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TARGET LNCH GAY PRI LE DPE BOYTT
Compani like Nike or Starbucks n more easily create products or mpaigns around gay and transgenr issu or Pri Month bee their nsumers tend to be younger and more progrsive, said David Johnson, the chief executive of Strategic Visn PR Group Atlanta. “When they embrace the gay or transgenr muny, ’s not out of le wh their re beliefs, ” he said. Levi’s has a mpaign showg a half-dozen gay and transgenr people talkg about how they show up while wearg the pany’s nim and a number of other pani are beg much ls forthg about specific Pri Month plans.
“Whe gay men are the one segment that are most likely reprented on our screens, whether ’s programg or ads, ” said Lisette Arsuaga, -founr of the Alliance for Inclive and Multicultural Marketg. “I was like ‘oh target pri isn’t that bad this year’ and then I saw this lol, ” someone tweeted about a shirt the llectn that purports homophobia and transphobia “n be cured wh tn. “It’s fally that time of the year when the target pri llectn mak me (a gay person) slightly homophobic, ” someone said above a llage of shirts they seemed to be mockg.
‘Gay’ green jumpsuThen there’s the green jumpsu that jt says the one word — “gay” — on the back. ”But the “gay” green jumpsu still had s crics. One simply says “better out than ” — and another has ught attentn for s choice of words: “not me livg my gayt life.