In a sea of nned cktails, Gay Water wants to stand out.
Contents:
- JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
- JAGS' MAXEN IS FIRST MALE AMERIN PRO SPORTS ACH TO E OUT AS GAY
JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY
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A gay son and a lbian dghter. J and R are bt iends, and they each have a secret - they are both gay. Jacksonville Jaguars assistant strength and ndng ach Kev Maxen cid on Thursday to e out publicly as gay hop of livg his life whout fear and to spire others.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Before jog Jacksonville’s achg staff, he was a strength ach for the football teams at Baylor and Febary 2022, Maxen reached out to NFL player Carl Nassib, who me out as gay 2021, to seek advice. In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
JAGS' MAXEN IS FIRST MALE AMERIN PRO SPORTS ACH TO E OUT AS GAY
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.