Progrsive Insurance has aired this mercial as part of s robt televisn ad platform featurg Flo the shier on a variety of mastream works. I recently saw the mercial while watchg televisn wh a iend and mented on how progrsive (pun tend) the surance pany is wh their ad mpaigns by featurg a gay uple.…
Contents:
- IS THERE A GAY COUPLE THAT INSURANCE AD?
- GAY ADVERTISEMENT #10: IS THIS PROGRSIVE INSURANCE COMMERCIAL GAY?
- GAY MOSW · CY GUI
IS THERE A GAY COUPLE THAT INSURANCE AD?
* progressive insurance gay commercial *
Is There a Gay Couple That Insurance Ad? The tall guy’s speech and mannerisms seem to be trippg a lot of folks’ gaydar. Ads featurg gay characters are exceedgly rare, borrg on nonexistent, when to mastream work televisn.
GAY ADVERTISEMENT #10: IS THIS PROGRSIVE INSURANCE COMMERCIAL GAY?
Gay Mosw Cy Gui for gay travelers. Review of the cy, gay scene, how to get there, travel tips, popular tourist attractns Mosw. * progressive insurance gay commercial *
(It may be ditive that GLAAD’s Commercial Closet, a reposory of gay-themed ads, clus several spots that are merely “gay vague”—for stance, this Bud ad which a guy rehears his marriage proposal while kneelg before a male iend. ) Perhaps this Progrsive ad was signed to spl the difference: subtly wkg at the gay muny while makg no five statement on the characters’ sexualy. They’ve even done explicly gay-themed ad mpaigns the past—albe not on TV.
One prt ad that ran gay publitns showed a sepia-toned photo of two men, along wh a ptn: “Generatns later, this portra reached the mantel. So I asked Progrsive’s chief marketg officer, Larry Bloomenkranz, if the televisn ad was tend to have a gay vibe.
“The ad was not wrten specifilly to be gay.
GAY MOSW · CY GUI
Connect wh an LGBTQ surance agent for all of your surance needs. Gay Homeowners Insurance and gay surance agents. * progressive insurance gay commercial *
Bloomenkranz regnized an opportuny and started nng the ad on Logo, a ble work that targets gay and lbian viewers. “Seven percent of hoeholds the Uned Stat are head by gays and lbians, ” says Bloomenkranz. “There’s nothg particularly gay or straight about , ” says Bloomenkranz.
Intentnal or not, the ad wh the two guys succsfully walks the tightrope between gay and straight. I recently saw the mercial while watchg televisn wh a iend and mented on how progrsive (pun tend) the surance pany is wh their ad mpaigns by featurg a gay uple. My straight iend retorted flatly, “They’re not gay.