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TARGET LNCH GAY PRI LE DPE BOYTT

Compani like Nike or Starbucks n more easily create products or mpaigns around gay and transgenr issu or Pri Month bee their nsumers tend to be younger and more progrsive, said David Johnson, the chief executive of Strategic Visn PR Group Atlanta. “When they embrace the gay or transgenr muny, ’s not out of le wh their re beliefs, ” he said.

Levi’s has a mpaign showg a half-dozen gay and transgenr people talkg about how they show up while wearg the pany’s nim and a number of other pani are beg much ls forthg about specific Pri Month plans. “Whe gay men are the one segment that are most likely reprented on our screens, whether ’s programg or ads, ” said Lisette Arsuaga, -founr of the Alliance for Inclive and Multicultural Marketg. But Target’s rponse has trated supporters of gay and transgenr rights, who argued the pany ved to bigoted prsure.

TARGET LNCH GAY PRI PRODUCTS: WE ‘PROUDLY STAND WH THE LGBT MUNY’

Ron DeSantis stemmg om legislatn he signed that prohibs teachers om discsg sexual orientatn and genr inty class, known by crics as “Don’t Say Gay. Although Target was actg to protect employe, some rporate marketg experts say the pany’s rponse uld emboln gay and transgenr rights opponents to target other brands.

"Hi, 's me, Pattie Gonia, a real-life homosexual, " the performer troduced herself a vio promotg the outdoor clothg and gear pany's mpaign. An exterr view of the Stonewall Inn New York Cy's Greenwich Village, se of the 1969 rt that sparked the gay rights movement. " In the procs, the te meang of Pri Month — which honors the Stonewall rts of 1969 that helped lnch the gay rights movement — n be lost to pure nsumerism, which turn feeds what's known as "rabow washg.

Conservative media outlet the Washgton Examer posted about Abprallen, which is “head by a self-proclaimed gay, transgenr man, ” offerg sweatshirts that read “cure transphobia not trans people” and a tote bag that says “too queer for here. “Brands promotg gay pri and the LGBTQ muny may not always be nsistent actually supportg the LGBTQ muny, but they still palize on the help that people want to give that muny, ” Abad-Santos wr.

TARGET BOYTT MOVEMENT GROWS FOLLOWG DONATN TO SUPPORT "ANTIGAY" CANDIDATE

“I was like ‘oh target pri isn’t that bad this year’ and then I saw this lol, ” someone tweeted about a shirt the llectn that purports homophobia and transphobia “n be cured wh tn. “It’s fally that time of the year when the target pri llectn mak me (a gay person) slightly homophobic, ” someone said above a llage of shirts they seemed to be mockg.

*BEAR-MAGAZINE.COM* TARGET GAY CAMPAIGN

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class="styl_ntaer__ZKkl3" data-activy-map="social-share-lks-article-top" data-ttid="social-share-menu"><li data-ttid="social-share-facebook" class="styl_em__b5A78 styl_facebook__bOW_X"><a href=" target="_blank" rel="noopener noreferrer" class="styl_lk__RsJVU"><span class="in in-share-facebook"></span></a></li><li data-ttid="social-share-twter" class="styl_em__b5A78 styl_twter__ww7sF"><a href=" target="_blank" rel="noopener noreferrer" class="styl_lk__RsJVU"><span class="in in-twter"></span></a></li><li data-ttid="social-share-ptert" class="styl_em__b5A78 styl_ptert__CaMm1"><a href=" target="_blank" rel="noopener noreferrer" class="styl_lk__RsJVU"><span class="in in-share-ptert"></span></a></li><li data-ttid="social-share-email" class="styl_em__b5A78"><a href="mailto:?subject=Target pulls some Pri llectn ems after threats to employe & target="_blank" rel="noopener noreferrer" class="styl_lk__RsJVU"><span class="in in-share-email"></span></a></li><li data-ttid="social-share-py" class="styl_em__b5A78 styl_py__RACZ3"><button type="button" class="styl_button__b3sx_"><span class="in in-lk"></span></button><div class="styl_pyTooltip__Ut_t1"><span class="in in-alt-check"></span></div></li><li data-ttid="social-share-sms" class="styl_em__b5A78 styl_sms__Vohh6"><a href="sms:?&body=Target pulls some Pri llectn ems after threats to employe via nbews - target="_blank" rel="noopener noreferrer" class="styl_lk__RsJVU"><span class="in in-sms"></span></a></li><li data-ttid="social-share-prt" class="styl_prt__cw6Gn"><button type="button" class="styl_button__b3sx_"><span class="in in-share-prt styl_in__P3XZT"></span><span class="styl_text___8iNX">Prt</span></button></li><li data-ttid="social-share-save" class="styl_save__ILVuj"></li></ul></div><div class="article-body__date-source"><time class="relative z-1" dateTime="2023-05-24T01:39:54.083Z" ntent="2023-05-24T01:39:54.083Z">May 24, 2023, 1:39 AM UTC</time></div><div class="article-le-byle" data-activy-map="le-byle-article-top">By <span class="byle-name"><a href=">Phil Helsel</a></span></div></sectn><div class="article-body__ntent article-body-font--loadg"><p class="">Mega retailer Target is pullg some of s <a href=" target="_blank">merchandise that celebrat Pri month </a>after threats to employe, the pany said Tuday.</p><p class="">“Sce troducg this year’s llectn, we’ve experienced threats impactg our team members’ sense of safety and wellbeg while at work,” a Target spokperson said a statement.</p><div class="ad ad--text-alignment ad-ntaer boxleAd dn-prt" data-ttid="ad__ntaer"><div data-mps="te" data-slot="boxle" data-siz="[[[1000,1],[]],[[758,1],[[300,250],[700,50],[5,5],[728,90],[360,360]]],[[0,0],[[300,250],[700,50],[5,5],[360,360]]]]" data-renr-on-view="te" data-targetg="{}" data-active-tab="te" data-offset-viewport="100" data-ttid="ad__ntaer__ner"></div></div><div id="taboolaReadMoreBelow"></div><p class="">“Given the volatile circumstanc, we are makg adjtments to our plans, cludg removg ems that have been at the center of the most signifint nontatnal behavr,” the spokperson said.</p><p class="">The retailer's cisn amid a wir natnal bate over civil rights for transgenr people. </p><p class="">Target did not say which ems were beg removed or immediately provi more tails about the threats.</p><br class=""/><figure class="styl_leImage__yAWZ0 styl_medium__OMa6x"><picture class="styl_image__1qciH"><source media="(m-width: 1000px)" srcSet=" 2x, 1x"/><source srcSet=" 2x, 1x"/><img loadg="lazy" src=" alt="Pri month merchandise at the ont of a Target store Hackensack, N.J." height="1667" width="2500"/></picture><figptn class="ptn styl_ptn__Pe5JC"><span class="ptn__ntaer" data-ttid="ptn__ntaer">Pri month merchandise at the ont of a Target store Hackensack, N.J., on Wednday.</span><span class="ptn__source">Seth Wenig / AP file</span></figptn></figure><p class="">The llectn clus “tuck-iendly” swimsus that allow trans people who have not had genr-affirmg operatns to nceal their private parts, The Associated Prs has prevly reported.</p><div class="ad ad--text-alignment ad-ntaer boxleAd dn-prt" data-ttid="ad__ntaer"><div data-mps="te" data-slot="boxle" data-siz="[[[1000,1],[]],[[758,1],[[300,250],[700,50],[5,5],[728,90],[360,360]]],[[0,0],[[300,250],[700,50],[5,5],[360,360]]]]" data-renr-on-view="te" data-targetg="{}" data-active-tab="te" data-offset-viewport="100" data-ttid="ad__ntaer__ner"></div></div><p class="">Those swimsus, <a href=" target="_blank">which are </a><a href=" target="_blank">av</a><a href=" target="_blank">a</a><a href=" target="_blank">ilable only a</a><a href=" target="_blank">dult siz</a>, were ed false and misleadg claims by crics onle.</p><p class="">The Target spokperson did not answer whether those bathg sus were among the products qutn.</p><p class="">The retailer said that has <a href=" target="_blank">offered products to go along wh Pri month</a> for more than a . Pri Month is June, and celebrat lbian, gay, bisexual, transgenr and queer people and issu. </p><div class="remend-tersectn-ref" data-activy-map="remend-article-body-remend" data-ttid="remend-wrapper"></div><div class="remend-tersectn-ref" data-activy-map="remend-article-body-remend" data-ttid="remend-wrapper"></div><p class="">“Our foc now is on movg forward wh our ntug mment to the LGBTQIA+ muny and standg wh them as we celebrate Pri Month and throughout the year,” the store spokperson said Tuday.</p><p class="">Some nservativ have ma transgenr issu a foc of attacks and cricism, and some state legislatur have <a href=" target="_blank">passed legislatn about bathrooms</a>. There have also been <a href=" target="_blank">laws</a> or <a href=" target="_blank">l </a>targetg medil re for the trans muny. </p><p class="">Bud Light me unr fire for s partnership wh trans fluencer Dylan Mulvaney this sprg. Weeks after the onle mpaign, <a href=" target="_blank">sal of Bud Light ntue to plummet</a>. </p><sectn class="le-vio le-vio---body"><div class="le-vio__background"><div class="le-vio__player"><div class="vioPlayer styl_vioPlayer__bL8AJ styl_adNotPlayg__Q51_C styl_alignDktopBottom__4cHaO styl_alignMobileBottom__bhgkQ" data-ttid="vio-player"><div class="vioSlate"><a href=" class="allowClicksOnPreview"><picture class=""><source media="(m-width: 1240px)" srcSet="><source media="(m-width: 758px)" srcSet="><img loadg="lazy" src=" height="1080" width="1920"/></picture></a><div class="playButtonOuter absolute absolute-fill w100 dn-prt"><div class="absolute absolute-fill w100 df ems-center ems-center-m jtify-center jtify-center-m"><div class="play le-vio__play-button"><svg class="play--in" xmlns=" viewBox="0 0 15 15" prerveAspectRat="xMidYMid" style="max-width:30px"><path d="M0 0v15l15-7.41z" fill-le="evenodd"></path></svg></div></div></div></div><div id="171327045831"></div></div></div></div><div class="le-vio__"><h2 class="le-vio__tle"><a href=">Bud Light fallout tensifi over trans partnership</a></h2><span class="le-vio__tail"><span>April 26, 2023</span><span>04:44</span></span><div class="styl_share__n3Syu le-vio__share dn-prt"><div class="styl_shareExpanr__hVk8d le-vio__share-expanr styl_hoverEffect___Dj4s"><span class="styl_shareDot__9pfRZ le-vio__share-dot"></span><svg class="styl_shareClose__6BZxR le-vio__share-close" viewBox="0 0 15 15"><le class="styl_shareLe__EJUjO" x1="0" x2="15" y1="0" y2="15"></le><le class="styl_shareLe__EJUjO" x1="0" x2="15" y1="15" y2="0"></le></svg></div><div class="styl_shareList___M8wC le-vio__share-list"><a href=" class="styl_shareLk__gSGN3" target="_blank" rel="noopen noreferrer"><span class="in in-facebook styl_shareIn__lVnRm le-vio__share-in"></span></a><a href=" class="styl_shareLk__gSGN3" target="_blank" rel="noopen noreferrer"><span class="in in-twter styl_shareIn__lVnRm le-vio__share-in"></span></a><a href="mailto:?subject=Bud Light fallout tensifi over trans partnership& class="styl_shareLk__gSGN3" target="_blank" rel="noopen noreferrer"><span class="in in-email styl_shareIn__lVnRm le-vio__share-in"></span></a></div></div></div></sectn><p class="">Some nservativ reacted angrily to the partnership and vowed to buy other brands. Anhser-Bch’s chief executive<a href=" target="_blank"> s</a><a href=" target="_blank">aid </a><a href=" target="_blank">t</a><a href=" target="_blank">hat the brand </a>“never tend to be part of a discsn that divis people.”</p><div class="ad ad--text-alignment ad-ntaer boxleAd dn-prt" data-ttid="ad__ntaer"><div data-mps="te" data-slot="boxle" data-siz="[[[1000,1],[]],[[758,1],[[300,250],[700,50],[5,5],[728,90],[360,360]]],[[0,0],[[300,250],[700,50],[5,5],[360,360]]]]" data-renr-on-view="te" data-targetg="{}" data-active-tab="te" data-offset-viewport="100" data-ttid="ad__ntaer__ner"></div></div><p class="">Some gay bars Chigo said <a href=" target="_blank">they would boytt Bud Light</a> after Anhser-Bch distanced self om Mulvaney.</p><p class="">Mulvaney is bt known for her “Days of Girlhood” TikTok seri and partnered wh the Anhser-Bch durg the NCAA’s March Madns basketball tournament.</p><p class="endmark">On May 31, Print Joe Bin memorated Pri Month <a href=" target="_blank">a statement</a> which he cricized “an onslght of dangero anti-LGBTQI+ legislatn” troduced stat that he said targeted transgenr children and their parents.</p></div><div class="article-body__ntent article-body-font--loadg"><div class="expand-byle-ntributors articleByleContaer"><div class="expand-byle article-expand-byle" data-activy-map="expand-byle-article-bottom"><div class="byle-thumbnail byle-thumbnail--has-image expand-byle__thumbnail"><a href="><picture><source srcSet=" 2x, 1x"/><img loadg="lazy" src=" alt="" height="48" width="48"/></picture></a></div><span class="byle-name expand-byle__name"><a href=">Phil Helsel</a></span><span class="byle-social expand-byle__social"><a href=" target="_blank" rel="noopener noreferrer" class="byle-social--lk"><span class="in in-twter"></span></a><a href="" target="_blank" rel="noopener noreferrer" class="byle-social--lk"><span class="in in-email"></span></a></span><div class="expand-byle__b-wrapper"><p class="byle-b expand-byle__b">Phil Helsel is a reporter for NBC News.</p></div></div><div class="expand-ntributors">Daniel Ark<!-- --> and <!-- -->The Associated Prs<!-- --> <!-- -->ntributed<!-- -->.</div></div></div></div><div class="article-body--right-rail-ntaer"><div class="article-body__right-rail layout-grid-em grid-l-4_5-l grid-l-3_5-xl grid-l-ph-half-xl"><div class="ad article-body__right-rail--ad ad--text-alignment ad-ntaer dn-prt" data-ttid="ad__ntaer"><div data-mps="te" data-slot="boxrail" data-siz="[[[1000,1],[[300,250],[360,360]]],[[758,1],[]],[[0,0],[]]]" data-offset="10" data-renr-on-view="te" data-targetg="{}" data-active-tab="te" data-ttid="ad__ntaer__ner"></div></div></div></div></div><span></span><div class="body-bottom-remend"><div class="ad ad--midrponsive ad-ntaer dn-prt" data-ttid="ad__ntaer"><div data-mps="te" data-slot="midrponsive" data-siz="[[[1000,1],[[700,1],[5,5]]],[[758,1],[]],[[0,0],[]]]" data-offset="300" data-reh-terval="0" data-renr-on-view="te" data-targetg="{}" data-active-tab="te" 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