a lbian. Suba's early 90's mpaign slogan "It's Not A Choice, It's The Way We're Built," was specifilly targeted towards the U.S. gay muny. Suba has been so succsful at attractg gay ctomers that some drivers nsir themselv members of a "club," which fellow Suba owners share an implied msage behd their rs' brand. For several years, Suba advertisg has targeted gays, partially through s support of the Rabow Card program, a Visa rd that generat money to support AIDS rearch and other gay-related ." name="Dcriptn" property="og:scriptn
Contents:
- GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
- HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY
- ARE SUBAS REALLY GAY RS?
GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
NPR's Pla Money podst looks at how Suba began marketg to the gay and lbian muny, and how helped turn around the pany the '90s. * subaru gay term *
It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream. Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay.
HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY
When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads. ”At that time, gay-iendly advertisg was largely limed to the fashn and alhol dtri.
ARE SUBAS REALLY GAY RS?
When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that?
You’d be known as a gay pany. ” In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market.