Gay-Friendly Cars: Is Suba Number One? - CBS News

subaru lgbt commercial

NPR's Pla Money podst looks at how Suba began marketg to the gay and lbian muny, and how helped turn around the pany the '90s.

Contents:

GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?

It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream.

Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay.

HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY

When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads.

*BEAR-MAGAZINE.COM* SUBARU LGBT COMMERCIAL

Gay-Friendly Cars: Is Suba Number One? - CBS News .

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