Contents:
- TARGET LNCH GAY PRI LE DPE BOYTT
- TARGET LNCH GAY PRI PRODUCTS: WE ‘PROUDLY STAND WH THE LGBT MUNY’
- TARGET BOYTT MOVEMENT GROWS FOLLOWG DONATN TO SUPPORT "ANTIGAY" CANDIDATE
TARGET LNCH GAY PRI LE DPE BOYTT
Compani like Nike or Starbucks n more easily create products or mpaigns around gay and transgenr issu or Pri Month bee their nsumers tend to be younger and more progrsive, said David Johnson, the chief executive of Strategic Visn PR Group Atlanta. “When they embrace the gay or transgenr muny, ’s not out of le wh their re beliefs, ” he said. Levi’s has a mpaign showg a half-dozen gay and transgenr people talkg about how they show up while wearg the pany’s nim and a number of other pani are beg much ls forthg about specific Pri Month plans.
“Whe gay men are the one segment that are most likely reprented on our screens, whether ’s programg or ads, ” said Lisette Arsuaga, -founr of the Alliance for Inclive and Multicultural Marketg. But Target’s rponse has trated supporters of gay and transgenr rights, who argued the pany ved to bigoted prsure. Ron DeSantis stemmg om legislatn he signed that prohibs teachers om discsg sexual orientatn and genr inty class, known by crics as “Don’t Say Gay.
Although Target was actg to protect employe, some rporate marketg experts say the pany’s rponse uld emboln gay and transgenr rights opponents to target other brands.
TARGET LNCH GAY PRI PRODUCTS: WE ‘PROUDLY STAND WH THE LGBT MUNY’
"Hi, 's me, Pattie Gonia, a real-life homosexual, " the performer troduced herself a vio promotg the outdoor clothg and gear pany's mpaign. An exterr view of the Stonewall Inn New York Cy's Greenwich Village, se of the 1969 rt that sparked the gay rights movement. " In the procs, the te meang of Pri Month — which honors the Stonewall rts of 1969 that helped lnch the gay rights movement — n be lost to pure nsumerism, which turn feeds what's known as "rabow washg.
Conservative media outlet the Washgton Examer posted about Abprallen, which is “head by a self-proclaimed gay, transgenr man, ” offerg sweatshirts that read “cure transphobia not trans people” and a tote bag that says “too queer for here.
“Brands promotg gay pri and the LGBTQ muny may not always be nsistent actually supportg the LGBTQ muny, but they still palize on the help that people want to give that muny, ” Abad-Santos wr. “I was like ‘oh target pri isn’t that bad this year’ and then I saw this lol, ” someone tweeted about a shirt the llectn that purports homophobia and transphobia “n be cured wh tn.
TARGET BOYTT MOVEMENT GROWS FOLLOWG DONATN TO SUPPORT "ANTIGAY" CANDIDATE
“It’s fally that time of the year when the target pri llectn mak me (a gay person) slightly homophobic, ” someone said above a llage of shirts they seemed to be mockg. ‘Gay’ green jumpsuThen there’s the green jumpsu that jt says the one word — “gay” — on the back.
”But the “gay” green jumpsu still had s crics. One simply says “better out than ” — and another has ught attentn for s choice of words: “not me livg my gayt life.
— haley (@hairpntrigger) May 1, 2023“Babe wake up Target Pri Merch jt dropped, ” someone tweeted while sharg their hl, which clud both the “better out than ” shirt and one that says “not a phase” wh the phas of the wake up Target Pri Merch jt dropped (this is my hl, rporatns profg off pri month is obvi kd of sketch but the are fun)(special shout out to the gay in shrek gassy quote tshirt) — Tyle Christensen (@tylerrlchris) May 8, 2023Queer artists, trans solidaryEven as social media ers dragged some of the signs as “silly” or “crge, ” many also praised the retailer for hirg queer artists to subm signs and associatg s rporate name wh signs that support transgenr people. ” they was set to fly durg Pri month — then California town cried as ‘divisive’No, Spir Halloween don’t sell ‘Gay Guy’ stum. Target's doublg down on s vol support of the homosexual and transgenr agenda the face of vastatg bs loss stands stark ntrast to the verse urse of events of pro-marriage Chick-fil-A, which, as Church Milant has recently reported, has only seen growth spe of attempted boytts by gay activists.