After chairman Guido Barilla rebed gay fai on natnal rad, his CEO spent five years cleang up the pany’s reputatn.
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IN COUNTRY'S FIRST GAY-FRIENDLY AD, SON COM OUT OVER PASTA ITALY
* gay pasta *
“I would never do a mercial wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” Barilla said on Italy’s bt-known rad talk show. If gay ctomers didn’t like that, they uld go buy another brand of pasta, he said. The chairman, who turned 60 last year and has five children, further clarified that he opposed adoptn by gay parents.
Fd, a ozen food pany, produced what is believed to be the first gay-iendly ad the European untry. The ad ne months after the chairman of Italian pasta maker Barilla me unr fire for sayg that he would never e a gay fay his ads. ” Gay activists Europe praised the vio for showsg the simplicy and the daily life of a gay uple.
“It’s a posive step forward when different typ of fai are portrayed ads, as they ronate wh parts of society that are ually margalized, ” said Juris Lavrikovs, the munitns manager of ILGA, Europe’s Internatnal Lbian, Gay, Bisexual, Trans & Intersex Associatn. When Guido Barilla, chairman of Italy-based Barilla Pasta, said that his pany will never e a gay uple his ads and if that angers LGBT folks, they should jt eat someone else's pasta, untls LGBT people and straight alli around the world did jt that. To help you spend your hard-earned gay dollars on worthwhile brands, we've llected six fabulo gay-iendly pasta brands that n easily replace Barilla's spot your pantry.
6 SCMPT PRO-GAY PASTAS
In what is believed to be the first gay iendly mpaign, a son out over microwaved pasta * gay pasta *
The German arm of the pany took to social media Friday morng to distguish self om s gay-hatg B-named petors wh a new image (above) acpanied by the ptn "Love and pasta for all! ")"We jt wanted to spread the news that Bertolli wel everyone, pecially those wh an empty stomach, " a spokperson for Or im Hafen, Bertolli's social-media agency Germany, tells AdWeek, which pots out that the brand has been gay-iendly the U. And even though has new owners, has the same great gay fan base.
And we all know you n't be homophobic and survive a farmer's market crowd. Gay rights activists Italy have lnched a boytt of the world's leadg pasta maker after s chairman said he would only portray the "classic fay" his advertisements and, if people objected to that, they should feel ee to eat a different kd of Barilla, who ntrols the fourth-generatn Barilla Group fay bs wh his two brothers, sparked outrage among activists, nsumers and some policians when he said he would not nsir g a gay fay to advertise Barilla pasta.
"I would not do but not out of a lack of rpect for homosexuals who have the right to do what they want whout botherg others … [but] I don't see thgs like they do and I thk the fay that we speak to is a classic fay. "Asked what effect he thought his attu would have on gay nsumers of pasta, Barilla said: "Well, if they like our pasta and our msage they will eat ; if they don't like and they don't like what we say they will … eat another.
Here are some tasty optns for those wantg to follow Barilla's antigay chairman's advice and 'eat someone else's pasta.' * gay pasta *
"Barilla rpond by sayg Boldri did not unrstand the advertisg world and women were fundamental to went on to discs gay rights, sayg that he "rpected everyone" and was favour of gay marriage, but agast gay remarks provoked anger among many of the policians who are tryg to pass legislatn agast homophobic untry, on whose polics the Catholic church has long exerted a nservative fluence, lags behd many other European untri on gay rights. Far om movg towards the legalisatn of gay marriage, Italy still do not regnise same-sex civil unns. Alsandro Zen, an MP for the opposn Left Elogy Freedom party, said: "Here is another example of Italian homophobia.