After chairman Guido Barilla rebed gay fai on natnal rad, his CEO spent five years cleang up the pany’s reputatn.
Contents:
- 6 SCMPT PRO-GAY PASTAS
- IN COUNTRY'S FIRST GAY-FRIENDLY AD, SON COM OUT OVER PASTA ITALY
- GAY ITALY AND SPAGHETTI WTERNS
- DNER WH MY BIG GAY FAY AT THE OLD SPAGHETTI FACTORY
6 SCMPT PRO-GAY PASTAS
Here are some tasty optns for those wantg to follow Barilla's antigay chairman's advice and 'eat someone else's pasta.' * gay spaghetti *
When Guido Barilla, chairman of Italy-based Barilla Pasta, said that his pany will never e a gay uple his ads and if that angers LGBT folks, they should jt eat someone else's pasta, untls LGBT people and straight alli around the world did jt that. To help you spend your hard-earned gay dollars on worthwhile brands, we've llected six fabulo gay-iendly pasta brands that n easily replace Barilla's spot your pantry. The German arm of the pany took to social media Friday morng to distguish self om s gay-hatg B-named petors wh a new image (above) acpanied by the ptn "Love and pasta for all!
IN COUNTRY'S FIRST GAY-FRIENDLY AD, SON COM OUT OVER PASTA ITALY
In what is believed to be the first gay iendly mpaign, a son out over microwaved pasta * gay spaghetti *
")"We jt wanted to spread the news that Bertolli wel everyone, pecially those wh an empty stomach, " a spokperson for Or im Hafen, Bertolli's social-media agency Germany, tells AdWeek, which pots out that the brand has been gay-iendly the U. And even though has new owners, has the same great gay fan base.
And we all know you n't be homophobic and survive a farmer's market crowd.
GAY ITALY AND SPAGHETTI WTERNS
Fd, a ozen food pany, produced what is believed to be the first gay-iendly ad the European untry. The ad ne months after the chairman of Italian pasta maker Barilla me unr fire for sayg that he would never e a gay fay his ads.
” Gay activists Europe praised the vio for showsg the simplicy and the daily life of a gay uple.
DNER WH MY BIG GAY FAY AT THE OLD SPAGHETTI FACTORY
“It’s a posive step forward when different typ of fai are portrayed ads, as they ronate wh parts of society that are ually margalized, ” said Juris Lavrikovs, the munitns manager of ILGA, Europe’s Internatnal Lbian, Gay, Bisexual, Trans & Intersex Associatn. As a unique way of lookg at the Italian view on homosexualy the seventi, which I was cur to disver more about after readg and edg Lost Insi My Life by Lenny Bce (), I me across an exposé of Spaghetti Wterns.
She opens her examatn of the Spaghetti Wtern genre wh the le, “To say that homosexualy Italy is a plited issue would be an unrstatement. The sixti and seventi saw an explosn the mands of homosexuals to be treated fairly as ordary people and not mentally ill, sufferg om an curable disease, or crimals. The gay movement was born on the streets of San Francis and spread slowly across the globe.
Wh the dawn of the new lennium as Richard Bourdrex wrote the Los Angel Tim (July 2000), “In a triumphant g-out party that the Vatin tried to stop, tens of thoands of gay men and lbians marched through this ancient pal to mand an end to bias agast homosexuals predomantly Roman Catholic Italy. ” It was, he said, “Italy’s first gay mega-gatherg–an unual spectacle for a cy that has seen almost everythg s 2, 752-year history–and the ma event of World Pri Roma 2000, a weeklong ftival that drew gay activists om about 40 untri. “…same-sex relatnships that are not of a romantic and/or sexual nature, for example, a heterosexual male who prefers to socialize wh men may be nsired a homosocial heterosexual; homosocialy impli neher heterosexualy nor homosexualy.