Progrsive Insurance | OPENLY GAY MARKETING

progressive insurance gay commercial

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IS THERE A GAY COUPLE THAT INSURANCE AD?

Progrsive Insurance has aired this mercial as part of s robt televisn ad platform featurg Flo the shier on a variety of mastream works.  I recently saw the mercial while watchg televisn wh a iend and mented on how progrsive (pun tend) the surance pany is wh their ad mpaigns by featurg a gay uple.… * progressive insurance gay commercial *

Is There a Gay Couple That Insurance Ad? The tall guy’s speech and mannerisms seem to be trippg a lot of folks’ gaydar.

Ads featurg gay characters are exceedgly rare, borrg on nonexistent, when to mastream work televisn. (It may be ditive that GLAAD’s Commercial Closet, a reposory of gay-themed ads, clus several spots that are merely “gay vague”—for stance, this Bud ad which a guy rehears his marriage proposal while kneelg before a male iend. ) Perhaps this Progrsive ad was signed to spl the difference: subtly wkg at the gay muny while makg no five statement on the characters’ sexualy.

They’ve even done explicly gay-themed ad mpaigns the past—albe not on TV. One prt ad that ran gay publitns showed a sepia-toned photo of two men, along wh a ptn: “Generatns later, this portra reached the mantel. So I asked Progrsive’s chief marketg officer, Larry Bloomenkranz, if the televisn ad was tend to have a gay vibe.

GAY ADVERTISEMENT #10: IS THIS PROGRSIVE INSURANCE COMMERCIAL GAY?

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“The ad was not wrten specifilly to be gay. Bloomenkranz regnized an opportuny and started nng the ad on Logo, a ble work that targets gay and lbian viewers. “Seven percent of hoeholds the Uned Stat are head by gays and lbians, ” says Bloomenkranz.

“There’s nothg particularly gay or straight about , ” says Bloomenkranz.

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Connect wh an LGBTQ surance agent for all of your surance needs. Gay Homeowners Insurance and gay surance agents. * progressive insurance gay commercial *

Intentnal or not, the ad wh the two guys succsfully walks the tightrope between gay and straight. I recently saw the mercial while watchg televisn wh a iend and mented on how progrsive (pun tend) the surance pany is wh their ad mpaigns by featurg a gay uple. My straight iend retorted flatly, “They’re not gay.

What about them says they’re gay? Wh this ad, Progrsive has ed a technique first intified by journalist Michael Wilke Ad Age 1997 lled “gay vague. ” The ad appeals to gay nsumers by featurg a uple who, to homosexuals like myself, appear to be gay.

As turns out, Progrsive didn’t tend for the mercial to be gay at all. When asked about the mercial, Decher replied, “We got feedback om people who thk the characters are gay. Moskva River & Grand Kreml PalaceGay Rights and the Suatn RsiaThe UK Foreign Office reports that "Homosexualy is legal Rsia, but there is still tolerance among some sectns of the populatn.

*BEAR-MAGAZINE.COM* PROGRESSIVE INSURANCE GAY COMMERCIAL

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