NPR's Pla Money podst looks at how Suba began marketg to the gay and lbian muny, and how helped turn around the pany the '90s.
Contents:
- THE ARE THE TOP 10 GAY AND LBIAN CARS
- GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
- ARE SUBAS REALLY GAY RS?
- HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY
THE ARE THE TOP 10 GAY AND LBIAN CARS
Apparently, we as a society are so wrapped up the ia of how "gay" objects, clothg styl, and activi are that we n't even leave tomobil out of ! Th, the guys at Car Talk, those te terers of r nversatn, have e up wh the: lists of the top 10 gay and lbian rs. Let's take a look,… * i drive a subaru because i'm gay *
It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream. Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay. When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads.
GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
”At that time, gay-iendly advertisg was largely limed to the fashn and alhol dtri. When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that?
ARE SUBAS REALLY GAY RS?
You’d be known as a gay pany.
HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY
” In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market. “All the l of marketg went out the wdow at this fear” of marketg to gays and lbians, he says.