It's no surprise that right-wg punds are a lather about McDonald's French ad which a gay teen and his dad de at the goln arch. But would you believe 's angered gay-rights groups as well?
Contents:
- MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
- WHY MCDONALD'S GAY AD FRANCE PISSED OFF... WA FOR ... GAYS
MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
In a marketg masterstroke, McDonald's has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad. The trick that mak the strategy work: The ad, viewable below, is only airg on French televisn -- and on YouTube, where 's bee an ternatnal sensatn and been viewed more than 1 ln tim. By stayg off U.S. televisn, McDonald's has done a reach-around to the dience wanted and an end-n around right-wgers who might e a stk over the ad. * mcdonald's gay ad *
In a marketg masterstroke, McDonald's (MCD) has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad.
Msage: McDonald's is a place where you n be yourself -- even if you're gay. The pany is a member of the Natnal Gay and Lbian Chamber of Commerce and has supported Out & Equal Workplace Advot, a natnal anizatn that helps build gay, lbian, bisexual and transgenr muny the workplace. The ad isn't a viral h jt bee 's gay-iendly -- 's partly bee 's simply a really well-executed ad that's more enjoyable to watch than a typil Amerin McDonald's ad.
The Pri EBN (formerly known as McDonald’s Gay, Lbian & Alli Network) was found 2005 and striv to build awarens, equy, cln and opportuni for employe and ctomers om the LGBTQ+ muny. It's no surprise that right-wg punds are a lather about a French McDonald's ad which a gay teen and his dad de at the goln arch.
WHY MCDONALD'S GAY AD FRANCE PISSED OFF... WA FOR ... GAYS
* mcdonald's gay ad *
But would you believe 's angered gay-rights groups as well? It turns out that shortly after the French ad began airg last week, the Natnal Gay & Lbian Chamber of Commerce sent McDonald's (MCD) a sthg letter that severed s ti to the pany and rejected any future fancial support the pany might offer. The group has been prsg McDonald's to prent a ncrete actn plan on how planned to reach out and engage the Amerin gay and lbian nsumer, whout rponse.
For ntrast, Macy's (M) is an out-ont supporter of gay rights wh s signature big balloons floatg Pri paras natnwi, and a Pri + Joy Web se that ti to numero -store events and featur such as same-sex gift registri. Wh the French ad, NGLCC feels got s answer on the fast-food giant's real posn -- that McDonald's would keep dancg around the issue of gay outreach the U. Amerin gays and lbians feel shunned that the ad is only airg France, while the Amerin right is baffled and disturbed that aired at all, anywhere.