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'GAY PAREE' TAK ON NEW MEANG

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Paris tourism officials want to give new meang to the term "Gay Paree.

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"The French pal has always wooed visors wh s reputatn for fe dg and high fashn, and Paris ntually sh on s mystique as the land of love and, Cy Hall has a new strategy: sellg Paris as a leadg statn for gay travelers.

At the mayor's office and the tourism bure, which has fund a prs junket this week for journalists om Amerin gay publitns, officials ll the next ontier of tourism.

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"We want to create a gay iendly spir across the whole cy, " said Lrent Queige, one of the project's anizers at Cy Hall. "It's an entire marketg mpaign voted to gay tourism: promotns, brochur, media trips, Web s, tour packag. Officials Paris say they are enuraged by a trend toward greater tolerance but are still battlg nservatism and Mayor Bertrand Delanoe, when elected last year beme the cy's first openly gay mayor and proudly led this summer's Gay Pri para.

Delanoe uldn't attend a meetg last month to gurate the gay-iendly tourism mpaign bee he was recuperatg om a stabbg attack by a man who said he disliked overall challenge for officials workg on the mpaign is to tweak the image of a cy famo for photographs like the 1950 Robert Doisne snapshot of a man and woman stealg a kiss cintally ont of Cy have only begun turng on the project, which is not to be publicly lnched until June 2003. After nveng a meetg of experts on gay tourism last month at Cy Hall for an ial brastormg ssn, a marketg blz was born. Travel agents that ter to gay clients are planng package tours to ci wh summer ftivals like Gay Pri para, which last June drew a rerd half-ln people.

Ias also clu disunt tours geared to the nightclub scene and other Paris is payg special attentn to the Amerin gay muny. An outdated gui lled Gay Friendly France is beg revamped for circulatn at French tourism offic the Uned Stat as of June 2003.

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The Maison la France Los Angel is workg wh Amerin tour operators and helped anize this week's fully paid trip to France for gay media on the theme of gay is hardly the first European pal to target the gay tourist. Berl, London and Lisbon among others have geared marketg toward gay and lbian visors, particularly the Uned Stat, for years.

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"We're not dog discreetly, " said Natascha Kompatzki, a spokwoman for Berl's tourist office, addg that gays are "an important group" for the German pal.

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'Gay Paree' Tak On New Meang - CBS News .

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