In a marketg masterstroke, McDonald's has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad. The trick that mak the strategy work: The ad, viewable below, is only airg on French televisn -- and on YouTube, where 's bee an ternatnal sensatn and been viewed more than 1 ln tim. By stayg off U.S. televisn, McDonald's has done a reach-around to the dience wanted and an end-n around right-wgers who might e a stk over the ad.
Contents:
- MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
- WHY MCDONALD'S GAY AD FRANCE PISSED OFF... WA FOR ... GAYS
MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
* mcdonald's gay ad *
In a marketg masterstroke, McDonald's (MCD) has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad. Msage: McDonald's is a place where you n be yourself -- even if you're gay.
WHY MCDONALD'S GAY AD FRANCE PISSED OFF... WA FOR ... GAYS
It's no surprise that right-wg punds are a lather about McDonald's French ad which a gay teen and his dad de at the goln arch. But would you believe 's angered gay-rights groups as well? * mcdonald's gay ad *
The pany is a member of the Natnal Gay and Lbian Chamber of Commerce and has supported Out & Equal Workplace Advot, a natnal anizatn that helps build gay, lbian, bisexual and transgenr muny the workplace. The ad isn't a viral h jt bee 's gay-iendly -- 's partly bee 's simply a really well-executed ad that's more enjoyable to watch than a typil Amerin McDonald's ad.
The Pri EBN (formerly known as McDonald’s Gay, Lbian & Alli Network) was found 2005 and striv to build awarens, equy, cln and opportuni for employe and ctomers om the LGBTQ+ muny. It's no surprise that right-wg punds are a lather about a French McDonald's ad which a gay teen and his dad de at the goln arch. But would you believe 's angered gay-rights groups as well?
It turns out that shortly after the French ad began airg last week, the Natnal Gay & Lbian Chamber of Commerce sent McDonald's (MCD) a sthg letter that severed s ti to the pany and rejected any future fancial support the pany might offer.