LGBTQIA+ Pri Month has a different meang to everyone. For one gay Microsoft Advertisg marketer, 's a month durg which he believ marketers and advertisers should be socially aware. Learn his three tips for earng LGBTQIA+ ctomers year-round.
Contents:
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- AM I GAY?
- LONGEST GAY TEST!
- THE 50 GAYT ADS EVER
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
- AM I GAY?
- HOW TO KNOW IF YOU ARE GAY
- HOW TO ACCEPT THAT YOU ARE GAY
- SUBS LOOKG FOR DOMS (GAY MEN ONLY)
- THE 100% ACCURATE GAY TT ?️?
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
Are you qutng your sexualy? Fd out if you’re gay, straight, bisexual, or asexual. Learn what the terms mean and if they apply to you. * i keep getting am i gay ads *
Why do my ads thk that I'm gay. I'm pretty sure that I'm heterosexual and I never searched gay stuff on Google or download any apps. Is there a way to fd out why Google and Facebook thk I'm gay?
AM I GAY?
Are you gay? Fd out now by takg what might be the longt 'Am I gay?' tt EVER ma! Answer all 45 qutns hontly and you will get to the tth! * i keep getting am i gay ads *
A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot.
An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why. Gay - While this adjective has historilly scribed men who are attracted to other men, the term now is ed to refer to anyone who experienc romantic, emotnal, or physil attractn to people of the same genr.
LONGEST GAY TEST!
Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump. * i keep getting am i gay ads *
Sce genr inty and sexual orientatn are separate, transgenr people n intify as straight, gay, lbian, bisexual, etc. This is the longt "Am I gay?
If you want or need to know if you're gay, jt s yourself down now and answer all 45 of the qutns hontly. What if turns out you're gay?
THE 50 GAYT ADS EVER
* i keep getting am i gay ads *
Have you ever wonred what gay sex would feel/be like? He tells you that he's gay and lik you. That same iend who jt told you he's gay wants to kiss.
Why is still so shockg to see gay people mastream ads?
At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. It found that among those exposed to LGBTQ+ folks media, 48 percent reported beg more acceptg of gays and lbians, pared wh a 35 percent acceptance rate among those who had those who had recently seen LGBTQ+ reprentatn, acceptance rat were also higher toward bisexual people (45 percent vers 31 percent), nonbary people (41 percent vers 30 percent), and equal rights for LGBTQ+ people (80 percent vers 70 percent) power of visibily also extend to personal relatnships.
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
Are you qutng your sexualy? Fd out if you’re gay, straight, bisexual, or asexual. Learn what the terms mean and if they apply to you. * i keep getting am i gay ads *
Addnally, 79 percent of the LGBTQ+ exposed reported beg fortable wh havg a rabow fay as neighbors (pared to 72 percent), 69 percent would be fortable startg a nversatn wh a person whose genr was ambiguo (pared to 60 percent), and 73 percent would be fortable wh learng their doctor is gay or bi (pared to 67 percent). Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny.
HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
Subs Lookg For Doms (gay Men Only) - For both subs and doms. Any age. But Gays only!! Leave ments and fd the man for you. * i keep getting am i gay ads *
“It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs. … Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today.
AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture.
AM I GAY?
“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way.
HOW TO KNOW IF YOU ARE GAY
“That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs. Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media.
“Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted. Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple.
HOW TO ACCEPT THAT YOU ARE GAY
That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola. Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat. From 2012 to 2017, the percentage of Amerins who intified as lbian, gay, bisexual, or transgenr also rose a b om 3.
SUBS LOOKG FOR DOMS (GAY MEN ONLY)
Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics. But the largt generatn of young adults is still far more acceptg of gay marriage than their precsors. A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers.
It’s June: The Northern Hemisphere is warmg up, people are creasgly startg to take vatns, and—bt of all—’s global Lbian, Gay, Bisexual, Transgenr, Queer, Intersex, Asexual, and more (LGBTQIA+) Pri Month! While my lived experience as a gay man is unique, this yearly celebratn has been formative to my inty and the inti of many others.
THE 100% ACCURATE GAY TT ?️?
As a gay nsumer, I personally crge when I see rabows as the fol pot of ads that have been signed for me; I perceive the ads to be cliché and borrle offensive. If you pict your advertisements a gay uple dog normal activi like travelg, you’ll get my attentn bee I n nnect thentilly wh what’s beg picted. It was extremely difficult growg up gay, and I’d be lyg if I said isn’t still difficult sometim as a 30-somethg-year-old.