Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did.
Contents:
- ‘BEER IS FOR EVERYBODY. NO EXCEPTNS’: BREWERY INTRODUC ‘EVEN GAYER’ LIGHT BEER, PROCEEDS GOG TO LGBTQ+ CHARY
- CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
- OH VALLEY BEER PANY CREAT “EVEN GAYER” LIGHT BEER; SAYS BEER IS FOR EVERYBODY
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
‘BEER IS FOR EVERYBODY. NO EXCEPTNS’: BREWERY INTRODUC ‘EVEN GAYER’ LIGHT BEER, PROCEEDS GOG TO LGBTQ+ CHARY
An "Even Gayer" light beer buts what appears to be a clever rponse to the recent backlash Bud Light faced over a sponsorship wh a transgenr activist. * even more gay beer *
Last Friday, Necromancer Brewg, a craft beer pany based Ptsburgh, Pennsylvania, released s very first light Amerin lager, dubbed “Even Gayer Light Beer. A portn of the proceeds om the sal of this beer and acpanyg merchandise will be donated to Gay4good, a nonprof anizatn that supports and empowers the LGBTQ+ muny. Upon s ial release, “Even Gayer” sold out wh an hour of beg available to the public.
However, the brewery still has the beer on draft, and the “Even Gayer” merchandise is still available for purchase. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.
Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.
CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?
The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.
“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. Oh Valley beer pany creat “Even Gayer” Light Beer; Says beer is for everybody.
OH VALLEY BEER PANY CREAT “EVEN GAYER” LIGHT BEER; SAYS BEER IS FOR EVERYBODY
An Oh Valley beer pany created their first ever Light Amerin Lager “Even Gayer Light Beer. Necromancer Brewg Ptsburgh PA created “Even Gayer” wh a portn of the proceeds om sal of this beer and merch gog to gay4good.
Necromancer Brewg said they sold an hour after they released the ns to the public but still have the “Even Gayer” beer on draft wh “Even Gayer” merch available.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.