Story Saved</tle><path class="in-bookmark-fill in-bookmark--activated-outle" d="M20 24L12.5 19.7804L5 24V3H20V24ZM12.5 18.6028L19 22.2336V3.98131H6V22.2336L12.5 18.6028Z" fill="black"></path><path class="in-bookmark-fill in-bookmark--activated-checkmark" d="M11.5541 13.7033L9 11.2033L9.66216 10.5552L11.5541 12.407L15.3378 8.70331L16 9.35146L11.5541 13.7033Z" fill="black"></path></svg></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AlertMsage-jgAjgo bVCFRm bGlCJj hOUjyY alert-msage"><p>To revis this article, select My Acunt, then<!-- --> <a href="/acunt/saved">View saved stori</a></p></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ AoBt eegVhC button button--utily close-alert-button" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Close Alert</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-close" focable="false" 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18.6028L19 22.2336V3.98131H6V22.2336L12.5 18.6028Z" fill="black"></path><path class="in-bookmark-fill in-bookmark--activated-checkmark" d="M11.5541 13.7033L9 11.2033L9.66216 10.5552L11.5541 12.407L15.3378 8.70331L16 9.35146L11.5541 13.7033Z" fill="black"></path></svg></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AlertMsage-jgAjgo bVCFRm bGlCJj hOUjyY alert-msage"><p>To revis this article, vis My Profile, then<!-- --> <a href="/acunt/saved">View saved stori</a></p></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ AoBt eegVhC button button--utily close-alert-button" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Close Alert</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-close" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><path d="M16 14.586l6.364-6.364 1.414 1.414L17.414 16l6.364 6.364-1.414 1.414L16 17.414l-6.364 6.364-1.414-1.414L14.586 16 8.222 9.636l1.414-1.414z" fill-le="nonzero"></path></svg></div></button></div></div><div class="StackedNavigatnSectnLogo-gMsxSu fSSYid"><a href="/" class="StackedNavigatnLogoLk-byNqXP dmvHfj"><picture class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><img alt="GQ" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/gq-global/assets/" srcSet="" siz="100vw"/></picture></a></div><div class="StackedNavigatnSectnMobileOptn-iaaAJG bVfHSV"><div class="StackedNavigatnSectnUtilyLks-kGMcBq eXrsQA"></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--mob-nav-cta" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--mob-nav-cta"></div><div class="journey-un"></div></div></div></div></div></hear><div role="dialog" aria-modal="te" aria-label="Overlay Navigatn" class="SeHearStickyWrapper-kjoINF OverlayNavigatnWrapper-kDSKXC 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xmlns="><tle>Instagram</tle><path d="M16 8C18.173 8 18.445 8.01 19.298 8.048C20.15 8.087 20.731 8.222 21.24 8.42C21.766 8.624 22.213 8.898 22.657 9.343C23.102 9.787 23.376 10.233 23.58 10.76C23.778 11.269 23.913 11.85 23.952 12.702C23.991 13.555 24 13.827 24 16C24 18.173 23.99 18.445 23.952 19.298C23.913 20.15 23.778 20.731 23.58 21.24C23.379 21.7738 23.064 22.2574 22.657 22.657C22.213 23.102 21.767 23.376 21.24 23.58C20.731 23.778 20.15 23.913 19.298 23.952C18.445 23.991 18.173 24 16 24C13.827 24 13.555 23.99 12.702 23.952C11.85 23.913 11.269 23.778 10.76 23.58C10.2262 23.379 9.74259 23.064 9.343 22.657C8.93593 22.2574 8.62093 21.7738 8.42 21.24C8.222 20.731 8.087 20.15 8.048 19.298C8.01 18.445 8 18.173 8 16C8 13.827 8.01 13.555 8.048 12.702C8.087 11.85 8.222 11.269 8.42 10.76C8.624 10.234 8.898 9.787 9.343 9.343C9.787 8.898 10.233 8.624 10.76 8.42C11.269 8.222 11.85 8.087 12.702 8.048C13.555 8.01 13.827 8 16 8ZM16 10C14.046 10 13.814 10.007 13.043 10.043C12.329 10.075 11.942 10.194 11.683 10.295C11.3657 10.4124 11.0787 10.5993 10.843 10.842C10.586 11.098 10.427 11.342 10.295 11.684C10.195 11.942 10.075 12.329 10.043 13.043C10.007 13.814 10 14.046 10 16C10 17.954 10.007 18.186 10.043 18.957C10.075 19.671 10.194 20.058 10.295 20.317C10.427 20.658 10.586 20.902 10.842 21.157C11.098 21.414 11.342 21.573 11.684 21.705C11.942 21.805 12.329 21.925 13.043 21.957C13.814 21.993 14.046 22 16 22C17.954 22 18.186 21.993 18.957 21.957C19.671 21.925 20.058 21.806 20.317 21.705C20.658 21.573 20.902 21.414 21.157 21.158C21.414 20.902 21.573 20.658 21.705 20.316C21.805 20.058 21.925 19.671 21.957 18.957C21.993 18.186 22 17.954 22 16C22 14.046 21.993 13.814 21.957 13.043C21.925 12.329 21.806 11.942 21.705 11.683C21.5876 11.3657 21.4007 11.0787 21.158 10.843C20.9219 10.5997 20.6341 10.4124 20.316 10.295C20.058 10.195 19.671 10.075 18.957 10.043C18.186 10.007 17.954 10 16 10ZM16 11.768C16.5558 11.768 17.1061 11.8775 17.6195 12.0901C18.133 12.3028 18.5995 12.6145 18.9925 13.0075C19.3855 13.4005 19.6972 13.867 19.9099 14.3805C20.1225 14.8939 20.232 15.4442 20.232 16C20.232 16.5558 20.1225 17.1061 19.9099 17.6195C19.6972 18.133 19.3855 18.5995 18.9925 18.9925C18.5995 19.3855 18.133 19.6972 17.6195 19.9099C17.1061 20.1225 16.5558 20.232 16 20.232C14.8776 20.232 13.8012 19.7861 13.0075 18.9925C12.2139 18.1988 11.768 17.1224 11.768 16C11.768 14.8776 12.2139 13.8012 13.0075 13.0075C13.8012 12.2139 14.8776 11.768 16 11.768ZM16 18.368C16.628 18.368 17.2303 18.1185 17.6744 17.6744C18.1185 17.2303 18.368 16.628 18.368 16C18.368 15.372 18.1185 14.7697 17.6744 14.3256C17.2303 13.8815 16.628 13.632 16 13.632C15.372 13.632 14.7697 13.8815 14.3256 14.3256C13.8815 14.7697 13.632 15.372 13.632 16C13.632 16.628 13.8815 17.2303 14.3256 17.6744C14.7697 18.1185 15.372 18.368 16 18.368ZM21.3 11.85C21.3 12.155 21.1788 12.4475 20.9632 12.6632C20.7475 12.8788 20.455 13 20.15 13C19.845 13 19.5525 12.8788 19.3368 12.6632C19.1212 12.4475 19 12.155 19 11.85C19 11.545 19.1212 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class="BasePageMaContent-kFvAuh ewPCZH page__ma-ntent"><article class="article ma-ntent" lang="en-US"><div class="ArticlePageLeBackground-EufvU tFsh"><hear class="ContentHearWrapper-clujbs kaZCaf ntent-hear article__ntent-hear"><div data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp cCntXd"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT eRFpQc"><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX kpuNXj bric ContentHearRubricContaer-eTudtt iRsSlw"><a class="RubricLk-gRWSOU fTtYjx bric__lk" href="/wellns"><span class="RubricName-fVtemz cLxcNi">Wellns</span></a></div></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd jPOabC BjYFU">Cody Rigsby’s Rnchy Ri to Stardom</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ eASNBN">The Peloton stctor is at the foreont of the pany’s ph to blend fns and entertament.</div><div class="ContentHearByle-kmPyCa emiglw"><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH gtxxjM byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd fhQbnq dzFUnH eErqIx byle__name-lk button" href="/ntributor/alana-hope-levson">Alana Hope Levson</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2021-07-26T09:16:49-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd ivrQAn cZpOSL">July 26, 2021</time></div></div><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard ContentHearAccredatnSocialIns-jorO fPzfaa ntent-hear__social-share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div></div><div class="ContentHearLeadAsset-hGbumP fEknXh lead-asset ContentHearLeadAssetWrapper-hfXHEc Grck lead-asset--width-fullbleed" data-ttid="ContentHearLeadAsset"><figure class="ContentHearLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHearLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__ntent__photo"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearRponsiveAsset-bREgIb hONbnm"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz ccdiSo"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearRponsiveAsset-bREgIb hONbnm rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="Cody Rigsby ris a peloton." class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></div></div></span><div class="CaptnWrapper-jSZdqE dVZQpq ptn ContentHearLeadAssetCaptn-hPWmSN XczIg"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd cdsJgg fNaHcW ptn__cred">Image urty of Peloton</span></div></div></figure></div></div><asi class="PersistentAsiWrapper-VGrR oEIBz persistent-asi persistent-asi--align-left" style="posn:absolute;top:to;height:to" data-ttid="PersistentAsiWrapper"><div class="StickyBoxWrapper-jfYB jNgrSF sticky-box ContentHearPersistentAsi-fsnAmQ dFzKzm"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--has-background ContentHearSocialIns-jzJiyg ctaZl social-ins--share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kJkLmH article-body__ntent"><div class="ArticlePageChunksContent-etcMtP eRxRjL"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Long before I took Peloton stctor Cody Rigsby’s 30 mute ri themed entirely around songs about ass (om “Baby Got Back” to “Fat Bottomed Girls”), I knew his style was different. I’d seen clips of his ri banter go viral on TikTok, which the 34-year-old Cyclg Director of Peloton will jump to exuberant rants about <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Brney Spears</a> and how “<a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">settlg gets you an ugly ass boyiend</a>.” </p><p>No matter the ane (sane?) topic he tak on, what’s important is that Rigsby dispens anythg but the cliched, fx spiratnal, your-body-is-a-temple, self-love gobbledygook that spng fanatics like me have e to expect om their fns stctors. This is a man who humbly adms when he los the beat, or that he ocsnally eats shredd chee out of the bag like a “trashy bch.”</p><p>The former profsnal dancer has worked at Peloton for seven years, startg jt a year after the <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">pany’s early days on Kickstarter</a> and before beme a cultural phenomenon, but says he only locked to his persona as Ameri’s Gay Bt Friend three years ago: “I thk for the longt time throughout my tenure at Peloton, I was really tryg to f to a box, a perfect fns traer box,” he says. “Our members put the stctors on the pestals and they're seen as like the hero or unattaable figur. And I jt don’t want to be seen as that.”</p><div class="Contaer-bkChBi byNLHx"></div><p>Thgs started to change when he noticed people on social media rpondg to the aspects of his personaly that have nothg to do wh exercise. Whether Rigsby was divg to an analysis of a <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">30-year-old rtoon</a> or droppg tidbs of what he lls “Sefeldian” observatnal humor, poppg off like he would to close iends is what seemed to really break through. “I like to observe the world and how absurd is and how silly is and make fun of . And make fun of myself, bee I thk that is really my purpose — to break down those barriers of fns that make sry and shameful and fearful,” he says. Beyond helpg people pe the pa of exercise through thkg about somethg — anythg — else, he says “the north star of [his] ntent” is “let's be thentic. Let’s be stupid. Let's be silly.”</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>Now Rigsby is one of the pany’s biggt stars, wh 792,000 Instagram followers and endorsement als wh brands like Adidas and GM. “Star” might sound like a strange term for a fns stctor, but Peloton is as much a streamg pany as is a manufacturer of hi-tech bik, beamg a vast library of both live and on-mand workout vios to 5.4 ln members daily. The panmic has been good to the pany, which tripled s sal to $760 ln one year. When Rigsby ntracted Covid-19 Febary, the <a href=">Today Show voted a segment</a> to him; the New York <em>Post</em> vers <a href=">his real tate purchas</a>.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="hf36qs"></div></div><p>In the ‘80s, celebri like Jane Fonda crossed over to fns stardom; the ‘00s, celebry traers like Tracy Anrson, whose clients clud Gwyh Paltrow and Madonna, built personal brands; And now Peloton, which employs 40 stctors drawn om both stg agents and social media, has the power to build cult followgs. But unlike your average movie star, Peloton’s traers take the opportuny of beg our hom to treat like close iends. “Instctors talk about their pre-Peloton liv, their upbrggs, their memori — the sort of small talk that, spread over hours upon hours of time on the bike, fosters a real sense of timacy,” <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">wrote</a> cric Anne Helen Peterson her newsletter Culture Study.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="f06vgs"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="m8har"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>And there’s no one who has nailed beg “relatable” better than Rigsby. In addn to endlsly entertag his fans (who he lls “boos”) wh fun topics, he’s opened up about his mother Cdy, a reverg dg addict, and how he was homels and on welfare as a kid. His vulnerabily has spired not jt viral social media posts but the creatn of #BooCrew groups on social media that have llectively grown to 90,000 members and <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">sell merchandise</a>. In addn to bondg over a mutual love of Rigsby’s brand of self-improvement, the groups have raised over $160,000 for like natural disaster relief, suici preventn, and racial jtice.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p>“A Groove or Tabata class wh Cody isn’t jt like hoppg on a bike wh a ach you love workg out wh,” says Tyler Mos, a 28-year-old om Oklahoma Cy who found #BooCrew 2017. “It’s like takg a sp class wh the btie who you’ve only gotten to FaceTime wh durg quarante. From his tidb stori of Mama Cdy, to #FreeBrney mentary, to relatable si jok about ‘Pam om Acuntg’…he relat to rirs a way that transcends jt starg to a Peloton screen.”</p><p>This nnectn to rirs explas why they’ve been cled to send Rigsby an endls barrage of qutns, seekg advice on everythg om their love liv to work drama. If you’re not on Peloton yourself, this might be hard to appreciate, but there are different flavors of stctors, pendg on what you’re cravg: Rob Arzón for girlboss spiratn, Andy Speer for the nerds, Alex Tosat for some tough love. Rigsby is a h wh anyone who wants a gay bt iend to light them and dispense some lightly chaotic advice.</p><p>So Rigsby now do “XOXO Cody” ris, which he answers a curated set of rir qutns mid-pedal. “I’m an open book and I tell like is and I keep real, almost to a flt,” he says. “I’m brash wh my opns, when you ask me for advice, I'm gog to give to you real. That’s part of the secret sce as to why I approach like this.” An example: Recently, he gave a woman advice about the bad sex she was havg: “Babe, you did not survive a panmic to fake an asm, okay?”</p><p>In that spir, Rigsby has some advice for anyone lookg to have a post-panmic hot girl summer. In New York, he says, “If you go to the gay parti that I’m gog to, ’s an all-you-n-eat is a sense of eedom. It might be the end of time, so I'm gog to go on vatn or I'm gog to pay for the $20 drk. I'm gog to get the outf.”</p><p>“Sce the middle of May, I've been gog hard and my prry has been a social life. It's been gog out and meetg iends, havg drks and 's actually startg to tch up to me,” he ntu. “It’s okay if you haven't been workg out as much, that's kd of the pot. We've been stuck the hoe for 15 months.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="76qw"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="sc2odc"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Asi om givg his followers permissn to party, Rigsby also “enurage[s] people to make mistak this summer. Make as many mistak as you n, socially and profsnally and don't hold on to regret so much. It's not that ep, you know, you've earned . Socially, psychologilly, physilly, you've earned the right and the sire to let your hair down.”</p><p>If seems weird that people would seek affirmatn om a cyclg stctor to make out wh everyone, that’s entirely the pot. “[I’m] tryg to fd a way to enterta people on the other si of that bike, bee that's what Peloton is dog,” Rigsby says. “We're fg entertament wh fns so that people feel engaged, nnected, and [workg out is somethg] people look forward to stead of dread.”</p><p>Peloton’s fn of entertament is broang: Next year, the pany will <a href=">troduce an -app viogame</a> which rirs ntrol a rollg wheel wh their pedal nce and ristance orr to sre pots. In the meantime, celebry stctors like Rigsby—who is also rponsible for recg new stctors—are the pany’s bt answer to the qutn of how will keep rirs g back long after ’s safe for them to go outsi aga.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="8hrph"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow 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