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IS THERE A GAY COUPLE THAT INSURANCE AD?

Progrsive Insurance has aired this mercial as part of s robt televisn ad platform featurg Flo the shier on a variety of mastream works.  I recently saw the mercial while watchg televisn wh a iend and mented on how progrsive (pun tend) the surance pany is wh their ad mpaigns by featurg a gay uple.… * progressive insurance gay commercial *

Is There a Gay Couple That Insurance Ad? The tall guy’s speech and mannerisms seem to be trippg a lot of folks’ gaydar. Ads featurg gay characters are exceedgly rare, borrg on nonexistent, when to mastream work televisn.

(It may be ditive that GLAAD’s Commercial Closet, a reposory of gay-themed ads, clus several spots that are merely “gay vague”—for stance, this Bud ad which a guy rehears his marriage proposal while kneelg before a male iend. ) Perhaps this Progrsive ad was signed to spl the difference: subtly wkg at the gay muny while makg no five statement on the characters’ sexualy. They’ve even done explicly gay-themed ad mpaigns the past—albe not on TV.

One prt ad that ran gay publitns showed a sepia-toned photo of two men, along wh a ptn: “Generatns later, this portra reached the mantel. So I asked Progrsive’s chief marketg officer, Larry Bloomenkranz, if the televisn ad was tend to have a gay vibe. “The ad was not wrten specifilly to be gay.

GAY ADVERTISEMENT #10: IS THIS PROGRSIVE INSURANCE COMMERCIAL GAY?

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Bloomenkranz regnized an opportuny and started nng the ad on Logo, a ble work that targets gay and lbian viewers.

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* progressive insurance gay commercial *

“Seven percent of hoeholds the Uned Stat are head by gays and lbians, ” says Bloomenkranz. “There’s nothg particularly gay or straight about , ” says Bloomenkranz. Intentnal or not, the ad wh the two guys succsfully walks the tightrope between gay and straight.

I recently saw the mercial while watchg televisn wh a iend and mented on how progrsive (pun tend) the surance pany is wh their ad mpaigns by featurg a gay uple. My straight iend retorted flatly, “They’re not gay. What about them says they’re gay?

*BEAR-MAGAZINE.COM* PROGRESSIVE INSURANCE GAY COMMERCIAL

Are the two dus the new Progrsive ad gay? And a uple? .

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