As Major Brands Waver, Gay Water Aims for Authenticy | Brewbound

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Growg up, Spencer Hodson said he mostly heard the term “gay” a negative ntext. Now, he wants to stigmatize the word and create reprentatn spac that tradnally don’t have LGBTQ-owned products, one Gay Water at a time.

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JAGUARS ASSOCIATE STRENGTH ACH OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

Kev Maxen, an associate strength ach wh the Jacksonville Jaguars, has bee the first male ach a major U.S.-based profsnal league to e out as gay. * gay mocktails *

In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud.

AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

*BEAR-MAGAZINE.COM* GAY MOCKTAILS

Jaguars associate strength ach out as gay a first for US-based pro leagu .

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