Story Saved</tle><path class="in-bookmark-fill in-bookmark--activated-outle" d="M20 24L12.5 19.7804L5 24V3H20V24ZM12.5 18.6028L19 22.2336V3.98131H6V22.2336L12.5 18.6028Z" fill="black"></path><path class="in-bookmark-fill in-bookmark--activated-checkmark" d="M11.5541 13.7033L9 11.2033L9.66216 10.5552L11.5541 12.407L15.3378 8.70331L16 9.35146L11.5541 13.7033Z" fill="black"></path></svg></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AlertMsage-jgAjgo bVCFRm bGlCJj hOUjyY alert-msage"><p>To revis this article, select My Acunt, then<!-- --> <a href="/acunt/saved">View saved stori</a></p></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ AoBt eegVhC button button--utily close-alert-button" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Close Alert</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-close" focable="false" 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class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-dialog" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-dialog"></div><div class="journey-un"></div></div></div></div><div class="StackedNavigatnDrawer-jtJcEj jydqIN"><button class="BaseButton-bLlsy ButtonWrapper-xCepQ AoBt eegVhC button button--utily StackedNavigatnDrawerToggle-cycUFN kObYXS" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Open Navigatn Menu</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-menu" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Menu</tle><path d="M8 10h16v2H8v-2zm0 5h16v2H8v-2zm0 5h16v2H8v-2z" fill-le="evenodd"></path></svg></div></button><div class="AlertWrapper-gvFATk kzwUyn" data-ttid="BookmarkAlertMobile" role="tooltip"><div 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class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/style" data-ttid="navigatn__ternal-lk" role="lk">Style</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/groomg" data-ttid="navigatn__ternal-lk" role="lk">Groomg</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/gq-remends" data-ttid="navigatn__ternal-lk" role="lk">Remends</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/culture" data-ttid="navigatn__ternal-lk" role="lk">Culture</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/wellns" data-ttid="navigatn__ternal-lk" role="lk">Wellns</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/gqsports" data-ttid="navigatn__ternal-lk" role="lk">GQ Sports</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href=" data-ttid="navigatn__ternal-lk" role="lk">The GQ Box</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/vio" data-ttid="navigatn__ternal-lk" role="lk">Vios</a></li></ul></nav><span class="NavigatnDivir-fEDnwq ixXXMs navigatn__divir"></span></div><div class="StackedNavigatnBottom-dpkX bIeNbx"><div class="StackedNavigatnDrawer-jtJcEj jydqIN"><button class="BaseButton-bLlsy ButtonWrapper-xCepQ AoBt eegVhC button button--utily 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18.6028L19 22.2336V3.98131H6V22.2336L12.5 18.6028Z" fill="black"></path><path class="in-bookmark-fill in-bookmark--activated-checkmark" d="M11.5541 13.7033L9 11.2033L9.66216 10.5552L11.5541 12.407L15.3378 8.70331L16 9.35146L11.5541 13.7033Z" fill="black"></path></svg></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AlertMsage-jgAjgo bVCFRm bGlCJj hOUjyY alert-msage"><p>To revis this article, vis My Profile, then<!-- --> <a href="/acunt/saved">View saved stori</a></p></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ AoBt eegVhC button button--utily close-alert-button" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Close Alert</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-close" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><path d="M16 14.586l6.364-6.364 1.414 1.414L17.414 16l6.364 6.364-1.414 1.414L16 17.414l-6.364 6.364-1.414-1.414L14.586 16 8.222 9.636l1.414-1.414z" fill-le="nonzero"></path></svg></div></button></div></div><div class="StackedNavigatnSectnLogo-gMsxSu fSSYid"><a href="/" class="StackedNavigatnLogoLk-byNqXP dmvHfj"><picture class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><img alt="GQ" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/gq-global/assets/" srcSet="" siz="100vw"/></picture></a></div><div class="StackedNavigatnSectnMobileOptn-iaaAJG bVfHSV"><div class="StackedNavigatnSectnUtilyLks-kGMcBq eXrsQA"></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--mob-nav-cta" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--mob-nav-cta"></div><div class="journey-un"></div></div></div></div></div></hear><div role="dialog" aria-modal="te" aria-label="Overlay Navigatn" class="SeHearStickyWrapper-kjoINF OverlayNavigatnWrapper-kDSKXC 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fAaUtQ">Remends</a></li><li class="OverlayNavigatnUtilyListItem-fgJYjG OverlayNavigatnPrimaryListItem-hUnGEG koszUm"><a href="/culture" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM OverlayNavigatnUtilyLk-jFSPNN OverlayNavigatnPrimaryLk-kizmap iUEiRd fhQbnq QIss fdBWLH fAaUtQ">Culture</a></li><li class="OverlayNavigatnUtilyListItem-fgJYjG OverlayNavigatnPrimaryListItem-hUnGEG koszUm"><a href="/wellns" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM OverlayNavigatnUtilyLk-jFSPNN OverlayNavigatnPrimaryLk-kizmap iUEiRd fhQbnq QIss fdBWLH fAaUtQ">Wellns</a></li><li class="OverlayNavigatnUtilyListItem-fgJYjG OverlayNavigatnPrimaryListItem-hUnGEG koszUm"><a href="/gqsports" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM OverlayNavigatnUtilyLk-jFSPNN OverlayNavigatnPrimaryLk-kizmap iUEiRd fhQbnq QIss fdBWLH fAaUtQ">GQ Sports</a></li><li class="OverlayNavigatnUtilyListItem-fgJYjG OverlayNavigatnPrimaryListItem-hUnGEG koszUm"><a href=" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM OverlayNavigatnUtilyLk-jFSPNN OverlayNavigatnPrimaryLk-kizmap iUEiRd fhQbnq QIss fdBWLH fAaUtQ">The GQ Box</a></li><li class="OverlayNavigatnUtilyListItem-fgJYjG OverlayNavigatnPrimaryListItem-hUnGEG koszUm"><a href="/vio" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM OverlayNavigatnUtilyLk-jFSPNN OverlayNavigatnPrimaryLk-kizmap iUEiRd fhQbnq QIss fdBWLH fAaUtQ">Vios</a></li></ul></nav><nav aria-label="Sendary"><ul class="OverlayNavigatnUtilyLks-jcmSIO OverlayNavigatnSendaryLks-chvikc fZRyha dqdxVo"><li class="OverlayNavigatnUtilyListItem-fgJYjG OverlayNavigatnSendaryListItem-eMAoKE koszUm"><a href="/search" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM OverlayNavigatnUtilyLk-jFSPNN OverlayNavigatnSendaryLk-cmFezL iUEiRd fhQbnq ktHuaX fdBWLH">SEARCH</a></li><li class="OverlayNavigatnUtilyListItem-fgJYjG OverlayNavigatnSendaryListItem-eMAoKE koszUm"><a href=" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM OverlayNavigatnUtilyLk-jFSPNN OverlayNavigatnSendaryLk-cmFezL iUEiRd fhQbnq ktHuaX fdBWLH">BACK TO </a></li></ul><div class="OverlayNavigatnSocialLks-jzJxrh jOpTD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlayNavigatnSocialHeadg-libOyq iUEiRd cxFnpL dTrIGS"></p><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--stagram social-ins__list-em--standard"><a aria-label="Follow on Instagram" class="external-lk SocialInExternalLk-huuzOU cLGRzS social-ins__lk social-ins__lk--stagram" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-stagram" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Instagram</tle><path d="M16 8C18.173 8 18.445 8.01 19.298 8.048C20.15 8.087 20.731 8.222 21.24 8.42C21.766 8.624 22.213 8.898 22.657 9.343C23.102 9.787 23.376 10.233 23.58 10.76C23.778 11.269 23.913 11.85 23.952 12.702C23.991 13.555 24 13.827 24 16C24 18.173 23.99 18.445 23.952 19.298C23.913 20.15 23.778 20.731 23.58 21.24C23.379 21.7738 23.064 22.2574 22.657 22.657C22.213 23.102 21.767 23.376 21.24 23.58C20.731 23.778 20.15 23.913 19.298 23.952C18.445 23.991 18.173 24 16 24C13.827 24 13.555 23.99 12.702 23.952C11.85 23.913 11.269 23.778 10.76 23.58C10.2262 23.379 9.74259 23.064 9.343 22.657C8.93593 22.2574 8.62093 21.7738 8.42 21.24C8.222 20.731 8.087 20.15 8.048 19.298C8.01 18.445 8 18.173 8 16C8 13.827 8.01 13.555 8.048 12.702C8.087 11.85 8.222 11.269 8.42 10.76C8.624 10.234 8.898 9.787 9.343 9.343C9.787 8.898 10.233 8.624 10.76 8.42C11.269 8.222 11.85 8.087 12.702 8.048C13.555 8.01 13.827 8 16 8ZM16 10C14.046 10 13.814 10.007 13.043 10.043C12.329 10.075 11.942 10.194 11.683 10.295C11.3657 10.4124 11.0787 10.5993 10.843 10.842C10.586 11.098 10.427 11.342 10.295 11.684C10.195 11.942 10.075 12.329 10.043 13.043C10.007 13.814 10 14.046 10 16C10 17.954 10.007 18.186 10.043 18.957C10.075 19.671 10.194 20.058 10.295 20.317C10.427 20.658 10.586 20.902 10.842 21.157C11.098 21.414 11.342 21.573 11.684 21.705C11.942 21.805 12.329 21.925 13.043 21.957C13.814 21.993 14.046 22 16 22C17.954 22 18.186 21.993 18.957 21.957C19.671 21.925 20.058 21.806 20.317 21.705C20.658 21.573 20.902 21.414 21.157 21.158C21.414 20.902 21.573 20.658 21.705 20.316C21.805 20.058 21.925 19.671 21.957 18.957C21.993 18.186 22 17.954 22 16C22 14.046 21.993 13.814 21.957 13.043C21.925 12.329 21.806 11.942 21.705 11.683C21.5876 11.3657 21.4007 11.0787 21.158 10.843C20.9219 10.5997 20.6341 10.4124 20.316 10.295C20.058 10.195 19.671 10.075 18.957 10.043C18.186 10.007 17.954 10 16 10ZM16 11.768C16.5558 11.768 17.1061 11.8775 17.6195 12.0901C18.133 12.3028 18.5995 12.6145 18.9925 13.0075C19.3855 13.4005 19.6972 13.867 19.9099 14.3805C20.1225 14.8939 20.232 15.4442 20.232 16C20.232 16.5558 20.1225 17.1061 19.9099 17.6195C19.6972 18.133 19.3855 18.5995 18.9925 18.9925C18.5995 19.3855 18.133 19.6972 17.6195 19.9099C17.1061 20.1225 16.5558 20.232 16 20.232C14.8776 20.232 13.8012 19.7861 13.0075 18.9925C12.2139 18.1988 11.768 17.1224 11.768 16C11.768 14.8776 12.2139 13.8012 13.0075 13.0075C13.8012 12.2139 14.8776 11.768 16 11.768ZM16 18.368C16.628 18.368 17.2303 18.1185 17.6744 17.6744C18.1185 17.2303 18.368 16.628 18.368 16C18.368 15.372 18.1185 14.7697 17.6744 14.3256C17.2303 13.8815 16.628 13.632 16 13.632C15.372 13.632 14.7697 13.8815 14.3256 14.3256C13.8815 14.7697 13.632 15.372 13.632 16C13.632 16.628 13.8815 17.2303 14.3256 17.6744C14.7697 18.1185 15.372 18.368 16 18.368ZM21.3 11.85C21.3 12.155 21.1788 12.4475 20.9632 12.6632C20.7475 12.8788 20.455 13 20.15 13C19.845 13 19.5525 12.8788 19.3368 12.6632C19.1212 12.4475 19 12.155 19 11.85C19 11.545 19.1212 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class="BasePageMaContent-kFvAuh ewPCZH page__ma-ntent"><article class="article ma-ntent" lang="en-US"><div class="ArticlePageLeBackground-EufvU tFsh"><hear class="ContentHearWrapper-clujbs kaZCaf ntent-hear article__ntent-hear"><div data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp cCntXd"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT eRFpQc"><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX kpuNXj bric ContentHearRubricContaer-eTudtt iRsSlw"><a class="RubricLk-gRWSOU fTtYjx bric__lk" href="/groomg"><span class="RubricName-fVtemz cLxcNi">Groomg</span></a></div></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd jPOabC BjYFU">The Season’s Hottt Scent Is...B.O.? </h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ eASNBN">GQ groomg lumnist Phillip Pirdi on “man mk” and the men who love .</div><div class="ContentHearByle-kmPyCa emiglw"><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH gtxxjM byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd fhQbnq dzFUnH eErqIx byle__name-lk button" href="/ntributor/phillip-pirdi">Phillip Pirdi</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2020-02-28T14:39:04-05:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd ivrQAn cZpOSL">Febary 28, 2020</time></div></div><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard ContentHearAccredatnSocialIns-jorO fPzfaa ntent-hear__social-share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div></div><div class="ContentHearLeadAsset-hGbumP fEknXh lead-asset ContentHearLeadAssetWrapper-hfXHEc Grck lead-asset--width-fullbleed" data-ttid="ContentHearLeadAsset"><figure class="ContentHearLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHearLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__ntent__photo"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearRponsiveAsset-bREgIb hONbnm"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz ccdiSo"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearRponsiveAsset-bREgIb hONbnm rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="Man wh arms raised spl half wh one si flowery and the other si grotque" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></div></div></span><div class="CaptnWrapper-jSZdqE dVZQpq ptn ContentHearLeadAssetCaptn-hPWmSN XczIg"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd cdsJgg fNaHcW ptn__cred">Photo Illtratn by Coll Robson</span></div></div></figure></div></div><asi class="PersistentAsiWrapper-VGrR oEIBz persistent-asi persistent-asi--align-left" style="posn:absolute;top:to;height:to" data-ttid="PersistentAsiWrapper"><div class="StickyBoxWrapper-jfYB jNgrSF sticky-box ContentHearPersistentAsi-fsnAmQ dFzKzm"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--has-background ContentHearSocialIns-jzJiyg ctaZl social-ins--share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kJkLmH article-body__ntent"><div class="ArticlePageChunksContent-etcMtP eRxRjL"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p><strong>It may be a cliché</strong> that scent is the sense most strongly tied to memory, but om experience I know is also disputably te—particularly when mgl wh embarrassment. I was leadg a meetg at work a ltle over a year ago, and as I ma a wi gticulatn, I ught a whiff of a ripe, pungent odor that uld only have e om a very active, unwashed armp. Mid-sentence, my thoughts started to race: <em>Did I fet to wash unr my arms? Did I fet odorant? Am I nervo or somethg? Why do that smell so bad?</em> Once was someone else’s turn to speak, I tried to discreetly asss my unrarms, liftg the llar of my t-shirt ever so subtly and takg a quick hale.</p><p>“Phill,” terpted my lleague, a gentleman named Zach. Before I uld even be horrified that I’d been ught smellg my own armps by a worker, he fished his sentence. “It’s me. Not you.” Somethg about the look on Zach’s face dited he was perfectly fe that we were both here, this meetg, stg among his mky smell. The problem wasn’t his to solve, seemed— was me for judgg him.</p><p>It turned out that Zach was jt one of many gay men who is to the ncept of “man scent” (also often lled “man mk”), achieved by avoidg the odorant and manufactured agranc that terfere wh the raw, natural odors of sex. The exact fn of “man scent” vari among s aficnados. Daniel, who asked to jt be intified by his first name, f as “the smell of a man that’s had a long day at work, e back om a n, or jt been at the gym.” Khav Kant, a wrer and edor, says ’s “the way a man or male-aligned person wh good hygiene jt naturally smells.” Mike Fwick, the -creator of <em>PHILE</em> Magaze, f as “a dively potent smell, specifilly one that aroal and sexual pleasure.”</p><div class="Contaer-bkChBi byNLHx"></div><p><strong>For a more scientific approach,</strong> I spoke to Barrie Drewt, the technil director of Prceton Consumer Rearch Corporatn. Drewt’s job has often been explaed as “profsnal armp sniffer”—he’s “lerally smelled hundreds of thoands of ps all over the world,” hired by smetic pani who are terted ttg products like odorants, body sprays, and more. Man scent—and how to avoid —is his life’s work.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>“Unpleasant smells on our bodi happen when bacteria that live on the sk break down sweat to acid,” he explas. “Sweatg is ed by sweat glands your body—when your temperature ris, the glands release fluids that ol your body as they evaporate. The fluids are odorls, until they be wh the bacteria on your sk.”</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="1dhec"></div></div><p>Drewt not that “most people smell more after heavy activy, like the gym or gog for a n,” which is basilly like givg your bacteria an all-you-n-eat feast. But there are many other factors that ntribute to our overall scent, cludg the kds of food we eat, the amount of strs we’re unr, and our overall wellns. This more or ls means that each of is walkg around wh our own, special blend of agrance, which n change by the day.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="bjh6d"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="dk0u9"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>“That’s the betiful thg about —everyone smells differently based on their diet, hygiene level, and potentially the ctoms that acpany their background or ethnicy,” says Carlos Huber, a perfumer and the founr of high-end agrance brand <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Arquiste</a>. “It’s good that we all smell differently—some of are sweet, others are h. That ‘real scent’ is like a wdow to timacy.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p><strong>For years, agrance pani</strong> have ma billns of dollars off of marketg the very ia that scents help to amplify our sexualy—creatg expensive potns that, they assure , will make smell “better.” Commercials for AXE Body Spray have picted archetypilly betiful women, stopped ad their tracks by tchg a whiff of their brand’s latt product. The clip ually ends wh this woman ravagg the man who’s wearg wh kiss and sexual advanc (he is, ’s important to note, often que average lookg). Tom Ford’s advertisg mpaigns n be even more explic—an advertisement for the scent “Tom Ford For Men” shows the bottle placed directly ont of a woman’s vulva, her legs spread wi open, her polished, red nails placed suggtively above the bottle p. Dolce & Gabbana’s agrance Light Blue has long relied on the very visible curv and ntours of whatever is unrneath David Gandy’s bright whe Speedo. And a personal favore is a televisn spot for Paris by Yv Sat Lrent, where Kate Moss appears to brg herself to asm jt by wrhg around the backseat of an expensive r and clutchg her perfume. (For whatever ’s worth, I walked away om that mercial wishg they’d make a versn for men—a very “I’ll Have What She’s Havg” kd of moment.)</p><p>In other words, scent has pretty much always been sexualized—so long as money was volved. The morn perfume bs has more or ls been built on the vague notn that they are able to bottle the smell of sire, to improve one’s scent for optimal attractn and the trappgs that e wh , like fame, fortune, or even enhanced machismo or femy. Part of this myth has been backed up by another myth: that of pheromon.</p><p>“Pheromon are really jt an ia,” Huber explas. “It’s the ia that certa molecul n have an aphrodisiac effect on people. But really, many different thgs n aroe many different people, so there’s never been a proven ‘pheromone recipe’ that you n jt add to a agrance.”</p><p>“It’s not that pheromon don’t exist,” Drewt says. “It’s jt that we have yet to fd them.”</p><p><strong>Acrdg to many</strong> of the men terviewed for this piece, the perfumers and chemists uld very well fd their answer wh the Eagle, popular gay leather bar New York. Leather bars are special to their patrons, and are often nsired to be the last remag public spac for cisg and judgment-ee exploratn of kk. As such, one would be ill-advised to approach a leather bar whout a rpect for s general of nduct. Before agreeg to go to a leather bar Mexi Cy recently, I texted my iend Mikelle Street, who often wr about the kk and fetish muny. “Don’t wear agrance,” he warned me, as I glanced disappotedly at the bottle of lily-of-the-valley perfume I’d been exced to sprz on myself before walkg out the door. “It’s disrpectful.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="e7ao3o"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-6513"><div class="RecircMostPopularHeadg-iVzhzt cKAPsp">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div class="SummaryItemWrapper-iwvBff fpkXnj summary-em summary-em--has-borr summary-em--GALLERY summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw gjFFSE" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jgsWEn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="The 21 Bt New Menswear Items to Buy This Week" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM fFPekr summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ejPNRQ summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The 21 Bt New Menswear Items to Buy This Week</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY jbnRem summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH bfGBQB byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span>The Edors of GQ</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff fpkXnj summary-em summary-em--has-borr summary-em--GALLERY summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw gjFFSE" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jgsWEn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="The Bt Menswear Deals of the Week" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM fFPekr summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ejPNRQ summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The Bt Menswear Deals of the Week</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY jbnRem summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH bfGBQB byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span>The Edors of GQ</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff fpkXnj summary-em summary-em--has-borr summary-em--GALLERY summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw gjFFSE" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jgsWEn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="At the 2023 Venice Film Ftival, Red Carpet Menswear Is Back" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM fFPekr summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ejPNRQ summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">At the 2023 Venice Film Ftival, Red Carpet Menswear Is Back</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY jbnRem summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH bfGBQB byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span>Eileen Cartter</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw dacLSS ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="wxgpv"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs joBAUg"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="dz5uan"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>In fact, many bars may actually have an explic le agast agrance as a part of their drs . In a statement om the Eagle, the club told me, “Many years ago, we had one weekly night voted to leather. Patrons were monored for appropriate drs, and no logne or odorant was permted, as was seen as somethg that hid a man’s natural as a powerful aphrodisiac played an important role creatg the sexy vibe at the Eagle.”</p><p>Chuck Kg, the general manager of a related leather bar near Fort Lrdale, Florida, lled the Eagle Wilton Manors, nsirs this le important for matag the space’s overall ambience. “We have a sectn lled the Co Bar, where you have to be shirtls or wearg leather or you n’t enter the area—we want to be a natural environment. It’s a very sexually charged arena, one where you n feel the excement and aroal, and embrace and celebrate the fetish.”</p><p><strong>“Man scent” fds</strong> plenty of admirers outsi of leather-oriented spac, too. More than one iend poted me to the “Chigo gays” when they heard I was workg on this story, and ed, one me llg. The <a href=">OnlyFans performer</a> known as “DamagedBttm” scrib dancg at a Sunday night party lled “Queen,” which is “all about lettg your eak flag fly,” (read: many patrons forsake their odorant). “I was havg the time of my life wh my iends when this 6’4”, hairy, mcle god walked by. I smelled him as he passed, and I was hooked.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p>DamagedBttm abandoned the gaggle of iends he was dancg wh, and after a few awkward moments, he fally found a way to troduce himself, and plimented the gentleman on his odor. “The moment I did, he wrapped his hands around my neck—one the ont, one the back—and shoved my face to his armp. The sensatn was so extreme. He was chokg me wh one hand and holdg me place wh the other...I’m really to chokg, so that jt ma even better.”</p><p>DamagedBttm leads que an active sex life—but, he says the five mut he spent that stranger’s ps was “one of the bt sexual experienc” of his life. They didn’t even go home together, he he says, but the scent immersn was more than enough.</p><p><strong>Even nnoissrs</strong> of “man scent” n still get repulsed by body odor when ’s the wrong settg. “You have to smell appropriate for the ocsn,” DamagedBttm says. “If we’re at dner and I’m gettg tense BO, I’m not to at all.”</p><p>I mentn ntext to Zach—specifilly, how taken aback I was by his admissn durg that bs meetg. While he is to “man mk,” he assur me that was not his tentn the workplace. (He had an allergic reactn to his odorant, and was experimentg wh a few natural varieti at the time.) In fact, he knew om firsthand experience how ccial “the mood” was for te appreciatn of scent. A few years ago, Zach was photographg a fashn event, and got immensely sweaty unr the hot lights of the event space. He had fotten to wear odorant that day, and th began strsg, g the amount of sweat to worsen. When the fashn blogger Bryanboy passed by, he remarked loudly on the smell before relotg his iends to a different rner of the party.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="km2a1l"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-6514"><div class="RecircMostPopularHeadg-iVzhzt cKAPsp">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div class="SummaryItemWrapper-iwvBff fpkXnj summary-em summary-em--has-borr summary-em--GALLERY summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw gjFFSE" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jgsWEn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="The 21 Bt New Menswear Items to Buy This Week" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM fFPekr summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ejPNRQ summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The 21 Bt New Menswear Items to Buy This Week</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY jbnRem summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH bfGBQB byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span>The Edors of GQ</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff fpkXnj summary-em summary-em--has-borr summary-em--GALLERY summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw gjFFSE" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jgsWEn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="The Bt Menswear Deals of the Week" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM fFPekr summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ejPNRQ summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The Bt Menswear Deals of the Week</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY jbnRem summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH bfGBQB byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span>The Edors of GQ</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff fpkXnj summary-em summary-em--has-borr summary-em--GALLERY summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw gjFFSE" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jgsWEn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="At the 2023 Venice Film Ftival, Red Carpet Menswear Is Back" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM fFPekr summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ejPNRQ summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">At the 2023 Venice Film Ftival, Red Carpet Menswear Is Back</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY jbnRem summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH bfGBQB byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span>Eileen Cartter</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw dacLSS ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="enpcm54"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs joBAUg"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="klgf"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>“It ma me so anx and self-nsc,” Zach rells. “But that was a se where was appropriate, right? It’s not a sexualized space! It’s not a time of, ‘let’s let our natural bodi do their thg.’ Clothg and agrance and bety are all thgs we put on ourselv, as opposed to what we’re takg off. In a sexual space, we’re gettg ready to take thgs off and strip down.”</p><p><strong>Fetish is fascatg</strong>—many of our unexpected predilectns n reveal somethg eper about . And, of urse, a recurrg theme around fetish is that thoughts and impuls that at first feel private and shameful so often turn out to be mon, almost universal. Wh that md, maybe nsir that the torrid and pungent nature of your own natural scent may be offensive only ntext.</p><p>And you n (and should!) apply this exact same logic to wearg your favore agrance. “You want perfume to have a prence, personaly, and longevy—but you don’t want them to bee a at of pat on top of you,” says Huber. “You want them to mix wh your own chemistry, and change the way they smell. That, for me, is way sexier than everyone smellg like one ln of the same scent.”</p><p>This ia—that everyone has a unique scent—is unrsred by the realy that most of have rpond posively (even if jt subnscly) to the scent of someone we’ve been physil wh.</p><p>“When you create a bond wh a person, some of that is based on what they smell like. Bee what they smell like is also a part of what you’re attracted to and, a way, what you agreed on,” Huber says. He tri to fd the words to expla the very particular smell he’s learned to love on his partner, Andrew. There’s “somethg very specific” that’s “ls sexual, but more timate,” somethg oily and a ltle powry, but not que clean. “I n’t associate wh anyone else. It’s jt him,” he says. “It’s not necsarily sexual, n be. Bee if I smell , then...I might thk about other thgs.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p>That smell, for example, might rell a Sunday morng, whe bedsheets, the imprt of our heads on pillows, bodi that are still warm om beg kept unr the vers. It’s the kd of scent that we allow ourselv to love and be forted by—and maybe, wh , we fd aroal.</p><p>There’s a reason we smell the t-shirts of the on we’ve lost, why people who are grievg their loved on are reticent to wash their sheets or their clothg. And while might not que be the same as ambience at the Eagle, the two are absolutely related. It’s up to who we let see (and smell ) when we choose to be naked.</p><p>In a way, ’s nice to know that—no matter what we thk we look like when our cloth e off—at least somebody lik the way we smell.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="elsl"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div data-ttid="TagCloudWrapper" class="TagCloudWrapper-gGgndx izEVNC ContentFooterTagCloud-krQmRG ZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectnHear-cOforY iUEiRd dUgcfE kQQRmu">Related Stori for GQ</span><a href="/about/odorant" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd fhQbnq iGlBER hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd fdqZBT bUkXwu">Deodorant</span></a><a 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class="OverlaySummaryItemContent-ddGOWz fHZSgO"><div class="RubricWrapper-dKmCNX hXmUmf bric bric--wh-bg BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemRubric-bFqsqT iUEiRd bGlCJj cvqxGA"><span class="RubricName-fVtemz cLxcNi">GQ Remends</span></div><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr jVhSBH"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemHed-cljMtD iUEiRd hNEuYK cRpZRn">8 Fantastic-Smellg Cologn You Can Fd at the Mall</div></div></div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl OverlaySummaryItemByl-bogcUE fjwtNK"><p class="ByleWrapper-jWHrLH bfGBQB byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span>Michella 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BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemRubric-bFqsqT iUEiRd bGlCJj cvqxGA"><span class="RubricName-fVtemz cLxcNi">Groomg</span></div><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr jVhSBH"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemHed-cljMtD iUEiRd hNEuYK cRpZRn">The Bt Deodorants for Every Kd of Stk and Sweat</div></div></div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl OverlaySummaryItemByl-bogcUE fjwtNK"><p class="ByleWrapper-jWHrLH bfGBQB byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span>Adam Hurly</span></span></p></div></div></a></li><li class="RecircListTextOverlayItem-dLTGJZ DRac"><a 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cvqxGA"><span class="RubricName-fVtemz cLxcNi">Groomg</span></div><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr jVhSBH"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemHed-cljMtD iUEiRd hNEuYK cRpZRn">The Bt Cologn om Tom Ford, a Guy You Defely Want to Smell Like</div></div></div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl OverlaySummaryItemByl-bogcUE fjwtNK"><p class="ByleWrapper-jWHrLH bfGBQB byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span>Adam Hurly</span></span></p></div></div></a></li></ul></div></asi></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div 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