Controversial gay Abercrombie & Fch CEO steps down | PkNews

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The openly gay CEO of clothg brand Abercrombie & Fch, Mike Jefi, has announced he is retirg.

Contents:

GOG GAY: CAN ABERCROMBIE & FCH'S GAY-KISS AD REVAMP THE BRAND?

It's been two years sce the last stallment of A&F Quarterly, and wh this month's relnch (ver pictured), Abercrombie & Fch's famo (and, to be fair, sometim famo) "talog" reportedly boasts more male nudy than female. Courtg the gay dollar is nothg new for the pan... * gay abercrombie *

However, that don't change the fact that A&F embraced homoeroticism many of s mpaigns --makg OK for straight dus to tote around a bag that reads as softre porn. Here are 16 of A&F's gayt moments!

THE "GAY" HISTORY OF

Some guys prefer showerg solo, and those moments n be gay, too!

CONTROVERSIAL GAY ABERCROMBIE & FCH CEO STEPS DOWN

The brand’s homoerotic imagery also further flamed his body image issu, said Ompo, who noted he was not out at the time. “That also, I thk, affected me a negative way bee my perceptn of what the ial gay man looks like was, even if the mols weren’t gay themselv, was that Abercrombie look. Abercrombie & Fch has long been known for s e of homoerotic imagery s ad mpaigns and edorial spreads.

They say that is about time the pany me proudly out of the closet and marketed a gay athetic a posive, rather than ambiguo, light. Takg a stance now is a mt, both for the retailer and for those who would support and market to the gay muny, on moral grounds and for solid bs reasons.

ABERCROMBIE & FCH'S CREEPY GAY CEO STEPS DOWN. IS IT THIS END OF HOMOEROTIC A&F ADS?“IT HAS BEEN AN HONOR TO LEAD THIS EXTRAORDARILY TALENTED GROUP OF PEOPLE."{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY DAN AVERYDECEMBER 10, 2014/1:47 {HEIGHT:HER;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;POSN:RELATIVE;-WEBK-FLEX-WRAP:WRAP;-MS-FLEX-WRAP:WRAP;FLEX-WRAP:WRAP;-WEBK-ALIGN-EMS:CENTER;-WEBK-BOX-ALIGN:CENTER;-MS-FLEX-ALIGN:CENTER;ALIGN-EMS:CENTER;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;-WEBK-TRANSFORM-ORIG:CENTER;-MS-TRANSFORM-ORIG:CENTER;TRANSFORM-ORIG:CENTER;} IMG{HEIGHT:100%;WIDTH:100%;OBJECT-F:VER;}{HEIGHT:574PX;WIDTH:1020PX;}DAVID POMPON/FILMMAGIC FOR PL WILMOT COMMUNITNSABERCROMBIE & FCH MOLS DURG ABERCROMBIE & FCH STORE OPENG ON 5TH AVENUE NEW YORK CY AT A & F 5TH AVENUE NEW YORK CY, NEW YORK, UNED STAT. (PHOTO BY DAVID POMPON/FILMMAGIC FOR PL WILMOT COMMUNITNS)BY DAN AVERYDECEMBER 10, 2014 / 1:47 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"ABERCROMBIE & FCH'S CREEPY GAY CEO STEPS DOWN. IS IT THIS END OF HOMOEROTIC A&F ADS?","THUMBNAILURL":","DATEPUBLISHED":"2014-12-10T18:47:45.000+0000","DATEMODIFIED":"2014-12-10T18:47:45.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","URL":","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"DAN AVERY","KEYWORDS":"STYLE","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}MIKE JEFI, THE GAY CEO OF ABERCROMBIE & FCH, HAS ANNOUNCED HE IS STEPPG DOWN AFTER MORE THAN TWO S LEADG THE YOUTH-CENTRIC RETAILER. ONE OF THE VERY FEW OUT BS LEARS,  JEFI WAS CREDED WH BREATHG NEW LIFE TO THE PANY THE 1990S—AND WH GREENLIGHTG S SIGNATURE HOMOEROTIC ADVERTISG AND {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}DPE BCE WEBER PHOTOS OF CYOUNG HUNKS RSG EACH OTHER THE SHOWER, JEFI ALWAYS SISTED THE BRAND WAS "NOT GAY."MICHAEL LOCCISANO/FILMMAGIC FOR PL WILMOT COMMUNITNSMIKE JEFI, ABERCROMBIE & FCH CEO, AND BCE WEBER (PHOTO BY MICHAEL LOCCISANO/FILMMAGIC FOR PL WILMOT COMMUNITNS){BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}LEFT TO RIGHT: MIKE JEFI AND BCE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}“I THK THAT WHAT WE REPRENT SEXUALLY IS HEALTHY. IT’S PLAYFUL. IT’S NOT DARK. IT’S NOT GRADG," HE SAID. “AND ’S NOT GAY, AND ’S NOT STRAIGHT, AND ’S NOT BLACK, AND ’S NOT WHE. IT’S NOT ABOUT ANY LABELS.. IT’S ALL PICTG THIS WONRFUL MARARIE, IENDSHIP, AND PLAYFULNS THAT EXIST THIS GENERATN.”{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE FORMULA WORKED FOR A LONG TIME—A&F LABELS N BE ON SHIRTS, JACKETS, PANTS AND MORE OM HERE TO HANOI—BUT AS A NEW GENERATN OF TEENS STARTED TO SEE S MOM AND DADS STILL WEARG THE BRAND, A&F LOST S LTER WH YOUNG {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}HE ALSO CLARED THE REASON WHY THE PANY DIDN'T MAKE PL SIZ WAS BEE “ABERCROMBIE IS ONLY TERTED PEOPLE WH WASHBOARD STOMACHS WHO LOOK LIKE THEY’RE ABOUT TO JUMP ON A SURFBOARD. I DON’T WANT OUR RE CTOMERS TO SEE PEOPLE WHO AREN’T AS HOT AS THEM WEARG OUR CLOTHG.”DANIEL ACKER/BLOOMBERG VIA GETTY IMAGUNITED STATES - JUNE 02: CABS DRIVE ONT OF A BILLBOARD SURROUNDG THE FUTURE HOME OF A NEW ABERCROMBIE & FCH STORE, THURSDAY, JUNE 2, 2005 NEW YORK. GASOLE PRIC NEAR APRIL'S RERD HIGH RTRAED SPENDG AND THE THIRD STRAIGHT MONTH OF OL WEATHER HURT SAL OF EMS SUCH AS SWIMWEAR AND OUTDOOR GRILLS AT CHAS CLUDG WAL-MART, THE LARGT RETAILER. SAL AT LUXURY CHAS CLUDG NORDSTROM SURGED AS UPPER-E WORKERS LED APRIL WAGE GAS THAT WERE THE BIGGT EIGHT YEARS. (PHOTO BY DANIEL ACKER/BLOOMBERG VIA GETTY IMAG){BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AN AGE-DISCRIMATN LAWSU AGAST MICHAEL JEFI BROUGHT TO LIGHT THE 40-PAGE MANUAL THE MALE MOLS WHO WORKED ON HIS PRIVATE JET HAD TO FOLLOW, CLUDG WHAT KD OF UNRWEAR THEY ULD {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}SO AFTER MORE THAN EIGHT STRAIGHT QUARTERS OF CLG SAL, JEFI WAS {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}“IT HAS BEEN AN HONOR TO LEAD THIS EXTRAORDARILY TALENTED GROUP OF PEOPLE," HE SAID A STATEMENT “I AM EXTREMELY PROUD OF YOUR ACPLISHMENTS. I BELIEVE NOW IS THE RIGHT TIME FOR NEW LEARSHIP TO TAKE THE PANY FORWARD THE NEXT PHASE OF S VELOPMENT.”{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}IN ADDN TO DCHG SHIRTLS GREETERS, ABERCROMBIE & FCH STOR ARE ALSO ADDG LARGER SIZ AND BLACK CLOTH—TWO OTHER THGS ONCE BANNED BY JEFI. THE MIC AND LOGNE THE STOR WILL BE DIALED DOWN AND THE BRAND’S ONCE-OMNIPRENT LOGO WILL BE MORE SUBTLY DISPLAYED ON {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}SHAME ABOUT THOSE SHIRTLS GREETERS, THOUGH. WHO WILL ASK "S'UP?" NOW?{BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

Retailer Abercrombie & Fch has long had a marketg strategy that clud talogu and advertisements featurg young athletic men and women wh the mal often ptured homoerotic moments, wrote Gay Star News wrer Greg 's a strategy that has effectively appealed to gay mal who the pany unts on to buy sual wear om one of s 300 lotns around the US... A&F, which ed to publish hugely popular quarterly talogu filled wh homoerotic imag, seems to have fally crossed the le om beg a total tease to openly gay! Abercrombie & Fch is globally renowned for g homoerotic imagery to promote s sporty apparel - but s latt round of advertisements, the clothg retailer is gog an extra step by featurg a kiss between two shirtls hunks, wrote the Huffgton Post's Gay shy g homoerotic imagery to promote their war, A&F's steamy new mpaign appears to be takg s cue om late '80s pop vios, pictg as do a number of snake-hipped mols shot monochrome, wrtlg each other to the ground and smoochg - when they aren't strikg provotive pos, wrote a staff wrer at the UK's the new Bce Weber ads for Abercrombie & Fch revamp the brand?

*BEAR-MAGAZINE.COM* GAY ABERCROMBIE

The Gay History of Abercrombie and Fch Quarterly .

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