A natnal survey by dit spe a perceptn of Suba as beg "gay-iendly," gays don't actually buy them. Whatever. We know stereotyp are always reflective of realy. Didn't you read yterday's Camaro review?
Contents:
- HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY
- GAY-FRIENDLY AUTO BRAND PERCEPTN DO NOT MEAN GAYS, LBIANS WILL BUY
HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY
NPR's Pla Money podst looks at how Suba began marketg to the gay and lbian muny, and how helped turn around the pany the '90s. * subaru gay stereotype *
It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream. Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay. When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads.
GAY-FRIENDLY AUTO BRAND PERCEPTN DO NOT MEAN GAYS, LBIANS WILL BUY
”At that time, gay-iendly advertisg was largely limed to the fashn and alhol dtri. When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that? You’d be known as a gay pany.
” In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market.