NPR's David Folkenflik speaks wh Sara Gay Forn about her book, The Hoe of Gucci, which has jt been released as a feature film starrg Lady Gaga and Adam Driver.
Contents:
- SARA GAY FORN: THE TRAGIC TTH ABOUT THE HOE OF GUCCI MURR
- 'HOE OF GUCCI' THOR SARA GAY FORN ON VELOPG THE FAY SAGA
- AN EPIC GUCCI STORY — SARA GAY FORN
- SARA GAY FORN, L’TRICE LA SAGA I GUCCI, PARLA L SUO LIBRO E L FILM
- IT'S A TIMELS NARRATIVE, SAYS THE HOE OF GUCCI THOR SARA GAY FORN
SARA GAY FORN: THE TRAGIC TTH ABOUT THE HOE OF GUCCI MURR
Sara Gay Forn, bt sellg thor and journalist, discs the geni of Gucci’s bs and the thrillg saga of Mriz and Patrizia. * gucci sara gay *
The director was spired, however, by Sara Gay Forn’s meticuloly rearched book, Hoe of Gucci, which documents – not jt the murr of Mriz – but also the Succsn-style fdg of the Gucci fay. "The Hoe of Gucci [Movie Tie-In] by Sara Gay Forn is published by Ctom Hoe, RRP £8. On March 27, 1995, Sara Gay Forn was preparg to go to work when Mriz Gucci, head of the Gucci fashn label, was gunned down on the steps outsi his office Italy.
They did not see Gucci as a big nameSara Gay Forn, thorForn worked closely wh members of the Gucci fay when wrg Hoe of Gucci, specifilly Mriz’s s, Roberto and Grg, who at one pot ran the pany Florence and Rome rpectively. ”'Hoe of Gucci' by Sara Gay Forn.
SARA GAY FORDEN: One of the thgs that strik me about this pany is how ’s managed to have three major revivals over 100 years — all unr different people. CHARLES MIZRAHI: My gut today is Sara Gay Forn.
'HOE OF GUCCI' THOR SARA GAY FORN ON VELOPG THE FAY SAGA
* gucci sara gay *
SARA GAY FORDEN: It’s credible. SARA GAY FORDEN: This is a story where facts are tly stranger than fictn.
SARA GAY FORDEN: It all starts wh very humble begngs, jt over a century ago Florence 1921. SARA GAY FORDEN: But he uld see the European travelg ele movg through the hotel. SARA GAY FORDEN: So, the thg that starts to get trigug about the story is, for one, the craftsmanship.
AN EPIC GUCCI STORY — SARA GAY FORN
SARA GAY FORDEN: I never thought I was gog to be wrg about fashn. SARA GAY FORDEN: And was at that time that Italian fashn brands started to expand. SARA GAY FORDEN: In the se of the Gucci story, they were pneers at every step of the way — cludg wh Mriz, who was the last member of the Gucci fay to n the pany.
SARA GAY FORDEN: It was tough the begng. SARA GAY FORDEN: Aldo was the geni marketer before there was such a thg as marketg. SARA GAY FORDEN: So, was really the 50s, 60s and 70s that Gucci had s first moment the sun.
SARA GAY FORN, L’TRICE LA SAGA I GUCCI, PARLA L SUO LIBRO E L FILM
SARA GAY FORDEN: It’s about dreams and creatg the ctomer this sense of need for somethg that you don’t really need — but that you sire and aspire to.
IT'S A TIMELS NARRATIVE, SAYS THE HOE OF GUCCI THOR SARA GAY FORN
SARA GAY FORDEN: I don’t thk that happens anymore. SARA GAY FORDEN: It’s really about s pacy to novate — to stay h and relevant and spark that sire people. SARA GAY FORDEN: It has grown populary wh the younger generatn — which is very hard for the expensive luxury brands to do.
SARA GAY FORDEN: And that’s really the trick — to create somethg that feels h and new, and that immediately mak your old thgs feel old. SARA GAY FORDEN: That’s a tricky balance. SARA GAY FORDEN: But there were tim over [the urse of] s history when Gucci was perceived as beg overexposed.
SARA GAY FORDEN: Then aga, the years when Frida Gianni was the creative director, there was a big emphasis on the in. SARA GAY FORDEN: Oh, that is so te. SARA GAY FORDEN: You get lost the characters.