"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="This image may nta AAP Ferg Pendant Human Person Necklace Jewelry Accsori and Accsory" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div><div class="CaptnWrapper-jSZdqE dVZQpq ptn AssetEmbedCaptn-fNQBPI cugSjO asset-embed__ptn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd cdsJgg fNaHcW ptn__cred">RENELL</span></div></figure></div><p>If anythg, Ferg is returng to his younger self. As a teenager, he'd wear outré clothg when all his iends were rockg Air Jordans, and back then "I felt like an outst," he adms. "The way my parents ed to drs me was jt totally different om the norm. It was somethg that I was kd of ashamed of. I wanted to f and drs like everybody else. But I learned to embrace that. I grew to more. I don't want to be part of groupthk. I want to stand out."</p><p>When he attend the High School of Art and Dign Manhattan, he says, his lunch table—"om goth people to gay people to thugs om Brooklyn, Queens, the Bronx, that wanted to do art and graffi; all kds of fashn people"—affected the way he now creat his art and imagery. He par his evolutn as an artist to that of Pisso: "When Pisso was dog abstract and he was drawg femal different forms, 's not that he didn't know how to draw a female surrealism. It's jt that this was how he saw the world through his ey. He wanted to form people's fac…Cubism and all of that. This was the future. I want to give people the future."</p><p>And what do that future look like? "We need more lors this world," he explas. "We don't need more black and whe. We need more shas and lors to make the world brighter. More vibrant."</p><p>He says he don't want to offer people more Kanye Wt or Mobb Deep or Michael Jackson. "I want to give them Ferg. ’Cse they've never seen Ferg. And that's the excement of . They n hate thgs right now om me that they will love later. They'll be like, ‘Ferg, that du, man—he pated his face for Kanye Wt's fashn show!’ Nobody else was thkg about puttg tribal pat on their face. I want to do what nobody's done."</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="2g0z"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div 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