CSRWire - Coors Brewg Company Named One of the Natn's 'Bt Plac to Work' by Human Rights Campaign Foundatn; Honor Regniz Coors' Contued Support of the Gay, Lbian, Bisexual and Transgenr Communy the Workplace

coors gay campaign

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HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY

'” Coors Light: “The f*** you are, ” wh pictur of both Bud Light’s special Pri edn and Coors Light’s history of backg the LGBTQ+ media advocy anizatn GLAAD has scribed Coors as “among the most progrsive for s employee polici toward gays” and noted that the pany has been advertisg gay papers sce the also claims to be the first brewer to adopt a non-discrimatn policy on sexual orientatn back Irony of Boyttg Bud LightSome people are tellg others to stop drkg Bud Light and start drkg Coors Light bee they thk Bud Light supports transgenr rights. Amid 2023’s wave of anti-trans hate, right-wg beer drkers are llg for a boytt of Bud Light—a beer that gay people fely love—over s recent brand partnership wh transgenr actrs Dylan Mulvaney.

For starters, the mob’s only plat seems to be that Mulvaney is a trans woman—a crime I m every day—but the current movement agast Bud Light don’t seem to know that, historilly speakg, boyttg beer is one of the gayt thgs you n do.

On the heels of the Lavenr Sre, when gay and lbian ernment employe were forced om their jobs 1950, protectns for queer people the workplace were virtually nonexistent (the first statewi protectns for LGBT workers me 1982, shout out Wisns). The vibe of gay panic ntued well to the 60s and 70s, when the Coors Brewg Company ed polygraph tts to screen job ndidat for what scribed as “potential troublemakers. Bee of the pany’s reputatn for homophobic hirg practic, unn print Allan Baird reached out to iend and LGBT muny anizer Harvey Milk to help grow the boytt.

COORS COURTS GAYS

Milk—who later beme the first publicly gay elected official the Uned Stat—put out an impassned ll his Bay Area Reporter lumn wh the headle “Teamsters Seek Gay Help. They avoid buyg Coors products, while lol advocy groups like Bay Area Gay Liberatn rallied gay nightlife hubs, nvcg bar owners to stop sellg the beer. Throughout the Coors boytts, protts of the pany beme so synonymo wh gay rights that signs prottg the brewery uld often be seen alongsi other lls for gay rights at pri events.

AT COORS, A BREWING DILEMMA OVER GAY RIGHTS

The protts grew across the untry over the next , eventually reachg all the way to Massachsetts—where Harvard stunts chanted, “Racist, sexist, anti-gay! LGBTQ+ media advocy anizatn GLAAD scribed Coors as "among the most progrsive for s employee polici toward gays" and had been advertisg gay publitns sce the has claimed was the first brewer to troduce a non-discrimatn policy on sexual orientatn 1975.

The stggle agast Coors Beer, embodied the Coors Beer Boytt that began 1977 and ntued through the Reagan years and beyond, is an important example of workg class uny that took up the banner of LGBTQ rights through an unshakable alliance of gay activists and anizatns, labor unns, immigrant rights groups and other anti-racist sectors, settg the basis for the uny that the movements share today.

COORS BREWG COMPANY NAMED ONE OF THE NATN'S 'BT PLAC TO WORK' BY HUMAN RIGHTS CAMPAIGN FOUNDATN; HONOR REGNIZ COORS' CONTUED SUPPORT OF THE GAY, LBIAN, BISEXUAL AND TRANSGENR COMMUNY THE WORKPLACEFACEBOOKTWTERLKEDSUBSCRIBEFACEBOOKTWTERLKEDHOME/NEWS/COORS BREWG COMPANY NAMED ONE OF THE NATN'S 'BT PLAC TO WORK' BY HUMAN RIGHTS CAMPAIGN FOUNDATN; HONOR REGNIZ COORS' CONTUED SUPPORT OF THE GAY, LBIAN, BISEXUAL AND TRANSGENR COMMUNY THE WORKPLACESTAABILYCOORS BREWG COMPANY NAMED ONE OF THE NATN'S 'BT PLAC TO WORK' BY HUMAN RIGHTS CAMPAIGN FOUNDATN; HONOR REGNIZ COORS' CONTUED SUPPORT OF THE GAY, LBIAN, BISEXUAL AND TRANSGENR COMMUNY THE WORKPLACE

Part of the anti-unn mpaign was to fire whout e workers spected of beg lbian, gay, bisexual, trans, or queer om s Colorado-based brewery. Workers who applied for posns at Coors unrwent lie tector tts which they were asked their opns about llective bargag and if they were homosexual. Along wh the Dghters of Bilis, a lbian rights anizatn, Mattache was one of the first gay rights anizatn the U.

*BEAR-MAGAZINE.COM* COORS GAY CAMPAIGN

Coors Courts Gays – Mother Jon .

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