History of Playgirl Magaze - How Playgirl Normalized Male Nudy</tle><meta name="tle" ntent="History of Playgirl Magaze - How Playgirl Normalized Male Nudy" /><meta name="scriptn" ntent="Playgirl was supposed to be a rnchy, revolutnary magaze for women. It didn't exactly turn out that way. 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" /><meta name="robots" ntent="max-image-preview:large,max-snippet:-1,max-vio-preview:30" /><lk rel="apple-touch-in" href="/_assets/sign-tokens/quire/static/imag/" /><meta property="og:image" ntent="" /><meta property="og:image:width" ntent="1200" /><meta property="og:image:height" ntent="600" /><meta name="thumbnail" ntent="" /><meta name="" ntent="" /><meta name="" ntent=" /><meta name="twter:image" ntent="" /><meta ntent=" property="og:url" /><meta name="to-publish" ntent="timely" /><meta property="og:type" ntent="article" /><meta name="twter:rd" ntent="summary_large_image" /><meta name="article:opn" property="article:opn" /><meta ntent="Entertament" property="article:sectn" /><meta ntent="2020-08-21T09:44:35Z" property="article:modified_time" /><meta ntent="2017-06-24T16:00:00Z" property="article:published_time" /><meta name="sailth.excerpt" ntent="Douglas Lambert wanted to give Playboy a n for s money. It was 1971, and Hugh Hefner's magaze had created a new mastream market for soft-re porn. Lambert, a nightclub owner Garn Grove, California, cid to get on the actn.Lambert's wife Jenny saw a bigger opportuny: a magaze" /><meta name="" ntent="entertament,Entertament" /><meta name="" ntent="2017-06-24 16:00:00" /><meta name="sailth.socialtle" ntent="A Penis on Every Page: The Rise and Fall of Playgirl " /><meta name="ntenttype" ntent="longform-article" /><meta id="m1" name="m1" emProp="cssSelector " ntent=".ntent-hed" /><meta id="m2" name="m2" emProp="cssSelector" ntent=".ntent-k p" /><lk href="/" emSpe emType=" emRef="m1 m2" /><lk rel="prefetch" href="" as="image" /><lk rel="preload" as="image" image-src-set=" 640w, 980w, 1120w, 1200w, 1920w" image-siz="100vw" /><meta name="next-head-unt" ntent="47" /><meta name="next-font-prennect" /><script id="vice-tect" data-nscript="beforeInteractive">(()=>{nst o="ontouchstart" wdow||!!navigator.maxTouchPots||("__touch"),t=wdow.matchMedia("only screen and (max-width: 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data-vars-ga-ux-element="Breadcmbs" data-vars-ga-ll-to-actn="A Penis on Every Page: The Rise and Fall of Playgirl" data-vars-ga-outbound-lk=" class="e9l0kn00 css-10asp0m e1c1bym14"><span emProp="name">A Penis on Every Page: The Rise and Fall of Playgirl</span></a><meta emProp="posn" ntent="2" /></li></ol></nav><style data-emotn="css g4r5va">{font-fay:Glanz,Glanz-fallback,Tim,Serif;font-weight:normal;grid-lumn:1/-1;marg-bottom:0.9375rem;marg-top:0.9375rem;}@media(max-width: 48rem){{font-size:2rem;le-height:1.25;}}@media(m-width: 48rem){{font-size:2.625rem;le-height:1.1;}}@media(m-width: 64rem){{font-size:3.125rem;le-height:1.1;}}@media(m-width: 73.75rem){{font-size:3.37499rem;le-height:1.1;}}</style><h1 class="css-g4r5va exadjwu10"><span aria-hidn="te" class="css-0 eagam8p0"></span>A Penis on Every Page: The Rise and Fall of Playgirl<span aria-hidn="te" class="css-0 eagam8p1"></span></h1><style data-emotn="css 2qf7xf">{lor:#515150;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-weight:normal;marg-bottom:0.625rem;}@media(max-width: 48rem){{font-size:1.0625rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:1.3125rem;le-height:1.2;}}@media(m-width: 64rem){{font-size:1.3125rem;le-height:1.3;}} a{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:#FF3A30;text-unrle-offset:0.25rem;lor:#000000;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;} a:hover{lor:#595959;text-ratn-lor:borr-lk-body-hover;}</style><div class="css-2qf7xf exadjwu8"><p>It was supposed to be a rnchy, revolutnary magaze for women. It didn't exactly turn out that way. </p></div><style data-emotn="css 18k4ks7">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;marg-bottom:0.625rem;paddg-right:0.3125rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}} span{font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0rem;text-transform:palize;}@media(max-width: 48rem){ span{le-height:2rem;font-size:0.875rem;}}@media(m-width: 48rem){ span{le-height:2rem;font-size:0.875rem;}}@media(m-width: 64rem){ span{le-height:2rem;font-size:0.875rem;}}</style><div class="css-18k4ks7 exadjwu7"><style data-emotn="css 1eqkg5m">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-style:normal;letter-spacg:0.02rem;paddg-right:0.3125rem;text-transform:upperse;-webk-text-stroke:0.005rem;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}</style><addrs class="css-1eqkg5m ehvvd9m2"><style data-emotn="css 19e0noj">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;paddg-right:0.3125rem;text-transform:upperse;-webk-text-stroke:0.005rem;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}</style><span class="css-19e0noj ehvvd9m1"><style data-emotn="css 1sa04t">{borr-radi:50%;vertil-align:middle;marg-right:0.3125rem;object-f:ver;}</style><img src="" alt="Headshot of Matthew Rettenmund" tle="Headshot of Matthew Rettenmund" width="40" height="40" dg="async" fetchPrry="high" class=" css-1sa04t ehvvd9m0" />By <style data-emotn="css 7l5upj">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}{lor:#595959;text-ratn-lor:borr-lk-body-hover;}</style><a href="/thor/17668/matthew-rettenmund/" class="css-7l5upj e1c1bym14">Matthew Rettenmund</a></span><style data-emotn="css 1bcsdhu">{display:le-block;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;marg-left:0.625rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.75rem;le-height:1.3;}}@media(m-width: 48rem){{font-size:0.75rem;le-height:1.3;}}@media(m-width: 64rem){{font-size:0.75rem;le-height:1.3;}}</style><time class="css-1bcsdhu exadjwu6">Published: Jun 24, 2017</time></addrs></div><style data-emotn="css wkpw2c">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-flex-directn:lumn;-ms-flex-directn:lumn;flex-directn:lumn;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;}</style><div class="no-prt css-wkpw2c exadjwu15"><style data-emotn="css 1hpjtwr">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;posn:relative;marg-top:0.9375rem;}</style><div class="ntent-hear-actns css-1hpjtwr exadjwu14"><style data-emotn="css 1mi99c5">{background-lor:#FF3A30;lor:#000000;borr:th solid #FF3A30;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-flex-directn:row;-ms-flex-directn:row;flex-directn:row;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;paddg:0.625rem 1.25rem;marg-top:0rem;marg-bottom:0rem;-webk-text-ratn:none;text-ratn:none;text-transform:upperse;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;paddg-top:0.85rem;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;width:to;borr-radi:2rem;background:#FF3A30;font-size:0.875rem;le-height:1.3;letter-spacg:0.04rem;}{background-lor:#ffffff;lor:#000;cursor:poter;borr:th solid #FF3A30;} svg{fill:#000000;} svg>path{fill:#000000;}{marg-left:1rem;} svg>path{fill:#000000;}{outle:0.125rem dotted #000000;outle-offset:0.2rem;} svg{fill:#000000;}</style><button data-tooltip-id="article-hear-save" class="ntentSaveButton css-1mi99c5 e12nq69g1"><style data-emotn="css 7g4d0s">{width:1rem;height:1rem;marg-right:0.625rem;} path{fill:#ffffff;} path{fill:#ffffff;}</style><svg xmlns=" fill="none" viewBox="0 0 48 62" class="css-7g4d0s e10k4xbi2"><path fill="#000" fill-le="evenodd" d="M24 46.52 48 61V0H0v61.44l24-14.92ZM5.67 50.9 24 39.5l18.33 11.4V5.7H5.67v45.2Z" clip-le="evenodd"></path></svg>Save Article</button><style data-emotn="css 13tt5c6">{width:160px;text-align:left;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-weight:normal;letter-spacg:0.045rem;font-size:0.70284rem;le-height:1.1;lor:#595959;text-transform:none;}</style></div></div></div></div></hear><style data-emotn="css 149neno">{marg-left:to;marg-right:to;marg-bottom:0.9375rem;max-width:m(lc(20.625rem * 2 - 1rem), lc(100vw - 1rem * 2));} .e152u5os0{marg-left:lc((100vw - m(lc(20.625rem * 2 - 1rem), lc(100vw - 1rem * 2)))/-2);width:100vw;}@media(m-width: 48rem) and (max-width: 61.25rem){ .e152u5os0{marg-left:lc(lc((100vw - m(lc(20.625rem * 2 - 1rem), lc(100vw - 1rem * 2)))/-2) - 3.5rem);}}@media(m-width: 90rem){ .e152u5os0{paddg-left:0.1rem;paddg-right:0.1rem;marg-left:lc(lc((100vw - m(lc(20.625rem * 2 - 1rem), lc(100vw - 1rem * 2)))/-2));}}</style><div class="longform-ntaer ntent-ntaer article-ntaer css-149neno ewisyje2"><style data-emotn="css woto36">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;paddg-left:0rem;paddg-right:0rem;posn:relative;}@media(m-width: 48rem){{paddg-left:3.5rem;paddg-right:3.5rem;}}@media(m-width: 48rem) and (max-width: 61.25rem){{max-width:45.25rem;marg-left:to;marg-right:to;}}@media(m-width: 61.25rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 73.75rem) and (max-width: 100rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;paddg-right:0rem;}} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;}{clear:both;ntent:" ";display:block;font-size:0.7rem;le-height:1.5rem;height:0rem;visibily:hidn;}</style><div class="article-body-ntent article-body longform-body css-woto36 ewisyje7"><style data-emotn="css am5pt0">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;}{float:left;text-transform:upperse;font-weight:bold;marg-right:0.9375rem;marg-bottom:-0.625rem;marg-top:0;}{font-fay:Glanz,Glanz-fallback,Tim,Serif;font-size:6.25rem;font-weight:normal;le-height:0.75;marg-right:0;paddg:0.6rem 0.75rem 0 0;}@-moz-document url-prefix(){{marg-top:0.625rem;}}@media(max-width: 48rem){{marg-right:0.3125rem;}}@media(m-width: 64rem){{le-height:0.75;}} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;}</style><p data-no-id="0" class="dropp css-am5pt0 et3p2gv0">Douglas Lambert wanted to give <em data-redactor-tag="em">Playboy</em> a n for s money. It was 1971, and Hugh Hefner's magaze had created a new mastream market for soft-re porn. Lambert, a nightclub owner Garn Grove, California, cid to get on the actn.</p><style data-emotn="css aeyldl">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;}</style><p data-no-id="1" class="css-aeyldl et3p2gv0">Lambert's wife Jenny saw a bigger opportuny: a magaze wh nu <em data-redactor-tag="em" data-verified="redactor">male </em>centerfolds. Lambert wasn't sold. What woman wanted to ogle photos of nu men, much ls buy a magaze full of them? But he slowly realized Jenny might be on to somethg. The sexual revolutn was well unr way, and Lambert "sensed the woman of the '70s was eager to bee part" of , as he'd eventually wre promo py for his new magaze. So the summer of 1971, Lambert, along wh William Mil Jr., an experienced adman who served as <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>'s executive vice print, vted $20,000 the project and opened a swanky, 23rd-floor office Los Angel's Century Cy.</p><p data-no-id="2" class="css-aeyldl et3p2gv0">Two years later, June 1973, <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>'s first issue h the newsstand, wh a missn siar to s long-standg unterpart: to feature nu centerfolds alongsi hard-htg featur by and for women. On the first ver, a nu man (creded as "Eldon") sat cross-legged, his mosty prerved by shadows, as an amoro woman (creded as "Lorelei") nuzzled him om behd. One of s ver l: "Compulsns of the promiscuo woman." It sold out, movg six hundred thoand pi four days. At s peak durg the late seventi, each issue sold around 1.5 ln pi.</p><style data-emotn="css d9wkvk">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;clear:both;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;marg-left:to;marg-right:to;width:100%;}@media(m-width: 20rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 30rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 40.625rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 48rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 64rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 73.75rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 75rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 90rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="3" class="align-center size-large embed css-d9wkvk e1xqj1sx4"><style data-emotn="css uwraif">{width:100%;display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;-webk-flex-directn:lumn;-ms-flex-directn:lumn;flex-directn:lumn;marg-left:to;marg-right:to;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;}</style><div class="css-uwraif e1xqj1sx3"><img alt="Text, Flh, Poster, Mcle, Novel, Art, " tle="Text, Flh, Poster, Mcle, Novel, Art, " loadg="lazy" width="4000" height="1730" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css 1gccgwy">@media(m-width: 20rem){{paddg-left:1rem;}}@media(m-width: 30rem){{paddg-left:1rem;}}@media(m-width: 40.625rem){{paddg-left:1rem;}}@media(m-width: 48rem){{paddg-left:1rem;}}@media(m-width: 64rem){{paddg-left:1rem;}}@media(m-width: 73.75rem){{paddg-left:1rem;}}@media(m-width: 75rem){{paddg-left:1rem;}}@media(m-width: 90rem){{paddg-left:1rem;}}</style><div class="css-1gccgwy e1xqj1sx2"><style data-emotn="css 8h7i7x">{width:0;m-width:100%;paddg-top:0.625rem;letter-spacg:0.02rem;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.875rem;le-height:1.3;} em, i{font-fay:her;font-style:alic;}</style><div class="css-8h7i7x e1xqj1sx1">Playgirl\’s but issue clud liftyle featur and no full-ontal nudy.</div></div></div></div><p data-no-id="4" class="css-aeyldl et3p2gv0">Now, women uld pare men's bodi jt as men pared women's.<em data-redactor-tag="em" data-verified="redactor"> "</em>You take on the power of what was the male gaze," says Nancie Mart, <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>'s edor--chief for part of the eighti. "It's now the female gaze." (That's batable; the magaze has always been owned and published by men.)</p><p data-no-id="5" class="css-aeyldl et3p2gv0">"We were a magaze 'nobody ever bought,' but everybody read," says Ira Rter, an ad exec for, and later the owner of, <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>. That rearship clud women <em data-redactor-tag="em" data-verified="redactor">and</em> men. It's no shocker that a magaze full of naked dus attracted the secret patronage of gay men, pecially an era when was risky to be out. </p><p data-no-id="6" class="css-aeyldl et3p2gv0">For women and gay men both, <em data-redactor-tag="em" data-verified="redactor">Playgirl'</em>s te legacy is the way normalized sexually objectifyg men. Before <em data-redactor-tag="em" data-verified="redactor">People</em>'s pantg, annual "Sexit Man Alive" issue; before the Adonis-heavy photography of Bce Weber; before Mark Wahlberg posed Calv Kle unrwear; and before the boom mastream "porn for women," <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> paved the way showg off men's bodi for the erotic light of s rears. </p><p data-no-id="7" class="css-aeyldl et3p2gv0">That's a bold iative for a product you uld buy while on a diaper n or pumpg gas.</p><style data-emotn="css 18pb4rg">{borr:0;borr-bottom:th solid black;marg:1.875rem 0;clear:both;}</style><hr data-no-id="8" class="css-18pb4rg et3p2gv0" /><style data-emotn="css 1736von">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;clear:both;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;marg-left:to;marg-right:to;width:100%;}@media(m-width: 20rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 30rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 40.625rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 48rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 64rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 73.75rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 75rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 90rem){{width:100%;marg:0 to 0.9375rem;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="medium" data-embed="body-image" data-no-id="9" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, Orange, Logo, Graphics, Clip art, Brand, " tle="Text, Font, Orange, Logo, Graphics, Clip art, Brand, " loadg="lazy" width="980" height="581" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css swqnqv">@media(m-width: 20rem){{paddg-left:0rem;}}@media(m-width: 30rem){{paddg-left:0rem;}}@media(m-width: 40.625rem){{paddg-left:0rem;}}@media(m-width: 48rem){{paddg-left:0rem;}}@media(m-width: 64rem){{paddg-left:0rem;}}@media(m-width: 73.75rem){{paddg-left:0rem;}}@media(m-width: 75rem){{paddg-left:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;}}</style><div class="css-swqnqv e1xqj1sx2"></div></div></div><p data-no-id="10" class="dropp css-am5pt0 et3p2gv0">While Lambert's first tt issue of <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> was unr velopment, <em data-redactor-tag="em" data-verified="redactor">Cosmopolan</em>'s inoclastic edor--chief Helen Gurley Brown ma wav by publishg the first nu male centerfold: a teasg image of movie star Burt Reynolds on a bearsk g. That image provid an openg for male nudy to go mastream.</p><p data-no-id="11" class="css-aeyldl et3p2gv0"> Some femists like Gloria Steem reviled <em data-redactor-tag="em" data-verified="redactor">Playboy</em> (Steem famoly went unrver as a Playboy Bunny 1963 for a <em data-redactor-tag="em" data-verified="redactor">Show</em> magaze piece), but <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> was champned as progrs for women, wh articl on abortn and breast ncer.</p><p data-no-id="12" class="css-aeyldl et3p2gv0">"You'd have to be pretty simple-md to thk that we were a society where men lookg at pictur of naked women was the same thg as women lookg at pictur of naked men," says former articl edor Za Klapper.</p><hr data-no-id="13" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="14" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Eyewear, Glass, Table, Visn re, " tle="Eyewear, Glass, Table, Visn re, " loadg="lazy" width="980" height="743" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">The magaze s seventi heyday.</div></div></div></div><p data-no-id="15" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Ira Rter (assistant VP of advertisg, VP of advertisg, executive VP, and print & publisher, 1974–86): </strong>Our goal was to treat women as people. Back then, they were sex objects [prumed to be] only terted hoekeepg or servg their man. We were a very threateng magaze for men. If you me home and found your wife readg <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>, would be, "You don't love me anymore?"</p><p data-no-id="16" class="css-aeyldl et3p2gv0">The newsstands were ntrolled by men. Jerry Falwell wanted this magaze off the newsstands. We were put the back rack 7-Eleven.</p><style data-emotn="css 1mtk2uq">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;}@media(m-width: 20rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 30rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 40.625rem){{width:70%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 48rem){{width:70%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 64rem){{width:60%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 73.75rem){{width:60%;marg-left:1rem;marg-right:lc(-30% - 1rem);float:right;clear:right;}}@media(m-width: 75rem){{width:60%;marg-left:1rem;marg-right:lc(-30% - 1rem);float:right;clear:right;}}@media(m-width: 90rem){{width:60%;marg-left:1rem;marg-right:lc(-30% - 1rem);float:right;clear:right;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="17" class="align-right size-large embed css-1mtk2uq e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Publitn, Adaptatn, Paper, Paper product, Book, " tle="Publitn, Adaptatn, Paper, Paper product, Book, " loadg="lazy" width="980" height="1865" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css 78jldq">{paddg-left:0rem;}</style><div class="css-78jldq e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">Playgirl\’s women-centric ntent.</div></div></div></div><p data-no-id="18" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Za Klapper (articl edor, 1981–82): </strong>I was told our typil rears were llege girls the Midwt who had never <em data-redactor-tag="em" data-verified="redactor">seen</em> a naked man.</p><p data-no-id="19" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Celte Fremon (fashn and bety edor, 1970s–80s): </strong>The ia of <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>, that women uld have their own <em data-redactor-tag="em" data-verified="redactor">Playboy</em> magaze, was— the begng—this grand act of rebelln. The notn was to have nu men—"We n do this, too"—and also have ser articl. The nudy seemed okay, but I thought was a ltle embarrassg.</p><p data-no-id="20" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Za Klapper:</strong> Some of the people on the edorial staff had e out of the porn dtry bee Larry Flynt had moved <em data-redactor-tag="em" data-verified="redactor">Htler</em> om Oh to L.A. They red about femism a different way than people at <em data-redactor-tag="em" data-verified="redactor">Mother Jon</em> did. They <em data-redactor-tag="em" data-verified="redactor">were </em>exced to be workg for a woman and workg wh pro-women ntent the magaze.</p><p data-no-id="21" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Dian Hanson (edor of Taschen Publishg's <em data-redactor-tag="em" data-verified="redactor">Sexy Book</em> seri)</strong>: The first people I remember actually buyg and enjoyg were the cleang ladi at the osteopathic hospal where I worked Allentown, Pennsylvania. The were middle-aged, workg-class women who would get a py of every month and s there on their break cklg and lookg at .</p><p data-no-id="22" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Ira Rter:</strong> I was at Han, the ladi' nylon pany, and the chairman of the board said, "I don't want to reach the women who are readg your magaze. That's not my market."</p><p data-no-id="23" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Judh Dan Madison (fashn edor, 1976)</strong>: The Estée Lrs were not terted advertisg a magaze wh naked men. </p><hr data-no-id="24" class="css-18pb4rg et3p2gv0" /><p data-no-id="25" class="css-aeyldl et3p2gv0"> Stodgy advertisers perceived Playgirl as unwholome and a threat to the stat quo. They were right on both unts.</p><p data-no-id="26" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Neil Feeman (special edns edor, 1979–83):</strong> My versn of <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> was that after six, dgs were okay. So you'd get on the office ter: "I have weed — do anybody have ke to share?" I thk I <em data-redactor-tag="em" data-verified="redactor">didn't </em>get stoned there twice."</p><hr data-no-id="27" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="28" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, Logo, Clip art, Graphics, Brand, " tle="Text, Font, Logo, Clip art, Graphics, Brand, " loadg="lazy" width="980" height="608" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"></div></div></div><p data-no-id="29" class="dropp css-am5pt0 et3p2gv0"> In <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>'s troductory issue, most of the mols were mostly posed, wh hts of pubic hair showg and nu shots om behd. The magaze quickly grew more fortable wh full-ontal nudy, but the qutn of whether to show an actual erectn was…well, a hard one.</p><hr data-no-id="30" class="css-18pb4rg et3p2gv0" /><p data-no-id="31" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Don Stroud (actor, November 1973 centerfold)</strong>: I grew up on the beach Waikiki. Nudy didn't mean much to me. [Centerfold ordator] Toni Holt approached me and my manager and asked if I wanted to pose naked. I had to put makp on my balls and on my ass. I was tan at the time but had a whe streak right around my privat, so I had to hire a makp guy. He go, "Well…I gus I'm gettg paid for this."</p><p data-no-id="32" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Al Hornsby (Augt 1975 ver and centerfold):</strong> My shoot was two plac: on the si of the highway outsi Palm Sprgs, and jt off the fairway durg an LPGA golf event—lerally thirty feet om the si of the fairway, jt behd the shbs. Other than the fact that the shoots had a uple of nu shots and some shirt-off, boy-cheeke…you weren't <em data-redactor-tag="em" data-verified="redactor">dog</em> anythg, jt standg there tryg to look attractive.</p><p data-no-id="33" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">David Vance (photographer, 1974–88):</strong> It was fairly easy to get people to pose nu right off the street. I only remember one mol who was reluctant to show his penis. The majory were people who didn't work out at all. They jt were well proportned. Now, every 12-year-old has abs.</p><div size="medium" data-embed="body-image" data-no-id="34" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Indoor gam and sports, Cht, Barechted, Wrist, Mcle, Abdomen, Tnk, Chs, Thigh, Tabletop game, " tle="Indoor gam and sports, Cht, Barechted, Wrist, Mcle, Abdomen, Tnk, Chs, Thigh, Tabletop game, " loadg="lazy" width="980" height="773" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">Centerfold Don Stroud November 1973.</div></div></div></div><p data-no-id="35" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Gee Maharis (actor, July 1973 centerfold):</strong> [First edor--chief Mar Stt Milam] asked whether I'd do a centerfold. Nobody told me was a <em data-redactor-tag="em" data-verified="redactor">nu</em> centerfold! But I was game.</p><p data-no-id="36" class="css-aeyldl et3p2gv0">We were dog the shootg and [the photographer kept sayg], "Well, you n't show <em data-redactor-tag="em" data-verified="redactor">that</em>." I said, "For Christ's sake, man, if 's gonna be a nu centerfold, that's what I was born wh."</p><p data-no-id="37" class="css-aeyldl et3p2gv0">Mar lled and said, "The one that I chose shows a b of… <em data-redactor-tag="em" data-verified="redactor">you</em>." I don't know how many they prted, but they got a ll for so many more that they turned everybody face-forward after that.</p><p data-no-id="38" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Greg Louganis (Olympic gold medalist, Augt 1987 mol)</strong>: My mom loved [my pictur]. At her memorial, her bridge club mentned Mom had brought the magaze out, boastg, "This is my son."</p><style data-emotn="css gv3b6u">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;}@media(m-width: 20rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 30rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 40.625rem){{width:70%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 48rem){{width:70%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 64rem){{width:60%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 73.75rem){{width:60%;marg-right:1rem;marg-left:lc(-30% - 1rem);float:left;clear:left;}}@media(m-width: 75rem){{width:60%;marg-right:1rem;marg-left:lc(-30% - 1rem);float:left;clear:left;}}@media(m-width: 90rem){{width:60%;marg-right:1rem;marg-left:lc(-30% - 1rem);float:left;clear:left;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="39" class="align-left size-large embed css-gv3b6u e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, Orange, " tle="Text, Font, Orange, " loadg="lazy" width="980" height="345" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"></div></div></div><p data-no-id="40" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Dick Baney (Major League Baseball player, Febary 1977 centerfold)</strong>: It's been over 40 years and I am still beg asked [about] my cisn. [Legendary Dodgers ach] Tommy Lasorda's wife asked me, "What were you <em data-redactor-tag="em" data-verified="redactor">thkg</em>?" </p><p data-no-id="41" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Christopher Atks (actor, September 1982 ver, "<strong data-redactor-tag="strong" data-verified="redactor">The Bt of<em data-redactor-tag="em" data-verified="redactor"> Playgirl"</em> 1982 ver, </strong>December 1983 mol):</strong> People love to ask, "Why did you do that?!" I don't know; they told me to take my pants off, so I did. </p><p data-no-id="42" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Ira Rter</strong>: Our biggt problem was [that our male mols] had only a history of <em data-redactor-tag="em" data-verified="redactor">Playboy</em>, so our photographers and the men themselv would pose like they had seen <em data-redactor-tag="em" data-verified="redactor">Playboy</em>. </p><p data-no-id="43" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Dian Hanson: </strong>They were photographg men as if they were women, loungg around on sofas. "Here's a guy lyg on a sofa wh a soft dick." It's like, what's he wag for? He's wag for you to pay him, I'm assumg.</p><div size="medium" data-embed="body-image" data-no-id="44" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Petal, Amber, Drk, Drkware, Garn ros, Hybrid tea rose, Publitn, Rose fay, Flowerg plant, Rose orr, " tle="Petal, Amber, Drk, Drkware, Garn ros, Hybrid tea rose, Publitn, Rose fay, Flowerg plant, Rose orr, " loadg="lazy" width="980" height="725" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">A loungg man om November 1973.</div></div></div></div><p data-no-id="45" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Neil Feeman</strong>: In 1979, at my first meetg wh the edors, there was this huge argument about whether [mols] should have hard-ons. We were a rtrant and I'm stg there wh all of the women, three martis to , listeng to them fight. I remember the waer lookg at me like, "What the <em data-redactor-tag="em" data-verified="redactor">hell</em> is gog on here?" I said, "It's my first day at work. I have no ia. And I'm mortified."</p><p data-no-id="46" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Brian Dawson (April 1978 centerfold)</strong>: They didn't want a full-on erectn, so the photographer shot pictur as I went down…givg them the opportuny to select the gree of erectn.</p><p data-no-id="47" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Sim</strong><strong data-redactor-tag="strong" data-verified="redactor">ó</strong><strong data-redactor-tag="strong" data-verified="redactor">n Cherpel (photographer, Augt and October 1974): </strong>Their le was, if I showed a penis and was erect, need to be floatg on water or somethg, so they uld say, "This is <em data-redactor-tag="em" data-verified="redactor">not</em> an erect penis."</p><p data-no-id="48" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Neil Feeman</strong>: One of the rear-favore centerfolds lled, enraged bee there was a three-month perd where erectns were ed, and a mol he felt petive wh had a hard-on. I said, "I'm lookg at your photograph and you have nothg to be ashamed of." He said, "Get a ler and I n prove to you that I'm at a disadvantage."</p><hr data-no-id="49" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="50" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, Logo, Clip art, Graphics, Brand, Fast food, " tle="Text, Font, Logo, Clip art, Graphics, Brand, Fast food, " loadg="lazy" width="980" height="491" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"></div></div></div><p data-no-id="51" class="dropp css-am5pt0 et3p2gv0">A magaze teemg wh naked men would seem to prent a goln marketg opportuny: Why not target women and gay men at the same time? But bowg to the prevailg negative view of gay men — homosexualy was classified as a mental disorr by the Amerin Psychiatric Associatn until 1974 — <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> aggrsively downplayed that crossover s prs and marketg. In s first year, the magaze claimed 94 percent female rearship. Over time, that number has been ternally scribed to employe as more like 80 50 ls.</p><hr data-no-id="52" class="css-18pb4rg et3p2gv0" /><p data-no-id="53" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Ira Rter</strong>: I n assure you I tried to not have gay men the magaze.</p><p data-no-id="54" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Neil Feeman: </strong>The art directors, [most of whom] were straight, were gog to the bathho wh bs rds to get the centerfolds.</p><p data-no-id="55" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Randy Dunbar (signer, 1978–79):</strong> Photographers like Herb Rts ed to shoot for <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> all the time g noms plume. You weren't out and proud; you were talented and si.</p><div size="medium" data-embed="body-image" data-no-id="56" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Mcle, Illtratn, Paper, Art, Flh, " tle="Mcle, Illtratn, Paper, Art, Flh, " loadg="lazy" width="980" height="653" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">At first, the magaze didn\’t overtly market to gay men.</div></div></div></div><p data-no-id="57" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Lorenzo Lamas (actor, July 1983, November 1993, and May 1996 vers):</strong> I was approached to do a centerfold for <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>when I was a traer at Jack LaLanne Health Spa 1976. My girliend at the time agreed to be the pictorial. It was pretty no-holds-barred. The photographer was a client of me. He said there was a chance to w $2,500. When I was 18, that was more money than I ma a year. We shot .</p><p data-no-id="58" class="css-aeyldl et3p2gv0"> I told my dad, [MGM star] Fernando Lamas. He went through the roof and got a sharp attorney who went to<em data-redactor-tag="em" data-verified="redactor"> Playgirl</em> and said they uld not release the photos. They said, "We have a ntract," but the attorney said, "I don't re. It has the potential of g whatever clean-cut image he has as an actor." The lawyer got the negativ. I thk she showed my dad the pictur and he burned them.</p><p data-no-id="59" class="css-aeyldl et3p2gv0"> My dad thought the magaze targeted gays. He thought that would be harmful to me. [<em data-redactor-tag="em" data-verified="redactor">Lamas's vers all followed his father's 1982 ath.]</em></p><p data-no-id="60" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Joyce Dudney Flemg (edor--chief, 1977)</strong>: Lambert kept sistg that was a magaze for women, and really wasn't attuned to the fact that a lot of people perceived …as a magaze for gay men.</p><p data-no-id="61" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Joe Spondike (May 1981 centerfold, "Playgirl<em data-redactor-tag="em" data-verified="redactor">'</em><em data-redactor-tag="em" data-verified="redactor">s Sexy Men"</em> vers May 1981 and January 1982):</strong> I was gettg really weird lls om <em data-redactor-tag="em" data-verified="redactor">guys</em>. One guy lled me up and said, "Money's no object, I wanna fly you out to Europe and do some shots." I'm young, I don't know what's gog on, but then I got hip to after they started g on to me.</p><div size="large" data-embed="body-image" data-no-id="62" class="align-right size-large embed css-1mtk2uq e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Orange, Yellow, Text, Le, Amber, Font, Peach, " tle="Orange, Yellow, Text, Le, Amber, Font, Peach, " loadg="lazy" width="980" height="444" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"></div></div></div><p data-no-id="63" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Christopher Atks:</strong> There was supposedly one shot where I was standg the pool and was somethg about a shadow at the bottom of the pool that ma me look "massive" and… [the photographer] was offered lots of money for that sli. I always thought that was a magaze for women, but men were tryg to buy the sli.</p><p data-no-id="64" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Neil Feeman</strong>: Management was massive nial over . Closeted men prised…certaly a very <em data-redactor-tag="em" data-verified="redactor">large</em> part of the rearship. Subscriptns weren't people's right nam — was always ials. It was "M. Jon."</p><p data-no-id="65" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Ira Rter:</strong> I heard om iends years later that <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> beme popular wh the gay muny. I had no clue. My goal was to create a magaze that reached women.</p><p data-no-id="66" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Randy Dunbar:</strong> Why was there such a large gay dience if there was gay pornography? I thk a lot of guys who were probably still the closet uld go to the supermarket and say, "It's for my girliend." There was a legimacy to pickg up <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>.</p><p data-no-id="67" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Gee Maharis: </strong>A lot of guys me up to me wh [my centerfold] and asked me to sign for their "wiv."</p><hr data-no-id="68" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="69" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, Logo, Graphics, Clip art, Brand, Label, " tle="Text, Font, Logo, Graphics, Clip art, Brand, Label, " loadg="lazy" width="980" height="473" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"></div></div></div><p data-no-id="70" class="dropp css-am5pt0 et3p2gv0">Ira Rter bought <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>om Douglas Lambert 1977 and stopped relyg on male nus favor of clothed-celebry vers. Followg a spl wh his bs partner, Rter sold his share <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> 1986. The magaze filed for Chapter 11 and was taken on by Drake Publishg, helmed by New York publisher Carl Rurman, who owned men's magaz like <em data-redactor-tag="em" data-verified="redactor">High Society</em> and <em data-redactor-tag="em" data-verified="redactor">Cheri</em>.</p><p data-no-id="71" class="css-aeyldl et3p2gv0"> After a brief experiment banng ontal nudy 1987, <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> pivoted back to sex and moved om Century Cy to Manhattan. The magaze began a tumultuo transformatn om what then-edor--chief Charmian Carl emed "a fun, quirky femist statement" to unapologetic soft-re porn.</p><hr data-no-id="72" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="73" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Magaze, Publitn, Material property, Tabloid, Advertisg, Newspaper, " tle="Magaze, Publitn, Material property, Tabloid, Advertisg, Newspaper, " loadg="lazy" width="980" height="735" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">In the eighti, Playgirl changed directn, favorg celebry vers.</div></div></div></div><p data-no-id="74" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Charmian Carl (art director and edor--chief, 1990s):</strong> When I first got promoted [to edor--chief], Rurman said, "Congratulatns, <em data-redactor-tag="em" data-verified="redactor">Mrs.</em> Carl…I hope you don't thk you're gonna make this <em data-redactor-tag="em" data-verified="redactor">Cosmo</em>." I said, "Nope." I wanted to make more like <em data-redactor-tag="em" data-verified="redactor">Vany Fair</em> wh betiful naked men .</p><p data-no-id="75" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Charl Hovland (prospective photographer, 1990s)</strong>: <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>'s staff changed a lot. One female art director said, "The dicks are too big. Women don't like to look at big dicks. It's like a weapon." A uple of months later, I brought more Polaroids, but she said, "Oh, this guy, his butt is too big. Women don't like the whole butt thg." They tried to steer away om the gay and then they changed their mds. When I me back, they said, "The dicks aren't big enough."</p><div size="large" data-embed="body-image" data-no-id="76" class="align-right size-large embed css-1mtk2uq e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, " tle="Text, Font, " loadg="lazy" width="980" height="342" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"></div></div></div><p data-no-id="77" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Sher Bach (admistrative assistant, 1992–97): </strong>Image workg for a pany where the morng topic is, "What's wrong wh this guy's balls? Looks like somebody took a hammer to 'em."</p><p data-no-id="78" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Charmian Carl: </strong>One time, Rurman me to a postmortem [<em data-redactor-tag="em" data-verified="redactor">edorial</em> <em data-redactor-tag="em" data-verified="redactor">meetgs to discs the succs of the prr issue</em>]<em data-redactor-tag="em" data-verified="redactor">. </em>He said, "What women want is hairy ass." I looked at him and said, "No. We're all women here. We don't wanna see that. Tst me." Usually, when people are talkg, they're talkg about themselv. I'll leave at that.</p><p data-no-id="79" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Douglas Cloutier (photographer, 1980s–00s)</strong>: It was a lot of ndl and flowers and stuff. Women don't really re to see <em data-redactor-tag="em" data-verified="redactor">.</em> They would rather <em data-redactor-tag="em" data-verified="redactor">read</em> about <em data-redactor-tag="em" data-verified="redactor"></em>. Girls don't wanna see a guy's asshole. Gay guys? Different story.</p><p data-no-id="80" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Charmian Carl: </strong>In 1994, I flew to Chigo and met wh Christie Hefner, who I adore. I told her was unfair that <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>was not gog the directn should after 21 years…Women have never been empowered to feel ee to explore their sexualy; they feel dirty if they do. Women need a place to be able to explore and get exced. I still thk we serve . I said, "Woman to woman, we should not let this disservice happen." She totally agreed wh me, but said, "We really n't take that risk. I wish you all the luck the world." The unfortunate part of <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> is was never owned by a strong woman.</p><p data-no-id="81" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Dian Hanson</strong><strong data-redactor-tag="strong" data-verified="redactor">:</strong> They tried to hire me to ed <em data-redactor-tag="em" data-verified="redactor">Playgirl </em> 1991 and aga a few years later. The guys who ran the magaze, asked, "Okay, what would you do to make girls buy <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>?" I said, "It would be easier to make this magaze work better than already do for gay men." They looked at me horror and said, "Men don't buy this magaze! We don't want to make a magaze for men to jack off to!" But…they already did.</p><hr data-no-id="82" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="83" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, Orange, Clip art, Graphics, Logo, Heart, " tle="Text, Font, Orange, Clip art, Graphics, Logo, Heart, " loadg="lazy" width="980" height="555" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"></div></div></div><p data-no-id="84" class="dropp css-am5pt0 et3p2gv0">Mastream magaz have always shied away om black ver subjects for fear of turng off whe rears, and <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>was no exceptn. While a small handful of black celebri won vers, cludg <em data-redactor-tag="em" data-verified="redactor">L.A. Law</em>'s Blair Unrwood (July 1996) and <em data-redactor-tag="em" data-verified="redactor">Days of Our Liv</em> actor Marc Patrick (September 2007), black male mols were ually nsigned to small spreads si the magaze. By the mid-neti, black men were featured on group vers, cludg the magaze's popular roundups of llege guys.</p><hr data-no-id="85" class="css-18pb4rg et3p2gv0" /><p data-no-id="86" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Dean Keefer </strong><strong data-redactor-tag="strong" data-verified="redactor">(photographer, 1997–prent): </strong>We never found that many handsome black men <em data-redactor-tag="em" data-verified="redactor">wanted</em> to pose for the magaze. Budget was the biggt issue about gettg mols. They all thought <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>and <em data-redactor-tag="em" data-verified="redactor">Playboy</em> were the same pany and thought they should be paid $5,000 to pose for the magaze.</p><p data-no-id="87" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Douglas Cloutier </strong><strong data-redactor-tag="strong" data-verified="redactor">(photographer, 1980s–2000s)</strong>: There was never talk about . Maybe was the md-set at the time that black guys weren't as prone to take their cloth off for publitn?</p><div size="medium" data-embed="body-image" data-no-id="88" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Face, Head, Arm, Nose, Human, People, Hairstyle, Human body, Ch, Cht, " tle="Face, Head, Arm, Nose, Human, People, Hairstyle, Human body, Ch, Cht, " loadg="lazy" width="980" height="1470" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">A llectn of spreads om the seventi and eighti featurg black men.</div></div></div></div><p data-no-id="89" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Charmian Carl</strong>: Blair Unrwood was very proud to have done . I bumped to him a few years later at a [Directors Guild of Ameri] Awards dner. He was so ebullient and thrilled to troduce me to his wife. I loved that he did not have regrets.</p><p data-no-id="90" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Dian Hanson</strong>: The notn at all the sex mags I worked for was that blacks were a much smaller mographic than wh. And if you put a person om any small mographic on the ver — be black, Lat, or Asian — you risked drivg away the majory of whe buyers. They jt never wanted to accept that fantasy cross racial l.</p><p data-no-id="91" class="css-aeyldl et3p2gv0"> [Gay magaze] <em data-redactor-tag="em" data-verified="redactor">Black Inch</em> got somethg like a 75 percent sale on the newsstand, an unprecented percentage. I n image the olr whe men nng <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> thkg, "Whe women don't want to see that," when ep down they really thought, "We don't want to know that whe women want to see that." </p><hr data-no-id="92" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="93" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Orange, Amber, Font, Graphics, Peach, Heart, Coquelit, Oval, Symbol, " tle="Text, Orange, Amber, Font, Graphics, Peach, Heart, Coquelit, Oval, Symbol, " loadg="lazy" width="980" height="656" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"></div></div></div><p data-no-id="94" class="dropp css-am5pt0 et3p2gv0">In Augt 2000, Crcent Publishg (formerly known as Drake Publishg) was nsumed by a $200-ln feral cred-rd-d su. Crcent settled for $30 ln and beme Blue Horizon Media. It limped forward until llg qus on the prt edn early 2009, amid the dtry-wi cle magaze sal spurred by the explosn of ee porn on the Inter.</p><p data-no-id="95" class="css-aeyldl et3p2gv0">A year later, the magaze returned wh a highly touted ver and layout featurg Levi Johnston, the father of one of Sarah Pal's grandchildren. The magaze went all-out to promote Levi's ver, hostg one of their legendary issue-release parti. Dpe the headl Johnston's ver generated, Playgirl stopped regular publitn on the prt edn for the send time, publishg quarterly or ls every year sce. In 2011, porn giant Magna Publishg Group acquired the prt rights.</p><p data-no-id="96" class="css-aeyldl et3p2gv0">Gone are the days of stori on breast ncer and maral rape, and terviews wh Maya Angelou. Today, is largely targeted to gay rears.</p><p data-no-id="97" class="css-aeyldl et3p2gv0">"At the end of the day, we all know the end [of the prt rnatn] is near," says Playgirl's current vice print of marketg, Daniel Nardic. "It's the law of dimishg returns." Part of what hurt Playgirl was somethg the magaze self had pneered: the normalizatn of male nudy. Posg nu wouldn't necsarily hurt an actor's reer anymore, says Nardic. And they uld also explo their nudy far more lucrative or attentn-grabbg platforms.</p><hr data-no-id="98" class="css-18pb4rg et3p2gv0" /><p data-no-id="99" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Nile Caldwell</strong><strong data-redactor-tag="strong" data-verified="redactor"> (managg edor and edor--chief, 2006–2015): </strong>We put on the sane parti where we would ve mols to e hang out wh everyone, topls. We gave out dildos, ndoms, lube. There were l around the block to get . Cake pani ma penis k. People were nng around wh vibrators, talkg very openly about sex. We have the shackl, "Women aren't to take pleasure to their own hands, women aren't to be sexual about the naked male body," but the women were animals.</p><p data-no-id="100" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Daniel Nardic (vice print of marketg, 2004–prent): </strong>I have to cred Andy Cohen bee he had Levi on his show [<em data-redactor-tag="em" data-verified="redactor">Watch What Happens Live</em> <em data-redactor-tag="em" data-verified="redactor">wh Andy Cohen</em>] and asked him if he would ever do porn. That got me thkg, "He'd be great." I timed the shoot to the same day Sarah Pal was on <em data-redactor-tag="em" data-verified="redactor">Oprah</em>, so they had to addrs . I felt like Pal was gog around toutg this holier-than-thou-fay thg, but meanwhile her dghter was havg kids out of wedlock— was a polil moment for me that I got to orchtrate. I really wanted to re-create a morn-day Ana Bryant moment.</p><p data-no-id="101" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Greg Weer (photographer,19</strong><strong data-redactor-tag="strong" data-verified="redactor">95–prent):</strong> Levi was quiet. I knew he was nervo. It took a long time to get to posns where his penis wasn't showg.</p><div size="large" data-embed="body-image" data-no-id="102" class="align-left size-large embed css-gv3b6u e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Hairstyle, Sk, Ch, Jot, Cht, Barechted, Tnk, Mcle, Abdomen, Tan, " tle="Hairstyle, Sk, Ch, Jot, Cht, Barechted, Tnk, Mcle, Abdomen, Tan, " loadg="lazy" width="980" height="1470" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"></div></div></div><p data-no-id="103" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Colleen Kane (senr edor, 2005–07): </strong>When I told my parents I was takg a job at <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>, my mom jt lghed for, I don't know, maybe ten mut. I was like, "You're not cryg, right?"</p><p data-no-id="104" class="css-aeyldl et3p2gv0">I went om this femist, light-filled loft of super-smart, sarstic, funny women at<em data-redactor-tag="em" data-verified="redactor"> Bt</em> to an terview a rporate-cubicl suatn dited to turng out hard-re porn. I'd walk past the monors of genalia magnified at 200 percent, gettg lor-rrected.</p><p data-no-id="105" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Jill Sieracki</strong><strong data-redactor-tag="strong" data-verified="redactor"> (associate edor and edor--chief, 2002–06)</strong>: We'd seen the issu om s heyday the seventi. <em data-redactor-tag="em" data-verified="redactor">That</em> was the magaze we wanted to work for. There were the great, smart, strong women who wrote for the magaze back the day…We were owned by men; none of them were on board wh a femist magaze.</p><p data-no-id="106" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Nile Caldwell</strong>: We would s the nference room wh the [men] and they'd be sayg, "Women don't watch porn." We would be raisg our hands, "Actually…<em data-redactor-tag="em" data-verified="redactor">we</em> <em data-redactor-tag="em" data-verified="redactor">do</em>."</p><p data-no-id="107" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Jsanne Colls (managg edor, 2007–</strong><strong data-redactor-tag="strong" data-verified="redactor">0</strong><strong data-redactor-tag="strong" data-verified="redactor">8): </strong>Our boss would always be phg for more dicks. To me, that was not the way you'd assemble porn for women. I thk women like more of the reveal.</p><p data-no-id="108" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Nile Caldwell:</strong> I was perpetually nng to people who would say, "<em data-redactor-tag="em" data-verified="redactor">Playgirl</em> still exists? Isn't that a gay magaze? Do anybody actually read ?" And I'd say, "Y, to all of those."</p><p data-no-id="109" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Stt Merrt (out gay mol, June 2003 ver and centerfold):</strong> Maybe I n say I brought <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>out of the closet. They were a lot of nial. If I told them advance, I probably wouldn't have gotten the gig. </p><p data-no-id="110" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Michele Zipp (associate edor, managg edor, and edor--chief, 1999–2005)</strong>: Carl Rurman went to Europe wh his wife and while Europe they saw a gay magaze and said, "This is what <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> should be." It was so strange, bee 's exactly what I wanted to be dog. Bee he'd disvered on his own, they were gog along wh the (gay) ia.</p><div size="large" data-embed="body-image" data-no-id="111" class="align-right size-large embed css-1mtk2uq e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Orange, Yellow, Text, Le, Amber, Font, Peach, " tle="Orange, Yellow, Text, Le, Amber, Font, Peach, " loadg="lazy" width="980" height="418" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"></div></div></div><p data-no-id="112" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Colleen Kane:</strong> I don't thk I've ever seen [Rurman], but I believe there was a bronze sculpture of his head on the floor the porn people were not allowed on.</p><p data-no-id="113" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Michele Zipp</strong>: We did a major revamp 2002. I hand the fal product and we got back wh a Post- on : "Eight penis!" They unted only eight penis through the whole nety-six-page book and were very upset. They wanted a penis on every page.</p><p data-no-id="114" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Daniel Nardic:</strong> When I first went to the offic, was all straight men and they had tl like <em data-redactor-tag="em" data-verified="redactor">Barely Legal</em>. <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>was the bastard stepchild that they didn't foc on, bee they're guys, so they don't gravate towards ck. I very much gravate towards ck.</p><p data-no-id="115" class="css-aeyldl et3p2gv0">Whenever I sat down a meetg wh those straight guys, they'd say, "You wanna make <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> gay!" and I'd say, "I wanna make <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> for ck-lovers, om ck-lovers. As long as you like dick, this is the magaze for you."</p><p data-no-id="116" class="p1 css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Nile Caldwell</strong>: <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> has a lot of really funny ntent and set tl, but I tly believed the femist missn behd —of havg someplace that women uld go and be unabashedly sexual. I still feel like that's, for the most part, missg. How is possible that there was only one magaze that had that?</p><hr data-no-id="117" class="css-18pb4rg et3p2gv0" /><style data-emotn="css qplj0i">{font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-weight:normal;marg-bottom:0.625rem;marg-top:0.625rem;}@media(max-width: 48rem){{font-size:2.125rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:2.25rem;le-height:1.3;}}@media(m-width: 64rem){{font-size:2.5rem;le-height:1.1;}} b, strong{font-fay:her;font-weight:bold;} em, i{font-fay:her;font-style:alic;}</style><h2 data-no-id="118" class="body-h2 css-qplj0i et3p2gv0">Eded by Whney Joer • Photography by <style data-emotn="css umdwtv">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:.0625rem;text-ratn-lor:#FF3A30;text-unrle-offset:0.25rem;lor:her;-webk-transn:background 0.4s;transn:background 0.4s;background:lear-gradient(#ffffff, #ffffff 50%, #d5dbe3 50%, #d5dbe3);-webk-background-size:100% 200%;background-size:100% 200%;}{lor:#000000;text-ratn-lor:borr-lk-body-hover;-webk-background-posn:100% 100%;background-posn:100% 100%;}</style><a data-trackg-id="recirc-text-lk" href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Corey Olsen" class="body-lk css-umdwtv et3p2gv0">Corey Olsen</a> • Dign by Kev Peralta • Senr photo edor Jennifer Newman • Copyeded by Sarah Probst</h2><style data-emotn="css 2ok9l4">{marg-top:1.875rem;borr-top:th solid #595959;}</style><div data-jam-id="thor-b" class="css-2ok9l4 e13rjwo40"><style data-emotn="css f0b5z8">{display:grid;grid-template-lumns:to 1;grid-lumn-gap:0.625rem;paddg-top:1.25rem;paddg-bottom:1.25rem;clear:both;}</style><div class="css-f0b5z8 e19xk9rq8"><style data-emotn="css irehmq">{borr-radi:50%;height:60px;width:60px;}@media(max-width: 48rem){{width:40px;height:40px;}}</style><span class="css-irehmq e19xk9rq1"><style data-emotn="css o0wq4v">{width:100%;height:100%;borr-radi:50%;vertil-align:middle;object-f:ver;}</style><img src="" alt="Headshot of Matthew Rettenmund" tle="Headshot of Matthew Rettenmund" width="100%" height="100%" dg="async" loadg="lazy" class="css-o0wq4v e19xk9rq3" /></span><div><style data-emotn="css 3sqxrq">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;grid-gap:4px;-webk-align-ems:basele;-webk-box-align:basele;-ms-flex-align:basele;align-ems:basele;-webk-box-flex-wrap:wrap;-webk-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}</style><div class="css-3sqxrq e19xk9rq7"><span class="css-0 e19xk9rq5"><style data-emotn="css 1yunoig">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-lor:her;text-ratn-thickns:0.0625rem;text-transform:upperse;text-unrle-offset:0.25rem;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}{lor:#595959;text-ratn-lor:borr-lk-body-hover;}</style><style data-emotn="css 1kgdfad">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;text-transform:upperse;lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-lor:her;text-ratn-thickns:0.0625rem;text-transform:upperse;text-unrle-offset:0.25rem;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}{lor:#595959;text-ratn-lor:borr-lk-body-hover;}</style><a href="/thor/17668/matthew-rettenmund/" class="e1c1bym13 css-1kgdfad e1c1bym14"><span>Matthew Rettenmund</span></a></span></div><style data-emotn="css 8u8x58">{display:-webk-box;font-fay:Charter,Geia,Tim,Serif;font-size:1rem;le-height:1.4;overflow:hidn;paddg-top:0.3125rem;-webk-box-orient:vertil;-webk-le-clamp:5;}@media(max-width: 48rem){{-webk-le-clamp:10;}}>*{display:le;} em{font-style:alic;font-fay:CharterItalic,Geia,Tim,Serif;} p{marg:0rem;} p a{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;} p a:hover{text-ratn-lor:borr-lk-body-hover;}</style><div class="css-8u8x58 e19xk9rq4">Matthew Rettenmund is the thor of "Encyclopedia Madonni 20: Madonna om A to Z" and "Boy Culture," and is the former edor of both "Torso" and "Popstar!" magaz. He blogs at </div></div></div></div><style data-emotn="css ciejky">{clear:both;marg-top:1.25rem;}</style><div id="journey-le" class="css-ciejky e1cslvxz0"></div><style data-emotn="css 79elbk">{posn:relative;}</style><div class="css-79elbk eg8z2o90"><div class="css-79elbk e1tp40ll1"><div data-anchor-id="P0-0" class="css-0 e1tp40ll0"></div></div><style data-emotn="css hi6ssp">{display:block;grid-area:article_body;grid-lumn:article_body-start/article_body-end;grid-row:to;jtify-self:center;marg:1.25rem 0 0;}@media prt{{display:none;}}@media(max-width: 30rem){{width:100%;}}@media(max-width: 61.25rem){{m-height:28rem;}}@media(m-width: 30rem){{width:488px;}}@media(m-width: 40.625rem){{width:612px;}}@media(m-width: 64rem){{max-width:40.25rem;}}</style><div class="css-hi6ssp eg8z2o92"></div></div></div></div><div></div><div data-teractive="WatchNext-1" class="css-0 e10xr3vp6"><style data-emotn="css 1pqv15d">{marg-bottom:1.875rem;marg-top:1.875rem;paddg:0 0.938rem;}@media(m-width: 40.625rem){{paddg:0 2.5rem;}}</style><div data-embed="watch-next" class="css-1pqv15d e10xr3vp5"><style data-emotn="css 604vx7">{text-align:center;marg:0 to;max-width:60rem;borr-top:0.125rem solid #15263D;}</style><div class="css-604vx7 e10xr3vp4"><style data-emotn="css 1sowyjy">{marg-bottom:1.25rem;}</style><div class="css-1sowyjy e10xr3vp3"><style data-emotn="css ju94x7">{marg:0rem;font-weight:normal;background-lor:#ffffff;lor:#000;borr:0.125rem solid #15263D;text-align:left;width:-webk-f-ntent;width:-moz-f-ntent;width:f-ntent;borr-radi:2rem;display:block;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.70028rem;le-height:1.2;letter-spacg:0.04rem;marg-top:-1rem;paddg:0.5rem 0.9375rem 0.25rem;text-transform:upperse;}</style><h6 class="css-ju94x7 e10xr3vp2"><span aria-hidn="te" class="css-0 eagam8p0"></span><span class="css-0 e10xr3vp1">Watch Next</span><span aria-hidn="te" class="css-0 eagam8p1"></span></h6><style data-emotn="css un61">{-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-weight:normal;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;marg:0rem;m-height:to;paddg-top:1rem;text-align:left;}@media(max-width: 48rem){{font-size:1.5rem;le-height:1.1;}}@media(m-width: 48rem){{font-size:1.875rem;le-height:1.3;}}@media(m-width: 64rem){{font-size:2.125rem;le-height:1.2;}}</style><h6 class="css-un61 e10xr3vp0"> </h6></div><style data-emotn="css b3y6x">{marg-bottom:0.9375rem;--aspect-rat:56.25%;} {posn:absolute;marg:0rem;}{ntent:"";display:block;height:0rem;width:100%;}@media(max-width: 30rem){{paddg-bottom:lc((45% / 1.16) + 20px + 1.66em);}}@media(m-width: 30rem) and (max-width: 48rem){{paddg-bottom:lc((45% / 1.43) + 20px + 1.66em);}}@media(m-width: 40.625rem) and (max-width: 64rem){{paddg-bottom:lc((33% / 1.40) + 20px + 1.66em);}}@media(m-width: 48rem){{paddg-bottom:lc((25% / 1.36) + 20px + 1.66em);}}@media(m-width: 64rem){{paddg-bottom:lc((25% / 1.46) + 20px + 1.66em);}}</style><div class="__rp-ntaer css-b3y6x e6l0f0"><style data-emotn="css 1yu8e3d">{marg-bottom:0.9375rem;width:100%;height:100%;} .__rp-ntaer{height:to;}</style><div data-embed="embed-vio" class="vio-player css-1yu8e3d e1ou1fny0"><style data-emotn="css 1uds6oo">{height:100%;width:100%;posn:relative;}</style><div class="css-1uds6oo e1f7ylgd6"><style data-emotn="css w2pm9t">{background-lor:rgba(0, 0, 0, 0.4);borr:.1875rem solid whe;borr-radi:50%;lor:#fff;cursor:poter;height:3.75rem;left:50%;posn:absolute;-webk-transform:translate(-50%,-50%);-moz-transform:translate(-50%,-50%);-ms-transform:translate(-50%,-50%);transform:translate(-50%,-50%);-webk-transn:all 0.4s;transn:all 0.4s;width:3.75rem;z-x:1;}.e1f7ylgd6:hover {background-lor:rgba(33, 150, 245, 0.8);lor:#ffffff;}@media(m-width: 20rem){{top:26%;}}@media(m-width: 30rem){{top:29.5%;}}@media(m-width: 40.625rem){{top:32.5%;}}@media(m-width: 48rem){{top:34.5%;height:5.625rem;width:5.625rem;borr:.28125rem solid whe;}}@media(m-width: 64rem){{top:35%;}}@media(m-width: 75rem){{top:35.8%;}}</style><button aria-label="Play Vio" class="css-w2pm9t e1f7ylgd1"><style data-emotn="css 1lhf7lq">{fill:#ffffff;height:1.4rem;vertil-align:middle;width:1.45rem;}@media(m-width: 48rem){{width:2.3125rem;height:3rem;}}</style><svg xmlns=" width="24" height="24" viewBox="0 0 24 24" style="fill: var(--primary, #000);" role="img" tle="Play" class="css-1lhf7lq e1f7ylgd2"><tle>play in

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data-vars-ga-ux-element="Breadcmbs" data-vars-ga-ll-to-actn="A Penis on Every Page: The Rise and Fall of Playgirl" data-vars-ga-outbound-lk=" class="e9l0kn00 css-10asp0m e1c1bym14"><span emProp="name">A Penis on Every Page: The Rise and Fall of Playgirl</span></a><meta emProp="posn" ntent="2" /></li></ol></nav><style data-emotn="css g4r5va">{font-fay:Glanz,Glanz-fallback,Tim,Serif;font-weight:normal;grid-lumn:1/-1;marg-bottom:0.9375rem;marg-top:0.9375rem;}@media(max-width: 48rem){{font-size:2rem;le-height:1.25;}}@media(m-width: 48rem){{font-size:2.625rem;le-height:1.1;}}@media(m-width: 64rem){{font-size:3.125rem;le-height:1.1;}}@media(m-width: 73.75rem){{font-size:3.37499rem;le-height:1.1;}}</style><h1 class="css-g4r5va exadjwu10"><span aria-hidn="te" class="css-0 eagam8p0"></span>A Penis on Every Page: The Rise and Fall of Playgirl<span aria-hidn="te" class="css-0 eagam8p1"></span></h1><style data-emotn="css 2qf7xf">{lor:#515150;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-weight:normal;marg-bottom:0.625rem;}@media(max-width: 48rem){{font-size:1.0625rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:1.3125rem;le-height:1.2;}}@media(m-width: 64rem){{font-size:1.3125rem;le-height:1.3;}} a{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:#FF3A30;text-unrle-offset:0.25rem;lor:#000000;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;} a:hover{lor:#595959;text-ratn-lor:borr-lk-body-hover;}</style><div class="css-2qf7xf exadjwu8"><p>It was supposed to be a rnchy, revolutnary magaze for women. It didn't exactly turn out that way. </p></div><style data-emotn="css 18k4ks7">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;marg-bottom:0.625rem;paddg-right:0.3125rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}} span{font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0rem;text-transform:palize;}@media(max-width: 48rem){ span{le-height:2rem;font-size:0.875rem;}}@media(m-width: 48rem){ span{le-height:2rem;font-size:0.875rem;}}@media(m-width: 64rem){ span{le-height:2rem;font-size:0.875rem;}}</style><div class="css-18k4ks7 exadjwu7"><style data-emotn="css 1eqkg5m">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-style:normal;letter-spacg:0.02rem;paddg-right:0.3125rem;text-transform:upperse;-webk-text-stroke:0.005rem;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}</style><addrs class="css-1eqkg5m ehvvd9m2"><style data-emotn="css 19e0noj">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;paddg-right:0.3125rem;text-transform:upperse;-webk-text-stroke:0.005rem;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}</style><span class="css-19e0noj ehvvd9m1"><style data-emotn="css 1sa04t">{borr-radi:50%;vertil-align:middle;marg-right:0.3125rem;object-f:ver;}</style><img src="" alt="Headshot of Matthew Rettenmund" tle="Headshot of Matthew Rettenmund" width="40" height="40" dg="async" fetchPrry="high" class=" css-1sa04t ehvvd9m0" />By <style data-emotn="css 7l5upj">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}{lor:#595959;text-ratn-lor:borr-lk-body-hover;}</style><a href="/thor/17668/matthew-rettenmund/" class="css-7l5upj e1c1bym14">Matthew Rettenmund</a></span><style data-emotn="css 1bcsdhu">{display:le-block;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;marg-left:0.625rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.75rem;le-height:1.3;}}@media(m-width: 48rem){{font-size:0.75rem;le-height:1.3;}}@media(m-width: 64rem){{font-size:0.75rem;le-height:1.3;}}</style><time class="css-1bcsdhu exadjwu6">Published: Jun 24, 2017</time></addrs></div><style data-emotn="css wkpw2c">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-flex-directn:lumn;-ms-flex-directn:lumn;flex-directn:lumn;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;}</style><div class="no-prt css-wkpw2c exadjwu15"><style data-emotn="css 1hpjtwr">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;posn:relative;marg-top:0.9375rem;}</style><div class="ntent-hear-actns css-1hpjtwr exadjwu14"><style data-emotn="css 1mi99c5">{background-lor:#FF3A30;lor:#000000;borr:th solid #FF3A30;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-flex-directn:row;-ms-flex-directn:row;flex-directn:row;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;paddg:0.625rem 1.25rem;marg-top:0rem;marg-bottom:0rem;-webk-text-ratn:none;text-ratn:none;text-transform:upperse;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;paddg-top:0.85rem;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;width:to;borr-radi:2rem;background:#FF3A30;font-size:0.875rem;le-height:1.3;letter-spacg:0.04rem;}{background-lor:#ffffff;lor:#000;cursor:poter;borr:th solid #FF3A30;} svg{fill:#000000;} svg>path{fill:#000000;}{marg-left:1rem;} svg>path{fill:#000000;}{outle:0.125rem dotted #000000;outle-offset:0.2rem;} svg{fill:#000000;}</style><button data-tooltip-id="article-hear-save" class="ntentSaveButton css-1mi99c5 e12nq69g1"><style data-emotn="css 7g4d0s">{width:1rem;height:1rem;marg-right:0.625rem;} path{fill:#ffffff;} path{fill:#ffffff;}</style><svg xmlns=" fill="none" viewBox="0 0 48 62" class="css-7g4d0s e10k4xbi2"><path fill="#000" fill-le="evenodd" d="M24 46.52 48 61V0H0v61.44l24-14.92ZM5.67 50.9 24 39.5l18.33 11.4V5.7H5.67v45.2Z" clip-le="evenodd"></path></svg>Save Article</button><style data-emotn="css 13tt5c6">{width:160px;text-align:left;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-weight:normal;letter-spacg:0.045rem;font-size:0.70284rem;le-height:1.1;lor:#595959;text-transform:none;}</style></div></div></div></div></hear><style data-emotn="css 149neno">{marg-left:to;marg-right:to;marg-bottom:0.9375rem;max-width:m(lc(20.625rem * 2 - 1rem), lc(100vw - 1rem * 2));} .e152u5os0{marg-left:lc((100vw - m(lc(20.625rem * 2 - 1rem), lc(100vw - 1rem * 2)))/-2);width:100vw;}@media(m-width: 48rem) and (max-width: 61.25rem){ .e152u5os0{marg-left:lc(lc((100vw - m(lc(20.625rem * 2 - 1rem), lc(100vw - 1rem * 2)))/-2) - 3.5rem);}}@media(m-width: 90rem){ .e152u5os0{paddg-left:0.1rem;paddg-right:0.1rem;marg-left:lc(lc((100vw - m(lc(20.625rem * 2 - 1rem), lc(100vw - 1rem * 2)))/-2));}}</style><div class="longform-ntaer ntent-ntaer article-ntaer css-149neno ewisyje2"><style data-emotn="css woto36">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;paddg-left:0rem;paddg-right:0rem;posn:relative;}@media(m-width: 48rem){{paddg-left:3.5rem;paddg-right:3.5rem;}}@media(m-width: 48rem) and (max-width: 61.25rem){{max-width:45.25rem;marg-left:to;marg-right:to;}}@media(m-width: 61.25rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 73.75rem) and (max-width: 100rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;paddg-right:0rem;}} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;}{clear:both;ntent:" ";display:block;font-size:0.7rem;le-height:1.5rem;height:0rem;visibily:hidn;}</style><div class="article-body-ntent article-body longform-body css-woto36 ewisyje7"><style data-emotn="css am5pt0">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;}{float:left;text-transform:upperse;font-weight:bold;marg-right:0.9375rem;marg-bottom:-0.625rem;marg-top:0;}{font-fay:Glanz,Glanz-fallback,Tim,Serif;font-size:6.25rem;font-weight:normal;le-height:0.75;marg-right:0;paddg:0.6rem 0.75rem 0 0;}@-moz-document url-prefix(){{marg-top:0.625rem;}}@media(max-width: 48rem){{marg-right:0.3125rem;}}@media(m-width: 64rem){{le-height:0.75;}} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;}</style><p data-no-id="0" class="dropp css-am5pt0 et3p2gv0">Douglas Lambert wanted to give <em data-redactor-tag="em">Playboy</em> a n for s money. It was 1971, and Hugh Hefner's magaze had created a new mastream market for soft-re porn. Lambert, a nightclub owner Garn Grove, California, cid to get on the actn.</p><style data-emotn="css aeyldl">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;}</style><p data-no-id="1" class="css-aeyldl et3p2gv0">Lambert's wife Jenny saw a bigger opportuny: a magaze wh nu <em data-redactor-tag="em" data-verified="redactor">male </em>centerfolds. Lambert wasn't sold. What woman wanted to ogle photos of nu men, much ls buy a magaze full of them? But he slowly realized Jenny might be on to somethg. The sexual revolutn was well unr way, and Lambert "sensed the woman of the '70s was eager to bee part" of , as he'd eventually wre promo py for his new magaze. So the summer of 1971, Lambert, along wh William Mil Jr., an experienced adman who served as <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>'s executive vice print, vted $20,000 the project and opened a swanky, 23rd-floor office Los Angel's Century Cy.</p><p data-no-id="2" class="css-aeyldl et3p2gv0">Two years later, June 1973, <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>'s first issue h the newsstand, wh a missn siar to s long-standg unterpart: to feature nu centerfolds alongsi hard-htg featur by and for women. On the first ver, a nu man (creded as "Eldon") sat cross-legged, his mosty prerved by shadows, as an amoro woman (creded as "Lorelei") nuzzled him om behd. One of s ver l: "Compulsns of the promiscuo woman." It sold out, movg six hundred thoand pi four days. At s peak durg the late seventi, each issue sold around 1.5 ln pi.</p><style data-emotn="css d9wkvk">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;clear:both;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;marg-left:to;marg-right:to;width:100%;}@media(m-width: 20rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 30rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 40.625rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 48rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 64rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 73.75rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 75rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 90rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="3" class="align-center size-large embed css-d9wkvk e1xqj1sx4"><style data-emotn="css uwraif">{width:100%;display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;-webk-flex-directn:lumn;-ms-flex-directn:lumn;flex-directn:lumn;marg-left:to;marg-right:to;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;}</style><div class="css-uwraif e1xqj1sx3"><img alt="Text, Flh, Poster, Mcle, Novel, Art, " tle="Text, Flh, Poster, Mcle, Novel, Art, " loadg="lazy" width="4000" height="1730" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css 1gccgwy">@media(m-width: 20rem){{paddg-left:1rem;}}@media(m-width: 30rem){{paddg-left:1rem;}}@media(m-width: 40.625rem){{paddg-left:1rem;}}@media(m-width: 48rem){{paddg-left:1rem;}}@media(m-width: 64rem){{paddg-left:1rem;}}@media(m-width: 73.75rem){{paddg-left:1rem;}}@media(m-width: 75rem){{paddg-left:1rem;}}@media(m-width: 90rem){{paddg-left:1rem;}}</style><div class="css-1gccgwy e1xqj1sx2"><style data-emotn="css 8h7i7x">{width:0;m-width:100%;paddg-top:0.625rem;letter-spacg:0.02rem;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.875rem;le-height:1.3;} em, i{font-fay:her;font-style:alic;}</style><div class="css-8h7i7x e1xqj1sx1">Playgirl\’s but issue clud liftyle featur and no full-ontal nudy.</div></div></div></div><p data-no-id="4" class="css-aeyldl et3p2gv0">Now, women uld pare men's bodi jt as men pared women's.<em data-redactor-tag="em" data-verified="redactor"> "</em>You take on the power of what was the male gaze," says Nancie Mart, <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>'s edor--chief for part of the eighti. "It's now the female gaze." (That's batable; the magaze has always been owned and published by men.)</p><p data-no-id="5" class="css-aeyldl et3p2gv0">"We were a magaze 'nobody ever bought,' but everybody read," says Ira Rter, an ad exec for, and later the owner of, <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>. That rearship clud women <em data-redactor-tag="em" data-verified="redactor">and</em> men. It's no shocker that a magaze full of naked dus attracted the secret patronage of gay men, pecially an era when was risky to be out. </p><p data-no-id="6" class="css-aeyldl et3p2gv0">For women and gay men both, <em data-redactor-tag="em" data-verified="redactor">Playgirl'</em>s te legacy is the way normalized sexually objectifyg men. Before <em data-redactor-tag="em" data-verified="redactor">People</em>'s pantg, annual "Sexit Man Alive" issue; before the Adonis-heavy photography of Bce Weber; before Mark Wahlberg posed Calv Kle unrwear; and before the boom mastream "porn for women," <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> paved the way showg off men's bodi for the erotic light of s rears. </p><p data-no-id="7" class="css-aeyldl et3p2gv0">That's a bold iative for a product you uld buy while on a diaper n or pumpg gas.</p><style data-emotn="css 18pb4rg">{borr:0;borr-bottom:th solid black;marg:1.875rem 0;clear:both;}</style><hr data-no-id="8" class="css-18pb4rg et3p2gv0" /><style data-emotn="css 1736von">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;clear:both;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;marg-left:to;marg-right:to;width:100%;}@media(m-width: 20rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 30rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 40.625rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 48rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 64rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 73.75rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 75rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 90rem){{width:100%;marg:0 to 0.9375rem;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="medium" data-embed="body-image" data-no-id="9" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, Orange, Logo, Graphics, Clip art, Brand, " tle="Text, Font, Orange, Logo, Graphics, Clip art, Brand, " loadg="lazy" width="980" height="581" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css swqnqv">@media(m-width: 20rem){{paddg-left:0rem;}}@media(m-width: 30rem){{paddg-left:0rem;}}@media(m-width: 40.625rem){{paddg-left:0rem;}}@media(m-width: 48rem){{paddg-left:0rem;}}@media(m-width: 64rem){{paddg-left:0rem;}}@media(m-width: 73.75rem){{paddg-left:0rem;}}@media(m-width: 75rem){{paddg-left:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;}}</style><div class="css-swqnqv e1xqj1sx2"></div></div></div><p data-no-id="10" class="dropp css-am5pt0 et3p2gv0">While Lambert's first tt issue of <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> was unr velopment, <em data-redactor-tag="em" data-verified="redactor">Cosmopolan</em>'s inoclastic edor--chief Helen Gurley Brown ma wav by publishg the first nu male centerfold: a teasg image of movie star Burt Reynolds on a bearsk g. That image provid an openg for male nudy to go mastream.</p><p data-no-id="11" class="css-aeyldl et3p2gv0"> Some femists like Gloria Steem reviled <em data-redactor-tag="em" data-verified="redactor">Playboy</em> (Steem famoly went unrver as a Playboy Bunny 1963 for a <em data-redactor-tag="em" data-verified="redactor">Show</em> magaze piece), but <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> was champned as progrs for women, wh articl on abortn and breast ncer.</p><p data-no-id="12" class="css-aeyldl et3p2gv0">"You'd have to be pretty simple-md to thk that we were a society where men lookg at pictur of naked women was the same thg as women lookg at pictur of naked men," says former articl edor Za Klapper.</p><hr data-no-id="13" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="14" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Eyewear, Glass, Table, Visn re, " tle="Eyewear, Glass, Table, Visn re, " loadg="lazy" width="980" height="743" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">The magaze s seventi heyday.</div></div></div></div><p data-no-id="15" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Ira Rter (assistant VP of advertisg, VP of advertisg, executive VP, and print & publisher, 1974–86): </strong>Our goal was to treat women as people. Back then, they were sex objects [prumed to be] only terted hoekeepg or servg their man. We were a very threateng magaze for men. If you me home and found your wife readg <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>, would be, "You don't love me anymore?"</p><p data-no-id="16" class="css-aeyldl et3p2gv0">The newsstands were ntrolled by men. Jerry Falwell wanted this magaze off the newsstands. We were put the back rack 7-Eleven.</p><style data-emotn="css 1mtk2uq">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;}@media(m-width: 20rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 30rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 40.625rem){{width:70%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 48rem){{width:70%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 64rem){{width:60%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 73.75rem){{width:60%;marg-left:1rem;marg-right:lc(-30% - 1rem);float:right;clear:right;}}@media(m-width: 75rem){{width:60%;marg-left:1rem;marg-right:lc(-30% - 1rem);float:right;clear:right;}}@media(m-width: 90rem){{width:60%;marg-left:1rem;marg-right:lc(-30% - 1rem);float:right;clear:right;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="17" class="align-right size-large embed css-1mtk2uq e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Publitn, Adaptatn, Paper, Paper product, Book, " tle="Publitn, Adaptatn, Paper, Paper product, Book, " loadg="lazy" width="980" height="1865" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css 78jldq">{paddg-left:0rem;}</style><div class="css-78jldq e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">Playgirl\’s women-centric ntent.</div></div></div></div><p data-no-id="18" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Za Klapper (articl edor, 1981–82): </strong>I was told our typil rears were llege girls the Midwt who had never <em data-redactor-tag="em" data-verified="redactor">seen</em> a naked man.</p><p data-no-id="19" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Celte Fremon (fashn and bety edor, 1970s–80s): </strong>The ia of <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>, that women uld have their own <em data-redactor-tag="em" data-verified="redactor">Playboy</em> magaze, was— the begng—this grand act of rebelln. The notn was to have nu men—"We n do this, too"—and also have ser articl. The nudy seemed okay, but I thought was a ltle embarrassg.</p><p data-no-id="20" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Za Klapper:</strong> Some of the people on the edorial staff had e out of the porn dtry bee Larry Flynt had moved <em data-redactor-tag="em" data-verified="redactor">Htler</em> om Oh to L.A. They red about femism a different way than people at <em data-redactor-tag="em" data-verified="redactor">Mother Jon</em> did. They <em data-redactor-tag="em" data-verified="redactor">were </em>exced to be workg for a woman and workg wh pro-women ntent the magaze.</p><p data-no-id="21" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Dian Hanson (edor of Taschen Publishg's <em data-redactor-tag="em" data-verified="redactor">Sexy Book</em> seri)</strong>: The first people I remember actually buyg and enjoyg were the cleang ladi at the osteopathic hospal where I worked Allentown, Pennsylvania. The were middle-aged, workg-class women who would get a py of every month and s there on their break cklg and lookg at .</p><p data-no-id="22" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Ira Rter:</strong> I was at Han, the ladi' nylon pany, and the chairman of the board said, "I don't want to reach the women who are readg your magaze. That's not my market."</p><p data-no-id="23" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Judh Dan Madison (fashn edor, 1976)</strong>: The Estée Lrs were not terted advertisg a magaze wh naked men. </p><hr data-no-id="24" class="css-18pb4rg et3p2gv0" /><p data-no-id="25" class="css-aeyldl et3p2gv0"> Stodgy advertisers perceived Playgirl as unwholome and a threat to the stat quo. They were right on both unts.</p><p data-no-id="26" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Neil Feeman (special edns edor, 1979–83):</strong> My versn of <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> was that after six, dgs were okay. So you'd get on the office ter: "I have weed — do anybody have ke to share?" I thk I <em data-redactor-tag="em" data-verified="redactor">didn't </em>get stoned there twice."</p><hr data-no-id="27" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="28" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, Logo, Clip art, Graphics, Brand, " tle="Text, Font, Logo, Clip art, Graphics, Brand, " loadg="lazy" width="980" height="608" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"></div></div></div><p data-no-id="29" class="dropp css-am5pt0 et3p2gv0"> In <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>'s troductory issue, most of the mols were mostly posed, wh hts of pubic hair showg and nu shots om behd. The magaze quickly grew more fortable wh full-ontal nudy, but the qutn of whether to show an actual erectn was…well, a hard one.</p><hr data-no-id="30" class="css-18pb4rg et3p2gv0" /><p data-no-id="31" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Don Stroud (actor, November 1973 centerfold)</strong>: I grew up on the beach Waikiki. Nudy didn't mean much to me. [Centerfold ordator] Toni Holt approached me and my manager and asked if I wanted to pose naked. I had to put makp on my balls and on my ass. I was tan at the time but had a whe streak right around my privat, so I had to hire a makp guy. He go, "Well…I gus I'm gettg paid for this."</p><p data-no-id="32" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Al Hornsby (Augt 1975 ver and centerfold):</strong> My shoot was two plac: on the si of the highway outsi Palm Sprgs, and jt off the fairway durg an LPGA golf event—lerally thirty feet om the si of the fairway, jt behd the shbs. Other than the fact that the shoots had a uple of nu shots and some shirt-off, boy-cheeke…you weren't <em data-redactor-tag="em" data-verified="redactor">dog</em> anythg, jt standg there tryg to look attractive.</p><p data-no-id="33" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">David Vance (photographer, 1974–88):</strong> It was fairly easy to get people to pose nu right off the street. I only remember one mol who was reluctant to show his penis. The majory were people who didn't work out at all. They jt were well proportned. Now, every 12-year-old has abs.</p><div size="medium" data-embed="body-image" data-no-id="34" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Indoor gam and sports, Cht, Barechted, Wrist, Mcle, Abdomen, Tnk, Chs, Thigh, Tabletop game, " tle="Indoor gam and sports, Cht, Barechted, Wrist, Mcle, Abdomen, Tnk, Chs, Thigh, Tabletop game, " loadg="lazy" width="980" height="773" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">Centerfold Don Stroud November 1973.</div></div></div></div><p data-no-id="35" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Gee Maharis (actor, July 1973 centerfold):</strong> [First edor--chief Mar Stt Milam] asked whether I'd do a centerfold. Nobody told me was a <em data-redactor-tag="em" data-verified="redactor">nu</em> centerfold! But I was game.</p><p data-no-id="36" class="css-aeyldl et3p2gv0">We were dog the shootg and [the photographer kept sayg], "Well, you n't show <em data-redactor-tag="em" data-verified="redactor">that</em>." I said, "For Christ's sake, man, if 's gonna be a nu centerfold, that's what I was born wh."</p><p data-no-id="37" class="css-aeyldl et3p2gv0">Mar lled and said, "The one that I chose shows a b of… <em data-redactor-tag="em" data-verified="redactor">you</em>." I don't know how many they prted, but they got a ll for so many more that they turned everybody face-forward after that.</p><p data-no-id="38" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Greg Louganis (Olympic gold medalist, Augt 1987 mol)</strong>: My mom loved [my pictur]. At her memorial, her bridge club mentned Mom had brought the magaze out, boastg, "This is my son."</p><style data-emotn="css gv3b6u">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;}@media(m-width: 20rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 30rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 40.625rem){{width:70%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 48rem){{width:70%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 64rem){{width:60%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 73.75rem){{width:60%;marg-right:1rem;marg-left:lc(-30% - 1rem);float:left;clear:left;}}@media(m-width: 75rem){{width:60%;marg-right:1rem;marg-left:lc(-30% - 1rem);float:left;clear:left;}}@media(m-width: 90rem){{width:60%;marg-right:1rem;marg-left:lc(-30% - 1rem);float:left;clear:left;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="39" class="align-left size-large embed css-gv3b6u e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, Orange, " tle="Text, Font, Orange, " loadg="lazy" width="980" height="345" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"></div></div></div><p data-no-id="40" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Dick Baney (Major League Baseball player, Febary 1977 centerfold)</strong>: It's been over 40 years and I am still beg asked [about] my cisn. [Legendary Dodgers ach] Tommy Lasorda's wife asked me, "What were you <em data-redactor-tag="em" data-verified="redactor">thkg</em>?" </p><p data-no-id="41" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Christopher Atks (actor, September 1982 ver, "<strong data-redactor-tag="strong" data-verified="redactor">The Bt of<em data-redactor-tag="em" data-verified="redactor"> Playgirl"</em> 1982 ver, </strong>December 1983 mol):</strong> People love to ask, "Why did you do that?!" I don't know; they told me to take my pants off, so I did. </p><p data-no-id="42" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Ira Rter</strong>: Our biggt problem was [that our male mols] had only a history of <em data-redactor-tag="em" data-verified="redactor">Playboy</em>, so our photographers and the men themselv would pose like they had seen <em data-redactor-tag="em" data-verified="redactor">Playboy</em>. </p><p data-no-id="43" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Dian Hanson: </strong>They were photographg men as if they were women, loungg around on sofas. "Here's a guy lyg on a sofa wh a soft dick." It's like, what's he wag for? He's wag for you to pay him, I'm assumg.</p><div size="medium" data-embed="body-image" data-no-id="44" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Petal, Amber, Drk, Drkware, Garn ros, Hybrid tea rose, Publitn, Rose fay, Flowerg plant, Rose orr, " tle="Petal, Amber, Drk, Drkware, Garn ros, Hybrid tea rose, Publitn, Rose fay, Flowerg plant, Rose orr, " loadg="lazy" width="980" height="725" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">A loungg man om November 1973.</div></div></div></div><p data-no-id="45" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Neil Feeman</strong>: In 1979, at my first meetg wh the edors, there was this huge argument about whether [mols] should have hard-ons. We were a rtrant and I'm stg there wh all of the women, three martis to , listeng to them fight. I remember the waer lookg at me like, "What the <em data-redactor-tag="em" data-verified="redactor">hell</em> is gog on here?" I said, "It's my first day at work. I have no ia. And I'm mortified."</p><p data-no-id="46" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Brian Dawson (April 1978 centerfold)</strong>: They didn't want a full-on erectn, so the photographer shot pictur as I went down…givg them the opportuny to select the gree of erectn.</p><p data-no-id="47" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Sim</strong><strong data-redactor-tag="strong" data-verified="redactor">ó</strong><strong data-redactor-tag="strong" data-verified="redactor">n Cherpel (photographer, Augt and October 1974): </strong>Their le was, if I showed a penis and was erect, need to be floatg on water or somethg, so they uld say, "This is <em data-redactor-tag="em" data-verified="redactor">not</em> an erect penis."</p><p data-no-id="48" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Neil Feeman</strong>: One of the rear-favore centerfolds lled, enraged bee there was a three-month perd where erectns were ed, and a mol he felt petive wh had a hard-on. I said, "I'm lookg at your photograph and you have nothg to be ashamed of." He said, "Get a ler and I n prove to you that I'm at a disadvantage."</p><hr data-no-id="49" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="50" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, Logo, Clip art, Graphics, Brand, Fast food, " tle="Text, Font, Logo, Clip art, Graphics, Brand, Fast food, " loadg="lazy" width="980" height="491" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"></div></div></div><p data-no-id="51" class="dropp css-am5pt0 et3p2gv0">A magaze teemg wh naked men would seem to prent a goln marketg opportuny: Why not target women and gay men at the same time? But bowg to the prevailg negative view of gay men — homosexualy was classified as a mental disorr by the Amerin Psychiatric Associatn until 1974 — <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> aggrsively downplayed that crossover s prs and marketg. In s first year, the magaze claimed 94 percent female rearship. Over time, that number has been ternally scribed to employe as more like 80 50 ls.</p><hr data-no-id="52" class="css-18pb4rg et3p2gv0" /><p data-no-id="53" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Ira Rter</strong>: I n assure you I tried to not have gay men the magaze.</p><p data-no-id="54" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Neil Feeman: </strong>The art directors, [most of whom] were straight, were gog to the bathho wh bs rds to get the centerfolds.</p><p data-no-id="55" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Randy Dunbar (signer, 1978–79):</strong> Photographers like Herb Rts ed to shoot for <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> all the time g noms plume. You weren't out and proud; you were talented and si.</p><div size="medium" data-embed="body-image" data-no-id="56" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Mcle, Illtratn, Paper, Art, Flh, " tle="Mcle, Illtratn, Paper, Art, Flh, " loadg="lazy" width="980" height="653" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">At first, the magaze didn\’t overtly market to gay men.</div></div></div></div><p data-no-id="57" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Lorenzo Lamas (actor, July 1983, November 1993, and May 1996 vers):</strong> I was approached to do a centerfold for <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>when I was a traer at Jack LaLanne Health Spa 1976. My girliend at the time agreed to be the pictorial. It was pretty no-holds-barred. The photographer was a client of me. He said there was a chance to w $2,500. When I was 18, that was more money than I ma a year. We shot .</p><p data-no-id="58" class="css-aeyldl et3p2gv0"> I told my dad, [MGM star] Fernando Lamas. He went through the roof and got a sharp attorney who went to<em data-redactor-tag="em" data-verified="redactor"> Playgirl</em> and said they uld not release the photos. They said, "We have a ntract," but the attorney said, "I don't re. It has the potential of g whatever clean-cut image he has as an actor." The lawyer got the negativ. I thk she showed my dad the pictur and he burned them.</p><p data-no-id="59" class="css-aeyldl et3p2gv0"> My dad thought the magaze targeted gays. He thought that would be harmful to me. [<em data-redactor-tag="em" data-verified="redactor">Lamas's vers all followed his father's 1982 ath.]</em></p><p data-no-id="60" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Joyce Dudney Flemg (edor--chief, 1977)</strong>: Lambert kept sistg that was a magaze for women, and really wasn't attuned to the fact that a lot of people perceived …as a magaze for gay men.</p><p data-no-id="61" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Joe Spondike (May 1981 centerfold, "Playgirl<em data-redactor-tag="em" data-verified="redactor">'</em><em data-redactor-tag="em" data-verified="redactor">s Sexy Men"</em> vers May 1981 and January 1982):</strong> I was gettg really weird lls om <em data-redactor-tag="em" data-verified="redactor">guys</em>. One guy lled me up and said, "Money's no object, I wanna fly you out to Europe and do some shots." I'm young, I don't know what's gog on, but then I got hip to after they started g on to me.</p><div size="large" data-embed="body-image" data-no-id="62" class="align-right size-large embed css-1mtk2uq e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Orange, Yellow, Text, Le, Amber, Font, Peach, " tle="Orange, Yellow, Text, Le, Amber, Font, Peach, " loadg="lazy" width="980" height="444" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"></div></div></div><p data-no-id="63" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Christopher Atks:</strong> There was supposedly one shot where I was standg the pool and was somethg about a shadow at the bottom of the pool that ma me look "massive" and… [the photographer] was offered lots of money for that sli. I always thought that was a magaze for women, but men were tryg to buy the sli.</p><p data-no-id="64" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Neil Feeman</strong>: Management was massive nial over . Closeted men prised…certaly a very <em data-redactor-tag="em" data-verified="redactor">large</em> part of the rearship. Subscriptns weren't people's right nam — was always ials. It was "M. Jon."</p><p data-no-id="65" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Ira Rter:</strong> I heard om iends years later that <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> beme popular wh the gay muny. I had no clue. My goal was to create a magaze that reached women.</p><p data-no-id="66" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Randy Dunbar:</strong> Why was there such a large gay dience if there was gay pornography? I thk a lot of guys who were probably still the closet uld go to the supermarket and say, "It's for my girliend." There was a legimacy to pickg up <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>.</p><p data-no-id="67" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Gee Maharis: </strong>A lot of guys me up to me wh [my centerfold] and asked me to sign for their "wiv."</p><hr data-no-id="68" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="69" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, Logo, Graphics, Clip art, Brand, Label, " tle="Text, Font, Logo, Graphics, Clip art, Brand, Label, " loadg="lazy" width="980" height="473" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"></div></div></div><p data-no-id="70" class="dropp css-am5pt0 et3p2gv0">Ira Rter bought <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>om Douglas Lambert 1977 and stopped relyg on male nus favor of clothed-celebry vers. Followg a spl wh his bs partner, Rter sold his share <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> 1986. The magaze filed for Chapter 11 and was taken on by Drake Publishg, helmed by New York publisher Carl Rurman, who owned men's magaz like <em data-redactor-tag="em" data-verified="redactor">High Society</em> and <em data-redactor-tag="em" data-verified="redactor">Cheri</em>.</p><p data-no-id="71" class="css-aeyldl et3p2gv0"> After a brief experiment banng ontal nudy 1987, <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> pivoted back to sex and moved om Century Cy to Manhattan. The magaze began a tumultuo transformatn om what then-edor--chief Charmian Carl emed "a fun, quirky femist statement" to unapologetic soft-re porn.</p><hr data-no-id="72" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="73" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Magaze, Publitn, Material property, Tabloid, Advertisg, Newspaper, " tle="Magaze, Publitn, Material property, Tabloid, Advertisg, Newspaper, " loadg="lazy" width="980" height="735" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">In the eighti, Playgirl changed directn, favorg celebry vers.</div></div></div></div><p data-no-id="74" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Charmian Carl (art director and edor--chief, 1990s):</strong> When I first got promoted [to edor--chief], Rurman said, "Congratulatns, <em data-redactor-tag="em" data-verified="redactor">Mrs.</em> Carl…I hope you don't thk you're gonna make this <em data-redactor-tag="em" data-verified="redactor">Cosmo</em>." I said, "Nope." I wanted to make more like <em data-redactor-tag="em" data-verified="redactor">Vany Fair</em> wh betiful naked men .</p><p data-no-id="75" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Charl Hovland (prospective photographer, 1990s)</strong>: <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>'s staff changed a lot. One female art director said, "The dicks are too big. Women don't like to look at big dicks. It's like a weapon." A uple of months later, I brought more Polaroids, but she said, "Oh, this guy, his butt is too big. Women don't like the whole butt thg." They tried to steer away om the gay and then they changed their mds. When I me back, they said, "The dicks aren't big enough."</p><div size="large" data-embed="body-image" data-no-id="76" class="align-right size-large embed css-1mtk2uq e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, " tle="Text, Font, " loadg="lazy" width="980" height="342" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"></div></div></div><p data-no-id="77" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Sher Bach (admistrative assistant, 1992–97): </strong>Image workg for a pany where the morng topic is, "What's wrong wh this guy's balls? Looks like somebody took a hammer to 'em."</p><p data-no-id="78" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Charmian Carl: </strong>One time, Rurman me to a postmortem [<em data-redactor-tag="em" data-verified="redactor">edorial</em> <em data-redactor-tag="em" data-verified="redactor">meetgs to discs the succs of the prr issue</em>]<em data-redactor-tag="em" data-verified="redactor">. </em>He said, "What women want is hairy ass." I looked at him and said, "No. We're all women here. We don't wanna see that. Tst me." Usually, when people are talkg, they're talkg about themselv. I'll leave at that.</p><p data-no-id="79" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Douglas Cloutier (photographer, 1980s–00s)</strong>: It was a lot of ndl and flowers and stuff. Women don't really re to see <em data-redactor-tag="em" data-verified="redactor">.</em> They would rather <em data-redactor-tag="em" data-verified="redactor">read</em> about <em data-redactor-tag="em" data-verified="redactor"></em>. Girls don't wanna see a guy's asshole. Gay guys? Different story.</p><p data-no-id="80" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Charmian Carl: </strong>In 1994, I flew to Chigo and met wh Christie Hefner, who I adore. I told her was unfair that <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>was not gog the directn should after 21 years…Women have never been empowered to feel ee to explore their sexualy; they feel dirty if they do. Women need a place to be able to explore and get exced. I still thk we serve . I said, "Woman to woman, we should not let this disservice happen." She totally agreed wh me, but said, "We really n't take that risk. I wish you all the luck the world." The unfortunate part of <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> is was never owned by a strong woman.</p><p data-no-id="81" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Dian Hanson</strong><strong data-redactor-tag="strong" data-verified="redactor">:</strong> They tried to hire me to ed <em data-redactor-tag="em" data-verified="redactor">Playgirl </em> 1991 and aga a few years later. The guys who ran the magaze, asked, "Okay, what would you do to make girls buy <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>?" I said, "It would be easier to make this magaze work better than already do for gay men." They looked at me horror and said, "Men don't buy this magaze! We don't want to make a magaze for men to jack off to!" But…they already did.</p><hr data-no-id="82" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="83" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Font, Orange, Clip art, Graphics, Logo, Heart, " tle="Text, Font, Orange, Clip art, Graphics, Logo, Heart, " loadg="lazy" width="980" height="555" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"></div></div></div><p data-no-id="84" class="dropp css-am5pt0 et3p2gv0">Mastream magaz have always shied away om black ver subjects for fear of turng off whe rears, and <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>was no exceptn. While a small handful of black celebri won vers, cludg <em data-redactor-tag="em" data-verified="redactor">L.A. Law</em>'s Blair Unrwood (July 1996) and <em data-redactor-tag="em" data-verified="redactor">Days of Our Liv</em> actor Marc Patrick (September 2007), black male mols were ually nsigned to small spreads si the magaze. By the mid-neti, black men were featured on group vers, cludg the magaze's popular roundups of llege guys.</p><hr data-no-id="85" class="css-18pb4rg et3p2gv0" /><p data-no-id="86" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Dean Keefer </strong><strong data-redactor-tag="strong" data-verified="redactor">(photographer, 1997–prent): </strong>We never found that many handsome black men <em data-redactor-tag="em" data-verified="redactor">wanted</em> to pose for the magaze. Budget was the biggt issue about gettg mols. They all thought <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>and <em data-redactor-tag="em" data-verified="redactor">Playboy</em> were the same pany and thought they should be paid $5,000 to pose for the magaze.</p><p data-no-id="87" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Douglas Cloutier </strong><strong data-redactor-tag="strong" data-verified="redactor">(photographer, 1980s–2000s)</strong>: There was never talk about . Maybe was the md-set at the time that black guys weren't as prone to take their cloth off for publitn?</p><div size="medium" data-embed="body-image" data-no-id="88" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Face, Head, Arm, Nose, Human, People, Hairstyle, Human body, Ch, Cht, " tle="Face, Head, Arm, Nose, Human, People, Hairstyle, Human body, Ch, Cht, " loadg="lazy" width="980" height="1470" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><div class="css-8h7i7x e1xqj1sx1">A llectn of spreads om the seventi and eighti featurg black men.</div></div></div></div><p data-no-id="89" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Charmian Carl</strong>: Blair Unrwood was very proud to have done . I bumped to him a few years later at a [Directors Guild of Ameri] Awards dner. He was so ebullient and thrilled to troduce me to his wife. I loved that he did not have regrets.</p><p data-no-id="90" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Dian Hanson</strong>: The notn at all the sex mags I worked for was that blacks were a much smaller mographic than wh. And if you put a person om any small mographic on the ver — be black, Lat, or Asian — you risked drivg away the majory of whe buyers. They jt never wanted to accept that fantasy cross racial l.</p><p data-no-id="91" class="css-aeyldl et3p2gv0"> [Gay magaze] <em data-redactor-tag="em" data-verified="redactor">Black Inch</em> got somethg like a 75 percent sale on the newsstand, an unprecented percentage. I n image the olr whe men nng <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> thkg, "Whe women don't want to see that," when ep down they really thought, "We don't want to know that whe women want to see that." </p><hr data-no-id="92" class="css-18pb4rg et3p2gv0" /><div size="medium" data-embed="body-image" data-no-id="93" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Text, Orange, Amber, Font, Graphics, Peach, Heart, Coquelit, Oval, Symbol, " tle="Text, Orange, Amber, Font, Graphics, Peach, Heart, Coquelit, Oval, Symbol, " loadg="lazy" width="980" height="656" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"></div></div></div><p data-no-id="94" class="dropp css-am5pt0 et3p2gv0">In Augt 2000, Crcent Publishg (formerly known as Drake Publishg) was nsumed by a $200-ln feral cred-rd-d su. Crcent settled for $30 ln and beme Blue Horizon Media. It limped forward until llg qus on the prt edn early 2009, amid the dtry-wi cle magaze sal spurred by the explosn of ee porn on the Inter.</p><p data-no-id="95" class="css-aeyldl et3p2gv0">A year later, the magaze returned wh a highly touted ver and layout featurg Levi Johnston, the father of one of Sarah Pal's grandchildren. The magaze went all-out to promote Levi's ver, hostg one of their legendary issue-release parti. Dpe the headl Johnston's ver generated, Playgirl stopped regular publitn on the prt edn for the send time, publishg quarterly or ls every year sce. In 2011, porn giant Magna Publishg Group acquired the prt rights.</p><p data-no-id="96" class="css-aeyldl et3p2gv0">Gone are the days of stori on breast ncer and maral rape, and terviews wh Maya Angelou. Today, is largely targeted to gay rears.</p><p data-no-id="97" class="css-aeyldl et3p2gv0">"At the end of the day, we all know the end [of the prt rnatn] is near," says Playgirl's current vice print of marketg, Daniel Nardic. "It's the law of dimishg returns." Part of what hurt Playgirl was somethg the magaze self had pneered: the normalizatn of male nudy. Posg nu wouldn't necsarily hurt an actor's reer anymore, says Nardic. And they uld also explo their nudy far more lucrative or attentn-grabbg platforms.</p><hr data-no-id="98" class="css-18pb4rg et3p2gv0" /><p data-no-id="99" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Nile Caldwell</strong><strong data-redactor-tag="strong" data-verified="redactor"> (managg edor and edor--chief, 2006–2015): </strong>We put on the sane parti where we would ve mols to e hang out wh everyone, topls. We gave out dildos, ndoms, lube. There were l around the block to get . Cake pani ma penis k. People were nng around wh vibrators, talkg very openly about sex. We have the shackl, "Women aren't to take pleasure to their own hands, women aren't to be sexual about the naked male body," but the women were animals.</p><p data-no-id="100" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Daniel Nardic (vice print of marketg, 2004–prent): </strong>I have to cred Andy Cohen bee he had Levi on his show [<em data-redactor-tag="em" data-verified="redactor">Watch What Happens Live</em> <em data-redactor-tag="em" data-verified="redactor">wh Andy Cohen</em>] and asked him if he would ever do porn. That got me thkg, "He'd be great." I timed the shoot to the same day Sarah Pal was on <em data-redactor-tag="em" data-verified="redactor">Oprah</em>, so they had to addrs . I felt like Pal was gog around toutg this holier-than-thou-fay thg, but meanwhile her dghter was havg kids out of wedlock— was a polil moment for me that I got to orchtrate. I really wanted to re-create a morn-day Ana Bryant moment.</p><p data-no-id="101" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Greg Weer (photographer,19</strong><strong data-redactor-tag="strong" data-verified="redactor">95–prent):</strong> Levi was quiet. I knew he was nervo. It took a long time to get to posns where his penis wasn't showg.</p><div size="large" data-embed="body-image" data-no-id="102" class="align-left size-large embed css-gv3b6u e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Hairstyle, Sk, Ch, Jot, Cht, Barechted, Tnk, Mcle, Abdomen, Tan, " tle="Hairstyle, Sk, Ch, Jot, Cht, Barechted, Tnk, Mcle, Abdomen, Tan, " loadg="lazy" width="980" height="1470" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"></div></div></div><p data-no-id="103" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Colleen Kane (senr edor, 2005–07): </strong>When I told my parents I was takg a job at <em data-redactor-tag="em" data-verified="redactor">Playgirl</em>, my mom jt lghed for, I don't know, maybe ten mut. I was like, "You're not cryg, right?"</p><p data-no-id="104" class="css-aeyldl et3p2gv0">I went om this femist, light-filled loft of super-smart, sarstic, funny women at<em data-redactor-tag="em" data-verified="redactor"> Bt</em> to an terview a rporate-cubicl suatn dited to turng out hard-re porn. I'd walk past the monors of genalia magnified at 200 percent, gettg lor-rrected.</p><p data-no-id="105" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Jill Sieracki</strong><strong data-redactor-tag="strong" data-verified="redactor"> (associate edor and edor--chief, 2002–06)</strong>: We'd seen the issu om s heyday the seventi. <em data-redactor-tag="em" data-verified="redactor">That</em> was the magaze we wanted to work for. There were the great, smart, strong women who wrote for the magaze back the day…We were owned by men; none of them were on board wh a femist magaze.</p><p data-no-id="106" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Nile Caldwell</strong>: We would s the nference room wh the [men] and they'd be sayg, "Women don't watch porn." We would be raisg our hands, "Actually…<em data-redactor-tag="em" data-verified="redactor">we</em> <em data-redactor-tag="em" data-verified="redactor">do</em>."</p><p data-no-id="107" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Jsanne Colls (managg edor, 2007–</strong><strong data-redactor-tag="strong" data-verified="redactor">0</strong><strong data-redactor-tag="strong" data-verified="redactor">8): </strong>Our boss would always be phg for more dicks. To me, that was not the way you'd assemble porn for women. I thk women like more of the reveal.</p><p data-no-id="108" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Nile Caldwell:</strong> I was perpetually nng to people who would say, "<em data-redactor-tag="em" data-verified="redactor">Playgirl</em> still exists? Isn't that a gay magaze? Do anybody actually read ?" And I'd say, "Y, to all of those."</p><p data-no-id="109" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Stt Merrt (out gay mol, June 2003 ver and centerfold):</strong> Maybe I n say I brought <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>out of the closet. They were a lot of nial. If I told them advance, I probably wouldn't have gotten the gig. </p><p data-no-id="110" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Michele Zipp (associate edor, managg edor, and edor--chief, 1999–2005)</strong>: Carl Rurman went to Europe wh his wife and while Europe they saw a gay magaze and said, "This is what <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> should be." It was so strange, bee 's exactly what I wanted to be dog. Bee he'd disvered on his own, they were gog along wh the (gay) ia.</p><div size="large" data-embed="body-image" data-no-id="111" class="align-right size-large embed css-1mtk2uq e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="Orange, Yellow, Text, Le, Amber, Font, Peach, " tle="Orange, Yellow, Text, Le, Amber, Font, Peach, " loadg="lazy" width="980" height="418" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"></div></div></div><p data-no-id="112" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Colleen Kane:</strong> I don't thk I've ever seen [Rurman], but I believe there was a bronze sculpture of his head on the floor the porn people were not allowed on.</p><p data-no-id="113" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Michele Zipp</strong>: We did a major revamp 2002. I hand the fal product and we got back wh a Post- on : "Eight penis!" They unted only eight penis through the whole nety-six-page book and were very upset. They wanted a penis on every page.</p><p data-no-id="114" class="css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Daniel Nardic:</strong> When I first went to the offic, was all straight men and they had tl like <em data-redactor-tag="em" data-verified="redactor">Barely Legal</em>. <em data-redactor-tag="em" data-verified="redactor">Playgirl </em>was the bastard stepchild that they didn't foc on, bee they're guys, so they don't gravate towards ck. I very much gravate towards ck.</p><p data-no-id="115" class="css-aeyldl et3p2gv0">Whenever I sat down a meetg wh those straight guys, they'd say, "You wanna make <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> gay!" and I'd say, "I wanna make <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> for ck-lovers, om ck-lovers. As long as you like dick, this is the magaze for you."</p><p data-no-id="116" class="p1 css-aeyldl et3p2gv0"><strong data-redactor-tag="strong" data-verified="redactor">Nile Caldwell</strong>: <em data-redactor-tag="em" data-verified="redactor">Playgirl</em> has a lot of really funny ntent and set tl, but I tly believed the femist missn behd —of havg someplace that women uld go and be unabashedly sexual. I still feel like that's, for the most part, missg. How is possible that there was only one magaze that had that?</p><hr data-no-id="117" class="css-18pb4rg et3p2gv0" /><style data-emotn="css qplj0i">{font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-weight:normal;marg-bottom:0.625rem;marg-top:0.625rem;}@media(max-width: 48rem){{font-size:2.125rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:2.25rem;le-height:1.3;}}@media(m-width: 64rem){{font-size:2.5rem;le-height:1.1;}} b, strong{font-fay:her;font-weight:bold;} em, i{font-fay:her;font-style:alic;}</style><h2 data-no-id="118" class="body-h2 css-qplj0i et3p2gv0">Eded by Whney Joer • Photography by <style data-emotn="css umdwtv">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:.0625rem;text-ratn-lor:#FF3A30;text-unrle-offset:0.25rem;lor:her;-webk-transn:background 0.4s;transn:background 0.4s;background:lear-gradient(#ffffff, #ffffff 50%, #d5dbe3 50%, #d5dbe3);-webk-background-size:100% 200%;background-size:100% 200%;}{lor:#000000;text-ratn-lor:borr-lk-body-hover;-webk-background-posn:100% 100%;background-posn:100% 100%;}</style><a data-trackg-id="recirc-text-lk" href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Corey Olsen" class="body-lk css-umdwtv et3p2gv0">Corey Olsen</a> • Dign by Kev Peralta • Senr photo edor Jennifer Newman • Copyeded by Sarah Probst</h2><style data-emotn="css 2ok9l4">{marg-top:1.875rem;borr-top:th solid #595959;}</style><div data-jam-id="thor-b" class="css-2ok9l4 e13rjwo40"><style data-emotn="css f0b5z8">{display:grid;grid-template-lumns:to 1;grid-lumn-gap:0.625rem;paddg-top:1.25rem;paddg-bottom:1.25rem;clear:both;}</style><div class="css-f0b5z8 e19xk9rq8"><style data-emotn="css irehmq">{borr-radi:50%;height:60px;width:60px;}@media(max-width: 48rem){{width:40px;height:40px;}}</style><span class="css-irehmq e19xk9rq1"><style data-emotn="css o0wq4v">{width:100%;height:100%;borr-radi:50%;vertil-align:middle;object-f:ver;}</style><img src="" alt="Headshot of Matthew Rettenmund" tle="Headshot of Matthew Rettenmund" width="100%" height="100%" dg="async" loadg="lazy" class="css-o0wq4v e19xk9rq3" /></span><div><style data-emotn="css 3sqxrq">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;grid-gap:4px;-webk-align-ems:basele;-webk-box-align:basele;-ms-flex-align:basele;align-ems:basele;-webk-box-flex-wrap:wrap;-webk-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}</style><div class="css-3sqxrq e19xk9rq7"><span class="css-0 e19xk9rq5"><style data-emotn="css 1yunoig">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-lor:her;text-ratn-thickns:0.0625rem;text-transform:upperse;text-unrle-offset:0.25rem;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}{lor:#595959;text-ratn-lor:borr-lk-body-hover;}</style><style data-emotn="css 1kgdfad">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;text-transform:upperse;lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-lor:her;text-ratn-thickns:0.0625rem;text-transform:upperse;text-unrle-offset:0.25rem;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}{lor:#595959;text-ratn-lor:borr-lk-body-hover;}</style><a href="/thor/17668/matthew-rettenmund/" class="e1c1bym13 css-1kgdfad e1c1bym14"><span>Matthew Rettenmund</span></a></span></div><style data-emotn="css 8u8x58">{display:-webk-box;font-fay:Charter,Geia,Tim,Serif;font-size:1rem;le-height:1.4;overflow:hidn;paddg-top:0.3125rem;-webk-box-orient:vertil;-webk-le-clamp:5;}@media(max-width: 48rem){{-webk-le-clamp:10;}}>*{display:le;} em{font-style:alic;font-fay:CharterItalic,Geia,Tim,Serif;} p{marg:0rem;} p a{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;} p a:hover{text-ratn-lor:borr-lk-body-hover;}</style><div class="css-8u8x58 e19xk9rq4">Matthew Rettenmund is the thor of "Encyclopedia Madonni 20: Madonna om A to Z" and "Boy Culture," and is the former edor of both "Torso" and "Popstar!" magaz. He blogs at </div></div></div></div><style data-emotn="css ciejky">{clear:both;marg-top:1.25rem;}</style><div id="journey-le" class="css-ciejky e1cslvxz0"></div><style data-emotn="css 79elbk">{posn:relative;}</style><div class="css-79elbk eg8z2o90"><div class="css-79elbk e1tp40ll1"><div data-anchor-id="P0-0" class="css-0 e1tp40ll0"></div></div><style data-emotn="css hi6ssp">{display:block;grid-area:article_body;grid-lumn:article_body-start/article_body-end;grid-row:to;jtify-self:center;marg:1.25rem 0 0;}@media prt{{display:none;}}@media(max-width: 30rem){{width:100%;}}@media(max-width: 61.25rem){{m-height:28rem;}}@media(m-width: 30rem){{width:488px;}}@media(m-width: 40.625rem){{width:612px;}}@media(m-width: 64rem){{max-width:40.25rem;}}</style><div class="css-hi6ssp eg8z2o92"></div></div></div></div><div></div><div data-teractive="WatchNext-1" class="css-0 e10xr3vp6"><style data-emotn="css 1pqv15d">{marg-bottom:1.875rem;marg-top:1.875rem;paddg:0 0.938rem;}@media(m-width: 40.625rem){{paddg:0 2.5rem;}}</style><div data-embed="watch-next" class="css-1pqv15d e10xr3vp5"><style data-emotn="css 604vx7">{text-align:center;marg:0 to;max-width:60rem;borr-top:0.125rem solid #15263D;}</style><div class="css-604vx7 e10xr3vp4"><style data-emotn="css 1sowyjy">{marg-bottom:1.25rem;}</style><div class="css-1sowyjy e10xr3vp3"><style data-emotn="css ju94x7">{marg:0rem;font-weight:normal;background-lor:#ffffff;lor:#000;borr:0.125rem solid #15263D;text-align:left;width:-webk-f-ntent;width:-moz-f-ntent;width:f-ntent;borr-radi:2rem;display:block;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.70028rem;le-height:1.2;letter-spacg:0.04rem;marg-top:-1rem;paddg:0.5rem 0.9375rem 0.25rem;text-transform:upperse;}</style><h6 class="css-ju94x7 e10xr3vp2"><span aria-hidn="te" class="css-0 eagam8p0"></span><span class="css-0 e10xr3vp1">Watch Next</span><span aria-hidn="te" class="css-0 eagam8p1"></span></h6><style data-emotn="css un61">{-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-weight:normal;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;marg:0rem;m-height:to;paddg-top:1rem;text-align:left;}@media(max-width: 48rem){{font-size:1.5rem;le-height:1.1;}}@media(m-width: 48rem){{font-size:1.875rem;le-height:1.3;}}@media(m-width: 64rem){{font-size:2.125rem;le-height:1.2;}}</style><h6 class="css-un61 e10xr3vp0"> </h6></div><style data-emotn="css b3y6x">{marg-bottom:0.9375rem;--aspect-rat:56.25%;} {posn:absolute;marg:0rem;}{ntent:"";display:block;height:0rem;width:100%;}@media(max-width: 30rem){{paddg-bottom:lc((45% / 1.16) + 20px + 1.66em);}}@media(m-width: 30rem) and (max-width: 48rem){{paddg-bottom:lc((45% / 1.43) + 20px + 1.66em);}}@media(m-width: 40.625rem) and (max-width: 64rem){{paddg-bottom:lc((33% / 1.40) + 20px + 1.66em);}}@media(m-width: 48rem){{paddg-bottom:lc((25% / 1.36) + 20px + 1.66em);}}@media(m-width: 64rem){{paddg-bottom:lc((25% / 1.46) + 20px + 1.66em);}}</style><div class="__rp-ntaer css-b3y6x e6l0f0"><style data-emotn="css 1yu8e3d">{marg-bottom:0.9375rem;width:100%;height:100%;} .__rp-ntaer{height:to;}</style><div data-embed="embed-vio" class="vio-player css-1yu8e3d e1ou1fny0"><style data-emotn="css 1uds6oo">{height:100%;width:100%;posn:relative;}</style><div class="css-1uds6oo e1f7ylgd6"><style data-emotn="css w2pm9t">{background-lor:rgba(0, 0, 0, 0.4);borr:.1875rem solid whe;borr-radi:50%;lor:#fff;cursor:poter;height:3.75rem;left:50%;posn:absolute;-webk-transform:translate(-50%,-50%);-moz-transform:translate(-50%,-50%);-ms-transform:translate(-50%,-50%);transform:translate(-50%,-50%);-webk-transn:all 0.4s;transn:all 0.4s;width:3.75rem;z-x:1;}.e1f7ylgd6:hover {background-lor:rgba(33, 150, 245, 0.8);lor:#ffffff;}@media(m-width: 20rem){{top:26%;}}@media(m-width: 30rem){{top:29.5%;}}@media(m-width: 40.625rem){{top:32.5%;}}@media(m-width: 48rem){{top:34.5%;height:5.625rem;width:5.625rem;borr:.28125rem solid whe;}}@media(m-width: 64rem){{top:35%;}}@media(m-width: 75rem){{top:35.8%;}}</style><button aria-label="Play Vio" class="css-w2pm9t e1f7ylgd1"><style data-emotn="css 1lhf7lq">{fill:#ffffff;height:1.4rem;vertil-align:middle;width:1.45rem;}@media(m-width: 48rem){{width:2.3125rem;height:3rem;}}</style><svg xmlns=" width="24" height="24" viewBox="0 0 24 24" style="fill: var(--primary, #000);" role="img" tle="Play" class="css-1lhf7lq e1f7ylgd2"><tle>play in .