Flora Margare's Anti-Gay Ad Sparks Controversy, Parent Company Unilever Speaks Out | HuffPost Voic

Contents:

• 'UH DAD, I'M GAY': UNILEVER DISTANC SELF OM ‘HOMOPHOBIC’ FLORA ADVERT
• FLORA MARGARE'S ANTI-GAY AD SPARKS CONTROVERSY, PARENT COMPANY UNILEVER SPEAKS OUT
• FLORA “UHH DAD, I’M GAY” AD
• STUNTSTRAVELFILMMICSPORTFOOTBALLFORMULA ONETENNISMORENEWSOPNLIFTYLERELATNSHIPSFASHNGAMGTECHNOLOGYENTERTAMENTCULTUREARTBOOKSTHEATREABOUTTHE TEAMADVERTISEWRE FOR US NEWSUHH, DAD… I’M GAY! SORRY IF BREAKS YOUR AGILE HEART!

'UH DAD, I'M GAY': UNILEVER DISTANC SELF OM ‘HOMOPHOBIC’ FLORA ADVERT

For ee real time breakg news alerts sent straight to your box sign up to our breakg news emailsSign up to our ee breakg news emailsAnglo-Dutch pany Unilever have whdrawn a Flora margare advert South Ai after was nmned as advert seemed to suggt that receivg the news that your child is gay was parable to receivg a bullet to the heart. Imposed on a pk background the mercial featured a bullet wh the words “Uhh Dad I’m Gay” flyg towards a heart ma of and Partners, an advertisg agency based Johannburg are the pany rponsible for the sign of the advert, though was Unilever, the firm that owns Flora that was cricized for the pany’s twter feed apologised for the mpaign, sayg:“This advert was prepared by an external agency South Ai and was not approved by anyone at Unilever. Stonewall, a UK-based gay rights pany who had earlier scribed the advert as “offensive and napropriate”, said was pleased by the pany’s cisn to whdraw .

So is misogyny and homophobia, yet somehow some of the world's biggt brands missed the vicly nmng g out as gay, to blatantly endorsg the vlent gradatn of women, to makg light of suici, the brands totally blew . FloraFlora par fdg out your child is gay to takg a bullet to the 'd like to thk we've e a long way wh g out.

The flammatory ad, quickly banned amid backlash, picted an illtratn of the words "Uh Dad, I'm gay" the outle of a bullet that fir to a porcela human heart sculpture. Unilever distanced self om the homophobic spot a lewarm apology that blamed an external ad agency and highlighted s support for marriage equaly through a Ben & Jerry's mpaign. Anglo-Dutch firm Unilever has e unr fire after an advertisement for South Ai-based Flora margare (owned by Unilever) appears to equate havg a child e out as gay wh beg shot the heart.

FLORA MARGARE'S ANTI-GAY AD SPARKS CONTROVERSY, PARENT COMPANY UNILEVER SPEAKS OUT

The advertisement, reportedly ma by an agency Johannburg, picts a bullet wh the words "Uhh Dad I'm Gay" propelled at a heart ma of cha, wh the phrase "You Need A Strong Heart Today" as the tagle:Lowe and Partners, the ternatnal advertisg firm that reportedly veloped the "You Need A Strong Heart" mpaign, spoke out about the backlash ed by the advert. Margare firm unr fire for homophobic advert that par a son g out to a father beg shot through the heartThe advert picts the words 'uhh dad, I'm gay' the shape of a bulletThe bullet, on pk background, fli through air at a human heart of chaBelow, next to Flora logo, is the tch-le: 'You need a strong heart today'Twter alive wh anger as ers claim ad is homophobicOwner Unilever says ad was ma by external agency and was unapprovedSpokman says: 'It is offensive and unacceptable and we have put an immediate stop to ' Published: 12:01 BST, 2 September 2013 | Updated: 14:26 BST, 3 September 2013 Margare giant Flora has bee embroiled a homophobia row after lnchg an advertisg mpaign that appears to liken a parent's perceived anguish at beg told their child is gay to a bullet through the a pk background, the advert picts the words 'uhh dad, I'm gay' fashned to the shape of a bullet as fli through the air towards a human heart ma of the bottom of the poster, next to Flora's famo logo, appear the words: 'You need a strong heart today.

FLORA “UHH DAD, I’M GAY” AD

' Homophobic: On a pk background, the advert picts the words 'uhh dad, I'm gay' fashned to the shape of a bullet as fli through the air towards a human heart ma of cha 'Edgy': The mpaign, by Lowe + Partners Johannburg, also has a siar advert referencg the Kama Sutra Flora, which is owned by nsumer goods firm Unilever, has e unr a barrage of cricism om gay rights groups who claim the advert, which is believed to be om South Ai, is homophobic. A spokman for gay rights group Stonewall said: 'Many people will clearly fd this advert offensive and appropriate.

'Perhaps Flora should have a chat wh their Unilever lleagu, Ben & Jerry, about how bt to produce gay iendly advertisg f for the 21st century.

STUNTSTRAVELFILMMICSPORTFOOTBALLFORMULA ONETENNISMORENEWSOPNLIFTYLERELATNSHIPSFASHNGAMGTECHNOLOGYENTERTAMENTCULTUREARTBOOKSTHEATREABOUTTHE TEAMADVERTISEWRE FOR US NEWSUHH, DAD… I’M GAY! SORRY IF BREAKS YOUR AGILE HEART!

'Last month ice cream maker Ben&Jerry's renamed their Cookie Dough flavour to 'I Dough, I dough', support of same-sex marriage people took to Twter yterday to vent their tratn at the advert's Rowe wrote: 'Dear @Unilever - great work wh the homophobic Flora advert, d****ebags.

Wholome fay fun: Flora has long associated self wh wholome fay valu, such as this UK advertisg mpaign featurg Vernon Kay and his mother Flora is owned by nsumer goods firm Unilever, whose many products also clu Marme, Wall's and pot Noodle Sam Aln add: 'F*** Flora and their homophobic advert.

Look at the ms that Unilever's gotten to worldwi this week thanks to a South Ain ad agency's tastels homophobia. The bullet is ma up of the words "Uhh, Dad I'm gay" while the strap le by the Flora logo reads: "You need a strong heart today. But stead of thkg how tasty the spread uld make our food - and I'd need a lot of nvcg on that ont anyway - we've been too by associatg Flora wh homophobic bad taste.