Gay Frer BoR Her Autavia bracelet | TAG Her Foms

Contents:

• HISTORIL PERSPECTIV GAY FRèR, MUCH MORE THAN A SIMPLE MANUFACTURER OF WATCH BRACELETS
• GAY FRèR – THE BRACELET BROTHERS
• A BRIEF HISTORY OF GAY FRèR
• GAY FRèR — THE MOST IMPACTFUL PARTS SUPPLIER OF ALL?
• GAY FRER JEWELRY
• GAY FRèR : L’ART & LA MANIèRE NCEVOIR S BRACELETS ACIER
• GAY FRER BOR HER AUTAVIA BRACELET
• THE SUCCS STORY OF THE MANUFACTURER GAY FRèR
• GAY FRER

HISTORIL PERSPECTIV GAY FRèR, MUCH MORE THAN A SIMPLE MANUFACTURER OF WATCH BRACELETS

Today, we vtigate what is undoubtedly the most famo bracelet maker, Gay Frèr, only to disver that the story go far beyond watch bracelets. If the stals steel bracelets are gged by nature, what mak Gay Frèr an appealg partner is the creativy of s signers.

GAY FRèR – THE BRACELET BROTHERS

Intertgly, the trend towards stals steel s the 1930s allowed Gay Frèr to prosper as this metal is nsirably harr to craft than gold, and therefore requir a lot of specialized craftsmanship, fely one doma where Gay Frèr had special expertise. But the brilliance of Gay Frèr was unrstandg the very fe nuanc that distguish a bracelet that pairs well wh a drs watch om one that pairs well wh a sports watch. When the foc of certa manufacturers shifted toward creatg chronographs and other profsnal watch the 1960s and 1970s, Gay Frèr opted for new signs, and prented pani such as Her wh a beads-of-rice bracelet flanked wh Oyster-like fold lks.

Still fay-owned, n by the brothers Jacqu-Hubert et Jean-Franis Gay, the bracelet maker was Geneva’s largt and most profsnalized factory, wh more than 500 specialists their employ. The list of Gay Frèr' illtr clients uld go on; Jaeger-LeCoultre, Universal Genève, Tissot, IWC and Eterna all probably serve a mentn. This date shows that Gay Frèr was not a wristwatch bracelet manufacturer om the start, given that wristwatch were non-existent the first part of the 19th century.

In fact, Gay Frèr never really fed self solely as a maker of bracelets, nor do today, now that belongs to Rolex (which acquired 1998). Gay Frèr was ed born a chaiste, the French word for a pany that manufactur chas for pocket watch (and margally for jewelry, a trend om the 16th century that eventually me back three centuri later and culmated wh the fashn of the pendifs the 1920s). While prec necklac and bracelets ma a natural extensn, Gay Frèr also offered the other classil jewelry ems cludg rgs, one even featurg the ram that n be found on the clasp of s watch bracelets.

A BRIEF HISTORY OF GAY FRèR

A look at the yearly talogs om the prtig exhibn Montr Et Bijoux Genève is extremely revealg: Gay Frèr always exhibed some sophistited necklac and ornate bracelets, and never any of the more "mon" watch bracelets that was manufacturg mass quanti at the time (for that was attendg the Basel tra show).

GAY FRèR — THE MOST IMPACTFUL PARTS SUPPLIER OF ALL?

In talkg wh prev Gay Frèr employe now craftg impossibly th bracelets for Piaget, we got to disver that was the jewelry piec which had shaped their skills and allowed them to e up wh more advanced watch bracelets afterwards. The 1967 llectn om Gay Frèr is very Gilbert Albert spir, another signer who ma the nnectn between jewelry and wristwatch for Patek Philippe and Omega. This jewelry appears much ls at ctn, at least wh the Gay Frèr provenance highlighted, probably bee is ls distctive than the bracelets wh their strikg GF markgs (the other known mark is the number 32 drawn a key).

Yet, our opn they would be as tertg a tch as any rare watch bracelet, bee they tell so much about how Gay Frèr beme the preement maker of watch bracelets the 20th century, highlightg aga a lk between jewelry and watch that is too often ignored. The story of Gay Frèr begs 1835 when, arguably, the world’s most important watch bracelet manufacturer was found by Jean-Pierre Gay and Gaspard Tissot. They weren’t brothers but the bs remaed a strong fay ncern throughout s lifetime and was fact beg n by scendants of Jean-Pierre, brothers Jacqu-Hubert and Jean-Franis Gay durg the 1970s.

GAY FRER JEWELRY

As part of Rolex’s ‘dtrial ratnalisatn’ the 1990s, Gay Frèr was bought by the manufacturer 1998 and ntu to operate producg bracelets.

GAY FRèR : L’ART & LA MANIèRE NCEVOIR S BRACELETS ACIER

But watch bracelets weren’t always the brand’s most important output; jewellery has always been an important tramark of Gay Frèr and pecially very plex piec prec metals. Whilst the horology-foced aspects are what make Gay Frèr (GF) as famo as they are, the artisan jewellery that they ma the 1960s and 70s is some of the most sought after by llectors.

This utilarian bracelet n be seen as an early eratn of the Oyster bracelet, which was signed by Gay Frèr wh Rolex and is still today one of both brands’ (Rolex and GF) most inic and endurg creatns.

GAY FRER BOR HER AUTAVIA BRACELET

Gay Frèr’ technil aptu, which had honed through s high-end jewellery manufacturg, posned as the go-to manufacturer for plex bracelets. Among the was Gay Frèr, a well-known metal bracelet manufacturer, who supplied bracelets to a number of proment, luxury timepiece pani. Found 1835 by Jean-Pierre Gay and Gaspard Tissot, Gay Frèr origally specialized the productn of handma, gold chas for e wh pocket watch and other var jewelry-related applitns.

THE SUCCS STORY OF THE MANUFACTURER GAY FRèR

Throughout much of the 20th century, Gay Frèr played a major role wh the wristwatch dtry as one of s largt and most highly regard bracelet manufacturers.

GAY FRER

There were other pani that manufactured metal bracelets for wristwatch; however the novative signs of Gay Frèr, along wh the pany’s nsistently strong build, qualy and craftsmanship, earned them the dtry’s top spot. Addnally, durg the 1930s, nsumer preferenc shifted towards watch wh stals steel s, which gave Gay Frèr an addnal advantage. Stals steel is signifintly harr and more difficult to shape than gold, and nsequently requir a level of expertise craftsmanship that only a few pani at the time (other than Gay Frèr) would have been able to supply, let alone manufacture on a large sle.

Due to their unrivaled expertise and experience manufacturg watch bracelets om stals steel, Aumars Piguet approached Gay Frèr for the tegrated bracelet on their now-inic Royal Oak. Four years later, Patek Philippe also reached out to Gay Frèr; however this time was for help wh the bracelet on their newly-signed petor to Aumars Piguet’s Royal Oak: the Ntil.

At the height of s succs durg the mid 1970s, Gay Frèr was nng the largt factory Geneva and employg over 500 craftsmen and specialists.