NPR's Pla Money podst looks at how Suba began marketg to the gay and lbian muny, and how helped turn around the pany the '90s.
Contents:
GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream. Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay.
HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY
When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads.