Axe Body Spray On Straight Pri Para: 'We'll Be At The Para That Matters And This One Isn't It' - Towleroad Gay News

Contents:

• AXE BODY SPRAY PASSNATELY FENDS GAY RIGHTS
• NEW AXE MERCIAL APPEALS TO GAY DIENCE
• VOGUE QUEENS, GAY MIC NERDS STAR IN NEW AXE BODY SPRAY COMMERCIAL"WE'RE OUT TO LIBERATE GUYS OM PRSURE AND BULLSH, AND EMPOWER THEM TO BE THE MOST ATTRACTIVE MEN THEY N BE — THEMSELV."{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}TVBY ADAM SALANDRAJANUARY 13, 2016/6:48 PMBY ADAM SALANDRAJANUARY 13, 2016 / 6:48 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"VOGUE QUEENS, GAY MIC NERDS STAR IN NEW AXE BODY SPRAY COMMERCIAL","DATEPUBLISHED":"2016-01-13T23:48:44.000+0000","DATEMODIFIED":"2016-01-13T23:48:44.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"ADAM SALANDRA","ARTICLESECTN":"TV"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CHANC ARE GOOD THAT WHEN YOU THK OF AXE BODY SPRAY, YOU THK OF A STRAIGHT ADOLCENT MALE PRACTILLY BATHG AN ATTEMPT TO PICK UP SOME {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}WELL, ALL THAT ULD CHANGE THANKS TO THE BRAND'S BRILLIANT NEW MARKETG MPAIGN THAT IS ENURAGG MEN TO "FD YOUR MAGIC" BY CELEBRATG WHAT MAK YOU UNIQUELY {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE AD FOC ON THE PREMISE THAT THERE ARE MANY DIFFERENT VARIATNS TO MASCULY, AND THAT TAPPG TO YOUR UNIQUENS N BE SEXIER THAN A {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AXE FULLY MTED TO THIS IA BY CLUDG QUEER CHARACTERS THE NEW AD, CLUDG A VOGUE-G DIVA HIGH HEELS AND AN DIE MIC NERD WHO TCH THE EYE OF ANOTHER GUY A RERD {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CAMPAIGN DIRECTORS SAID THE GOAL IS TO ENURAGE YOUNG MEN TO BE NFINT THEIR DIVIDUALY AND GET RID OF "OUTDATED VIEWS OF MASCULY."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"MASCULY TODAY IS GOG THROUGH SEISMIC CHANG," SAID SENR DIRECTOR MATTHEW MCCARTHY. "MORE THAN EVER, GUYS ARE REJECTG RIGID MALE STEREOTYP. WE’VE BEEN PART OF GUYS’ LIV FOR S, AND AXE CHAMPNS REAL GUYS AND THE UNIQUE TRAS THAT MAKE THEM ATTRACTIVE TO THE WORLD AROUND THEM."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CHECK OUT THE NEW AD {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}H/T: {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS
• BANNED: AXE GAY COMMERCIAL (WASH YOUR BALLS)

AXE BODY SPRAY PASSNATELY FENDS GAY RIGHTS

Axe Body Spray ma a bold claratn on Twter: It supports gay rights and won’t be at the ntroversial Straight Pri Para set to be held Boston this Augt. Axe then rpond: “Gay rights are human rights but go off jill. “We stand up for what we believe and that clus gay rights and rights for the LGBTQ+ muny — LOVE is LOVE.

Many pani have e out support of gay rights recent years. Apple’s CEO Tim Cook says he is proud to be gay. "The brand replied: "Gay rights are human rights but go off jill.

Indian activists and members of the lbian, gay, bisexual, and transgenr (LGBT) muny take part a pri para Siliguri on December 30, 2018. Google has marked Gay Pri wh s latt Doodle.

NEW AXE MERCIAL APPEALS TO GAY DIENCE

Atralian gay kiss 2014. Lynx ( most markets known as Axe) sort of revolutnized the macho Atralian market late 2014, when they showed a gay kiss a mercial.

VOGUE QUEENS, GAY MIC NERDS STAR IN NEW AXE BODY SPRAY COMMERCIAL"WE'RE OUT TO LIBERATE GUYS OM PRSURE AND BULLSH, AND EMPOWER THEM TO BE THE MOST ATTRACTIVE MEN THEY N BE — THEMSELV."{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}TVBY ADAM SALANDRAJANUARY 13, 2016/6:48 PMBY ADAM SALANDRAJANUARY 13, 2016 / 6:48 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"VOGUE QUEENS, GAY MIC NERDS STAR IN NEW AXE BODY SPRAY COMMERCIAL","DATEPUBLISHED":"2016-01-13T23:48:44.000+0000","DATEMODIFIED":"2016-01-13T23:48:44.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"ADAM SALANDRA","ARTICLESECTN":"TV"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CHANC ARE GOOD THAT WHEN YOU THK OF AXE BODY SPRAY, YOU THK OF A STRAIGHT ADOLCENT MALE PRACTILLY BATHG AN ATTEMPT TO PICK UP SOME {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}WELL, ALL THAT ULD CHANGE THANKS TO THE BRAND'S BRILLIANT NEW MARKETG MPAIGN THAT IS ENURAGG MEN TO "FD YOUR MAGIC" BY CELEBRATG WHAT MAK YOU UNIQUELY {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE AD FOC ON THE PREMISE THAT THERE ARE MANY DIFFERENT VARIATNS TO MASCULY, AND THAT TAPPG TO YOUR UNIQUENS N BE SEXIER THAN A {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AXE FULLY MTED TO THIS IA BY CLUDG QUEER CHARACTERS THE NEW AD, CLUDG A VOGUE-G DIVA HIGH HEELS AND AN DIE MIC NERD WHO TCH THE EYE OF ANOTHER GUY A RERD {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CAMPAIGN DIRECTORS SAID THE GOAL IS TO ENURAGE YOUNG MEN TO BE NFINT THEIR DIVIDUALY AND GET RID OF "OUTDATED VIEWS OF MASCULY."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"MASCULY TODAY IS GOG THROUGH SEISMIC CHANG," SAID SENR DIRECTOR MATTHEW MCCARTHY. "MORE THAN EVER, GUYS ARE REJECTG RIGID MALE STEREOTYP. WE’VE BEEN PART OF GUYS’ LIV FOR S, AND AXE CHAMPNS REAL GUYS AND THE UNIQUE TRAS THAT MAKE THEM ATTRACTIVE TO THE WORLD AROUND THEM."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CHECK OUT THE NEW AD {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}H/T: {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

"We stand up for what we believe and that clus gay rights and rights for the LGBTQ+ muny — LOVE is LOVE. But the brand supports s gay fans nohels.

In llaboratn wh agency Vice+ Axe ma a mpaign about the g-out of three young artists: Shana as queer, Skyler as gay and Gary as transgenr person. Axe llaborated wh the chary Actn Alliance agast Homophobia. The first mercial known this genre was a French lbian ad 1997 that we lled Go Gay, then the Lift 1998, followed by Revenge 1999.

BANNED: AXE GAY COMMERCIAL (WASH YOUR BALLS)

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