Introducg Zenh A384 Revival wh Gay Frèr bracelet - PERPETUAL PASSION

Contents:

• GAY FRèR – THE BRACELET BROTHERS
• HISTORIL PERSPECTIV GAY FRèR, MUCH MORE THAN A SIMPLE MANUFACTURER OF WATCH BRACELETS
• GUI TO ZENH GAY FRER ENDPIEC
• GAY FRER
• ZENH DEFY ON GAY FRèR LADR BRACELET
• INTRODUCG ZENH A384 REVIVAL WH GAY FRèR BRACELET
• GAY FRER BRACELET
• GAY FRER / ZENH - LADR CL. ENDLKS ZG - WATCH BRACELET

GAY FRèR – THE BRACELET BROTHERS

Zenh, eager to highlight the revolutnary new El Primero movement wh a distctive look, hired teemed third party bracelet manufacturer Gay Frèr to create a one of a kd new style for the watch and the famo “ladr bracelet” was born. They weren’t brothers but the bs remaed a strong fay ncern throughout s lifetime and was fact beg n by scendants of Jean-Pierre, brothers Jacqu-Hubert and Jean-Franis Gay durg the 1970s. But watch bracelets weren’t always the brand’s most important output; jewellery has always been an important tramark of Gay Frèr and pecially very plex piec prec metals.

HISTORIL PERSPECTIV GAY FRèR, MUCH MORE THAN A SIMPLE MANUFACTURER OF WATCH BRACELETS

Whilst the horology-foced aspects are what make Gay Frèr (GF) as famo as they are, the artisan jewellery that they ma the 1960s and 70s is some of the most sought after by llectors.

GUI TO ZENH GAY FRER ENDPIEC

This utilarian bracelet n be seen as an early eratn of the Oyster bracelet, which was signed by Gay Frèr wh Rolex and is still today one of both brands’ (Rolex and GF) most inic and endurg creatns.

Intertgly, the trend towards stals steel s the 1930s allowed Gay Frèr to prosper as this metal is nsirably harr to craft than gold, and therefore requir a lot of specialized craftsmanship, fely one doma where Gay Frèr had special expertise.

But the brilliance of Gay Frèr was unrstandg the very fe nuanc that distguish a bracelet that pairs well wh a drs watch om one that pairs well wh a sports watch.

GAY FRER

When the foc of certa manufacturers shifted toward creatg chronographs and other profsnal watch the 1960s and 1970s, Gay Frèr opted for new signs, and prented pani such as Her wh a beads-of-rice bracelet flanked wh Oyster-like fold lks. Still fay-owned, n by the brothers Jacqu-Hubert et Jean-Franis Gay, the bracelet maker was Geneva’s largt and most profsnalized factory, wh more than 500 specialists their employ.

This date shows that Gay Frèr was not a wristwatch bracelet manufacturer om the start, given that wristwatch were non-existent the first part of the 19th century.

ZENH DEFY ON GAY FRèR LADR BRACELET

Gay Frèr was ed born a chaiste, the French word for a pany that manufactur chas for pocket watch (and margally for jewelry, a trend om the 16th century that eventually me back three centuri later and culmated wh the fashn of the pendifs the 1920s).

INTRODUCG ZENH A384 REVIVAL WH GAY FRèR BRACELET

While prec necklac and bracelets ma a natural extensn, Gay Frèr also offered the other classil jewelry ems cludg rgs, one even featurg the ram that n be found on the clasp of s watch bracelets. A look at the yearly talogs om the prtig exhibn Montr Et Bijoux Genève is extremely revealg: Gay Frèr always exhibed some sophistited necklac and ornate bracelets, and never any of the more "mon" watch bracelets that was manufacturg mass quanti at the time (for that was attendg the Basel tra show).

GAY FRER BRACELET

In talkg wh prev Gay Frèr employe now craftg impossibly th bracelets for Piaget, we got to disver that was the jewelry piec which had shaped their skills and allowed them to e up wh more advanced watch bracelets afterwards. This jewelry appears much ls at ctn, at least wh the Gay Frèr provenance highlighted, probably bee is ls distctive than the bracelets wh their strikg GF markgs (the other known mark is the number 32 drawn a key).

GAY FRER / ZENH - LADR CL. ENDLKS ZG - WATCH BRACELET

Yet, our opn they would be as tertg a tch as any rare watch bracelet, bee they tell so much about how Gay Frèr beme the preement maker of watch bracelets the 20th century, highlightg aga a lk between jewelry and watch that is too often ignored. Like Forstner's Rivet bracelet, the Ladr bracelet was origally ma ( several different nfiguratns) by distguished bracelet manufacturer Gay Frèr the mid-to-late twentieth century. GayCategoryVtage 1960s Swiss Contemporary Wrist WatchMaterials18k Gold, Yellow GoldGay Frer 1960 Paris Fele Enamel and Wood Bracelet 18kt Gold wh RubiBy Gay FrerLoted Miami, FLFel bangle bracelet signed by Gay Frer.

64 Carat Diamond & Black Enamel Button EarrgsBy Gay FrerLoted New York, NYFound Geneva 1835 Gay Frer was the most renowned metal worker of the 20th century. Digned by Gay FrerCategory1990s European Contemporary Clip-on EarrgsMaterialsDiamond, Emerald, 18k Gold, Yellow GoldGay Frer 1970 France Enameled Leopards Bracelet In 18Kt Gold Emeralds & CoralBy Gay FrerLoted Miami, FLLeopards bracelet signed by Gay Frer. Betiful chic piece, created Paris France, back CategoryVtage 1970s French Mornist Cuff BraceletsMaterialsCoral, Emerald, Gold, 18k Gold, Yellow Gold, EnamelGay Frer 1950 Paris-Geneva 1950 Retro Stardt Explosn Necklace 18Kt GoldBy Gay FrerLoted Miami, FLImprsive Stardt necklace signed by Gay Frer.

A rare and one-of-a-kd sculptural vtageCategoryVtage 1950s French Post-War Choker NecklacMaterialsGold, 18k Gold, Yellow GoldGay Frer 48 Grams Platum and 32 Grams 18 Karat Yellow Gold Lk BraceletLoted New York, NYFound Geneva 1835 Gay Frer was the most renowned metal worker of the 20th century. Excellent ndnCategory20th Century French Retro BraceletsMaterialsDiamond, Whe GoldSixti French Anchor Cha Gold BraceletBy Gay FrerLoted Lchfield, CTCir 1960s, 18k, by Gay Frer, France.