‘Barbie’: Ken Has Never Been Barbie’s Boyiend. He’s Her Gay BFF.

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KEN HAS ALWAYS BEEN BARBIE’S GAY BT FRIEND—NOT HER BOYIENDBARBIE’S BELOVED BEARD?FOR YEARS, PEOPLE HAVE QUTNED WHAT ROLE KEN REALLY PLAYS BARBIE’S LIFE. BUT THE TTH IS PLA SIGHT: KEN’S NOT BOYIEND MATERIAL. AT LEAST, NOT FOR BARBIE.BARRY LEVTFREELANCE WRERPUBLISHED JUL. 21, 2023 4:35AM EDT PHOTO ILLTRATN BY THE DAILY BEAST/GETTYIT’S BARBIE WEEK AT THE DAILY BEAST’S OBSSED, CELEBRATG THE DOLL’S POP-CULTURE HISTORY, OUR FAVORE BARBIE MEMORI, AND A CERTA MAJOR MOVIE. READ ALL OF OUR VERAGE HERE!“SHE’S EVERYTHG. HE’S JT KEN.” THAT’S THE TAGLE FOR THE WILDLY ANTICIPATED BARBIE MOVIE, DIRECTED BY GRETA GERWIG AND STARRG MARGOT ROBBIE AND RYAN GOSLG. THE IMPLITN IS CLEAR: COME FOR BARBIE, AND STAY FOR BARBIE… BUT KEN HAPPENS TO BE THERE TOO.KEN HAS LONG BEEN SEEN AS NOTHG BUT BARBIE’S HUMAN ACCSORY, BUT WASN’T ALWAYS THIS WAY FOR THE POOR MISUNRSTOOD DOLL. WHEN KEN WAS FIRST TRODUCED 1961, HIS FIRST MERCIAL TRIED TO POSN HIM AS BARBIE’S EQUAL AND, UNMISTAKABLY, BOYIEND. “GET BOTH BARBIE AND KEN AND SEE WHERE THE ROMANCE WILL LEAD!” THE MERCIAL PROMISED.SCE THEN, LIKE BARBIE, KEN HAS UNRGONE UNTLS TRANSFORMATNS AND FASHNS. BUT AS TIME WENT ON, KEN FOUND HIMSELF AN AFTERTHOUGHT. TOYMAKERS MATTEL NEVER GAVE HIM THE SAME KD OF BACKSTORI AS BARBIE—WHILE SHE’S HAD OVER 200 REERS, KEN HAS HAD JT SOME 40-ODD PROFSNS. (AN CREDIBLE AMOUNT OF JOBS FOR A PERSON, SURE. BUT FOR A DOLL? EMBARRASSG.) BARBIE HAS STARRED LOTS OF VIO GAM AND MORE THAN THREE DOZEN FILMS; KEN HAS HAD A MAJOR ROLE A MERE HANDFUL OF THEM. BUT THERE’S ONE KEY REASON WHY KEN IS ALWAYS LAGGG SIGNIFINTLY BEHD BARBIE AND 'S A LOT EPER THAN THE DOLL’S SEEMG LACK OF POPULARY: KEN HAS BEEN MISST. HE’S NOT BARBIE’S BOYIEND. HE’S BARBIE’S GAY BT IEND.DPE MATTEL’S SISTENCE THAT BARBIE AND KEN ARE A HAPPY ROMANTIC RELATNSHIP, THERE’S PLENTY OF SPECULATN ABOUT KEN’S SEXUALY. EVEN IF HIS MAKERS CLAIM HIM TO BE STRAIGHT, THERE’S MOUNTG PROOF TO THE NTRARY. PERHAPS THE MOST DISPUTABLE EVINCE THAT KEN IS FACT BOTH A MEMBER OF THE QUEER MUNY AND BARBIE’S BTIE, NOT BOY TOY, OM A RATHER SURPRISG PLACE: 2010’S TOY STORY 3.IN TOY STORY 3, BARBIE AND KEN PLAY A SURPRISGLY LARGE ROLE. THEIR TRODUCTN TO THE FILM IS TGED WH ROMANTIC TENSN. WHEN THE PAIR MEET, THE FILM VOK A MON TROPE: A ROMANTIC NEEDLE DROP HS THE MOMENT THE LOVERS LOCK EY. IN THIS SE, ’S “DREAM WEAVER” BY GARY WRIGHT. AS FAR AS BARBIE AND KEN ARE NCERNED, THEY’RE THE ONLY ON THE ROOM. “I LOVE YOUR LEG WARMERS!” KEN TELLS BARBIE. “NICE AST,” SHE BANTERS, WH HEAVY EMPHASIS ON THE FIRST SYLLABLE. BEFORE THGS GET TOO HEATED, THEY LOCK ARMS AND WALK OFF TOGETHER. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / GETTY LET’S BE HONT—SPE THE ROMANTIC OVERTON OF THE SCENE, THEIR BRIEF EXCHANGE TELLS EVERYTHG ABOUT HOW THEY SEE EACH OTHER. KEN DON’T MENTN ANYTHG ABOUT BARBIE’S BODY, STEAD HIGHLIGHTG HER LEG WARMERS. BUT BARBIE IS UNSUBTLY TRYG TO SCE KEN JT TWO WORDS. SHE’S AFTER KEN, BUT KEN IS AFTER SOMEONE WHOSE CLOTH HE N ADMIRE.SURE, LATER THE FILM, KEN AND BARBIE SAY “I LOVE YOU” TO EACH OTHER. AND THEY GO BACK AND FORTH BETWEEN SAYG EACH WORD OF “I LOVE YOU”—SO SOMEONE DIFFERENT N SAY “LOVE” EACH TIME, AS KEN EXPLAS. HE MENTNS OFFHAND THAT HE HAS EVERYTHG EXCEPT SOMEONE TO SHARE WH. BARBIE AND KEN EVEN NUZZLE THEIR NOS TOGETHER. Y, THERE’S FELY LOVE BETWEEN IENDS—BUT THROUGH ALL, THERE’S NOT A HT OF SEXUAL CHEMISTRY.LOOK, I KNOW WHAT YOU’RE THKG—SIR, THIS IS TOY STORY; WHAT EXACTLY ARE YOU EXPECTG? IF YOU LOOK AT OTHER ROMANC THE ANCHISE—WOODY AND BO PEEP, AND JSE AND BUZZ—THERE’S NO DOUBT THAT THERE’S REAL LOVE THERE BETWEEN THE SENTIENT TOYS. THEIR PASSN FOR ONE ANOTHER TRANSCENDS MORE THAN SIMPLY BEG TERTED EACH OTHER’S OUTFS. THE SAME NNOT BE SAID OF THE MATTEL DOLLS. THAT’S MA EVINT WHEN KEN FALLY GETS AN OPPORTUNY FOR TIMACY WH BARBIE. “THIS IS WHERE THE MAGIC HAPPENS,” HE TELLS BARBIE WHEN THEY FALLY GO TO HIS DREAMHOE TOGETHER, HAVG PARENTS ALL OVER THE WORLD CLUTCHG THEIR PEARLS. BUT FEAR NOT: KEN SIMPLY TAK BARBIE TO… HIS WALK- WARDROBE. ANY SEMBLANCE OF ROMANCE MAK WAY FOR IENDSHIP, WHEN THE PAIR JUBILANTLY PESE KEN’S OUTFS. AND STEAD OF DOG SOMETHG WILD LIKE KISSG BARBIE, KEN PUTS ON A FASHN SHOW FOR HER STEAD. THE FILM WON’T SAY , BUT A POST-CREDS PUNCHLE ABOUT KEN’S HANDWRG, PLETE WH HEARTS AND STARS SURROUNDG HIS NAME, TELLS WHAT WE NEED TO KNOW.THE HEAVILY IMPLIED NATURE OF KEN’S GAYNS TOY STORY 3 HARKENS BACK TO HOLLYWOOD’S TRADNAL GAY BT IEND-TYPE CHARACTERS. IN THE HAYS CO ERA, EXPLIC REFERENC TO HOMOSEXUALY WEREN’T ALLOWED, SO CHARACTERS LIKE VAN BUREN (FRANKL PANGBORN) 1937’S EASY LIVG, KIP (DAVID WAYNE) 1949’S ADAM’S RIB, OR ADDISON (GEE SANRS) 1950’S ALL ABOUT EVE STEAD WERE IMBUED WH EFFEMATE CHARACTERISTICS, OFFERG A GLIMPSE OUTSI OF HETERONORMATIVY WHOUT EXPLICLY BEG QUEER.NONE OF THE CHARACTERS WERE THE SAME—SOME WERE TTY, OTHERS SWEET. SOME HAD ULTERR MOTIV, AND OTHERS OFFERED UNNDNAL SUPPORT. BUT EACH OF THE GAY BT IENDS WAS TRSILLY FED BY THEIR RELATNSHIPS WH THEIR STRAIGHT IENDS. WE NEVER REALLY LEARNED MUCH ABOUT THEM AS DIVIDUALS. THEY LIVED ON THE MARGS, FLHG OUT THEIR STRAIGHT UNTERPARTS, HARDLY HAVG A PURPOSE WHOUT THEM; THAT PORTRAYAL REMAS TE TODAY. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / PHOTOS BY GETTY / WARNER BROS. DES LATER, 2010, THE GAY BT IEND WAS ALL THE RAGE; TEEN VOGUE EVEN WENT SO FAR AS TO PROCLAIM THE GBF AS THE SUMMER’S MT-HAVE ACCSORY. BUT UNLIKE THE FIRST HALF OF THE 20TH CENTURY, TODAY’S CEMA, THE GBF IS ALLOWED TO BE OPENLY GAY. AT THE SAME TIME, THEY STILL BARELY REGISTER AS PEOPLE WH CHARACTER TRAS BEYOND THEIR RELATNSHIPS WH THEIR STRAIGHT UNTERPARTS. IN MOVI LIKE MEAN GIRLS (2004), THE DEVIL WEARS PRADA (2006), EASY A (2010), NO STRGS ATTACHED (2011), AND ISN’T IT ROMANTIC (2019), GAY IENDS EXIST ENTIRELY THE ORB OF THEIR FEMALE IENDS. IT’S SUCH A STRONG TROPE THAT EVEN PERSISTS QUEER ROMANTIC EDI: 2020’S HAPPIT SEASON FDS JOHN (DAN LEVY) OFFERG ADVICE AND SNARKY ONE-LERS TO HIS LBIAN BTIE LI OF MEANGFUL CHARACTER VELOPMENT.IN TOY STORY 3, THE SAME IS TE OF KEN. HIS EXISTENCE PENDS ON AND CIRCULAT AROUND BARBIE. IN BARBIE, KEN HAS FOUND SOMEONE WHO REALLY UNRSTANDS HIM. HE DON’T GET ALONG WH THE OTHER TOYS, WHO MOCK HIM FOR BEG A “GIRL'S TOY.” BUT BARBIE LOV FASHN, JT LIKE HE DO. “NO ONE APPRECIAT CLOTH HERE, BARBIE,” KEN LAMENTS TO BARBIE, ABOUT THE OTHER TOYS’ TREATMENT OF HIM. “NO ONE!” BUT BARBIE DO, AND FOR KEN, THAT’S LIFE-CHANGG.THERE ARE PLENTY OF REASONS WHY THE FILM WOULDN’T OUTRIGHTLY STATE THAT KEN IS HOMOSEXUAL. NOT ONLY DO DISNEY SELF HAVE A PLITED HISTORY WH QUEER CHARACTERS, BUT KEN AND BARBIE ARE ALSO THE PROPERTY OF MATTEL, WHICH HAS ALWAYS BEEN STEADFAST ASSERTG KEN’S HETEROSEXUALY. THAT’S NEVER BEEN CLEARER THAN 1993 WHEN THE TOY PANY TRIED TO REIGNE KEN’S POPULARY MATTEL’S SOLUTN? EARRG MAGIC KEN. EARRG MAGIC KEN WAS A FIERCER, FELY MORE QUEER KEN THAN EVER BEFORE. THIS VERSN OF THE DOLL HAD BLEACHED BLON HAIR, A PURPLE LEATHER VT (!), A PK-PURPLE MH TOP (!!), AND OF URSE, AND EARRG THE “GAY EAR”. BUT THAT’S NOT ALL: AROUND KEN’S NECK WAS SOMETHG THAT ANY ACTIVE PARTICIPANT OF THE QUEER SCENE THE ’90S REGNIZED STANTLY—A CK RG (!!!).THE EARRG MAGIC KEN TURNED BARBIE’S BOYIEND TO AN OUT-AND-PROUD HOMOSEXUAL RAVER. MATTEL, OF URSE, VEHEMENTLY NIED ANY CLAIMS THAT KEN WAS GAY, LET ALONE THAT HE HAD SOMETHG AS PREPOSTERO AS A CK RG AROUND HIS NECK. AS LISA MCKENDALL, FORMER MANAGER OF MARKETG AND MUNITNS, SAID AN TERVIEW ABOUT THE DOLL, “WE’RE NOT THE BS OF PUTTG CK RGS TO THE HANDS OF LTLE GIRLS.”REGARDLS OF MATTEL’S TENTNS, ’S HARD TO NY WHAT THE EYE N SEE. DPE THE NAME, CK RGS AT THE TIME WERE ED AS A FASHN ACCSORY AND A SIGN OF FIANT QUEERNS AND SEX POSIVY. AS A RULT, GAY MEN BOUGHT THE DOLL DROV, AND SPE MATTEL ULTIMATELY RELLG THE DOLL AND WIPG AWAY ANY TRACE OF EARRG MAGIC KEN, WAS NEAR-IMPOSSIBLE TO SEE KEN AS ANYTHG BUT THE GLOR HOMOSEXUAL HE WAS BORN TO BE OM THEN ON. MATTEL SPENT THE NEXT UPLE OF S TRYG TO RETA KEN’S MORE HETERONORMATIVE, MASCULE IMAGE, BUT THE VEIL WAS LIFTED, AND THERE WAS NO GOG BACK. PHOTO ILLTRATN BY KELLY CAMERO/THE DAILY BEAST/PHOTOS BY GETTY/WARNER BROS. THOUGH MATTEL DON’T SEEM TO BE WILLG TO SAY KEN IS ACTUALLY GAY, THE KEN DOLLS OF RECENT YEARS SEEM TO REALLY LEAN TO KEN’S QUEERNS. THE YASSIFITN OF KEN IS CLEARLY UNRWAY. WHILE THERE IS NO WAY TO “DRS GAY,” THERE ARE SEVERAL DOLLS THAT SEEM TO SUGGT OTHERWISE, SUCH AS:FASHNISTA KEN #193, WHO LOOKS VERY EXCED TO TELL YOU ABOUT HIS NEW OBSSN, TROYE SIVAN;TRAVEL KEN DOLL, WHO HAS A SATCHEL PERFECT FOR BATHHO AND A PURPLE OVERNIGHT BAG THAT LERALLY PROCLAIMS HE’S “EXTRA;”KEN LOOKS DOLL, SERVG “I’M GONNA GIVE YOU A MAKEOVER”-TYPE REALNS WHILE SPORTG BLACK PLEATHER PANTS;THIS KEN, WHO WEARS THE LEAST HETEROSEXUAL DOUBLE NIM IMAGABLE.WHILE I HAVE A FEELG THE NEW BARBIE MOVIE WILL PUT THE WORK TO NVCE THAT KEN IS A HETERO DU WHO LOV NOTHG LIFE MORE THAN BARBIE HERSELF, THE WRG’S ALREADY ON THE WALL: KEN IS, AND ALWAYS WILL BE, BARBIE’S GAY BT IEND.KEEP OBSSG! SIGN UP FOR THE DAILY BEAST’S OBSSED NEWSLETTER AND FOLLOW ON FACEBOOK, TWTER, INSTAGRAM AND TIKTOK.READ MORE OF OUR BARBIE VERAGE HERE. BARRY LEVT

He’s Barbie’s gay bt iend.

The film won’t say , but a post-creds punchle about Ken’s handwrg, plete wh hearts and stars surroundg his name, tells what we need to heavily implied nature of Ken’s gayns Toy Story 3 harkens back to Hollywood’s tradnal gay bt iend-type characters. In the Hays Co era, explic referenc to homosexualy weren’t allowed, so characters like Van Buren (Frankl Pangborn) 1937’s Easy Livg, Kip (David Wayne) 1949’s Adam’s Rib, or Addison (Gee Sanrs) 1950’s All About Eve stead were imbued wh effemate characteristics, offerg a glimpse outsi of heteronormativy whout explicly beg of the characters were the same—some were tty, others sweet.

KEN HAS ALWAYS BEEN BARBIE’S GAY BT FRIEND—NOT HER BOYIENDBARBIE’S BELOVED BEARD?FOR YEARS, PEOPLE HAVE QUTNED WHAT ROLE KEN REALLY PLAYS BARBIE’S LIFE. BUT THE TTH IS PLA SIGHT: KEN’S NOT BOYIEND MATERIAL. AT LEAST, NOT FOR BARBIE.BARRY LEVTFREELANCE WRERPUBLISHED JUL. 21, 2023 4:35AM EDT PHOTO ILLTRATN BY THE DAILY BEAST/GETTYIT’S BARBIE WEEK AT THE DAILY BEAST’S OBSSED, CELEBRATG THE DOLL’S POP-CULTURE HISTORY, OUR FAVORE BARBIE MEMORI, AND A CERTA MAJOR MOVIE. READ ALL OF OUR VERAGE HERE!“SHE’S EVERYTHG. HE’S JT KEN.” THAT’S THE TAGLE FOR THE WILDLY ANTICIPATED BARBIE MOVIE, DIRECTED BY GRETA GERWIG AND STARRG MARGOT ROBBIE AND RYAN GOSLG. THE IMPLITN IS CLEAR: COME FOR BARBIE, AND STAY FOR BARBIE… BUT KEN HAPPENS TO BE THERE TOO.KEN HAS LONG BEEN SEEN AS NOTHG BUT BARBIE’S HUMAN ACCSORY, BUT WASN’T ALWAYS THIS WAY FOR THE POOR MISUNRSTOOD DOLL. WHEN KEN WAS FIRST TRODUCED 1961, HIS FIRST MERCIAL TRIED TO POSN HIM AS BARBIE’S EQUAL AND, UNMISTAKABLY, BOYIEND. “GET BOTH BARBIE AND KEN AND SEE WHERE THE ROMANCE WILL LEAD!” THE MERCIAL PROMISED.SCE THEN, LIKE BARBIE, KEN HAS UNRGONE UNTLS TRANSFORMATNS AND FASHNS. BUT AS TIME WENT ON, KEN FOUND HIMSELF AN AFTERTHOUGHT. TOYMAKERS MATTEL NEVER GAVE HIM THE SAME KD OF BACKSTORI AS BARBIE—WHILE SHE’S HAD OVER 200 REERS, KEN HAS HAD JT SOME 40-ODD PROFSNS. (AN CREDIBLE AMOUNT OF JOBS FOR A PERSON, SURE. BUT FOR A DOLL? EMBARRASSG.) BARBIE HAS STARRED LOTS OF VIO GAM AND MORE THAN THREE DOZEN FILMS; KEN HAS HAD A MAJOR ROLE A MERE HANDFUL OF THEM. BUT THERE’S ONE KEY REASON WHY KEN IS ALWAYS LAGGG SIGNIFINTLY BEHD BARBIE AND 'S A LOT EPER THAN THE DOLL’S SEEMG LACK OF POPULARY: KEN HAS BEEN MISST. HE’S NOT BARBIE’S BOYIEND. HE’S BARBIE’S GAY BT IEND.DPE MATTEL’S SISTENCE THAT BARBIE AND KEN ARE A HAPPY ROMANTIC RELATNSHIP, THERE’S PLENTY OF SPECULATN ABOUT KEN’S SEXUALY. EVEN IF HIS MAKERS CLAIM HIM TO BE STRAIGHT, THERE’S MOUNTG PROOF TO THE NTRARY. PERHAPS THE MOST DISPUTABLE EVINCE THAT KEN IS FACT BOTH A MEMBER OF THE QUEER MUNY AND BARBIE’S BTIE, NOT BOY TOY, OM A RATHER SURPRISG PLACE: 2010’S TOY STORY 3.IN TOY STORY 3, BARBIE AND KEN PLAY A SURPRISGLY LARGE ROLE. THEIR TRODUCTN TO THE FILM IS TGED WH ROMANTIC TENSN. WHEN THE PAIR MEET, THE FILM VOK A MON TROPE: A ROMANTIC NEEDLE DROP HS THE MOMENT THE LOVERS LOCK EY. IN THIS SE, ’S “DREAM WEAVER” BY GARY WRIGHT. AS FAR AS BARBIE AND KEN ARE NCERNED, THEY’RE THE ONLY ON THE ROOM. “I LOVE YOUR LEG WARMERS!” KEN TELLS BARBIE. “NICE AST,” SHE BANTERS, WH HEAVY EMPHASIS ON THE FIRST SYLLABLE. BEFORE THGS GET TOO HEATED, THEY LOCK ARMS AND WALK OFF TOGETHER. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / GETTY LET’S BE HONT—SPE THE ROMANTIC OVERTON OF THE SCENE, THEIR BRIEF EXCHANGE TELLS EVERYTHG ABOUT HOW THEY SEE EACH OTHER. KEN DON’T MENTN ANYTHG ABOUT BARBIE’S BODY, STEAD HIGHLIGHTG HER LEG WARMERS. BUT BARBIE IS UNSUBTLY TRYG TO SCE KEN JT TWO WORDS. SHE’S AFTER KEN, BUT KEN IS AFTER SOMEONE WHOSE CLOTH HE N ADMIRE.SURE, LATER THE FILM, KEN AND BARBIE SAY “I LOVE YOU” TO EACH OTHER. AND THEY GO BACK AND FORTH BETWEEN SAYG EACH WORD OF “I LOVE YOU”—SO SOMEONE DIFFERENT N SAY “LOVE” EACH TIME, AS KEN EXPLAS. HE MENTNS OFFHAND THAT HE HAS EVERYTHG EXCEPT SOMEONE TO SHARE WH. BARBIE AND KEN EVEN NUZZLE THEIR NOS TOGETHER. Y, THERE’S FELY LOVE BETWEEN IENDS—BUT THROUGH ALL, THERE’S NOT A HT OF SEXUAL CHEMISTRY.LOOK, I KNOW WHAT YOU’RE THKG—SIR, THIS IS TOY STORY; WHAT EXACTLY ARE YOU EXPECTG? IF YOU LOOK AT OTHER ROMANC THE ANCHISE—WOODY AND BO PEEP, AND JSE AND BUZZ—THERE’S NO DOUBT THAT THERE’S REAL LOVE THERE BETWEEN THE SENTIENT TOYS. THEIR PASSN FOR ONE ANOTHER TRANSCENDS MORE THAN SIMPLY BEG TERTED EACH OTHER’S OUTFS. THE SAME NNOT BE SAID OF THE MATTEL DOLLS. THAT’S MA EVINT WHEN KEN FALLY GETS AN OPPORTUNY FOR TIMACY WH BARBIE. “THIS IS WHERE THE MAGIC HAPPENS,” HE TELLS BARBIE WHEN THEY FALLY GO TO HIS DREAMHOE TOGETHER, HAVG PARENTS ALL OVER THE WORLD CLUTCHG THEIR PEARLS. BUT FEAR NOT: KEN SIMPLY TAK BARBIE TO… HIS WALK- WARDROBE. ANY SEMBLANCE OF ROMANCE MAK WAY FOR IENDSHIP, WHEN THE PAIR JUBILANTLY PESE KEN’S OUTFS. AND STEAD OF DOG SOMETHG WILD LIKE KISSG BARBIE, KEN PUTS ON A FASHN SHOW FOR HER STEAD. THE FILM WON’T SAY , BUT A POST-CREDS PUNCHLE ABOUT KEN’S HANDWRG, PLETE WH HEARTS AND STARS SURROUNDG HIS NAME, TELLS WHAT WE NEED TO KNOW.THE HEAVILY IMPLIED NATURE OF KEN’S GAYNS TOY STORY 3 HARKENS BACK TO HOLLYWOOD’S TRADNAL GAY BT IEND-TYPE CHARACTERS. IN THE HAYS CO ERA, EXPLIC REFERENC TO HOMOSEXUALY WEREN’T ALLOWED, SO CHARACTERS LIKE VAN BUREN (FRANKL PANGBORN) 1937’S EASY LIVG, KIP (DAVID WAYNE) 1949’S ADAM’S RIB, OR ADDISON (GEE SANRS) 1950’S ALL ABOUT EVE STEAD WERE IMBUED WH EFFEMATE CHARACTERISTICS, OFFERG A GLIMPSE OUTSI OF HETERONORMATIVY WHOUT EXPLICLY BEG QUEER.NONE OF THE CHARACTERS WERE THE SAME—SOME WERE TTY, OTHERS SWEET. SOME HAD ULTERR MOTIV, AND OTHERS OFFERED UNNDNAL SUPPORT. BUT EACH OF THE GAY BT IENDS WAS TRSILLY FED BY THEIR RELATNSHIPS WH THEIR STRAIGHT IENDS. WE NEVER REALLY LEARNED MUCH ABOUT THEM AS DIVIDUALS. THEY LIVED ON THE MARGS, FLHG OUT THEIR STRAIGHT UNTERPARTS, HARDLY HAVG A PURPOSE WHOUT THEM; THAT PORTRAYAL REMAS TE TODAY. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / PHOTOS BY GETTY / WARNER BROS. DES LATER, 2010, THE GAY BT IEND WAS ALL THE RAGE; TEEN VOGUE EVEN WENT SO FAR AS TO PROCLAIM THE GBF AS THE SUMMER’S MT-HAVE ACCSORY. BUT UNLIKE THE FIRST HALF OF THE 20TH CENTURY, TODAY’S CEMA, THE GBF IS ALLOWED TO BE OPENLY GAY. AT THE SAME TIME, THEY STILL BARELY REGISTER AS PEOPLE WH CHARACTER TRAS BEYOND THEIR RELATNSHIPS WH THEIR STRAIGHT UNTERPARTS. IN MOVI LIKE MEAN GIRLS (2004), THE DEVIL WEARS PRADA (2006), EASY A (2010), NO STRGS ATTACHED (2011), AND ISN’T IT ROMANTIC (2019), GAY IENDS EXIST ENTIRELY THE ORB OF THEIR FEMALE IENDS. IT’S SUCH A STRONG TROPE THAT EVEN PERSISTS QUEER ROMANTIC EDI: 2020’S HAPPIT SEASON FDS JOHN (DAN LEVY) OFFERG ADVICE AND SNARKY ONE-LERS TO HIS LBIAN BTIE LI OF MEANGFUL CHARACTER VELOPMENT.IN TOY STORY 3, THE SAME IS TE OF KEN. HIS EXISTENCE PENDS ON AND CIRCULAT AROUND BARBIE. IN BARBIE, KEN HAS FOUND SOMEONE WHO REALLY UNRSTANDS HIM. HE DON’T GET ALONG WH THE OTHER TOYS, WHO MOCK HIM FOR BEG A “GIRL'S TOY.” BUT BARBIE LOV FASHN, JT LIKE HE DO. “NO ONE APPRECIAT CLOTH HERE, BARBIE,” KEN LAMENTS TO BARBIE, ABOUT THE OTHER TOYS’ TREATMENT OF HIM. “NO ONE!” BUT BARBIE DO, AND FOR KEN, THAT’S LIFE-CHANGG.THERE ARE PLENTY OF REASONS WHY THE FILM WOULDN’T OUTRIGHTLY STATE THAT KEN IS HOMOSEXUAL. NOT ONLY DO DISNEY SELF HAVE A PLITED HISTORY WH QUEER CHARACTERS, BUT KEN AND BARBIE ARE ALSO THE PROPERTY OF MATTEL, WHICH HAS ALWAYS BEEN STEADFAST ASSERTG KEN’S HETEROSEXUALY. THAT’S NEVER BEEN CLEARER THAN 1993 WHEN THE TOY PANY TRIED TO REIGNE KEN’S POPULARY MATTEL’S SOLUTN? EARRG MAGIC KEN. EARRG MAGIC KEN WAS A FIERCER, FELY MORE QUEER KEN THAN EVER BEFORE. THIS VERSN OF THE DOLL HAD BLEACHED BLON HAIR, A PURPLE LEATHER VT (!), A PK-PURPLE MH TOP (!!), AND OF URSE, AND EARRG THE “GAY EAR”. BUT THAT’S NOT ALL: AROUND KEN’S NECK WAS SOMETHG THAT ANY ACTIVE PARTICIPANT OF THE QUEER SCENE THE ’90S REGNIZED STANTLY—A CK RG (!!!).THE EARRG MAGIC KEN TURNED BARBIE’S BOYIEND TO AN OUT-AND-PROUD HOMOSEXUAL RAVER. MATTEL, OF URSE, VEHEMENTLY NIED ANY CLAIMS THAT KEN WAS GAY, LET ALONE THAT HE HAD SOMETHG AS PREPOSTERO AS A CK RG AROUND HIS NECK. AS LISA MCKENDALL, FORMER MANAGER OF MARKETG AND MUNITNS, SAID AN TERVIEW ABOUT THE DOLL, “WE’RE NOT THE BS OF PUTTG CK RGS TO THE HANDS OF LTLE GIRLS.”REGARDLS OF MATTEL’S TENTNS, ’S HARD TO NY WHAT THE EYE N SEE. DPE THE NAME, CK RGS AT THE TIME WERE ED AS A FASHN ACCSORY AND A SIGN OF FIANT QUEERNS AND SEX POSIVY. AS A RULT, GAY MEN BOUGHT THE DOLL DROV, AND SPE MATTEL ULTIMATELY RELLG THE DOLL AND WIPG AWAY ANY TRACE OF EARRG MAGIC KEN, WAS NEAR-IMPOSSIBLE TO SEE KEN AS ANYTHG BUT THE GLOR HOMOSEXUAL HE WAS BORN TO BE OM THEN ON. MATTEL SPENT THE NEXT UPLE OF S TRYG TO RETA KEN’S MORE HETERONORMATIVE, MASCULE IMAGE, BUT THE VEIL WAS LIFTED, AND THERE WAS NO GOG BACK. PHOTO ILLTRATN BY KELLY CAMERO/THE DAILY BEAST/PHOTOS BY GETTY/WARNER BROS. THOUGH MATTEL DON’T SEEM TO BE WILLG TO SAY KEN IS ACTUALLY GAY, THE KEN DOLLS OF RECENT YEARS SEEM TO REALLY LEAN TO KEN’S QUEERNS. THE YASSIFITN OF KEN IS CLEARLY UNRWAY. WHILE THERE IS NO WAY TO “DRS GAY,” THERE ARE SEVERAL DOLLS THAT SEEM TO SUGGT OTHERWISE, SUCH AS:FASHNISTA KEN #193, WHO LOOKS VERY EXCED TO TELL YOU ABOUT HIS NEW OBSSN, TROYE SIVAN;TRAVEL KEN DOLL, WHO HAS A SATCHEL PERFECT FOR BATHHO AND A PURPLE OVERNIGHT BAG THAT LERALLY PROCLAIMS HE’S “EXTRA;”KEN LOOKS DOLL, SERVG “I’M GONNA GIVE YOU A MAKEOVER”-TYPE REALNS WHILE SPORTG BLACK PLEATHER PANTS;THIS KEN, WHO WEARS THE LEAST HETEROSEXUAL DOUBLE NIM IMAGABLE.WHILE I HAVE A FEELG THE NEW BARBIE MOVIE WILL PUT THE WORK TO NVCE THAT KEN IS A HETERO DU WHO LOV NOTHG LIFE MORE THAN BARBIE HERSELF, THE WRG’S ALREADY ON THE WALL: KEN IS, AND ALWAYS WILL BE, BARBIE’S GAY BT IEND.KEEP OBSSG! SIGN UP FOR THE DAILY BEAST’S OBSSED NEWSLETTER AND FOLLOW ON FACEBOOK, TWTER, INSTAGRAM AND TIKTOK.READ MORE OF OUR BARBIE VERAGE HERE. BARRY LEVT

But each of the gay bt iends was trsilly fed by their relatnships wh their straight iends.

Des later, 2010, the gay bt iend was all the rage; Teen Vogue even went so far as to proclaim the GBF as the summer’s mt-have accsory. But unlike the first half of the 20th century, today’s cema, the GBF is allowed to be openly gay.

*BEAR-MAGAZINE.COM* GAY BEST FRIEND TIKTOK

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role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-hero"></div><div class="journey-un"></div></div></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><ma id="ma-ntent" tabx="-1" class="BasePageMaContent-kFvAuh ewPCZH page__ma-ntent"><article class="article ma-ntent" lang="en-US"><div class="ArticlePageLeBackground-EufvU tFsh"><hear class="ContentHearWrapper-clujbs hbOl ntent-hear article__ntent-hear"><div data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp beKHTV"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT fKZuSO"><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX fvXfxq bric ContentHearRubricContaer-eTudtt iRsSlw"><span class="RubricName-fVtemz cLxcNi">TARTE DEALS</span></div></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd kIZfGp Aodjw">Save 30% Off Every Sgle TikTok-Viral Tarte Product Right Now</h1></div><div class="ContentHearAccredatn-lfctVB bfGhgA ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ jXWVCQ">Our edors love Shape Tape Radiant and Sculpt Tape, and so will you.</div><div class="ContentHearByle-kmPyCa emiglw"><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH cWxeQJ byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dquE gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd iRtouZ krQfNc eErqIx byle__name-lk button" href="/ntributor/jennifer-hse">Jennifer Hse</a></span> and <span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd iRtouZ krQfNc eErqIx byle__name-lk button" href="/ntributor/sarah-han">Sarah Han</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2023-07-16T08:00:00-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd jdawMN jZqPQD">July 16, 2023</time></div></div><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard ContentHearAccredatnSocialIns-jorO fPzfaa ntent-hear__social-share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div></div><div class="ContentHearLeadAsset-hGbumP cAlrhp lead-asset ContentHearLeadAssetWrapper-hfXHEc bjtV lead-asset--width-small" data-ttid="ContentHearLeadAsset"><figure class="ContentHearLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHearLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__ntent__photo"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearRponsiveAsset-bREgIb cZenhb"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz ccdiSo"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearRponsiveAsset-bREgIb cZenhb rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="Tarte Sculpt Tape and product swatch on a pk background" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></div></div></span><div class="CaptnWrapper-jSZdqE cDAIOe ptn ContentHearLeadAssetCaptn-hPWmSN ehSrnl"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd hLMEgq fNaHcW ptn__cred">Soleil Summer for <em>Allure</em> / Courty of brand</span></div></div></figure><div data-ttid="ContentHearLeadRailAnchor" class="ContentHearLeadRailAnchor-jYVcDc djtEof"></div></div></div><asi class="PersistentAsiWrapper-VGrR enQakk persistent-asi persistent-asi--align-left" style="posn:absolute;top:to;height:to" data-ttid="PersistentAsiWrapper"><div class="StickyBoxWrapper-jfYB cdpurl sticky-box ContentHearPersistentAsi-fsnAmQ dFzKzm"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--has-background ContentHearSocialIns-jzJiyg jolIMv social-ins--share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kJkLmH article-body__ntent"><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageDisclaimerGrid-gIJgHl iraxbX grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="TextBlockWrapper-bNZsMC kYcAxG StyledTextblock-SJflO kHgSzz disclaimer ArticlePageDisclaimer-jNIoBl kprVDE"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TextBlockText-gtrMkY iUEiRd xrogd kQegaj">All products featured on Allure are penntly selected by our edors. However, when you buy somethg through our retail lks, we may earn an affiliate missn.</p></div></div></div><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jWDLxT body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>When to makg viral bety products, <a href=" target="_blank"><strong>Tarte</strong></a> is one of the few brands that know how to churn out hs. The brand's biggt claim to fame, the <a href=" target="_blank">Shape Tape</a> ncealer, has been an all-time favore amongst shoppers, ntent creators, and even <em>Allure</em> edors for s high-verage formula that blends like butter. If you've been eyeg somethg om the brand's roster recently (we're lookg at you, <a href=" target="_blank">Sculpt Tape Contour</a> and Maracuja Juicy Lip & Cheek Shift), now's your time to act, bee the brand's <strong>"Tour Tarte" Friends and Fay Sale</strong> has kicked off, and nothg is off lims.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>Startg <strong>today, July 16 through July 23,</strong> you'll be able to grab every sgle em om Tarte at 30% off (pl ee shippg!) wh the <strong>FAM30.</strong> Not only will you be able to rtock your Shape Tape supply, but you n also grab some stunng (and <a href=" target="_blank"><em>Allure</em> Bt of Bety-wng</a>) eye shadow palett, Maracuja Juicy Lip Balms, and even the beloved <a href=" target="_blank">Tartelette Tubg Masra</a> at a major disunt. If you need a sign to reh your bety bag, now's the time.</p><p>Need some shoppg guidance? No worri, we've got you vered. Below, take a look at all of the Tarte goodi <em>Allure</em> edors are addg to their rts, immediately.</p><h2><strong>Our Top Picks</strong></h2><ol><li><strong>One to Watch Darlg:</strong> <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored" target="_blank">Tarte Shape Tape Radiant Concealer</a>, <l>$31</l> <strong>$22</strong></li><li><strong>All the Angl:</strong> <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored" target="_blank">Tarte Sculpt Tape Contour</a>, <l>$35</l> <strong>$25</strong></li><li><strong>Kiss-Worthy Tted Balm:</strong> <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored" target="_blank">Tarte Maracuja Juicy Lip Balm</a>, <l>$24</l> <strong>$17</strong></li><li><strong>Disaster-Proof Lash:</strong> <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored" target="_blank">Tarte Tartelette Tubg Masra</a>, $25 <strong>$18</strong></li><li><strong>Radiant Summer Base:</strong> <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored" target="_blank">Tarte Maracuja Juicy Glow Tt</a>, <l>$40</l> <strong>$28</strong></li><li><strong>Everyday Eye Shadow Palette:</strong> <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored" target="_blank">Tarte Tartelette In Bloom Amazonian Clay Palette</a>, <l>$45</l> <strong>$32</strong></li><li><strong>For Sleepls Nights:</strong> <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored" target="_blank">Tarte Maracuja C-Brighter Eye Treatment</a>, <l>$39</l> <strong>$27</strong></li></ol><h2><strong>Bt Tarte Makp Deals</strong></h2><div class="GridWrapper-cAzTTK fnZLGI grid grid-even grid-ems-2 GroupCalloutWrapper-bPWknp cudVhB llout llout--group llout--group-2"><div class="GridItem-buujkM dEqBaI grid--em"><div data-ttid="ProductEmbedWrapper" class="BaseWrap-sc-gjQpdd ProductEmbedWrapper-dbbBkO hGAxXn guFwFD product-embed product-embed--image-top product-embed--no-bottom-paddg llout--group-em llout--group-em-1" data-em="{"dangeroHed":"Tarte Shape Tape Concealer","brand":{"name":"Tarte"},"id":"64023dcf54ebe9cb753cf606","offers":[{"offerUrl":"31","currency":"USD","purchaseUri":"22","sellerName":"Tarte","untryCo":"US"}]}"><a tabx="-1" aria-hidn="te" data-offer-retailer="Tarte" data-offer-url=" class="external-lk BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ProductEmbedImageLk-dHxNy iUEiRd iRtouZ ctJsNB bgZAlB" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored noopener" target="_blank"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ProductEmbedImage-cIdULW iluLcW"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ProductEmbedImage-cIdULW iluLcW rponsive-image"><img alt="A clear tube of the Tarte Shape Tape Concealer filled wh the ep ntral brown sha 57N Rich on a whe background." class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w" siz="100vw"/></picture></span></a><div class="ProductEmbedContent-kztPgY MfQJV product-embed__ntent"><div class="ProductEmbedHedWrapper-eVzhMb knKBnE"><div id="64023dcf54ebe9cb753cf606" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ProductEmbedHed-kvwLfM iUEiRd fAYp gFkBWF">Tarte Shape Tape Concealer</div></div><div class="ProductOfferListWrapper-bqpHEj cvoxld product-offer-list ProductEmbedCTA-iEJcDb gjXEJL product-embed__cta"><div class="ProductOfferWrapper-dpcYKd hBwhMM product-offer-list__offer product-offer"><div class="ProductOfferCtaBlock-bduvOV fbJiRZ product-offer__cta-block" id="button_label_$22atTarte"><a href=" rel="sponsored noopener" target="_blank" aria-scribedby="64023dcf54ebe9cb753cf606" aria-label="$22 at Tarte" data-buy-button="te" data-offer-retailer="Tarte" data-offer-url=" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ hNVoSb button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgogURL":"" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><l>$31</l><span> $22</span> at Tarte</span></a></div></div></div></div></div></div><div class="GridItem-buujkM dEqBaI grid--em"><div data-ttid="ProductEmbedWrapper" class="BaseWrap-sc-gjQpdd ProductEmbedWrapper-dbbBkO hGAxXn guFwFD product-embed product-embed--image-top product-embed--no-bottom-paddg llout--group-em llout--group-em-2" data-em="{"dangeroHed":"Tarte Shape Tape Radiant Concealer","brand":{"name":"Tarte"},"id":"64b17e4c4f4a5d985f77649b","offers":[{"offerUrl":"31","currency":"USD","purchaseUri":"22","sellerName":"Tarte","untryCo":"US"}]}"><a tabx="-1" aria-hidn="te" data-offer-retailer="Tarte" data-offer-url=" class="external-lk BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ProductEmbedImageLk-dHxNy iUEiRd iRtouZ ctJsNB bgZAlB" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored noopener" target="_blank"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ProductEmbedImage-cIdULW iluLcW"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ProductEmbedImage-cIdULW iluLcW rponsive-image"><img alt="opened tube of tarte shape tape radiant ncealer on a whe background" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w" siz="100vw"/></picture></span></a><div class="ProductEmbedContent-kztPgY MfQJV product-embed__ntent"><div class="ProductEmbedHedWrapper-eVzhMb knKBnE"><div id="64b17e4c4f4a5d985f77649b" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ProductEmbedHed-kvwLfM iUEiRd fAYp gFkBWF">Tarte Shape Tape Radiant Concealer</div></div><div class="ProductOfferListWrapper-bqpHEj cvoxld product-offer-list ProductEmbedCTA-iEJcDb gjXEJL product-embed__cta"><div class="ProductOfferWrapper-dpcYKd hBwhMM product-offer-list__offer product-offer"><div class="ProductOfferCtaBlock-bduvOV fbJiRZ product-offer__cta-block" id="button_label_$22atTarte"><a href=" rel="sponsored noopener" target="_blank" aria-scribedby="64b17e4c4f4a5d985f77649b" aria-label="$22 at Tarte" data-buy-button="te" data-offer-retailer="Tarte" data-offer-url=" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ hNVoSb button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgogURL":"" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><l>$31</l><span> $22</span> at Tarte</span></a></div></div></div></div></div></div></div><p>How uld we ever talk about anythg Tarte whout brgg up the <strong>Shape Tape Concealer?</strong> When we say this creamy, full-verage ncealer is legendary, we tly mean . Its groundbreakg formula is spiked wh moisturizg mango seed and <a href=" target="_blank">shea butter</a> to ndn your sk as you wear . </p><div class="Contaer-bkChBi byNLHx"></div><p>To ltle surprise, <strong>Shape Tape Radiant</strong> is jt as good — so much so that earned self an <em>Allure</em> <a href=" target="_blank">One to Watch</a> seal. For those who want a brighteng boost while verg up typil areas of hyperpigmentatn and dark circl, you n't go wrong wh this bety edor- and makp artist-approved pick. Philalphia-based makp artist <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Yari Lamback</a> lov how this ncealer "blends down effortlsly and be your send sk." </p><div class="GridWrapper-cAzTTK fnZLGI grid grid-even grid-ems-2 GroupCalloutWrapper-bPWknp cudVhB llout llout--group llout--group-2"><div class="GridItem-buujkM dEqBaI grid--em"><div data-ttid="ProductEmbedWrapper" class="BaseWrap-sc-gjQpdd ProductEmbedWrapper-dbbBkO hGAxXn guFwFD product-embed product-embed--image-top product-embed--no-bottom-paddg llout--group-em llout--group-em-1" data-em="{"dangeroHed":"Tarte Sculpt Tape Contour","brand":{"name":"Tarte"},"id":"64023f073846ec7c64982c2a","offers":[{"offerUrl":"35","currency":"USD","purchaseUri":"25","sellerName":"Tarte","untryCo":"US"}]}"><a tabx="-1" aria-hidn="te" data-offer-retailer="Tarte" data-offer-url=" class="external-lk BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ProductEmbedImageLk-dHxNy iUEiRd iRtouZ ctJsNB bgZAlB" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored noopener" target="_blank"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ProductEmbedImage-cIdULW iluLcW"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ProductEmbedImage-cIdULW iluLcW rponsive-image"><img alt="A bronze tube of the Tarte Sculpt Tape Contour on a whe background" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w" siz="100vw"/></picture></span></a><div class="ProductEmbedContent-kztPgY MfQJV product-embed__ntent"><div class="ProductEmbedHedWrapper-eVzhMb knKBnE"><div id="64023f073846ec7c64982c2a" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ProductEmbedHed-kvwLfM iUEiRd fAYp gFkBWF">Tarte Sculpt Tape Contour</div></div><div class="ProductOfferListWrapper-bqpHEj cvoxld product-offer-list ProductEmbedCTA-iEJcDb gjXEJL product-embed__cta"><div class="ProductOfferWrapper-dpcYKd hBwhMM product-offer-list__offer product-offer"><div class="ProductOfferCtaBlock-bduvOV fbJiRZ product-offer__cta-block" id="button_label_$25atTarte"><a href=" rel="sponsored noopener" target="_blank" aria-scribedby="64023f073846ec7c64982c2a" aria-label="$25 at Tarte" data-buy-button="te" data-offer-retailer="Tarte" data-offer-url=" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ hNVoSb button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgogURL":"" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><l>$35</l><span> $25</span> at Tarte</span></a></div></div></div></div></div></div><div class="GridItem-buujkM dEqBaI grid--em"><div data-ttid="ProductEmbedWrapper" class="BaseWrap-sc-gjQpdd ProductEmbedWrapper-dbbBkO hGAxXn guFwFD product-embed product-embed--image-top product-embed--no-bottom-paddg llout--group-em llout--group-em-2" data-em="{"dangeroHed":"Tarte Blh Tape Liquid Blh","brand":{"name":"Tarte"},"id":"64b1b080c00a6ad1328685","offers":[{"offerUrl":"35","currency":"USD","purchaseUri":"25","sellerName":"Tarte","untryCo":"US"}]}"><a tabx="-1" aria-hidn="te" data-offer-retailer="Tarte" data-offer-url=" class="external-lk BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ProductEmbedImageLk-dHxNy iUEiRd iRtouZ ctJsNB bgZAlB" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored noopener" target="_blank"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ProductEmbedImage-cIdULW iluLcW"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ProductEmbedImage-cIdULW iluLcW rponsive-image"><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w" siz="100vw"/></picture></span></a><div class="ProductEmbedContent-kztPgY MfQJV product-embed__ntent"><div class="ProductEmbedHedWrapper-eVzhMb knKBnE"><div id="64b1b080c00a6ad1328685" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ProductEmbedHed-kvwLfM iUEiRd fAYp gFkBWF">Tarte Blh Tape Liquid Blh</div></div><div class="ProductOfferListWrapper-bqpHEj cvoxld product-offer-list ProductEmbedCTA-iEJcDb gjXEJL product-embed__cta"><div class="ProductOfferWrapper-dpcYKd hBwhMM product-offer-list__offer product-offer"><div class="ProductOfferCtaBlock-bduvOV fbJiRZ product-offer__cta-block" id="button_label_$25atTarte"><a href=" rel="sponsored noopener" target="_blank" aria-scribedby="64b1b080c00a6ad1328685" aria-label="$25 at Tarte" data-buy-button="te" data-offer-retailer="Tarte" data-offer-url=" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ hNVoSb button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgogURL":"" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><l>$35</l><span> $25</span> at Tarte</span></a></div></div></div></div></div></div></div><p><strong>Sculpt Tape</strong> basilly broke the ter when lnched. This buttery cream ntour glis onto your sk and seamlsly blend to sculpt and fe your face's natural stcture. <strong>Blh Tape</strong> sentially do the same thg for — you gused — addg a wy flh to any plexn. It's powered by diamond power for a soft-foc glow, as well as porcela flower for a brighteng touch.</p><div class="GridWrapper-cAzTTK fnZLGI grid grid-even grid-ems-2 GroupCalloutWrapper-bPWknp cudVhB llout llout--group llout--group-2"><div class="GridItem-buujkM dEqBaI grid--em"><div data-ttid="ProductEmbedWrapper" class="BaseWrap-sc-gjQpdd ProductEmbedWrapper-dbbBkO hGAxXn guFwFD product-embed product-embed--image-top product-embed--no-bottom-paddg llout--group-em llout--group-em-1" data-em="{"dangeroHed":"Tarte Maracuja Juicy Lip Balm","brand":{"name":"Tarte"},"id":"640236b523d9774c7cc30cec","offers":[{"offerUrl":"24","currency":"USD","purchaseUri":"17","sellerName":"Tarte","untryCo":"US"}]}"><a tabx="-1" aria-hidn="te" data-offer-retailer="Tarte" data-offer-url=" class="external-lk BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ProductEmbedImageLk-dHxNy iUEiRd iRtouZ ctJsNB bgZAlB" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored noopener" target="_blank"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ProductEmbedImage-cIdULW iluLcW"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ProductEmbedImage-cIdULW iluLcW rponsive-image"><img alt="A pk clickable lip balm pen of the Tarte Maracuja Juicy Lip Balm peachy nu sha Grapeu on a whe background" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w" siz="100vw"/></picture></span></a><div class="ProductEmbedContent-kztPgY MfQJV product-embed__ntent"><div class="ProductEmbedHedWrapper-eVzhMb knKBnE"><div id="640236b523d9774c7cc30cec" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ProductEmbedHed-kvwLfM iUEiRd fAYp gFkBWF">Tarte Maracuja Juicy Lip Balm</div></div><div class="ProductOfferListWrapper-bqpHEj cvoxld product-offer-list ProductEmbedCTA-iEJcDb gjXEJL product-embed__cta"><div class="ProductOfferWrapper-dpcYKd hBwhMM product-offer-list__offer product-offer"><div class="ProductOfferCtaBlock-bduvOV fbJiRZ product-offer__cta-block" id="button_label_$17atTarte"><a href=" rel="sponsored noopener" target="_blank" aria-scribedby="640236b523d9774c7cc30cec" aria-label="$17 at Tarte" data-buy-button="te" data-offer-retailer="Tarte" data-offer-url=" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ hNVoSb button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgogURL":"" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><l>$24</l><span> $17</span> at Tarte</span></a></div></div></div></div></div></div><div class="GridItem-buujkM dEqBaI grid--em"><div data-ttid="ProductEmbedWrapper" class="BaseWrap-sc-gjQpdd ProductEmbedWrapper-dbbBkO hGAxXn guFwFD product-embed product-embed--image-top product-embed--no-bottom-paddg llout--group-em llout--group-em-2" data-em="{"dangeroHed":"Tarte Maracuja Juicy Lip &amp; Cheek Shift","brand":{"name":"Tarte"},"id":"6402471a16a6130b39229c6d","offers":[{"offerUrl":"24","currency":"USD","purchaseUri":"17","sellerName":"Tarte","untryCo":"US"}]}"><a tabx="-1" aria-hidn="te" data-offer-retailer="Tarte" data-offer-url=" class="external-lk BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ProductEmbedImageLk-dHxNy iUEiRd iRtouZ ctJsNB bgZAlB" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored noopener" target="_blank"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ProductEmbedImage-cIdULW iluLcW"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ProductEmbedImage-cIdULW iluLcW rponsive-image"><img alt="A clear lipgloss tube of the Tarte Maracuja Juicy Lip & Cheek Shift light blue sha Blberry on a whe background" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w" siz="100vw"/></picture></span></a><div class="ProductEmbedContent-kztPgY MfQJV product-embed__ntent"><div class="ProductEmbedHedWrapper-eVzhMb knKBnE"><div id="6402471a16a6130b39229c6d" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ProductEmbedHed-kvwLfM iUEiRd fAYp gFkBWF">Tarte Maracuja Juicy Lip & Cheek Shift</div></div><div class="ProductOfferListWrapper-bqpHEj cvoxld product-offer-list ProductEmbedCTA-iEJcDb gjXEJL product-embed__cta"><div class="ProductOfferWrapper-dpcYKd hBwhMM product-offer-list__offer product-offer"><div class="ProductOfferCtaBlock-bduvOV fbJiRZ product-offer__cta-block" id="button_label_$17atTarte"><a href=" rel="sponsored noopener" target="_blank" aria-scribedby="6402471a16a6130b39229c6d" aria-label="$17 at Tarte" data-buy-button="te" data-offer-retailer="Tarte" data-offer-url=" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ hNVoSb button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgogURL":"" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><l>$24</l><span> $17</span> at Tarte</span></a></div></div></div></div></div></div></div><p>Moisturized lips wh a dash of lor? Sign up for the edor-approved <a href=" target="_blank"><strong>Maracuja Juicy Lip Balm</strong></a><strong>.</strong> This tted formula leav a wash of glossy lor and a blend of ndng maracuja and <a href=" target="_blank">grapeed oils</a> for softer, plumper-lookg lips. (P.S. Tarte recently lnched a plumpg versn of the <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored" target="_blank">fan-favore formula</a> so you n emulate the look of fuller lips.)</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="vqqemu"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="y4vc"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jWDLxT body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Color-shiftg bety products like Tarte's <strong>Maracuja Juicy Lip & Cheek Shift</strong> are all the rage on TikTok. Once s vibrant formula touch your sk, reacts to s pH and transforms to a pk-tted veil on your lips and cheeks.</p><div class="GridWrapper-cAzTTK fnZLGI grid grid-even grid-ems-2 GroupCalloutWrapper-bPWknp cudVhB llout llout--group llout--group-2"><div class="GridItem-buujkM dEqBaI grid--em"><div data-ttid="ProductEmbedWrapper" class="BaseWrap-sc-gjQpdd ProductEmbedWrapper-dbbBkO hGAxXn guFwFD product-embed product-embed--image-top product-embed--no-bottom-paddg llout--group-em llout--group-em-1" data-em="{"dangeroHed":"Tarte Tartelette Tubg Masra","brand":{"name":"Tarte"},"id":"64024141eb8e1e193ffa0b79","offers":[{"offerUrl":"25","currency":"USD","purchaseUri":"18","sellerName":"Tarte","untryCo":"US"}]}"><a tabx="-1" aria-hidn="te" data-offer-retailer="Tarte" data-offer-url=" class="external-lk BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ProductEmbedImageLk-dHxNy iUEiRd iRtouZ ctJsNB bgZAlB" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored noopener" target="_blank"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ProductEmbedImage-cIdULW iluLcW"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ProductEmbedImage-cIdULW iluLcW rponsive-image"><img alt="An opened lavenr- and gold-lored masra tube of the Tarte Tartelette Tubg Masra adjacent to s matchg masra wand on a whe background" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w" siz="100vw"/></picture></span></a><div class="ProductEmbedContent-kztPgY MfQJV product-embed__ntent"><div class="ProductEmbedHedWrapper-eVzhMb knKBnE"><div id="64024141eb8e1e193ffa0b79" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ProductEmbedHed-kvwLfM iUEiRd fAYp gFkBWF">Tarte Tartelette Tubg Masra</div></div><div class="ProductOfferListWrapper-bqpHEj cvoxld product-offer-list ProductEmbedCTA-iEJcDb gjXEJL product-embed__cta"><div class="ProductOfferWrapper-dpcYKd hBwhMM product-offer-list__offer product-offer"><div class="ProductOfferCtaBlock-bduvOV fbJiRZ product-offer__cta-block" id="button_label_$18atTarte"><a href=" rel="sponsored noopener" target="_blank" aria-scribedby="64024141eb8e1e193ffa0b79" aria-label="$18 at Tarte" data-buy-button="te" data-offer-retailer="Tarte" data-offer-url=" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ hNVoSb button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgogURL":"" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><l>$25</l><span> $18</span> at Tarte</span></a></div></div></div></div></div></div><div class="GridItem-buujkM dEqBaI grid--em"><div data-ttid="ProductEmbedWrapper" class="BaseWrap-sc-gjQpdd ProductEmbedWrapper-dbbBkO hGAxXn guFwFD product-embed product-embed--image-top product-embed--no-bottom-paddg llout--group-em llout--group-em-2" data-em="{"dangeroHed":"Tarte Maracuja Juicy Glow Tt","brand":{"name":"Tarte"},"id":"64b1b70986158969588480","offers":[{"offerUrl":"40","currency":"USD","purchaseUri":"28","sellerName":"Tarte","untryCo":"US"}]}"><a tabx="-1" aria-hidn="te" data-offer-retailer="Tarte" data-offer-url=" class="external-lk BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ProductEmbedImageLk-dHxNy iUEiRd iRtouZ ctJsNB bgZAlB" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored noopener" target="_blank"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ProductEmbedImage-cIdULW iluLcW"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ProductEmbedImage-cIdULW iluLcW rponsive-image"><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w" siz="100vw"/></picture></span></a><div class="ProductEmbedContent-kztPgY MfQJV product-embed__ntent"><div class="ProductEmbedHedWrapper-eVzhMb knKBnE"><div id="64b1b70986158969588480" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ProductEmbedHed-kvwLfM iUEiRd fAYp gFkBWF">Tarte Maracuja Juicy Glow Tt</div></div><div class="ProductOfferListWrapper-bqpHEj cvoxld product-offer-list ProductEmbedCTA-iEJcDb gjXEJL product-embed__cta"><div class="ProductOfferWrapper-dpcYKd hBwhMM product-offer-list__offer product-offer"><div class="ProductOfferCtaBlock-bduvOV fbJiRZ product-offer__cta-block" id="button_label_$28atTarte"><a href=" rel="sponsored noopener" target="_blank" aria-scribedby="64b1b70986158969588480" aria-label="$28 at Tarte" data-buy-button="te" data-offer-retailer="Tarte" data-offer-url=" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ hNVoSb button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgogURL":"" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><l>$40</l><span> $28</span> at Tarte</span></a></div></div></div></div></div></div></div><p>Longer, more fed lash are jt a few swip of Tarte's <a href=" target="_blank"><strong>Tartelette Tubg Masra</strong></a> away. This tubg masra mak lash look skyscraper-long and don't smudge, fa, or flake off throughout the day. <em>Allure</em> ntributor Lren Dana Ellman said that, spe beg a sweater, the masra stayed totally tact throughout the summer, whether she was Hawaii, Phoenix, Arizona, or home New York.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="f1y8ei"></div></div><p>A glowy base simply isn't plete whout the <strong>Maracuja Juicy Glow Tt,</strong> which is packed wh a long list of vam- and antxidant-rich superus (cludg ai, cranberry, and strawberry), as well as maracuja oil to smooth texture and hyaluronic acid to make sk look utterly supple. "My sk looked so hydrated and overall jt l om wh," senr merce wrer Angela Trakoshis <a href=" target="_blank">said her review</a>.</p><div class="GridWrapper-cAzTTK fnZLGI grid grid-even grid-ems-2 GroupCalloutWrapper-bPWknp cudVhB llout llout--group llout--group-2"><div class="GridItem-buujkM dEqBaI grid--em"><div data-ttid="ProductEmbedWrapper" class="BaseWrap-sc-gjQpdd ProductEmbedWrapper-dbbBkO hGAxXn guFwFD product-embed product-embed--image-top product-embed--no-bottom-paddg llout--group-em llout--group-em-1" data-em="{"dangeroHed":"Tarte Base Tape Hydratg Primer","brand":{"name":"Tarte"},"id":"64024d220edc2467fba4b0e2","offers":[{"offerUrl":"32","currency":"USD","purchaseUri":"22","sellerName":"Tarte","untryCo":"US"}]}"><a tabx="-1" aria-hidn="te" data-offer-retailer="Tarte" data-offer-url=" class="external-lk BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ProductEmbedImageLk-dHxNy iUEiRd iRtouZ ctJsNB bgZAlB" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored noopener" target="_blank"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ProductEmbedImage-cIdULW iluLcW"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ProductEmbedImage-cIdULW iluLcW rponsive-image"><img alt="A whe bottle wh purple text and a gold-striped p of the Tarte Base Tape Hydratg Primer on a whe background" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w" siz="100vw"/></picture></span></a><div class="ProductEmbedContent-kztPgY MfQJV product-embed__ntent"><div class="ProductEmbedHedWrapper-eVzhMb knKBnE"><div id="64024d220edc2467fba4b0e2" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ProductEmbedHed-kvwLfM iUEiRd fAYp gFkBWF">Tarte Base Tape Hydratg Primer</div></div><div class="ProductOfferListWrapper-bqpHEj cvoxld product-offer-list ProductEmbedCTA-iEJcDb gjXEJL product-embed__cta"><div class="ProductOfferWrapper-dpcYKd hBwhMM product-offer-list__offer product-offer"><div class="ProductOfferCtaBlock-bduvOV fbJiRZ product-offer__cta-block" id="button_label_$22atTarte"><a href=" rel="sponsored noopener" target="_blank" aria-scribedby="64024d220edc2467fba4b0e2" aria-label="$22 at Tarte" data-buy-button="te" data-offer-retailer="Tarte" data-offer-url=" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ hNVoSb button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgogURL":"" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><l>$32</l><span> $22</span> at Tarte</span></a></div></div></div></div></div></div><div class="GridItem-buujkM dEqBaI grid--em"><div data-ttid="ProductEmbedWrapper" class="BaseWrap-sc-gjQpdd ProductEmbedWrapper-dbbBkO hGAxXn guFwFD product-embed product-embed--image-top product-embed--no-bottom-paddg llout--group-em llout--group-em-2" data-em="{"dangeroHed":"Tarte Tartelette In Bloom Amazonian Clay Palette","brand":{"name":"Tarte"},"id":"64024dce16a6130b39229c6e","offers":[{"offerUrl":"45","currency":"USD","purchaseUri":"32","sellerName":"Tarte","untryCo":"US"}]}"><a tabx="-1" aria-hidn="te" data-offer-retailer="Tarte" data-offer-url=" class="external-lk BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ProductEmbedImageLk-dHxNy iUEiRd iRtouZ ctJsNB bgZAlB" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored noopener" target="_blank"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ProductEmbedImage-cIdULW iluLcW"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ProductEmbedImage-cIdULW iluLcW rponsive-image"><img alt="The 12-pan Tarte Tartelette In Bloom Amazonian Clay Palette filled wh earth-toned eye shadows on a whe background" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w" siz="100vw"/></picture></span></a><div class="ProductEmbedContent-kztPgY MfQJV product-embed__ntent"><div class="ProductEmbedHedWrapper-eVzhMb knKBnE"><div id="64024dce16a6130b39229c6e" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ProductEmbedHed-kvwLfM iUEiRd fAYp gFkBWF">Tarte Tartelette In Bloom Amazonian Clay Palette</div></div><div class="ProductOfferListWrapper-bqpHEj cvoxld product-offer-list ProductEmbedCTA-iEJcDb gjXEJL product-embed__cta"><div class="ProductOfferWrapper-dpcYKd hBwhMM product-offer-list__offer product-offer"><div class="ProductOfferCtaBlock-bduvOV fbJiRZ product-offer__cta-block" id="button_label_$32atTarte"><a href=" rel="sponsored noopener" target="_blank" aria-scribedby="64024dce16a6130b39229c6e" aria-label="$32 at Tarte" data-buy-button="te" data-offer-retailer="Tarte" data-offer-url=" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ hNVoSb button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgogURL":"" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><l>$45</l><span> $32</span> at Tarte</span></a></div></div></div></div></div></div></div><p>Before you apply your makp, don't fet to prep your sk wh the <strong>Base Tape Hydratg Primer.</strong> This lightweight primer smooths sk to create a more even nvas while a mix of vam E, <a href=" target="_blank">nut</a>, and <a href=" target="_blank">jojoba oils</a> tensively moisturiz sk.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p>The <strong>Tartelette In Bloom Amazonian Clay Palette</strong> is an <a href=" target="_blank"><em>Allure</em> Bt of Bety wner</a> that never ceas to amaze . Its 12 nu shas blend seamlsly and are great for everyday wear and dramatic glam moments alike.</p><h2><strong>Bt Tarte Sk-Care Deals</strong></h2><div class="GridWrapper-cAzTTK fnZLGI grid grid-even grid-ems-2 GroupCalloutWrapper-bPWknp cudVhB llout llout--group llout--group-2"><div class="GridItem-buujkM dEqBaI grid--em"><div data-ttid="ProductEmbedWrapper" class="BaseWrap-sc-gjQpdd ProductEmbedWrapper-dbbBkO hGAxXn guFwFD product-embed product-embed--image-top product-embed--no-bottom-paddg llout--group-em llout--group-em-1" data-em="{"dangeroHed":"Tarte Maracuja C-Brighter Eye Treatment","brand":{"name":"Tarte"},"id":"64024ea1283a8ad09c3d1f60","offers":[{"offerUrl":"39","currency":"USD","purchaseUri":"27","sellerName":"Tarte","untryCo":"US"}]}"><a tabx="-1" aria-hidn="te" data-offer-retailer="Tarte" data-offer-url=" class="external-lk BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ProductEmbedImageLk-dHxNy iUEiRd iRtouZ ctJsNB bgZAlB" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored noopener" target="_blank"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ProductEmbedImage-cIdULW iluLcW"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ProductEmbedImage-cIdULW iluLcW rponsive-image"><img alt="An opened purple jar filled wh the whe Tarte Maracuja C-Brighter Eye Treatment cream on a whe background" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w" siz="100vw"/></picture></span></a><div class="ProductEmbedContent-kztPgY MfQJV product-embed__ntent"><div class="ProductEmbedHedWrapper-eVzhMb knKBnE"><div id="64024ea1283a8ad09c3d1f60" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ProductEmbedHed-kvwLfM iUEiRd fAYp gFkBWF">Tarte Maracuja C-Brighter Eye Treatment</div></div><div class="ProductOfferListWrapper-bqpHEj cvoxld product-offer-list ProductEmbedCTA-iEJcDb gjXEJL product-embed__cta"><div class="ProductOfferWrapper-dpcYKd hBwhMM product-offer-list__offer product-offer"><div class="ProductOfferCtaBlock-bduvOV fbJiRZ product-offer__cta-block" id="button_label_$27atTarte"><a href=" rel="sponsored noopener" target="_blank" aria-scribedby="64024ea1283a8ad09c3d1f60" aria-label="$27 at Tarte" data-buy-button="te" data-offer-retailer="Tarte" data-offer-url=" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ hNVoSb button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgogURL":"" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><l>$39</l><span> $27</span> at Tarte</span></a></div></div></div></div></div></div><div class="GridItem-buujkM dEqBaI grid--em"><div data-ttid="ProductEmbedWrapper" class="BaseWrap-sc-gjQpdd ProductEmbedWrapper-dbbBkO hGAxXn guFwFD product-embed product-embed--image-top product-embed--no-bottom-paddg llout--group-em llout--group-em-2" data-em="{"dangeroHed":"Tarte Drk of H2O 24-Hour Hydratg Sem","brand":{"name":"Tarte"},"id":"64024fc3f0d8c544059aaa21","offers":[{"offerUrl":"39","currency":"USD","purchaseUri":"27","sellerName":"Tarte","untryCo":"US"}]}"><a tabx="-1" aria-hidn="te" data-offer-retailer="Tarte" data-offer-url=" class="external-lk BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ProductEmbedImageLk-dHxNy iUEiRd iRtouZ ctJsNB bgZAlB" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored noopener" target="_blank"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ProductEmbedImage-cIdULW iluLcW"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ProductEmbedImage-cIdULW iluLcW rponsive-image"><img alt="A clear bottle wh light blue pump of the Tarte Drk of H2O 24-Hour Hydratg Sem on a whe background" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w" siz="100vw"/></picture></span></a><div class="ProductEmbedContent-kztPgY MfQJV product-embed__ntent"><div class="ProductEmbedHedWrapper-eVzhMb knKBnE"><div id="64024fc3f0d8c544059aaa21" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ProductEmbedHed-kvwLfM iUEiRd fAYp gFkBWF">Tarte Drk of H2O 24-Hour Hydratg Sem</div></div><div class="ProductOfferListWrapper-bqpHEj cvoxld product-offer-list ProductEmbedCTA-iEJcDb gjXEJL product-embed__cta"><div class="ProductOfferWrapper-dpcYKd hBwhMM product-offer-list__offer product-offer"><div class="ProductOfferCtaBlock-bduvOV fbJiRZ product-offer__cta-block" id="button_label_$27atTarte"><a href=" rel="sponsored noopener" target="_blank" aria-scribedby="64024fc3f0d8c544059aaa21" aria-label="$27 at Tarte" data-buy-button="te" data-offer-retailer="Tarte" data-offer-url=" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ hNVoSb button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgogURL":"" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><l>$39</l><span> $27</span> at Tarte</span></a></div></div></div></div></div></div></div><p>Rce the look of dark circl and puffs wh the help of Tarte's <strong>Maracuja C-Brighter Eye Treatment.</strong> This ctardy <a href=" target="_blank">eye cream</a> is fed wh sk savrs like lmg oat-rived sugars, hydratg hyaluronic acid, and antxidant-rich maracuja oil to moisturize while boostg radiance.</p><p>As s name suggts, the Tarte <strong>Drk of H2O 24-Hour Hydratg Sem</strong> ntas a cktail of gredients to smooth, soften, and brighten all at once. This nourishg formula will treat your sk wh a hydratg dose of hyaluronic acid, antxidant-rich algae extract, and radiance-boostg niacami for your bt plexn yet. </p><p>Don't fet: The are jt a handful of Tarte's products that you n grab for 30% off durg s Friends and Fay Sale happeng exclively at <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="sponsored" target="_blank"></a>. Act fast, bee you only have om now through July 23 to enjoy the sweet als. </p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="rar3ht"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-1552"><div class="RecircMostPopularHeadg-iVzhzt aNXYQ">Most Popular</div><ul 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alt="Gabrielle Unn Wore the Most Ftg Hairstyle for Frolickg the Ocean" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX fvXfxq bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Hair</span></div><a class="SummaryItemHedLk-civM jhebXL summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cxccdb summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-ttid="SummaryItemHed">Gabrielle Unn Wore the Most Ftg Hairstyle for Frolickg the Ocean</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY CdJZc summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH eAPiNg byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dquE gnILss byle__preamble">By </span>Gabi Thorne</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw xQqBv ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="jsqh2"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs fVSqPO"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="zygsvc"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jWDLxT body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><hr/><p><strong>Read more about our favore makp products:</strong></p><ul><li><a href=" target="_blank">15 Bt Sem Foundatns for an Impossibly Dewy, Sk-Like Fish</a></li><li><a href=" target="_blank">The Bt Whe Eyelers for Brighter and Bigger Ey</a></li><li><a href=" target="_blank">11 Bt Eyebrow Pomas to Fill and Defe Sparse Brows</a></li></ul><hr/><p><strong>Now, watch bety in Bretman Rock try ne thgs he's never done before:</strong></p><figure 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Her work has been published <em>Teen Vogue, Paper Magaze,</em> Byrdie, Covetr, The Zoe Report, and StyleCaster. Jen is also a... <a href="/ntributor/jennifer-hse">Read more</a></div><div class="ContributorBFooter-brqDlv ezUmSv"><span class="ContributorBTle-kCBbCe evfWcX">Commerce Wrer</span><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--stagram social-ins__list-em--standard"><a aria-label="Follow Jennifer Hse on Instagram" class="external-lk SocialInExternalLk-huuzOU uTySd social-ins__lk social-ins__lk--stagram" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-stagram" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Instagram</tle><path d="M16 8C18.173 8 18.445 8.01 19.298 8.048C20.15 8.087 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class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><source media="(max-width: 767px)" srcSet=" 80w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 90w" siz="100vw"/><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span></a></div><div class="ContributorBContent-ubQdr jZTSSi"><div class="ContributorBHear-ledood XOIEx"></div><div class="ContributorBB-fBolsO XRJBT"><a href="/ntributor/sarah-han" target="_blank">Sarah Han</a> is the merce edor at <em>Allure</em>. Prevly, she served as an associate edor and staff wrer at BuzzFeed, where she spearhead verage on K-pop and bety. A native Illoisan, upon graduatg om the Universy of Chigo wh a gree Internatnal Studi and mor Creative Wrg,... <a href="/ntributor/sarah-han">Read more</a></div><div class="ContributorBFooter-brqDlv ezUmSv"><span class="ContributorBTle-kCBbCe evfWcX">Commerce Edor</span><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--stagram social-ins__list-em--standard"><a aria-label="Follow Sarah Han on Instagram" class="external-lk SocialInExternalLk-huuzOU uTySd social-ins__lk social-ins__lk--stagram" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-stagram" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" 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13.0075C19.3855 13.4005 19.6972 13.867 19.9099 14.3805C20.1225 14.8939 20.232 15.4442 20.232 16C20.232 16.5558 20.1225 17.1061 19.9099 17.6195C19.6972 18.133 19.3855 18.5995 18.9925 18.9925C18.5995 19.3855 18.133 19.6972 17.6195 19.9099C17.1061 20.1225 16.5558 20.232 16 20.232C14.8776 20.232 13.8012 19.7861 13.0075 18.9925C12.2139 18.1988 11.768 17.1224 11.768 16C11.768 14.8776 12.2139 13.8012 13.0075 13.0075C13.8012 12.2139 14.8776 11.768 16 11.768ZM16 18.368C16.628 18.368 17.2303 18.1185 17.6744 17.6744C18.1185 17.2303 18.368 16.628 18.368 16C18.368 15.372 18.1185 14.7697 17.6744 14.3256C17.2303 13.8815 16.628 13.632 16 13.632C15.372 13.632 14.7697 13.8815 14.3256 14.3256C13.8815 14.7697 13.632 15.372 13.632 16C13.632 16.628 13.8815 17.2303 14.3256 17.6744C14.7697 18.1185 15.372 18.368 16 18.368ZM21.3 11.85C21.3 12.155 21.1788 12.4475 20.9632 12.6632C20.7475 12.8788 20.455 13 20.15 13C19.845 13 19.5525 12.8788 19.3368 12.6632C19.1212 12.4475 19 12.155 19 11.85C19 11.545 19.1212 11.2525 19.3368 11.0368C19.5525 10.8212 19.845 10.7 20.15 10.7C20.455 10.7 20.7475 10.8212 20.9632 11.0368C21.1788 11.2525 21.3 11.545 21.3 11.85Z" fill="black"></path></svg></div></a></li><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--twter social-ins__list-em--standard"><a aria-label="Follow Sarah Han on Twter" class="external-lk SocialInExternalLk-huuzOU uTySd social-ins__lk social-ins__lk--twter" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-twter" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Twter</tle><path d="M13.032 22.003C19.07 22.003 22.372 17.001 22.372 12.663C22.3719 12.5216 22.3686 12.3803 22.362 12.239C23.0045 11.7744 23.5592 11.1991 24 10.54C23.401 10.8056 22.7656 10.9799 22.115 11.057C22.8003 10.6467 23.3132 10.0013 23.558 9.24103C22.9138 9.62343 22.209 9.89297 21.474 10.038C20.9799 9.50946 20.325 9.15892 19.6112 9.04091C18.8973 8.9229 18.1644 9.04403 17.5265 9.38545C16.8886 9.72688 16.3813 10.2695 16.0836 10.9289C15.7858 11.5884 15.7142 12.3277 15.88 13.032C14.5746 12.9664 13.2976 12.6269 12.132 12.0356C10.9663 11.4444 9.93808 10.6145 9.114 9.60003C8.69297 10.3223 8.56366 11.1782 8.7525 11.9926C8.94134 12.8071 9.43407 13.5187 10.13 13.982C9.60866 13.9664 9.0987 13.8258 8.643 13.572V13.614C8.64319 14.3718 8.90547 15.1063 9.38536 15.6928C9.86525 16.2793 10.5332 16.6818 11.276 16.832C10.7924 16.9633 10.2852 16.9825 9.793 16.888C10.0027 17.5404 10.411 18.1109 10.961 18.5197C11.5109 18.9286 12.1749 19.1552 12.86 19.168C11.6971 20.0805 10.2611 20.5754 8.783 20.573C8.518 20.573 8.257 20.558 8 20.528C9.5011 21.4921 11.248 22.0038 13.032 22.002" fill="black"></path></svg></div></a></li><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--lked social-ins__list-em--standard"><a aria-label="Follow Sarah Han on LkedIn" class="external-lk SocialInExternalLk-huuzOU uTySd social-ins__lk social-ins__lk--lked" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-lked" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>LkedIn</tle><path d="M23 23H20.1V18.46C20.1 17.377 20.08 15.985 18.593 15.985C17.083 15.985 16.852 17.165 16.852 18.382V23H13.952V13.665H16.736V14.94H16.774C17.162 14.206 18.108 13.432 19.52 13.432C22.458 13.432 23 15.366 23 17.879V23ZM10.683 12.364C10.4586 12.3695 10.2354 12.33 10.0265 12.2479C9.81754 12.1658 9.62716 12.0428 9.46652 11.886C9.30587 11.7292 9.17821 11.5419 9.09105 11.3351C9.00389 11.1282 8.95898 10.906 8.95898 10.6815C8.95898 10.4571 9.00389 10.2349 9.09105 10.028C9.17821 9.82116 9.30587 9.63383 9.46652 9.47706C9.62716 9.32028 9.81754 9.19723 10.0265 9.11513C10.2354 9.03304 10.4586 8.99356 10.683 8.99904C11.1221 9.00974 11.5397 9.1917 11.8465 9.50607C12.1533 9.82043 12.325 10.2423 12.325 10.6815C12.325 11.1208 12.1533 11.5426 11.8465 11.857C11.5397 12.1714 11.1221 12.3533 10.683 12.364ZM9.23001 23H12.132V13.665H9.23001V23Z" fill="black"></path></svg></div></a></li></ul></div></div></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div data-ttid="TagCloudWrapper" class="TagCloudWrapper-gGgndx gyFOVk ContentFooterTagCloud-krQmRG ZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectnHear-cOforY iUEiRd eZbHpH kQQRmu">Keywords</span><a href="/topic/tarte" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd iRtouZ kBpRPt hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd 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class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd iRtouZ kBpRPt hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dpmKYI bUkXwu">sk re</span></a><a href="/topic/masra" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd iRtouZ kBpRPt hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dpmKYI bUkXwu">masra</span></a><a href="/topic/lip-balms" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd iRtouZ kBpRPt hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dpmKYI bUkXwu">lip balms</span></a><a href="/topic/shape-tape" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd iRtouZ kBpRPt hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dpmKYI bUkXwu">shape tape</span></a><a href="/topic/ncealer" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ 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class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dpmKYI bUkXwu">lips</span></a><a href="/topic/bety-als" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd iRtouZ kBpRPt hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dpmKYI bUkXwu">bety als</span></a><a href="/topic/tarte-amazonian" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd iRtouZ kBpRPt hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dpmKYI bUkXwu">Tarte Amazonian</span></a><a href="/topic/tarte-smetics" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd iRtouZ kBpRPt hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dpmKYI bUkXwu">Tarte Cosmetics</span></a><a href="/topic/bety-sale" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd iRtouZ kBpRPt hIhJOI"><span class="BaseWrap-sc-gjQpdd 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class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet dxqEAa jsvLGa jttyjJ">Read More</hear></div><div class="SummaryCollectnGridItems-DZShR hhIIZV hi-read-more-ad" data-ttid="SummaryCollectnGridItems"><div class="SummaryItemWrapper-iwvBff kFjNEp summary-em summary-em--has-no-fal-borr summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm fbLCjz" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="MAC Jt Lnched Its First New Fluid Foundatn 10 Years" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX ZbxF bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Makp</span></div><a class="SummaryItemHedLk-civM fjcCBT summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ krDwqE summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-ttid="SummaryItemHed">MAC Jt Lnched Its First New Fluid Foundatn 10 Years</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd iicKWJ jHIBGK summary-em__k">And beme an stant <em>Allure</em> edor favore.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY CdJZc summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH eAPiNg byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dquE gnILss byle__preamble">By </span>Kara McGrath</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff kFjNEp summary-em summary-em--has-no-fal-borr summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm fbLCjz" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="15 Bt Foundatn Bsh for Streak-Free Applitn" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX ZbxF bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Makp</span></div><a class="SummaryItemHedLk-civM fjcCBT summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ krDwqE summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-ttid="SummaryItemHed">15 Bt Foundatn Bsh for Streak-Free Applitn</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd iicKWJ jHIBGK summary-em__k">They're the secret to a send-sk-like fish.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY CdJZc summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH eAPiNg byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dquE gnILss byle__preamble">By </span>Iman Balagam</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff kFjNEp summary-em summary-em--has-no-fal-borr summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm fbLCjz" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Hailey Bieber's Viral “Strawberry Girl” Makp Tutorial Could Not Be Easier to Follow" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX ZbxF bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Makp</span></div><a class="SummaryItemHedLk-civM fjcCBT summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ krDwqE summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-ttid="SummaryItemHed">Hailey Bieber's Viral “Strawberry Girl” Makp Tutorial Could Not Be Easier to Follow</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd iicKWJ jHIBGK summary-em__k">Jt tst . </div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY CdJZc summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH eAPiNg byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dquE gnILss byle__preamble">By </span>Gabi Thorne</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm fbLCjz ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="89s8lo"></div></div><div class="SummaryItemWrapper-iwvBff kFjNEp summary-em summary-em--has-no-fal-borr summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm fbLCjz" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Benef Cosmetics' New Masra Is Unlike Anythg We've Ever Seen" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX ZbxF bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Makp</span></div><a class="SummaryItemHedLk-civM fjcCBT summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ krDwqE summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-ttid="SummaryItemHed">Benef Cosmetics' New Masra Is Unlike Anythg We've Ever Seen</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd iicKWJ jHIBGK summary-em__k">It's lengtheng, volumizg, fg… and so much more.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY CdJZc summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH eAPiNg byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dquE gnILss byle__preamble">By </span>Paige Stabl</span></span></p></div></div></div></div></div></div></div><div class="SummaryCollectnGridToActnWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-ttid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails" data-ttid="TaboolaWidgetContent"></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-no-id="yy64yb"></div></div></div></div></div></ma><div class="BasePageMaFooterFiller-hTlZph jSriYf page__ma-footer-filler"></div><div class="RowWrapper-UmqTg HEhan"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--cm-footer"></div><div class="journey-un"></div></div></div><div class="RowWrapper-UmqTg HEhan BasePageSeFooterRow-kpEBGH hrfLnS"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 BasePageSeFooterRowGrid-iBGjXL zQNeb"><div class="GridItem-buujkM kHPPIF grid--em"><footer class="SeFooterWrapper-bXjkRY hawl se-footer--wh-store"><div class="SeFooterGridNoMargs-jSrXSj kdlxBX" data-ttid="SeFooterGridNoMargs"><div class="SeFooterBrandInfo-cdoqKy cdkwFG"><div class="SeFooterLogo-eYlNHY eigdAF se-footer__logo"><a href="/"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image rponsive-image"><img alt="Allure" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/allure/assets/" srcSet="" siz="100vw"/></picture></span></a></div><div data-ttid="SeFooterAbout" class="SeFooterAbout-lflfWa grLvNs"><div class="SeFooterAboutText-XXKBX blTbmF"></div></div><div class="SocialInsWrapper-hKMEXV hwdgCG social-ins social-ins--footer SeFooterSocialIns-cLAKVY pJQob"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA gBoIvv social-ins__list"><li class="SocialInsListItem-mbhR gQILrJ social-ins__list-em social-ins__list-em--stagram social-ins__list-em--footer"><a aria-label="Follow on Instagram" class="external-lk SocialInExternalLk-huuzOU vueFR social-ins__lk social-ins__lk--stagram" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-stagram" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Instagram .

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